Chapter 680 A Journey of a Thousand Miles Begins with a Single Step.
In the early morning, Shuntian Mansion, Liao's house.
Li Qian jogged for half an hour in the villa area, punched again in front of the artificial lake, chatted with two neighbors in the community who also got up for morning exercise, and then strolled back home slowly.
As soon as he opened the door, he saw Qi Jie sitting on the sofa.
At this time, Liao Liao was lying on Qi Jie's lap in a very disfigured manner!
It seemed that she heard the sound of the door opening, and she groaned, "Aren't you all human? You wake up so early in the morning, so you can't let people go to sleep!"
Although Qi Jie was helpless, she still coaxed her quickly, "No one won't let you sleep, I'm just here to report something, you should go back to sleep quickly, and catch up on some sleep, go!"
Liao Liao groaned, rubbed back and forth, and rolled on the sofa.
Li Qian didn't go there either, so he said to Qi Jie, "Sit down for a while, I'll take a shower, and I'll be fine soon!" Then, seeing Liao Liao's tired and lazy state, he said dumbfoundedly: "After a while You know how to eat and sleep, sleep and eat, you listen to your current voice, if you don’t get up and pull your vocal cords, how will I record it for you next? And your weight... oh, hurry up, don’t be there After dawdling, get up, wash up, and run to clear your throat!"
Liao Liao continued to hum, resting his pillow on Qi Jie's lap back and forth.
Li Qian ignored her and went to take a bath.
Not to mention, when Li Qian took a shower, dried herself and changed her clothes, she actually obediently went to wash her face and brush her teeth—Li Qian was very satisfied, took a towel and wiped her hair, walked to the living room and sat down , and took the thick stack of materials that Qi Jie handed over, which seemed to have thirty or fifty pages of materials.
After seeing the title clearly, he solemnly threw away the towel and looked at it seriously.
Qi Jie didn't speak, he was reading the materials, and she just looked at him.
Li Qian's demeanor was unusually serious.
And Qi Jie looked at him with an unusually fascinated expression.
After a few minutes, there was a clattering sound of slippers. Liao Liao came over with his ponytail tied up, looking refreshed. He sat down next to Li Qian and asked, "What is it? It's still early in the morning. send over?"
Before Li Qian could answer, Qi Jie took the initiative to say, "It's the investigation report of three investigation companies."
"Investigation report?" Liao Liao was a little confused.
Qi Jie said helplessly: "Sister, our movie "My Sassy Girlfriend" was released yesterday, don't tell me you don't know! Even Liao Min went to see it yesterday, and even watched it at the box office of the movie theater for a long time. , text me to talk about it!"
Hearing this, Liao Liao thought about it, "Oh, yes, the movie is on...I know it! But, let's go on, what's the problem? Why do you feel that you are all so serious about it?"
Qi Jie was speechless, but Li Qian smiled, raised his head, and it was Liao Min who asked, "Have Er Min gone to the movies?"
"Yeah!" Qi Jie nodded, and said: "It is said that I went to see it with Qin Jingjing, and she sent me a text message after watching it, and then we called and chatted last night, and I asked her for some opinions "Sometimes this girl is very observant."
Li Qian nodded, seemed to agree with her statement, thought for a while, turned to look at Liao Liao, and said: "Well, I guess Er Min hasn't had breakfast at this point, you can call her and call her over , I want to ask her something, and let her have some breakfast here by the way."
Liao Liao nodded, got up to look for the phone, and still did not give up on his question, and asked Qi Jie, "The movie is released, is there anything to worry about? Why are you all so nervous?"
Qi Jie looked at her helplessly, "What do you think? The movie is released, but you thought it was your album? As long as it bears your Liao Liao name, you can sell it casually, and don't worry about sales at all! This is Movies, and it's Li Qian's first movie, and Lao Jin's "On the Road" last year, we didn't sell well!"
"Then tell me, now that it's released, how's the word-of-mouth? Is the screening rate given by the theater OK? How's the attendance rate? What's the word-of-mouth evaluation after watching the movie? What's the general box office trend after this day? Do we need to focus on increasing targeted advertising for certain groups of people? With these issues in front of us, shouldn’t we be more serious?”
"Oh..." Hearing this, Liao Liao showed an expression of enlightenment, but still couldn't help asking in doubt: "But he made this, I've seen it, we've all seen it, the movie is very good ah!"
Qi Jie was speechless again.
