Chapter 692 Chapter 204
Saturday, February 21.
Faced with "My Sassy Girlfriend" becoming more and more popular and He Yingyu becoming more and more popular, Zheng Yuan, who has not received a reply, seems to be a little unable to hold back. He did not know where to get He Yingyu's mobile phone number, and actually personally He called He Yingyu.
He Yingyu continued to not let go, but just expressed her gratitude and promised to reply to the letter as soon as possible after the decision! But even so, after making a phone call with Zou Wenhuai, Zheng Yuan arranged for someone to release the news as soon as possible, claiming that he would consider inviting He Yingyu to play the leading role in his next play! The two sides are currently negotiating.
Prior to this, Minghu Culture has released various news for several days in a row, such as various film appointment invitations, various endorsement invitations, etc., which have already built up a lot of momentum. Now, Zheng Yuan's invitation can be regarded as an opportunity for this series. The incident added fire to He Yingyu's popularity!
All of a sudden, the heat on He Yingyu's body seemed to suddenly reach a new level!
Wherever the film promotion team of "My Sassy Girl" went, all the theaters were personally organized by the boss, treating guests, eating, giving gifts, arranging fan meetings, and so on.
Thousands of stars, all gathered on He Yingyu alone!
Finally, February 23rd, another Monday, has arrived!
The new weekly box office rankings are officially released!
Because of the amazing first-week box office record created by "My Sassy Girl" last week, and because of the "three-strong rivalry" drama that unexpectedly appeared in this off-season box office, the entire domestic entertainment and film circles, There is an unusual focus on the box office for the next week.
And this week, the canvas and film arrangement of "My Sassy Girlfriend" is significantly ahead of the other two competing films, leading with a release scale of 2,549 canvases. good! " followed with 1881 canvases.
Added together, the canvases of the three companies are as high as 6,676 canvases, occupying an absolute majority in the overall market of less than 9,000 canvases in the country.
It can be said that the total box office trend of these three films determines the overall box office market!
And just this morning, the official website of the National Film Industry Association announced the box office statistics of the previous week for the first time, and it was also routinely published in a special page in the "Huaxia Film News" that went public later.
"The Escape Hero", which has come to the fifth week of release, won 12.4 million yuan with a screen size of 2,246 canvases, ranking third in last week's box office rankings. Compared with last week, the market has fallen by about 55.35%-considering that this movie has come to the end of its release, and last week was an abnormal outbreak period, so this can be regarded as a very healthy decline.
And with the box office data of this week, the total box office of this movie has reached 83.71 million yuan. And even if you don’t count the super long release period of some theaters that he is likely to get, even if it is only released after 45 days of screening, the movie still has ten days of release, basically speaking, more than 90 million The box office is a foregone conclusion, and it is also a foregone conclusion that the box office will not exceed 100 million.
This week, it is already the third week of "Hello Female Hero!" ", with a release scale of 1,881 canvases, once again completed a small counterattack. With a weekly box office of 13.55 million, it surpassed "The Escape Hero" for the second time and took the second place in the weekly box office list!
Compared with last week's box office of 22.44 million, "Hello Female Hero!" "The box office fell by about 39.6%.
Undoubtedly, this is even more surprising, and it also makes "Hello Female Hero!" "The producers of ", as well as the theaters, were surprised by the healthy decline.
And counting the box office of the previous two weeks, "Hello Female Hero!" has been released for three weeks and fifteen days so far. "The total box office has reached 46.21 million! Based on the film's word-of-mouth and box office trends, it will be officially announced that it has completed its breakeven task after about next week! But next, it still has at least two more weeks of release time. During that time, for this movie, it will be time to make money!
It can be said that in the traditional off-season of the movie box office market in the year after the year, the sudden emergence of the three-strong competition was something that no one had expected before, but the overall box office market, which was supposed to be weak, was suddenly supported. Such a box office battle, and under such competition, "Escape Hero" and "Hello Woman!" "Both films can declare themselves victors!
Film investment is risky! But Zheng Yuan once again proved that Zheng Yuan's film risk is zero!
No matter what genre, no matter what investment scale, and no matter when it is released, he can make money!
And at most a week or two later than him, Lu Ping can also announce that he has joined the ranks of this kind of "stable profit without loss"-three consecutive films, whether it is a literary film, or a commercial film, whether it is a commercial film, or a film. From martial arts movies to the current love martial arts movie, he has also fulfilled the task of making money for investors!
Of course, no matter how popular these two movies are, no matter how popular Zheng Yuan and Lu Ping are, and before they even return to Shuntian Mansion for publicity, Lu Ping's agent Gao Lanlan's mobile phone is almost blown up by various calls to make dinner appointments Yes, but the two of them and their two films combined cannot steal the limelight from "My Sassy Girl" and He Yingyu!
