Chapter 685

Shuntian Mansion, Headquarters of Boguan Cinemas, Senior Conference Room.

In the afternoon, half past one.

Hu Geyang, the general manager of Boguan Theater Line, walked into the conference room in a hurry. Seeing that everyone had arrived, he sat down and said, "Tell me, tell me, everyone has heard about the following situation, right?" ?”

Everyone nodded, and one of the deputy general managers said: "Supposedly it should be adjusted, after all, such a hot situation is rare, but in order to get more copies of "The Escape Hero", there are regulations in the screening contract we signed The total number of shows! Besides, in tomorrow’s situation, for Valentine’s Day, it’s estimated that "The Escape Hero" and "Hello Heroine!" will also be fully booked?"

Hu Geyang nodded and pursed his lips.

This situation is really very possible, at least it cannot be arbitrarily believed that those two movies do not have the possibility of being a big hit during the special movie-watching craze of Valentine's Day.

In particular, according to the attendance situation of the following theaters summarized so far, the attendance rates of the two films are also quite good, such as "Hello, Heroine!" "Since its release, word-of-mouth has been good. Despite the off-season, it still attracted a lot of people to watch.

Especially in recent days, the film market has accelerated significantly. Even on weekdays, even if there is a certain advantage of a small auditorium, almost every show has an attendance rate of 50% in the past few days, which is not a joke!

This is an absolutely great movie!

Therefore, on such a special occasion as Valentine's Day, who dares to say that its box office will not explode?

There is also "The Escape Hero"... The unanimous feeling of all the theaters is that Zheng Yuan's own popularity, his overall ability to pull the film's box office, and since the release of this film, the producer has spared no effort to promote it. With that kind of strength, the current box office of this film is far from the popularity it should have exploded!

You know, that's Zheng Yuan!

So, Valentine's Day is coming soon, who dares to say that "Escape Hero" will not explode?

Of course, it is obvious that "My Sassy Girl" is almost certain, and it will definitely be a big hit!

Li Qian is the most popular king in the domestic entertainment industry today. Although he is not a starring role, he is just a director, but he has the reputation of "Legend of the New White Snake". , especially the appearance of the heroine in the Spring Festival Gala is a highlight. People who pass by various theaters these days will be subconsciously attracted by the heroine on the large poster of "My Sassy Girl".

Moreover, what is especially rare about this film is that the audience's reputation for watching the film is quite excellent!

A youth romance movie, after watching the whole thing, the audience in the screening hall usually burst into laughter in the first half, and wept faintly in the second half.

This kind of situation often means that this film has a super blockbuster power!

In particular, it must be considered that since the development of the Internet, the domestic entertainment industry is the best at doing various marketing companies on the Internet, and the industry recognizes that Minghu Culture is the first to promote!

Among other things, just look at the "My Sassy Girl" movie reviews that are everywhere on the Internet, and almost all of them are positive, you can see one or two!

With so many factors added together, once this movie explodes, I'm afraid it won't be able to stop in a short while, even... Hu Geyang thinks it will be a box office hit within the next ten days!

Therefore, it is indeed difficult to choose!

In particular, it is true that among the few films scheduled to be released after the festival, everyone must be unanimously optimistic about Zheng Yuan's "The Escape Hero". Therefore, in order to get more copies of this film, almost everyone The major theaters have all promised the lowest number of screenings—in the past few years, not only the Boguan theaters, but everyone has done this, and the facts have proved that the word Zheng Yuan is indeed very good at drawing people. Box office, so in the past few years, in this model, everyone has been cooperating very happily!

However, this year's situation is a bit special!

Everyone knew in advance that with the word "Li Qian" attached to it, even if "My Sassy Girl" became a pile of scum, the box office was basically guaranteed, but what was more unexpected was that it would go crazy like this!

Because of the huge, even brilliant success of "Legend of the White Snake", even though "My Sassy Girlfriend" is Li Qian's debut film, although the investment amount is limited, even though the male and female protagonists have no selling points, But when the theater alliance and Minghu Culture talked about the release, they still agreed to open a canvas for at least 1,000 yuan.

Of course, Li Qian is great in other fields. After all, he has not proven himself in the film industry, so special terms such as Zheng Yuan's minimum screening limit, art cafes like Lu Ping's 45-day guaranteed release time, etc. are absolute. Impossible!

Before the release, all the major theaters sent people to watch "My Sassy Girl", the sample film, the franchisees of the theater alliance, the theater dealers, must have been about a month before the film was released, I've seen it, and everyone's reaction at the time was a little worried amid expectations.

After all, the concept of "Sassy Girlfriend" and the plot of the man being beaten still make everyone worry about whether this film will touch and offend some people.

But now it seems that, regardless of whether it will anger some people, at least now, it is going to be a big seller!

Therefore, if it is purely from the perspective of commercial interests, regardless of whether it is Zheng Yuan or Lu Ping, they must make way for it! At least this weekend, it must give way!

…………

After a while, Hu Geyang recovered from his own train of thought, saw that no one was talking in the conference room, his eyes skipped over everyone, and finally sat on Huang Zhongcheng, so he had to call his name and say: "Old Huang, tell me. "

When everyone heard this, their eyes turned to Huang Zhongcheng.

