Chapter 699

"Hi, senior!"

"Hey, hello!"

"Xiaoyu is going out?"

"Yes, sister Xiu, go out for a while, there is an event."

Saying hello to the classmates she met along the way, He Yingyu walked quickly to the back door of the school.

At this time, she is similar to the image when she appeared in the movie, with shawl and long hair, no jewelry on her hands and neck, noodles in clear soup, but with light makeup, so light that it is almost invisible.

It was still cold, and she was wearing a brown-black windbreaker, a pair of black trousers, and a pair of high-heeled shoes on her feet, which accentuated her slender figure—the whole person looked beautiful, capable, and naturally sculpted.

Although she didn't deliberately do anything about it, she has to admit that she is now one of the most popular people in the domestic showbiz circle. , and will urge her to pay attention to her clothing and even her words and deeds every day.

And her current dressing and makeup style, even before leaving Shuntian Mansion to go out for publicity, was tailor-made by a professional clothing matcher and makeup artist, which fits the fresh and pure look she brings to the people of the country. Feeling, there is an indescribable sense of fashion and sophistication.

It is conceivable that now whether it is the temperament of the whole person's dressing, the exquisiteness of makeup, or the price and grade of the clothes she wears, as well as the price and grade of the makeup products she uses, she has already made her It is simply impossible to "disappear from the crowd" and continue to be a humble ordinary student.

Of course, on the one hand, she knows that she has just entered her sophomore year and knows too little. She still needs to continue to study hard and earn money, and there are still opportunities in the future. On the other hand, she also knows that Li Qian I very much hope that she can stay in school and study hard when she is not working.

So, despite the fact that the company has rented her an exquisite apartment according to the regulations and hired a nanny, she still insists on living in the school dormitory. Only when the shooting of commercials is too late and it is not convenient to come back, and there are Saturdays and weekends, she will choose to live in the apartment arranged by the company.

Even, at this moment when she is the most popular, after discussing with Zou Wenhuai and her exclusive agent, and under her strong request, the agent department finally set her path for the next six months to a year. It is mainly to ensure the study time, and minimize the number of film appointments and advertising appointments.

It is said that Li Qian was very happy to hear this.

The next day, he even made a phone call and said, "Boss Zou told me that you insisted on taking less drama and less commercials. Your decision is very good and right. You should continue to study hard now. You will have a wider path in the future. Don't treat yourself as a star, and don't let those people in the brokerage department fool you!"

So He Yingyu knew that she was right.

Of course, accepting less does not mean not accepting, less accepting is to only accept high-quality goods and only accept large orders!

Like today...

When walking out of the school gate, He Yingyu glanced left and right subconsciously. Not surprisingly, as soon as she showed herself at the school gate, two guys with cameras came out from there immediately.

Although he has only been back for a week or so, He Yingyu has already gotten a little familiar with them.

There are about four people in total at the front door of the school, and there are slightly fewer at the back door, and there are three.

They are all very dedicated, and they are already there when they go out before seven o’clock in the morning. Once, the day before yesterday, they were filming for several fashion magazines in the studio, and it ended a bit late. When the car brought me back, It was already ten o'clock at night, and this group of people was still holding on.

Click click click click!

At 7:30 in the morning, outside the back door of Shuncheon Film Academy, the sound of cameras taking pictures repeatedly rang out.

He Yingyu shook her head and walked towards the intersection over there.

Today was Saturday, and it was early in the morning, and the street outside the back door was rather deserted, so He Yingyu took a look at the three brothers with great interest - two familiar faces and one unfamiliar face.

Since the box office hit the box office, I have entered the rhythm of life where I am chased by reporters and paparazzi everywhere. At first, I was excited, proud, and had an inexplicable feeling of "I am famous", and then I started to feel tired and bored. At first, she was a bit evasive, but Mr. Zou gave some advice in time, and He Yingyu's own EQ and IQ are relatively high, so she quickly understood the secret of dealing with reporters and paparazzi.