In fact, this is normal. The so-called interlacing is like a mountain. It sounds like music, movies, and TV dramas are all collectively referred to as the entertainment industry by the outside world, but in fact, these three circles are basically separated from each other. Therefore, Liao Liao has a better understanding of the production and distribution of records, but he still basically knows nothing about the promotion and distribution of movies.
So, Qi Jie had to explain again: "Yes, the movie is good! We all know it's good, but it's useless just because we know it! The release of a movie is not the same as the release of an album, and... Hey, The things here are too complicated, and I won't be able to explain it to you for a while, so you should call first!"
Liao Liao shrugged and wanted to make a call, but couldn't help asking: "Then what can you find out from the investigation report you brought? Can you tell if our box office is good?"
Qi Jie said: "It's not absolute. In the end, the weekly statistics from the Film Industry Association and the Theater Alliance are definitely more accurate. But since the movie is just released, we must keep an eye on the news to adjust our promotion methods. Then these three reports , it is of great reference value. I have placed orders for the three major companies in China that do film research. It is more comprehensive and more accurate."
"Three major companies? Hey, you are really willing!" Liao Liao said.
At this time, Li Qian couldn't help laughing while looking at the information, and raised his hand to pat her buttocks, "It's alright, alright, don't ask me if you don't understand, and call you quickly!"
"Tch! Don't ask if you don't understand!" Liao Liao pouted, but obediently called Liao Min.
Sure enough, the other end is still asleep!
Liao Liao yelled, hearing that Li Qian called her over, but Liao Min quickly got up, saying that she was coming over to grab a meal.
After finishing the phone call, Liao Liao sat back beside Li Qian, leaned behind him, and read the materials with him.
Seeing this scene that was actually very common before, Qi Jie slightly turned his eyes away.
Li Qian looked at it seriously.
This is his first film, and he put a lot of effort into it when he was filming it, and put a lot of effort into editing it later, and the soundtrack was also taken from beginning to end by himself.
To put it bluntly, the movie itself may not have such a high absolute weight and status in his heart, but the first step of the Long March is always extremely important!
Before that, he had a smooth career in the music industry, and his filming of TV series was also a good start, but that didn't mean that he could become arrogant because of this.
Besides, it's a movie!
Moreover, this is my first work in film!
There are still so many classic things in my mind that I want to present one by one, to the people of this world, to the plot in my heart, and every work, every step of the way out , may not be easy, but that's all for later.
A thousand miles begins with a single step.
At this step, there must be no problems!
However, on the first day of the release, Qi Jie spared no expense to acquire the survey reports on movie viewing in different parts of the country issued by the three major research companies... the situation does not seem to be too optimistic.
The first is that the filming rate is not enough.
The canvases obtained from the major theaters are not too many when they are released. Single-hall theaters or two-hall or three-hall theaters in small places do not get the screening canvas at all, and even those who get the canvas For theaters, considering that the movie is two hours long, it occupies a longer canvas than a 100-minute movie, and the price does not dare to increase by one yuan or two, which makes many theaters and cinemas. The canvas that was agreed upon was actually only scheduled for two or three games in one day, and the rest of the time was alternately allocated to "The Escape Hero" and last week's box office champion "Hello Woman!" ".
Then, the attendance rate is also average.
Second-tier and third-tier cities are slightly better. In some halls, some performances even exceed 50%, 60%, and most of the performances are above 40%. However, in the first-tier big cities, the attendance rate is relatively poor. About 20% to 30% - even considering that the film market is still in the off-season, this attendance rate is not a good result, even a bit poor!
Well, the report shows that for the shows after 6:00 pm last night, whether it is a first-tier big city or a second- and third-tier city, the attendance rate has increased to a certain extent! ——For non-holidays, this situation is both normal and good news.
Moreover, whether it is the investigation report or the last few pages of the investigation summary sent by the staff sent by Minghu Culture overnight, it all shows that the word-of-mouth evaluation after watching the movie is quite positive.
In particular, at the end of this compiled report, Qi Jie also collected and sorted out several movie reviews that appeared on Internet forums in the middle of the night last night, all of which also showed the audience's praise and love for this movie—yes Li Qian even paid more attention to these few film reviews than those investigative reports, and read them more seriously than the previous materials. After carefully reading each one, he finally had a smile on his face.
Fortunately, judging from these few film reviews, this movie should have reached the level I wanted.
Putting down the materials in his hand, he looked up at Qi Jie, and said, "The evaluation seems to be okay. The filming rate is not in a hurry for now. The theaters must be motivated by profit. As long as they see that the box office is about to explode Trends, they don’t need us to push people, they will also arrange more canvases and more films. It’s just...the publicity seems to be insufficient? The attendance rate of second- and third-tier cities is higher than that of first-tier cities, which is a bit puzzling.”
