Chapter 684: Capturing Dragons Doesn't Need Soldiers

Friday, February 13.

Logically speaking, today is a working day, but the market rules of the film market show that although the market box office of this day is definitely not as good as Saturday and Sunday, it is still far from comparable to the first four days of the week. Therefore, It is routinely added to weekend calculations.

As for today's situation, according to the general practice, today's daytime is actually the same as the working days of the previous few days. After all, everyone still has to go to work. When it comes to three movies, the attendance rate is often much higher than that of the previous few days. Even many large movie theaters will specially set up night shows on Friday and Saturday nights, until eleven o'clock in one breath, and there are film schedules, and the movies will even be shown until one or two o'clock in the middle of the night before they end.

So during the day today, many theater staff who are far more familiar with the ticket office than experts are prepared to stay up late at night. As for the daytime, according to the usual practice, even if you secretly take a nap or be lazy, even if the manager sees it, he will usually turn a blind eye to it.

Because there won't be too many people at all!

But today...

"Hello, two copies of My Sassy Girl."

"Sassy girlfriend, one piece. Hey, is there a seat that is a little bit in the middle? ... Oh, forget it, anywhere!"

"Hi, we are from Li Qian's fan club, and we have pre-booked all the tickets!"

This is really something to cheer up quickly, "Oh, okay, do you want to issue all the tickets now?"

"Yes, all the tickets are issued. Now print out the 9:20 show for me, and I will ask for the 11:40 tickets later, and I will ask for it at 10 o'clock!"

"Hi, I'd like three tickets to, oh, My Sassy Girl."

"I'm sorry sir, all the shows in the morning have been sold out and there are no tickets left. Look, why don't you book an afternoon show?"

"Afternoon? My God... How could there be no tickets now? It's only half past nine!"

"Yes, I'm sorry sir, "My Sassy Girl" is currently in theaters, and tickets are very tight."

"Afternoon... well, forget it, I'll talk about it in the afternoon!"

As soon as the man took two steps away, he heard someone behind him say: "Two copies of "My Sassy Girl". It's afternoon. I want the middle seat. What time are they available?"

He stopped suddenly, then turned around again, "Forget it, let's make it afternoon, I'll make a decision first."

"Hey, you, go to the queue at the back, you didn't buy it just now, and now you are queuing at the back!"

…………

It's not even eleven o'clock at noon, and even the night show tickets are all sold out!

However, people came to buy tickets one after another, asking, asking, asking.

The conductor was a little bit overwhelmed.

The world's most knowledgeable expert on the changes in the film market is far inferior to a skilled and experienced ticket seller who is always on the front line in charge of selling tickets, and understands every little change in movie ticketing!

It was less than 11:20, and the conductor couldn't hold on any longer, so he decisively called the manager on duty.

The manager on duty came over and stared at the ticket counter for ten minutes. He saw with his own eyes at least twenty people coming to buy tickets for "My Sassy Girl", and they either brought their girlfriends or asked for two tickets. , or even three tickets, roughly estimated, in these ten minutes, at least fifty movie tickets were lost!

Come on, this is the worst time of the year for movie box office sales! Although Valentine's Day is coming soon, it is not Valentine's Day after all. Many young couples attach great importance to that day, so in previous years, the movie theater is often deserted one day, but suddenly the theater is full the next day!

But this year, obviously, is an exception!

In broad daylight, on weekdays, there are not all those who come to buy movie tickets for other shows, but there are fewer, but the people who come to buy "My Sassy Girl" show are one after another! So much so that it's not even noon, and the tickets for the whole day today have already been sold out!

Yes all tickets for the whole day!

Again, it's still a working day!

This is all predictable. When it is not a working day, I am afraid that there will be a long queue at the ticket counter!

In just ten minutes, fifty tickets were lost. What do these fifty tickets represent? It represents income, performance, commission, and bonus!

For the producer, this is of course the box office, but you can’t see it here. As long as there are movie tickets elsewhere, other audiences can still see it. So in fact, the total box office of the producer will not be lost. But for their theater, these tickets are likely to be lost forever!

But the problem is... the scenes of today's films were arranged by myself!

Although the approximate film arrangement ratio must be in accordance with the unified deployment above, each cinema has its own special circumstances, such as the number and size of the cinema halls, etc. Therefore, as a store manager, of course, there are certain fluctuations The magnitude can be mastered!

But the problem is, according to the attendance situation yesterday afternoon and evening, he has tilted towards my sassy girlfriend as much as possible!

They only have four screening halls, but he still made an inclination when arranging the film: not only one of the screening halls was fixed for "My Sassy Girl", but even originally belonged to "Let's Talk Big Business" In the cinema hall, based on the power in his hands, he insisted on prying over three screenings, so that today's "My Sassy Girlfriend" has been scheduled for nine screenings in their cinema!

Adding the midnight show, that's twelve shows!