In just one month or so, she has basically completed the journey that other stars may take for several years!

For example, now, seeing the three of them clapping for a while, they quickly surrounded them. He Yingyu knew that she couldn't get away quickly, so she speeded up her pace faintly, and asked one of them like an old friend, " Why did you change people today? What about that one? Rotation?"

One of the paparazzi laughed, "We are not in the same family."

He Yingyu smiled and continued walking.

The raw face said at that time: "Miss He, can you give me a pose? You are walking too fast."

He Yingyu turned her head to look at him, smiled, stopped, flicked her hair, and made a pose.

Click, click, the camera rang continuously.

After they took a few pictures, He Yingyu continued to walk forward, and said as she walked: "Okay, if you really want to take pictures, go to the Asia Center, there is an event at the Asia Center Hotel today, let you take enough pictures. "

In fact, it is useless to say this.

Paparazzi are similar to journalists, but they are not a job after all.

Paparazzi specialize in taking the path that reporters disdain to go. Life photos, private photos, secret digging, and follow-up photos are the jobs of paparazzi. Public occasions like press conferences are the position of reporters. Because there are newspapers and TV stations behind the reporters, the drafts in their hands can be published, but the paparazzi can make money by selling things that the reporters can't photograph.

For example, the beautiful street photography like now, and several major domestic portals are willing to buy it at a high price!

It is equivalent to saying that He Yingyu stood down and posed for them to take pictures, and she was giving them money.

So, they chased and continued to shoot, but they were very polite.

Someone even asked casually: "Miss He, there is news that you have confirmed to join Zheng Yuan's new movie, is the news true?"

He Yingyu replied while walking: "Guess, I haven't made any film appointments yet, and I'm also discussing cooperation with Brother Zheng Yuan, because the script hasn't come out yet."

Someone asked again: "A colleague photographed you and Zhou Zhiyu having dinner together. It is said that you are already in a relationship because of the spark of love in filming. Is it true?"

He Yingyu smiled, "With Lao Zhou? No! We are buddies! If you see us hooking up together one day, don't make any guesses, because our relationship is indeed very good, but it's not a boyfriend and girlfriend, but a guy and a boy. friend."

After all, she laughed to herself, and the three paparazzi also laughed.

Just at this time, a commercial vehicle parked at the corner of the intersection suddenly opened the door, and a girl ran over quickly. He Yingyu waved her hand at her, signaling not to get excited. Before getting into the car, she waved her hand at the three paparazzi, "Okay, no need to send it off, it arrived safely!"

The three paparazzi were taking pictures, and they all laughed when they heard this.

…………

On the second row of luxury seats of the commercial vehicle, Zhou Zhiyu was sleeping on his back.

He Yingyu got into the car, and when the car started, she stretched out her foot and kicked him—I don't know if it should be said that Li Qian's extremely targeted selection was really too accurate, or that they had been filming together for nearly two months Life makes it difficult for two people to distinguish between the on-screen and off-screen. In short, after the filming of the film, we became good friends, but even in life, the relationship between the two people is still similar to the feeling in the movie.

He Yingyu has a free and easy temper, a bit carefree, like she said when she was self-defeating, like a boy, and Zhou Zhiyu is indeed neither that kind of domineering temperament, nor is it difficult to be like a gentle elder, after all Both of them were still young people, so once they came and went, they really became buddies.

Zhou Zhiyu was very impatient, "Don't make trouble, I took pictures at three o'clock last night, and I was so sleepy."

He Yingyu asked: "What job did you take on again? Is it still those magazines?"

Zhou Zhiyu sighed and said, "That's right, I asked for a few more shots over there, alas..."

He Yingyu kicked him again, "Okay, don't go to sleep, when you arrive at the place in a while, people will see that you still have gum in the corner of your eye, don't be ashamed to lose it!"

