Chapter 650: Reappearing

From the long-term perspective of enterprise development and the perspective of brand building, it is definitely not a wise behavior to randomly label other manufacturers, but for those enterprises directly under the jurisdiction of the ministries and commissions, the interests of management and the interests of the enterprise are not always consistent, let alone Lianxin is directly under the jurisdiction of the Ministry of Posts and Telecommunications, and Lianxin and Dongxing are directly under the jurisdiction of the Ministry of Electronics Industry. There are deep contradictions between the two sides.

On this issue, Zhang Ke communicated with Su Jindong, Chen Xinsheng, Dong and others by phone, and it is basically certain that Lianxin, Lianxun, and Dongxing are unlikely to wear the same pair of pants to resist Kumho’s move towards a mobile phone component supplier. It is impossible to block the OEM hole from them. w Novel chapters are updated the fastest

On the other hand, OEM manufacturers can obtain OEM authorization from Lianxin, Lianxun, and Dongxing, and Kumho supplies mobile phone accessories to them, regardless of the attitude of the Ministry of Posts and Telecommunications.

This is indeed an opportunity for Kumho to formally become a supplier of mobile phone accessories, and Kumho should not give up such an opportunity.

Everyone is scattered all over the place to discuss one matter, and they have to call separately, which is very troublesome; when the high-speed network in the country is completed, multi-party video conferences can be held in Jianye.

After seven or eight phone calls, Zhang Ke felt numb in his head, which was really not caused by human fatigue; Xu Si thoughtfully pressed his cool fingertips on his nipples and gently rubbed them. w "Fiction" novel chapters are updated the fastest

"Kewang Hi-Tech wants to become a mobile phone OEM, and everyone is happy to see it succeed!"

Zhang Ke talked with Su Jindong and the others on the phone, and Xu Si stood quietly beside Zhang Ke.

"They're all full-bodied guys!" Zhang Ke commented with a smile, "Su Jindong also proposed to entrust part of the production of single-disc players to Xinyuan Electric, which is to allocate more resources for the production of mobile phone components. ..."

The single-disc drive is currently a low-end product of Aida Electronics, and the production conditions of Xinyuan Electric are quite mature. It is not a big problem to entrust them to produce single-disc drives, and there is no need to blindly expand production. , after all, neither middle-level skilled workers nor skilled workers can be created out of thin air.

"Kumho has spared no effort in supporting SGD. In addition to laying a solid foundation for Haizhou's electronics industry, didn't your initial intention also include the resources you hoped to borrow SGD?"

"That's right," Zhang Ke nodded, putting his arms around Xu Si's slender waist. Don't forget to say a few sweet words, "You still know me best. Kumho's established strategy is to continue to develop to high-end, but we can't expand production without necessity, so we need to divide some low-end businesses. In the end, it’s okay to only master the core technology, so as to form a relatively stable pyramid-style real estate industry group structure. Our disc player business is now able to gradually realize this level of transformation. The mobile phone business has just started, and it will take some time. incubation period,

I don't know a year or two. Does Kewang Hi-Tech have the conditions to become an OEM of Kumho? I'm not in a hurry to think about this right now," Zhang Ke supported Xu Sidi's waist, pulled the tender and soft body into his arms, and let her sit on his lap. Feeling the warmth of her plump buttocks And flexibility, "Kumho wants to become a supplier of mobile phone components, and to prevent OEMs from getting Kumho's mobile phone components and producing products that are homogeneous with Aida mobile phones, it is necessary to design many different mobile phones..."

"Didn't you always worry about the developers of the product design center fooling around? Now you don't have to worry about it."

"Hehe..." Zhang Ke laughed, refuting Xu Si's sarcasm, "Am I such a stingy person? Keeping them, I'm afraid they themselves are eager to display their value."

Aida should steadily launch certain products with clear market stratification, and launching a new mobile phone every six months is a more appropriate cycle.

Generally speaking, an experienced mobile phone design company needs 3 to 5 days for appearance design. It takes 10 days for structural design and circuit board design, mold opening, circuit board proofing, 20 days for the first trial mold and circuit board debugging, 5 days for the second trial mold, 5 days for two complete machine debugging, and complete mobile phone The design cycle is forty-five days, and the prototype will be produced on the forty-fifth day.

This is Zhang Ke's understanding of domestic mobile phone design companies seven or eight years later. Kumho has product development centers in Beijing, Hong Kong, Tokyo and Seoul. There are mobile phone design groups in the center, and it was still in 1997. Zhang Ke's requirement for them is to develop a mature commercial mobile phone product solution at least every three months.

Four product centers under the company have opened, and a product design center will be established in Jianye in the future. At least half a year will open ten mature mobile phone product solutions.

In half a year, out of the ten plans, Aida only adopted one or two models. Of course, the potential of these products could not be fully exploited, so Xu Si said that he was always worried that the developers would be idle all day long.

Zhang Ke rested his chin on Xu Si's tender and smooth bones, staring at the rain outside the window, the morning was still sunny, but in an instant, dark clouds rolled up all over the sky and it began to rain. He didn't know Tang Jing and Concubine Chen Will Rong get caught in the rain when shopping, with Fu Jun and the driver of the small company following him, it must not be too embarrassing.

