Chapter 669 Spring Festival Stalls
On the first day of the first lunar month, New Year greetings, with my wife.
On the second day of the first lunar month, New Year greetings, drinking, and accompanying pregnant women.
On the third day of the first lunar month, New Year's greetings, drinking, and spending time with the little wife.
On the fourth day of the first lunar month, other people come to pay New Year's greetings, drink big wine, and accompany the little wife.
The fifth day of the first lunar month...
…………
The Spring Festival is the period when the commercial sales data of the entire country is the lowest. Almost all the people are busy paying New Year's greetings, collecting lucky money, and exchanging feelings. All things are stocked up in advance.
Especially in the past 20 to 30 years, the country's economy has developed rapidly, and population mobility has intensified. Especially in some big cities, the proportion of floating population to the total population has repeatedly hit new highs year after year. The successful people went home one after another.
All industries are withered.
In the United States, where the film industry is more developed and the regularity of the film box office market is more obvious, the Christmas season is actually a very important time period. The total amount is second only to the unrivaled summer file.
In China, due to the different national conditions, the New Year's Day schedule is also very important for the domestic film market, but the Spring Festival schedule, which should really be compared with the Christmas schedule in the United States, is recognized as a tasteless time.
Before the great director Liu Chengzhang achieved world-renowned box office results, when it comes to domestic film directors, Qin Wei, Du Weiyun and Zhao Meicheng are the first three directors. It's not an absolute blockbuster at the box office. With so many film directors in China, if they talk about director box office, the first commercial film director is Zhao Meicheng.
And more than half of Zhao Meicheng's box office results were obtained on New Year's Day!
Since 1994 in China, the film circle has been desperately hyping the so-called "Lunar New Year file", which refers to the period from Christmas to New Year's Day and then to the Spring Festival. The concept of this "Lunar New Year file" was first proposed by Zhao Meicheng. And the first to be vigorously publicized.
The same is true this year. Zhao Meicheng's new movie "Let's Talk about a Big Business" this year was released on December 23, which kicked off the Lunar New Year festival. In the first three weeks, the box office was the best, with a maximum release canvas of 2600. A lot of money, in less than three weeks, the box office was announced to exceed 100 million! And for four consecutive weeks, it has been firmly at the top of the domestic movie box office rankings, no one can shake it!
Zhao Meicheng has such a unique skill, the contemporary urban life film, the joys and sorrows of the little people, the cost is not big, but all kinds of jokes emerge in endlessly, and I will give you some black humor from time to time, and finally I will give you a bowl of warmth and Inspirational Thick Chicken Soup!
In this way, he makes one almost every year, and sells it every year!
In terms of domestic movies, watching Qin Wei, you can see life, life, depth, Du Weiyun, feelings, beauty, and realm, but Zhao Meicheng, you don’t want to see it. Yes, just for fun - domestic films have developed to the present, and there are less than 20 films with a box office of more than 100 million. Zhao Meicheng himself has five films. Counting this year's one, it is already the sixth film. Absolutely unique in the world!
It can be said that if the bosses of major film companies and production companies, as well as actors, agents, etc., are to vote together, whose film is the least likely to lose money, the most stable and can break through 100 million and be a big hit? If you make money, then even Liu Chengzhang, who has surpassed 200 million at the box office with the box office of "Swordsman and Monk", will be surprised. Zhao Meicheng's votes may exceed 80%!
Great people, that's how good they are, so good that there is almost no reason at all!
This year's "Let's Talk About a Big Business" is still such a routine, but the majority of viewers who bought tickets to enter the venue still admit it. They spent eight or ten yuan and entered the venue for a hundred and ten minutes. They laughed almost from beginning to end, even during the New Year's Eve When I go home, I always go back with a smile and jokes from the movie.
The 19-day box office exceeded 100 million, ranking third in history, second only to Liu Chengzhang's masterpiece "Swordsman and the Monk", and Zhao Meicheng's own "Shoubi Nanshan" in 1997.
As of January 21, 2001, it was released for 30 days, with a box office of 130 million. By the end of the production line, it is estimated that 150 million is no problem. If it is counted in 2000 for inventory, it is estimated that it will be firmly in the top spot. Of course, it is only The top spot in domestic films, and even if it is taken in 2001, it is still one of the top three. So far, the highest record of domestic films is that four domestic films in a year have a box office of over 100 million and 150 million. , the highest record was two films a year in 1997.