Qi Jie nodded when she heard the words, and replied first: "In terms of publicity, print media and electronic media advertisements, my opinion is not to add them for the time being, but to maintain the status quo. Starting from the 13th, the 13th and 14th days, we have already taken A lot of advertising slots and advertising time slots will be released, and a batch of Valentine's Day movie promotions will be launched."
After a pause, he continued: "Then, the first episode of "Ruoxuan Is Coming" will be aired this Wednesday night, which should have some stimulating effect. This Saturday night, Zhou Zhiyu and He Yingyu's show on Hunan will also The broadcast is about to start, and there will be a lot of publicity. In addition, Zhou Ye will have a program on the Voice of China Radio tomorrow night. He will definitely sing "I-Believe", which is also a publicity point. "
Li Qian nodded, and before he could speak, Qi Jie continued: "The second- and third-tier cities have high attendance rates, while the first-tier cities have low attendance rates... After I got this report at five o'clock this morning, I finished reading it. At that time, I was also puzzled, so I tried to figure it out, and I had a few thoughts."
"Well, you say."
"First of all, the group of fans you can influence, especially those who are more concerned about the trends in the entertainment industry and will pay attention to your movements in a timely manner, are either young office workers or students. There are two groups of people, the office workers just returned to the city where they went to work, and they are exhausted, the students are busy preparing for the start of school, or they are busy returning to school these two days, so, in the past few days, they are actually interested in entertainment. The two days when the news in the circle is the least sensitive and the slowest to accept."
This theory is a bit fresh, especially for Li Qian who has never paid too much attention to analyzing the composition of his fans before, it is even more fresh.
So he nodded slowly.
At this time, Qi Jie said again: "I thought about it, and suddenly realized that I made a mistake."
Li Qian was surprised when he heard this, "How do you say?"
Qi Jie said with some regret: "I finally got two pop-up recommendations from Feixun, but I used one yesterday, which was a bit of a waste! Because the usage time of the pop-up recommendation is that the user must be in the window after the pop-up is sent out." You can only receive it if you log in within 24 hours, and our push target group, in these two days, should be in the time period of the year when they have less access to the Internet, so it is a waste!"
Li Qian thought for a while, nodded, then smiled again, and said indifferently: "It's okay, we have been here all these years, everyone has made mistakes, it's the first time, I don't understand, mistakes are inevitable! If there is a second one, just make good use of the second one! If you use it well, one is enough!"
Qi Jie nodded when she heard this, and said with a smile: "Well, the next one, I plan to use it at six o'clock in the afternoon on the 13th! In this way, from six o'clock in the afternoon on the day before Valentine's Day to six o'clock in the afternoon on Valentine's Day, the 24 Within hours, as long as users log in to QQ, they will receive our pop-up window!"
Li Qian thought for a while, then nodded, "This is a good time!"
Qi Jie smiled and said: "So, based on the analysis of the data currently available, if my inference is correct, there may not be any fundamental changes in the box office in the next two days, but word of mouth will certainly be. We are accumulating, and with the broadcast of several TV programs, and with the increase of movie reviews on forums on the Internet, by the 14th, our movie should reach the highest viewing peak!"
Li Qian nodded and was about to say something when the sound of a car engine suddenly came from outside.
So Li Qian smiled and said, "Here we come!"
He also said to Liao Liao and Qi Jie: "Talk about ten thousand, publicity and so on are just auxiliary means. A good movie, coupled with good publicity, can push you to the highest level of what you should have received." , The movie is not good, no matter how good the publicity is, no matter how high the film schedule is, it is useless! Even sometimes, it will be counterproductive! In contrast, I still believe that the quality of the film determines everything!"
While talking, the nanny opened the door and Liao Min had already come in. Li Qian said with a smile, "So, I still think it's more important to ask Er Min about his movie-watching experience!"
As he said, everyone turned their heads to look, only to see another girl also entered the door behind Liao Min, who was lowering her head to change shoes at this moment!
***
The second update is another big chapter! Added together, although it is two chapters, it is nearly 10,000 words, and it has exceeded the amount of three changes. It is just for everyone to read, and it is not divided into small chapters. Hope you know, don’t blame me for missing a chapter. .
Then, continue to ask for a monthly pass!
The current seat is very unsafe! There are great gods all around, and if anyone exerts his strength, he will kick us down!
Let's get another 500 votes. As long as we can get into the 18th place, I will go all out tomorrow and continue to update the 4D, so that everyone can enjoy it!