Everyone knows that Vice President Huang has always been the most optimistic person in the company for the movie "My Sassy Girl" since he came back after watching the movie, and he has always advocated for more canvases and more scenes for this movie , So at this time, "My Sassy Girl" showed its popularity. Invisibly, he seemed to have more say in the affairs of this film.

Huang Zhongcheng is about forty years old, wearing gold-rimmed glasses, he looks quite elegant. At this time, Wen Yan pushed his eyes, and he said: "My suggestion, today, delegate the authority to the store managers below, and let them control the rest of the half-day. After all, they are actually the front line , they are actually the ones who know the box office market best.”

As soon as he said this, Hu Geyang couldn't help but nodded.

Then said: "Go on, go on!"

Huang Zhongcheng pushed his glasses again, and said, "As for tomorrow and the next two days..." He looked at the deputy general manager who first made the suggestion, and said, "Mr. I have considered it, because our family is not the only one who has signed a guaranteed contract! But I think, on the other hand, it is just a guaranteed show. We can wait for the craze of "My Sassy Girl" to fade. At that time, Let's just make up for "The Escape Hero"!"

Hearing this, Mr. Liu had a look of surprise on his face, but in front of so many people and at the company's high-level meeting, he felt unhappy, and it was not easy to explode for the time being——The movie "The Escape Hero", He was the one who signed it, so it was his relationship!

But Huang Zhongcheng is usually a low-key person, but at this time he spoke with a rare sharpness and boldness, "Another thing, the scale of our Boguan theater chain is not large in the whole country, but because of this, We have to dare to do those things that the big theaters dare not do, otherwise we will always follow behind others, when will we catch up? Or even surpass them?"

Hearing these words, the eyes of many people present brightened.

Domestic private movie theaters began to exist in the 1970s. After years of market cultivation, the degree of commercialization and centralization has become higher and higher. In recent years, after a series of bankruptcy, acquisitions, mergers, etc., now There are probably less than 30 cinema companies left in the whole country.

Among them, the most powerful ones with the most stable foundation must be those national and large-scale theater chains. They have hundreds or even hundreds of theaters at every turn, and they hold thousands of canvases in their hands. They have great influence and market share. Big, is the object that all major production companies need to curry favor with.

Secondly, there are some local theater chains, which are often regional theater chains covering a province or several provinces. However, because their roots are deep, although their influence is limited to a certain market, their foundation remains the same. It is very stable, and belongs to the middle level of the entire theater chain business, and it is also the backbone.

And the last one is a medium-sized theater chain like Boguan Cinemas, which currently only has stores in some key medium and large cities across the country.

As for the combination of several movie theaters in those small places, they also set up a so-called theater line. To be honest, they just follow the soup of the movie market, and they don't have the turn to eat meat. At least the national theater chain alliance, they are not eligible to join as a member unit.

Of course, medium-sized theater chains also came from small theater chains, and after reaching the level of medium-sized theater chains, everyone does not lack the ambition to grow into large-scale theater chains!

For example, Boguan Cinemas!

At this moment, Hu Geyang narrowed his eyes, some thoughts flashed through his mind, he just nodded and said to Huang Zhongcheng: "Continue."

"So, my suggestion is..." At this point, Huang Zhongcheng paused deliberately, and said: "Two days after tomorrow, all scheduled performances of "Let's Talk about a Big Business" will be cut off! "The Escape Hero" Half of the screenings will be reserved for "Hello Female Hero!", among which "The Escape Hero" should try to arrange medium-sized or larger screening halls, and "Hello Female Hero!" will focus on small screening halls."

After a pause, he continued: "As for the films released on a small scale... In previous years, of course, we could leave one or two canvases for them in the multi-hall stores, but this year is special, during Valentine's Day, we can cut them off, and after the festival, we can Restore as appropriate. In this way, we can free up quite a lot of screening halls, and my suggestion is to reserve all of them for "My Sassy Girl"!"

This is a clear statement of support for "My Sassy Girl"!

Before Hu Geyang could speak, Mr. Liu said at that time: "I object!"

After a pause, he said: "Although the box office of "The Escape Hero" is not as good as "My Sassy Girl" for the time being, the next two days will definitely be its big hit. If at this time, We can’t even guarantee the most basic screening room, so we will definitely miss this wave of box office! It’s also full, so why bother to give all of them to “My Sassy Girl”? If that’s the case, we have to consider adding the guaranteed shows to “Escape” "Big Hero", by that time, God knows, will it be able to seat ten people for each screening?"

This statement... also makes sense.

Hu Geyang nodded slowly.

The moment Mr. Liu turned his head, he happened to see Hu Geyang nodding. At that time, he became more courageous and asked aggressively: "Besides, "My Sassy Girl" seems to have a good momentum, but if it is released tomorrow All the screening halls are vacated for it, who knows if it can be filled? What if it doesn’t sell so many tickets?”