As for whether he can win the first place, to be honest, everyone knows that it depends on whether Liu Chengzhang's new movie "Sword Fairy" can be released in time for the summer - Li Qian has definite news in his hand, because from the start of filming, The special effects department of Minghu Culture has been following closely. For many scenes that require a lot of special effects, Liu Chengzhang is shooting and editing at the same time. The special effects department of Minghu Culture is working overtime to produce. , it can be completed, that is to say, there is no problem at all to catch up with the summer vacation of 2001!
Therefore, it is said that the total investment is 35 million yuan, but industry insiders say that before the filming started, they took the name of the movie and the name of the director and went out to draw a circle. The advertising fee is already more than 18 million yuan. Not only did he join in for free, he took care of his own board and lodging, he even gave 500,000 yuan to the film crew—of course, it was all rumored that, according to the news announced to the outside world, his film salary was not low.
Therefore, regardless of the investment, it can be regarded as above-average, but in fact, the total investment of this film is about That is between 15 million and 18 million, definitely not more than 20 million!
In theory, about 50 million yuan for this movie has already reached the breakeven line!
But its final box office is very likely to exceed 150 million... No matter how you calculate it, it is another Zhao family movie that makes a lot of money!
Moreover, the success of this film once again declared that Zhao Meicheng continued to lead the border defense martial arts films and Zheng Yuan's personal hero films in the genre of domestic films.
Although it was the box office in the last full week before the Spring Festival, the movie "Let's Talk about a Big Business" was knocked off the weekly movie box office list, and it was the new movie "The Escape Hero" starring Zheng Yuan.
In fact, in the first week of its release, the opening canvas was 2355 yuan, and it won a box office of 24.51 million, which once again proved Zheng Yuan's strong box office appeal!
Although...the so-called "Lunar New Year file" was originally Zhao Meicheng's private land, and most of the people who came to mix this time were low-budget films. Zheng Yuan's "The Escape Hero" suddenly gave up the summer file and turned to the New Year file. It feels a little tricky, but I have to say that even at the end of the Lunar New Year file, as long as the film is good enough, it is not impossible to get a good box office.
Because the truth is like this, although the Lunar New Year file is far less lively than the summer file, there are very few people who come back to participate in the competition, and there are very few good movies! And "The Escape Hero" pinpointed the fate of "Let's Talk about a Big Business". It was released when he had basically lost control of the box office market, so it won the box office in the first week of its release. The results are not surprising.
Maybe this movie can help Zheng Yuan hit his second movie with a box office of over 100 million!
As of the first day of the new year, that is, February 1, the total box office of "Let's Talk About a Big Business" has climbed to 143.72 million for six weeks! As long as it can last for a few more days, it is almost a foregone conclusion that it will get a total box office of 150 million before it goes offline.
And also until February 1, the first day of the new year, "The Escape Hero" was released for two weeks. Although many people had to go home to celebrate the New Year in the second week, the box office of this film dropped sharply to less than a thousand dollars. Ten thousand, but in two weeks, the total box office of this movie still reached more than 33 million!
And at this time, another Lu Ping, who is definitely a big shot in the Spring Festival file, made a move.
On the fourth day of the Lunar New Year, on February 4, 2001 in the Western calendar, on Wednesday, Lu Ping's third film "Hello, Heroine!" "Officially launched, the opening canvas is 1836 pieces!
In terms of commercial performance, Lu Ping's best-grossing "Ma Mingfeng Xiaoxiao" is not comparable to the films of Zheng Yuan and Zhao Meicheng, but firstly, his last film won the Great Wall Award for Best Director, and secondly, the new film is urban. The theme of the romance film is said to have a certain amount of martial arts elements, and the starting point is different from his past shows that show depth. It can be seen that this one should be for business and hits. Come on, please invite the actor to play the leading role Shen Guorong, and the leading actress, Wen Qian, are also some of the hottest stars in the domestic film industry in the past two years, so overall, even Zheng Yuan and Zhao Meicheng have to pay close attention to the release of his movie. of.
This year's Spring Festival, Zhao Meicheng's idea is to bring in a lot of money during the New Year's Eve. After the Spring Festival, when everyone returns to the city, and then pick up the leftovers, it will be almost the same. Zheng Yuan's idea is to kill Zhao Meicheng before the Spring Festival. To raise the reputation of the movie, when everyone returns to the city, it seems to be an off-season, but because there are no decent movies to compete with, they can make a good money after the Spring Festival.
As for "Hello Female Heroine!" "... It was chosen to be released on the special and extremely deserted time of the fourth day of the Lunar New Year. Many experts said that they didn't understand it!