Zhou Zhiyu opened his eyes a little, glanced at He Yingyu, and sighed helplessly, but in the end, he listened to persuasion and opened his eyes—it’s not necessary to have eye feces, but he knows that the more sleep he lacks, the more he sleeps. , the more you can't make up halfway, then the eyes are easy to bleed, which is too ugly.

"Oh, I'm so envious of you, there's so little work!"

He Yingyu glanced at her, "Then why don't you pick up less?"

Zhou Zhiyu was in a daze, and then said for a long time: "I don't want to part with it! It's all money!"

He Yingyu thought for a while, and looked back and forth.

In front is the driver and Zhou Zhiyu's manager, and behind him is his manager.

So she leaned over, whispered to her ear, and said, "Don't worry about earning this little money! Now among the actors in our company, we haven't decided who is the boss of the actor. Take that down, than you can take a cover and shoot an advertisement." What, it's much more useful!"

This time, Zhou Zhiyu really woke up.

Glancing at He Yingyu, he also leaned over and whispered to her, "It's not that easy!"

He Yingyu curled her lips and didn't speak, but she couldn't help but said in her heart: "Isn't it easier than me?"

The current Minghu culture, in terms of music and records, has already been the leader in the industry, and it is at the level of dominance. There is nothing to fight over there. I can't see anyone, and the influence of Rose Power is not inferior, but they are flying solo again. The remaining singers, whether it is strength, influence, status, or qualifications in the company and in the music world, are not enough for the time being. What are the qualifications to compete for, plus Liao Liao's own status and influence, it is indeed so big that it is against the sky. Therefore, Liao Liao, as the first sister of Minghu Culture in music, is indisputable.

But in terms of film and television, the current Minghu culture is just in its infancy, and everything is not yet a foregone conclusion-Jin Han is currently the boss of the company behind the scenes of film and television, while Bai Yujing can barely be regarded as a member of the actor group. my sister.

It's just that the former still doesn't have any hard results that are enough to convince everyone, and the latter, to be honest, no matter how beautiful she is, after all, her age is there, and no matter how popular she is, she has already passed the stage At that time, so she, the first sister, was not very stable.

Now that it's just a movie, He Yingyu already has the faint intention of catching up with her!

Of course, it's just that she seems to be catching up, and it's just that she's popular. The influence of the role of the white lady is still terrifying, and it's definitely not something a "savage girlfriend" can easily catch up with!

However, compared to the white lady in ancient costumes and Bai Yujing's lazy temper, the sassy girlfriend of modern urban romance movies, and He Yingyu, a young girl with excellent looks and great commercial value, will obviously give People have a particularly red feeling!

In short, although the company has just started, it is still too difficult to be the first actress of the company!

Among other things, the company's "Princess Returning the Pearl" is said to go to the grassland to shoot for more than ten days before it can be completely finished. The actresses in that film, she met, are all beautiful women! And it is said that the company will open a few more movies this year!

Not to mention... Just because of the unclear close relationship between Li Qian and Bai Yujing, her position in the heart of Li Qian, a big boss, cannot be replaced by just anyone!

But as an actor, it's relatively easy!

Just as Li Qian as a producer is best at praising female singers, Li Qian as a director seems to be the best at praising actresses? Anyway, so far, in a TV series and a movie he personally shot, the most popular one is the heroine! Although the male protagonist is also popular, but not as popular as the female protagonist!

Therefore, Zhou Zhiyu's competitive pressure is actually far less than his own!

Zhu Qiang is a strong competitor, good at acting, low-key, handsome, and the big boss Li Qian is the kind of old classmate who drank wine together for four years, and his friendship is extraordinary...but he is the only one That's all!

For the rest, let’s not talk about the few who have just signed in, and it’s not their turn to take the lead for the time being. For the others, there are not even any decent actors in the company—Ming Hai has also been an actor in the company for a few years, but as of now At present, his most famous roles are played as number two and number three in TV dramas!