"And..." After a pause, he continued: "Even if "My Sassy Girl" can be eaten for as many times as possible, it can still be sold out, but at the critical moment of grabbing the box office, let's make "The Great Escape" "Hero" was removed from the shelves for half of the episodes. What's the deal with this relationship? Will we still get so many copies of Zheng Yuan's movies in the future? And..." He said with a slight sneer on his face, "Even if we want to There are so many copies, "My Sassy Girl", are there so many copies prepared?"

Well, that's a problem, both, and serious problems.

For the former, it’s okay to say that the relationship is not formed by getting along with each other for a year or two, and it’s not so easy to collapse once or twice. Besides, I’m in the lower reaches of the industry, and theater companies are naturally film and television companies, actors, and directors. My ancestors, only heard that a certain theater chain was stuck and refused to rehearse a certain play, but I really never heard of a certain play that was determined not to allow a certain theater to show it!

The movie is out, who doesn't want a high box office? If you want a high box office, you can't expect theaters to sell it to you? One more family is one family, and one more canvas is one canvas. Even if there are occasional minor festivals, who, which production company, director, actors, etc., dare to really offend the theaters?

Over the years, it has never happened in China!

Even if the brand is as big as Qin Wei, Du Weiyun, Zhao Meicheng, and Liu Chengzhang, it is a mutual benefit relationship between everyone. Still can't make it to the pole to please them!

So... the relationship with Zheng Yuan is okay.

The key is whether Minghu Cultural Company has prepared so many copies of "My Sassy Girlfriend" in advance, which is a serious problem!

Because film copy is not like others, it needs a certain production cycle! Although it is said that it is quick to do, if you want it tomorrow, you definitely can't do too much!

And since the market is hot, it must not only be hot in my own family, but also in the whole line. Obviously, at this moment, many theaters are probably holding meetings to discuss the issue of film scheduling! If everyone actively increases the schedule for "My Sassy Girl" tomorrow, will there be enough copies of this film?

But at this time, when Hu Geyang heard the words, just cast his gaze over there, Huang Dazhong's voice was as calm as ever, and he had already replied: "Minghu Culture, I have contacted it just now, and their President Qi told me, They have copies readily available over there if needed, as many as they want."

Whoa!

Many people gasped!

It seems that Minghu Culture should have been prepared for this!

You should know that although many advanced movie theaters in the United States have begun to popularize electronic copies, in theory, electronic copies can repeatedly copy several movies for playback in movie theaters, some of which are similar to computer U disks. But at least in China, the vast majority of theaters still use traditional copies. This kind of copy is produced one by one, and each copy costs money, and it is not cheap!

Minghu Culture dared to say this, "as much as you want", which shows that they have prepared a lot of copies, and what's more, they have strong confidence in their film from the very beginning!

But... Thinking about it again, it is well known in the industry that Mr. Qi Jie of Minghu Culture has always admired Li Qian's talent. It would be strange if she had no confidence in Li Qian's works!

But even so, Qi Jie definitely made a big deal this time!

The general practice of production companies is to prepare 10% to 20% more copies in case of some unexpected events, such as accidental damage to the copy. Of course, they also prepare copies of various theaters after a sudden fire Not enough, but like Minghu Culture, it has prepared a lot of redundant copies when it comes up, but it is rare!

Hu Geyang smiled, tapped his fingers on the table a few times, and said: "This meeting cannot be extended, we must make a decision immediately, because many stores below are still waiting for an answer! In that case, we Neither too aggressive nor too conservative!"

After a pause, he glanced at Huang Zhongcheng, and said: "My thoughts, let us share your opinions..."Let's talk about a big business", each store reserves one session per day. Then, regardless of the size of the store or the screening room How much, "The Escape Hero" and "Hello Woman!" On the basis of today, the number of sessions will be reduced by 20% to 40%. The specific share and number of sessions are flexibly controlled by the store managers. All other films that are currently on display will be suspended and cut off for two days on weekends! All the saved screening halls will be given to "My Sassy Girl"! As for the size of the screening halls, I will also leave it to the stores below to control themselves!"

Having said that, he smiled, looked around the audience, and asked, "Does anyone have any comments?"

Obviously not.

Moreover, even if Hu Geyang's absolute strong position in Boguan theaters is excluded, his arrangement itself can be regarded as taking into account the opinions of both sides, and it is quite feasible.

As he said, neither too radical nor too conservative.

Seeing that everyone was silent, Huang Zhongcheng smiled and said: "That's it, the meeting will be over later, Lao Huang, you are in charge of notifying it! After getting the film arrangement of each store, summarize it, and hurry up to contact Minghu Culture To copy!"

After a pause, he said with a smile: "I also know Mr. Qi from Minghu Culture, she is a strong woman, but in her words, I am afraid that she is more likely to encourage us, I don't believe she will Making so many copies in advance to wait for the market...she is not a fool!"

After Huang Zhongcheng nodded and agreed, Hu Geyang stood up and said, "All right, since everyone has no objections, then this meeting will end here! Everyone, let's wait and see how the box office will be in the next two days!"

***

Take the car, take the car, take the car... Tomorrow, I will go to the court to meet with many editors and great gods in Yuewen. It's a pity that I only have this chapter to save!

Almost crazy!

Ask for two monthly tickets to comfort me!