This is far more than last week's box office champion "Hello Woman!" "The seven sessions of "The Escape Hero" and the eight sessions of "The Escape Hero"!

However, it is still not enough?

They were all sold out before noon?

The manager of the store stood behind the ticket counter, watching the audiences who came to ask for tickets one after another, and left with helplessness and slight complaints and dissatisfaction on their faces, and watched the conductor helplessly say "I'm sorry" one after another. ", "I'm sorry" and "I'm sorry", I couldn't help but frowned.

It's only morning! It's not even noon!

He could almost predict what kind of crowds of people would come to buy tickets in the afternoon, especially after four o'clock in the afternoon, especially after five or six o'clock in the evening! ——Leaving aside the herd mentality of the audience, just looking at the current number of people asking for votes, you will know that by that time, the situation of asking votes will definitely be scaled up in equal proportions!

The problem is, when people come to ask, they can only answer "Sorry, all the tickets for the whole day are gone"!

Yes, in previous years, there were only summer slots, and only when a very small number of domestic blockbusters and blockbusters from Hollywood were released, would such a full situation occur, but today, no experience is required, just stand at the ticket booth and listen to the In ten minutes, he will soon be able to predict such a situation!

The hateful thing is that the box office a few days ago was really not good. Li Qian's fan club came to collectively book tickets. I was so happy that I agreed to group tickets for many shows in one breath—please, you guys Can't we wait until next Monday and Tuesday for these fan club tickets? You are Li Qian's die-hard fans, you should support him when his tickets are not selling well, okay? Tickets are so easy to sell now, why did you come here to join in the fun? The ones that were stolen were all movie tickets for ordinary audiences!

However, this idea is just a thought. At that time, no matter which theater had limited attendance, the fan club came to book tickets collectively. It was definitely a big customer, and it was definitely welcome! Moreover, if you dare not sell it, there are people who are willing to sell it in other houses, and they will give as much as they want!

To put it bluntly, the attendance rate of everyone was not very good a few days ago!

However, in the face of this moment, when all the shows of "My Sassy Girl" are sold out before eleven o'clock, and there is a constant stream of people coming to ask for tickets, I feel a little helpless!

Looking at the situation in front of me, I was really both excited and helpless.

In February, especially after the Spring Festival, there is a fixed period of low box office every year. It is conceivable that theater sales are sluggish, and everyone's bonuses are very low. If "My Savage If "Girlfriend" can go against the market and explode, it not only means that I can complete a part of this year's performance ahead of schedule, reducing the pressure on the summer schedule, but also means that everyone's income will increase this month!

So, how can we increase the performance as much as possible?

The store manager squatted down and turned on the power of a ticketing computer next to it—in the off-season, two conductors work in shifts, so one of the ticketing computers must be turned off.

When the computer was turned on, two more people came to ask for tickets for "My Sassy Girl".

I usually don't think so, but at this moment, the store manager looked at the computer's boot screen, and was a little bit excited, restless, and a little impatient—this broken computer is too slow to start up!

After turning on the computer, he clicked on it, and first called up the ticket sales status of "My Sassy Girl"—good guy, sure enough, all the twelve sessions of the day have been sold out!

This is more than two thousand tickets!

Tightening his throat, he swallowed, and then clicked to check the ticket sales of the other three movies in the morning——"The Escape Hero" was slightly better. In the past few days, there has also been some slight improvement. For example, the current screening, with 183 people in the screening hall, sold 94 tickets, an attendance rate of over 50%!

As for the currently being screened "Hello Female Heroine!" ", although the screening hall is slightly smaller and can only accommodate 161 people, but the tickets are actually sold seven more than "The Escape Hero"! One hundred and one sheets, worthy of over a hundred! The attendance rate was as high as 62.7%!

You know, this is weekday data!

This attendance rate, under normal circumstances, is already quite outstanding!

Seeing this data, even if you don't consider the popularity of "My Sassy Girl", just watching these two games, you can feel that this year's post-holiday schedule is much hotter than in previous years!

The least ticket sold was "Let's Talk Big Business" which was a hit a few years ago!

At 8:50 in the morning, it only sold 38 tickets, and the attendance rate barely exceeded 20%!

Looking at it now, fortunately, I took half of the film from this movie and allocated it to "My Sassy Girl". Look at so many empty seats!

But, think again...

Suddenly, he manually called up the film schedule, entered the password, and then, after a series of operations, clicked OK, and he said to the conductor next to him with certainty: "For the session of "Let's Talk About Big Business" in the afternoon, I will It has been canceled and changed to "My Sassy Girl"! In addition, for the "Let's Talk Big Business" that night, you should pay attention, don't sell tickets, just say that tickets can't be issued yet, don't sell them yet, Just remember the number of people who came to buy and ask for tickets! Do you remember?"

Seeing that the conductor nodded, but was a little confused, he couldn't help explaining: "If by three o'clock in the afternoon, there are no more than 20 people who come to buy tickets and ask for tickets, then I'll make it the evening show as well." It’s cancelled, and it’s directly changed to "My Sassy Girlfriend"! Do you understand?"