The laws of the movie box office market and the record sales market are different. Record sales, although the first two or three weeks must be the time when the sales volume is the highest, but the subsequent sales can be sold for a long time, and the sales volume will not plummet!
It is not uncommon for singers like Li Qian, Liao Liao, and He Runqing to release albums and sell them for seven or eight weeks in a row. Their appeal to fans and the popularity brought about by the quality of their albums can make the sales of the albums decline very little and relatively slowly! And after the previous hot sale, it can continue to sell in the future, and it will continue to sell slowly until one or two years later.
However, the box office sales of movies are doomed to be a short-term explosive sales pattern because of the limitations of the venue and environment of this product.
In the second week of the release, according to the market rules in normal times, the overall box office decline can be controlled within 50%, which can already be classified as a healthy decline. If the decline can be controlled within 40%, or even 35%, then it is already Definitely a remarkable achievement!
As for 30%, 20%, or even 10%, etc., including not falling but rising—to be honest, unless the initial release scale is too small, in the second week, after a certain word-of-mouth verification, theater operators Suddenly increasing the release scale of this film, or there are some unusually unique and unrepeatable reasons, otherwise, if the release scale does not change too much, it is almost completely impossible!
If it appears, it must be a masterpiece!
And just in the past week, "My Sassy Girl", which came to the second week of release, won a weekly box office of 35.63 million with a canvas of 2549 canvases, the largest so far, ranking first in the box office list!
Compared with the 48.16 million box office that exploded on Valentine's Day in the first week of release, the box office drop of "My Sassy Girl" last week was only 26%!
Even without considering last week's box office explosion on Valentine's Day, this drop is quite astonishing! If you take this factor into account, the box office dropped by only 26% in the second week of its release, which can even be regarded as a positive growth!
Whether it is Hollywood, Europe, Japan, Korea, etc., it is definitely a very rare situation in any movie box office market in the world!
Moreover, there is another statistic that is absolutely impossible for every filmmaker, investor, etc. who pay attention to these news to ignore it, that is, the box office ratio!
Last week, from February 9th to February 15th, the total box office of the national film market was 106.17 million! For the first time in history, the box office broke through 100 million!
Among them, "My Sassy Girlfriend", "The Escape Hero" and "Hello Female Hero!" "These three big-selling movies got 48.16 million, 27.77 million and 22.44 million respectively, a total of 98.37 million!
The combined box office of the three films accounted for about 92.65% of the total national box office for that week!
And when the time came to last week, from February 16th to February 22nd, after the outbreak of the Valentine's Day schedule, the weakness of the film market was taken for granted, but it still got a total box office of 66.36 million. Among the total national box office of 66.36 million, the above three films received 35.63 million, 12.4 million and 13.55 million respectively, totaling 61.58 million, accounting for about 92.8% of the total national box office for that week!
This ratio actually rose instead of falling!
Although it is only a small increase after the decimal point, the impact on the overall movie box office market is so small that it can be ignored! However, don’t forget that when the proportion of the three movies jointly occupying the market has reached more than 90%, and there are two movies released in the new week, their dominance of the market has risen instead of falling. That's already amazing!
On the one hand, this fully demonstrates that the two new films released last week are almost completely uncompetitive. On the other hand, it also fully demonstrates the strong strength of these three films!
And among these three films' combined dominance of the market, "My Sassy Girl" undoubtedly contributed the most - in the first week of its release, "My Sassy Girl" accounted for 48.16 million in the weekly box office. 45.36% of the total national box office for the week! In the second week of its release, it won 53.7% of the total national box office for that week with a weekly box office of 35.63 million! In other words, in the past week, the movie "My Sassy Girl" alone has won more than half of the total national box office for that week!
Rather than saying that three families control the hegemony, it is better to say that "My Sassy Girl" controls the hegemony in one family!
The other two movies can only be counted as two helpers with certain strengths. Together, they have a market share of more than 92%, which makes the word "controlling hegemony" sound shocking!
In fact, the box office of "My Sassy Girlfriend" has surpassed all other movies of the week! It also includes "Hello Female Heroine!" " and "Escape Heroes" included!
Or it can be said that it is the two consecutive weeks of super-best sales of "My Sassy Girlfriend" that made the national box office of these two weeks far exceed the figures of the same period in previous years! For the first time in history, the Valentine's Day schedule has been turned into a golden schedule with a total box office of over 100 million in a single week in the country!
And under such a brilliant box office, the total box office of "My Sassy Girl", which was released for two weeks and a total of 13 days, has officially reached a high of 83.79 million!
It is comparable to the 83.71 million box office of "The Escape Hero", which was released for five weeks, which is 80,000 yuan more!
That is to say, 13 days after its release, "My Sassy Girl" can officially announce that it has successfully crowned itself, temporarily becoming the number one domestic movie box office list in 2001!