Qi Baoshan in "Legend of the New White Snake", and Zhou Yumin in "Meteor Garden".

It's also very popular, but it's not the kind of drama!

So in He Yingyu's view, Zhou Zhiyu has a great advantage!

It's just that this guy seems to be more low-key than Senior Brother Zhu Qiang!

…………

After thousands of choices, Zou Wenhuai and He Yingyu finally accepted several large advertising orders.

A shampoo brand, a cosmetics brand, and a sportswear brand jointly endorsed by her and Zhou Zhiyu—all signed for two years, and the annual endorsement fee is millions of dollars!

Of course, the sum of these advertisements is not as good as the list just discussed a few days ago!

The national endorsement of the "Dynamic Youth" sub-brand launched by China Mobile Communications Group last year!

This endorsement has been discussed since last year. At the beginning, the other party was very fond of Li Qian as the endorsement, and offered a sky-high price for it. Moreover, as long as Li Qian is willing to write a promotional song for the sub-brand "Dynamic Youth" The theme song, the other party is also willing to pay a sky-high price!

However, Li Qian refused the brand endorsement without even thinking about it. As for writing songs, he verbally agreed, and when he promised to release his next solo album, he could consider writing a song.

Therefore, since Li Qian agreed to the theme song, considering Li Qian's status and level, the other party would rather wait a while than find someone else. But for the image endorsement matter, the two sides have always maintained contact - after Li Qian is unwilling to accept it, once he takes second place, the options will suddenly increase. After all, it is necessary to have a relationship with Li Qian It's hard to find someone with the same level of influence who can represent the word "youth" at the same time, but there are still many suitable candidates in the domestic entertainment industry who are slightly inferior to him.

But Minghu Culture was unwilling to give up such a big list. Zou Wenhuai recommended Liao Liao, Xie Bing, and Wang Jingxue successively. Blessed with an international style, it is a bit high-end, and does not meet the age positioning of the "dynamic youth" directional radiation crowd. Rose Power is acceptable, but the price...the other party is unwilling to pay so much!

The endorsement fee for Li Qian was initially said to be 20 million a year, but Li Qian expressed his unwillingness to accept it. The other party didn't even hesitate to call, and directly called for 30 million a year, and directly signed it for three years!

With this posture, Zou Wenhuai knew that as long as Li Qian was willing to accept it, the price could be negotiated!

But if you give Rose power, talk about it, the other party will give it up to 40 million for three years! It is impossible to talk about any more points, and it is also required that it must include the unlimited number and unlimited time use rights of the theme song composed and sung by Li Qian for "Dynamic Youth". Moreover, the other party has an additional clause, that is, within one year after the contract is signed, Rose Power must form a group again, and release an album, and the national sales within one year must not be less than 10 million copies! Otherwise, the price has to be discounted!

Zou Wenhuai was very upset, he felt that Rose Power was worth at least 50 million for three years!

As a result, the negotiations stalled for a while!

But in the past few years, "My Sassy Girlfriend" suddenly became popular. Zhou Zhiyu and He Yingyu, the youthful pair, especially He Yingyu, established themselves as "pure spokesperson" and "national goddess" almost overnight. The image makes the other party's heart beat all at once!

So, hit it off!

Two years, 40 million endorsement fees! The other party has the right to renew the contract for one year at an annual price of 20 million!

It was so easy, everyone sat down and drank a cup of tea, and it was done directly!

No way, who made them really popular now!

In less than three weeks since its release, the box office of the movie has already exceeded 100 million. As of last weekend, the movie has been released for four weeks, a total of 27 days. In the fourth week, it won the box office ranking of next week with a box office of 22.81 million. After one day, the cumulative total box office has reached 135.98 million!

It can be said that breaking through 150 million next week is no problem at all!

In other words, in the past less than a month, more than 10 million people from all over the country have watched this movie!

And in the future, this number may increase by 12 million, or even 15 million!