On the fifth day of the Lunar New Year, when the artists of Minghu Culture who stayed in Shuntianfu for the New Year gathered together to celebrate the New Year and drink, Li Qian accompanied Wang Jinglu to watch "Let's Talk about a Big Business" before taking her there catch up.
On the sixth day of the Lunar New Year, when a group of Cheng Men's brothers and sisters gathered for a drink, Li Qian reserved his time, and after the wine scene was over, he happened to watch "The Escape Hero" with Cheng Suping.
Both movies are good.
The jokes of the former and the inconspicuous black humor are obviously for the spectators to order. It is estimated that foreigners may not understand the stalks in it, but the Chinese, especially the northerners, definitely understand it in seconds!
So, Zhao Meicheng is really a genius!
As for "The Escape Hero", there is not much to comment on in terms of screenwriting, performance, and even the camera. Routine is a bit old, it is basically a qualified commercial film.
On the seventh day of the Lunar New Year, Li Qian and Qi Jie, both wearing scarves and sunglasses, held hands and sneaked away to watch Lu Ping's new movie, "Hello, Heroine!" ".
Not to mention, after watching it, Li Qian felt that the filming was really good!
Previously, if there were some concerns about the quality of this movie, it was mainly because Lu Ping was used to playing in-depth and alternative games, and suddenly changed to an urban romance film. It's hard to say.
It was true that everyone was against each other, Lu Ping took the initiative to ask Lu Lingxi to lead the conversation, and made an appointment to fight. Ordinarily Li Qian should hope that he would blow up the movie, but to be honest, Li Qian really didn't think so.
If you want to think that way, first, you have underestimated Lu Ping and yourself, and second, to be honest, if you meet an opponent who is not up to the standard and has already failed in his own work, it will be a bit insulting to "My Barbaric" Girlfriend" is the movie.
Moreover, among other things, Li Qian was not so petty in the first place!
But fortunately, looking at it now, Lu Ping is indeed very talented!
Even if he was going to shoot this kind of urban romance film that was supposed to be superficial, and also added a little bit of urban martial arts elements, but he actually kneaded these elements very well!
After watching the movie, both of them agreed that the movie was really good!
The warm scene was filmed tactfully and movingly, with a secondary line of martial arts running through it all, until it exploded at the final climax, it was unexpectedly unobtrusive at all.
No matter from which point of view, this is a successful movie!
Although Li Qian, who is used to watching thousands of movies of all kinds, thinks this movie is far from being "excellent" and still lacks something touching, but after watching it, Qi Jie seems to be in a bit of a mood. Heavy, when we had lunch together, I told Li Qian repeatedly that the box office of this film is probably not bad!
And after Li Qian went back, he received a call from Cao Zhan, who also read "Hello, Heroine!" ", and told Li Qian frankly that he is very optimistic about that film, and believes that it is likely to usher in a double harvest of word of mouth and box office - warmth, inspiration, and the most popular martial arts and gun battles among Chinese people !
Immediately afterwards, Qi Jie called an internal meeting. Except for Han Shunzhang, Lu Lingxi, Zhou Zhiyu, He Yingyu and others who went out to record the program and do publicity in advance, all the people from the Minghu Culture Film and Television Department came to the meeting. Qi, after some analysis, everyone believed that although the opening canvas of this film is not as good as "The Escape Hero", the quality of the film is excellent, and it is even very hopeful to challenge its top spot!
In fact, on the ninth day of the Lunar New Year, February 9th in the Western calendar, Monday, when the new week's box office rankings are released, although this week is definitely the off-season among the off-seasons of the year's movie box office, "Hello Woman!" "It did strike back!
The opening canvas was 1,836 yuan, and it was released for five days, earning a box office of 10.22 million!
It's only 130,000 more than the box office of "Escape Hero" in the third week!
But number one is number one!
Moreover, it was realized when the box office market was cold, and the theater dealers had the mentality of being idle and idle, and enlarged the release canvas of "Escape Heroes"!
"Hello heroine! ", 1836 canvases, five days, 10.22 million box office!
"The Escape Hero", 2473 canvases, 7 days, 10.09 million box office!
In one more day, on February 10, "My Sassy Girl" will be released.
***
The third one is here!
More than 10,000 words! Ask for a monthly ticket, everyone!
If you still have a monthly pass in your hand, don’t be reluctant to vote anymore. There are only 26 hours left before the end of this month and the end of 2016!
Xiaodao doesn't want to counterattack the top ten of the year in the urban category, at least to stand at the 24th place in December, can't be kicked down anymore?