Although this number one spot will be challenged by many domestic and foreign blockbuster films in the coming summer, including Liu Chengzhang's large-scale production "Sword and Immortal", it may not be able to sit still at that time. But I have to say, at least for the time being, and even very likely within the next few months, its position at the top of the 2001 movie box office list will still be relatively stable!
And according to the rules of previous years, it will also be eligible to enter the top ten box office list in 2001!
Because it has received a box office of 83.79 million in two weeks after its release, it can break through 100 million even if you close your eyes! And once it exceeds 100 million, it will definitely become the top three domestic films, and it will also enter the top ten box office rankings of the year!
Perhaps only ten years later, box office breaking 100 million will no longer be a topic, but at present, box office breaking 100 million, especially domestic films breaking 100 million, is still a big news!
And the next question is, how far can the box office of this movie go after breaking through 100 million!
However, judging from its unabated popularity two weeks after its release and its high audience reputation, I'm afraid no one will have any bad predictions for the movie's next box office!
You know, even after the explosion on Valentine's Day, this movie has achieved an ultra-low drop of 26%!
When the box office statistics and box office rankings were released on time, many people in the industry were shocked after seeing them. After a little calculation based on past experience, they immediately came up with a data that surprised them all—— There is even a great possibility that this movie will have a box office of over 150 million!
Because according to the popularity and word-of-mouth of this movie, not only will it not have any possibility of being canceled by theaters in advance, but many theaters will even extend its release time to survive the off-season of the box office in March and April!
And even if it was released for six weeks, or after 45 days, it will be offline...you know, it has only been released for less than two weeks, and in fact it is only thirteen days!
In other words, there is still more than four weeks of release time for this movie!
There is no need to continue to maintain such a perverted decline of 26%, even a 40%-50% decline, can make this movie break through 100 million after the third week of release! In the next three weeks, another 20 to 30 million box office will be harvested, there is absolutely no problem!
Therefore, 130 million is basically safe!
And as long as its decline is tightened a little bit, it is entirely possible to exceed 150 million - again, with the quality of the film, the popularity of its releases and the reputation of the audience it has shown in the past two weeks In other words, it is entirely possible to control the box office decline within 40% in the future!
If that's the case... Li Qian will become the first film director in China whose debut. The director of a movie with a box office of over 100 million in his first debut!
And then, every step he took, every extra movie ticket he sold, just allowed him to raise this record a little bit higher, making people look up to a bigger angle!
Although before that, because of the good reputation of "Legend of the New White Snake", because of the background of Shuncheon Film Academy, and because of Li Qian's strong appeal to the box office as a superstar himself, many insiders have already given him a lot of attention. He had high hopes for the box office of his first movie, but to be honest, almost no one could have expected that his first movie would be able to reach the current level!
You know, this is only his first film work!
You know, he is only twenty-three years old this year!
When filming this work, he was only twenty-two years old!
Perhaps for the vast majority of ordinary movie fans and the media, they are more willing to pay attention to He Yingyu's instant success and the legendary experience of her and Zhou Zhiyu being photographed by Li Qian and starring in this movie. They are more willing to pay attention to and Capturing every frown and smile of He Yingyu, I am more willing to pay attention to what big endorsement deals He Yingyu will have next, and where is the next stop of He Yingyu's film promotion journey...
Because, He Yingyu is indeed very popular!
After the influence of this box office statistics spreads, there is no doubt that she will become even more popular! When the box office of a movie exceeds 100 million, as an actress who just turned 20 and made her first film with a box office of over 100 million in her acting career, she will become even more popular!
When the box office exceeds 110 million, 120 million... There is no doubt that every new record set by this movie will add a shining halo to her!
However, for many people in the industry, He Yingyu is indeed very popular, and although she is an actress that everyone wants to invite and cooperate with her, there is no doubt that He Yingyu attracts their attention, especially investors, It was Li Qian who paid attention to actors, agents and other people!
Relying on his super performance in various aspects such as film mirroring, character shaping, story creation, and rhythm control in this movie, Li Qian has proved in one fell swoop that he is not only a super songwriter, but also a A super singer and star, a top idol, a top girl picker, and a top TV director, it has also fully proved that he is already the most unnegligible film director in the younger generation of domestic film circles up!
Yes, a film director who is only 23 years old but can earn a box office of over 100 million yuan in his first shot is like the biggest, brightest, reddest, and hottest among the clumps of green leaves hanging on the branches. The mouth-watering fruit is just like that!
Everyone can't wait to swallow him in one gulp!
***
No one sent me a red envelope today, but I still wrote more than a thousand words, because after shouting out yesterday, the public.public. account has hundreds of listeners, so happy!
How about some more? Listen to it, it's a matter of convenience, okay?
Thank you little knife!