The conductor suddenly realized, and nodded in agreement, "Understood, manager, don't worry, I don't sell tickets!"

"Well! Remember, if you sell one, you will have to sell it later, and I will deduct your bonus at that time!" After finishing speaking, he turned his head and looked at the other two, regardless of the conductor's reaction. Ticket sales for the two afternoon sessions of the movie!

The noon show is already on sale, but the ticket sales are normal!

Under normal circumstances, the ticket sales situation is actually satisfactory, but compared with the sold-out "My Sassy Girl" next to it, the ticket sales situation is not worth mentioning!

In particular, a large number of people over there came to ask for tickets for "My Sassy Girlfriend", but they didn't have any shows in their hands, so they could only watch those people go away. good! "However, more than half of the seats were empty—even if some tickets can be sold before the opening, it is limited. Their attendance rate is probably the same, and it is unlikely to suddenly increase!

It hurts so much! Good heart plug!

However, the schedule of "Let's Talk About a Big Business" has been cut down to only one scene per day, and his authority as a store manager has already been used to the limit!

What's more, although it can't compare with "My Sassy Girlfriend", at this moment, "Escape Hero" and "Hello Woman!" "These two films are definitely hits!

Even if he wants to cut it, he is not qualified to cut it!

Hesitate, hesitate, hesitate again!

The store manager put down the mouse, turned to the conductor and said, "Look, don't let people touch this side, and don't let people sell tickets indiscriminately! As for you, the two shows of "Escape Hero" and "Heroine You" at 4 pm Alright!" Don't sell tickets yet, just like "Let's talk about a big business" just now, understand? I'll make a call and make a decision when I come back!"

The conductor nodded.

…………

"Yes, Mr. Huang, all twelve shows are sold out! I have already canceled the afternoon show of "Let's Talk About a Big Business", and I also told the conductor not to sell tickets for its evening show. Looking at the situation in the afternoon, it really won’t work at that time, so I decided to cut off its evening shows. That film was purely reserved for 150 million, but it really couldn’t save much at the box office! But the problem is, now "Woman Hello!" and "The Escape Hero", I don't have permission to cut it..."

"Really, absolutely true! I stayed at the front desk for half an hour. During that half hour, there were at least fifty people who came to ask for tickets, and there were at least eighty or ninety tickets. I came with "My Sassy Girl", but unfortunately, I don't have any tickets here! Look... ok, ok! Then I'll wait for your news!"

"Ah? Oh, oh, okay, don't worry, I have already ordered that as long as it is a show that has not yet started selling tickets, I will tell the public that tickets cannot be issued for the time being, and they will be pressed first, and they will not be sold! Okay, okay, Don't worry! Then I'll wait for your call! Okay, okay Mr. Huang, goodbye!"

…………

On this day, in the morning, noon and afternoon of this day, in various movie theaters across the country, situations like this are being staged one after another!

Movie theaters have never been for welfare, they are purely commercial institutions!

Normally speaking, the general film schedule is adjusted on a weekly basis, but as long as there is a business opportunity, especially in the summer season, when popular blockbusters are released, as long as the box office and attendance rate have more than 5% change, it will be a big change. Let the theaters smell it immediately!

At that time, it is by no means uncommon for the scheduling rate to be adjusted every day!

To put it bluntly, they don't care how good or bad your film quality is, they calculate it comprehensively, so that the sales of their cinemas can reach the most ideal and highest state, and make comprehensive arrangements so that every one of their screening halls At every moment of the seat, it is their pursuit to sit on as many people as possible in exchange for sales!

Therefore, as long as your film shows a little fatigue, they will never hesitate to cut and arrange the film!

Whoever has the highest attendance rate is the uncle! Whoever can get more shows, and get the big screening hall!

Although it's not the summer season, the popularity of watching "My Sassy Girl" seems to be no worse than those Hollywood blockbusters in the summer season!

Therefore, just after the meeting was held yesterday to discuss and confirm the adjustments and changes in the film schedule for the next three days, only the next day, some theaters had to hold another meeting about Related meetings for filming.

what to do?

Although the attendance rate of the screening hall over there is not bad, it is a good film in normal times, but after all, nearly half of the seats are empty, but it is not yet the weekend here, it is only Friday morning, The stadium has already started to be full, if it is Saturday and Sunday, how about it?

And don't forget, Valentine's Day! Speaking of love movies, "My Sassy Girl" is a pure urban love movie! Better than "Heroine Hello!" "Also a reliable romance movie!

Valentine's Day is naturally his most popular time!

So, let's have a meeting!

This session had to be readjusted no matter what, after all, no one wanted to have trouble with money!

Even, it is best to have a meeting immediately, discuss immediately, and adjust immediately!

From today, from this afternoon, we must adjust immediately!

***

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