Moreover, according to the survey, among the tens of millions of moviegoers, those under the age of 30 accounted for more than 83% of the total number, and those under the age of 25 also accounted for 47%!

What is the concept?

In today’s China, in a broad sense, there are about 100 million people who go to the cinema to buy tickets to watch movies. I don't necessarily go to the movies once a year! Only when the popularity of a certain film is so great that it seems that "you can't watch it", "you will regret if you miss it", and there are many of them, it is possible to watch it! Otherwise, it is about when I suddenly remembered that I would go to see one.

Therefore, these groups of people are actually accurate statistics and analysis data, which are not considered.

At present, the real domestic movie audience, that is, the moviegoers in the narrow sense, and the movie lovers in the broad sense, are actually only about 25 million to 30 million people.

The annual national box office mainly relies on the votes of these people to support the main line!

Among the 30 million or so main consumers, the growth group under the age of 30 accounts for less than half!

Then, this account is easy to settle!

There are a total of about 15 million major consumers under the age of 30 in the country. Among those who went to watch the movie "My Sassy Girl", there are as many as eight or nine million, and it will exceed ten million soon!

In other words, more than half, or even more than 60% of the youngest and most promising young people in China have watched "My Sassy Girlfriend"!

Among them, there are even four or five million people, who are still under the age of 25!

Basically, it can be said that "My Sassy Girl" has more than 10 million viewers, which is the de facto supporting force for the entire entertainment industry in China. They are young, and they are more willing to consume cultural and entertainment products than the previous generation. There is also a certain demand for cultural and entertainment products, and the most important thing is that they can afford it!

Then, there is no doubt that they are now, and will definitely be, the mainstream group of the entire society in China in the future!

Occupy them, at least occupy the top of mass consumption in the next five to ten years!

Not to mention, with the spread of influence, this group of people who are holding the right to speak in the initial stage of the surging Internet age have a strong influence on every age group up and down. influence!

Why is Li Qian's influence so great? Why is he so valuable in the eyes of advertisers?

Why do you think there are several domestic films that exceed 100 million yuan every year? There are also actors who suddenly become popular every year, and there are also new singers in the music industry. Can an actor become so popular so quickly?

The truth is here!

…………

At 9:30 in the morning, Shuntian Prefecture, Asia Center, Asia Center Hotel.

Hundreds of reporters, with long guns and short guns.

The general manager of China Mobile Communications Group, together with Qi Jie, the general manager of Minghu Culture Company, formally signed the contract in front of hundreds of reporters' cameras and cameras, captured by the flashlights almost blinding their eyes!

Then, the leaders of both sides left the stage. Zhou Zhiyu and He Yingyu, who had been standing behind the leaders all the time, stepped forward to accept the reporters' interviews—they instantly became the only focus of the audience.

Big movie sales represent the rise of influence, while advertising bills represent the realization of influence.

This is the path that every star will definitely go through.

And a large advertising endorsement that is both influential and has reached a certain income price, to some extent, is not simply a matter of realizing influence.

For a company like China Mobile Communications Group, a large bill of 20 million yuan a year represents not only money and income, but also China Mobile's advertisements will promote your image in the future. To a certain extent, this kind of advertising endorsement represents your official position!

The so-called coffee position, what is a coffee position?

There are compelling coffee positions, influential coffee positions, word-of-mouth coffee positions, and commercial coffee positions!

But if all the coffee positions are added together, if you want to say that the number one ranks, it must be piled up with real money!

The reason is simple: if you are not at that level, advertisers will not be willing to spend so much money on you!

There are very few people who can make exceptions for this truth.

At present, there is only one Li Qian in China, who never accepts commercials, endorsements, shows, or even shows his face, and still maintains the existence of the top coffee!

And now, the endorsement of "Dynamic Youth" means that Zhou Zhiyu and He Yingyu, the newcomers in the film industry, have officially become important young actors in the domestic film and television industry from a moment of prosperity!