"Kumho's technical reserves are limited. It is not an easy task for the product design center to develop new mobile phone product solutions based on Kumho's existing technology and components that Kumho can conditionally produce. .Our technical background is not enough, the technical reserve is not much, and the product plan is changing, and there are no new tricks. If Kumho can launch a mobile phone product with greater performance in half a year, I will Very satisfied. At this stage, the product design center’s plan is mainly reflected in the industrial design, and the homogeneity of performance is probably unavoidable at this stage...We also cannot realize the global procurement strategy to achieve product diversification The cost of cross-regional procurement is too high. In this way, compared with overseas manufacturers, we will not have much advantage in cost, and the domestic industrial chain is extremely imperfect. This is why I am determined to verticalize Kumho. The key reason for the development model is that everything has just started..." Zhang Ke explained Kumho's situation to Xu Si, "If Chen Jing asks Kumho to supply their mobile phone components at this time, they can only supply their i08 mobile phones first It’s just a slight change in the semi-finished assembly module, and the only thing I can do now is to keep the market position of the i19 mobile phone from being shaken; for Aida, the i08 is also a model that I want to eliminate as soon as possible..."

Kumho still has a long way to go to become a major supplier of mobile phone solutions and components in the domestic market. The main reason is that Xie Zijia proposed the business model of mobile phone OEM too early, and did not leave time for Kumho to reserve technology.

Zhang Ke can't talk about this reason. Since Xie Zijia has a very speculative vision and proposed the mobile phone OEM operation model, Kumho can only cross the river by feeling the stones in advance.

Hearing Zhang Ke talk about the Aida i19 mobile phone, Zhang Ke changed to an i19 mobile phone in the past two days and put it on the corner of his desk. Xu Si held the phone in his hand and played with it carefully. Unlike the three i19 models on the market, it was covered with extremely thin elk leather, which felt very good in the hand, and was brown in color with a leather sheen.

Precision Mold Co., Ltd.’s process of plasticizing the attached skin of the case is still immature, and it is impossible to carry out large-scale production. Zhang Ke’s mobile phone is an experimental product, and it is naturally made to perfection. It also belongs to the i19 enhanced version series.

Don't talk about the i19 enhanced series. The Aida i19 regular version is on sale. The blue screen and chord music are its outstanding characteristics, which make other mobile phone manufacturers unmatched for a while.

The blue screen technology uses blue light diodes as the background light source of the sT LCD screen. Only a few institutions such as Tate Optoelectronics Technology Research Institute have mastered the mature commercial production technology of low-power blue light diodes; The place where the technology is realized is also a breakthrough in Kumho's own technology.

As long as these two technologies are not copied by other mobile phone manufacturers. The Aida i19 mobile phone can basically ensure that its position in the high-end market in the mainland will not be shaken.

"Ah, I heard that you gave back one of the flower version mobile phones to Fei Rong..." Xu Si asked.

"Tang Jing was making out with her. To be honest, I was very heartbroken when I gave that phone away," Zhang Ke said with a smile, "I don't dare to say that the flower pattern on the phone is a hand-painted work of yours..."

"They still like it?" Xu Si asked worriedly.

"Everyone loves a mobile phone, otherwise Sister Jiang will talk too much to you?"

Dong will not talk too much, the key is that Jiang Wei saw the mobile phone in Chen Feirong's hand yesterday, it is a mobile phone that everyone loves. Anyone who saw it was surprised, of course it was Jiang Wei who told Xu Si about it.

Xu Si smiled softly, and said, "It's good that you like it, and you can design some exquisite things to please girls in the future."

"With that mood and time, I hope to turn into tons of banknotes..."

"I don't believe that you will lose money..." Xu Sijiao said with a smile, seeing that it was noon, and went to the restaurant on the 20th floor of the office building with Zhang Ke for dinner. Had a meal. Zhang Ting went shopping with Tang Jing and the others, in Zhang Ke's own words. His life was cut into pieces.

At noon, after a shower of rain, the weather in Hong Kong suddenly became cooler after it cleared up, with the feeling of autumn.

For Hong Kong people, this feeling will not last long, maybe tomorrow will return to the scorching summer season, but for Tang Jing, Chen Feirong and the others, it is very rare, and there is no need to hide in an air-conditioned room at noon He called Zhang Ke out of the company and dragged him to wander the streets of Hong Kong together.

To take the evening plane back to Jianye, for Tang Jing and Chen Feirong, this was the last half day of their vacation.

Walking to the front of the New World Department Store, I saw a booth with a blue curtain in front of it. Many people gathered in front of the booth, raising their hands and shaking their heads. Jiang Daier's singing came from the booth speaker. Excitedly said: "Did Jiang Daier come out to do publicity in person? I haven't heard her sing live yet?" Holding Zhang Ke's and Chen Feirong's arms from left to right, she walked to the booth.

Aida's i08 mobile phone will not be sold in the Hong Kong and Singapore markets, but the i19 mobile phone will be used as a touchstone to enter the overseas market. It must first open the situation in Hong Kong and Singapore. These two cities, Hong Kong and Singapore, have invested much more heavily in advertising than the mainland market. After three days of intensive advertising, today a booth will be set up at the New World Department Store to start a three-day tour of the Ultra Blue Tone Enchantment Tour.

Although both Hong Kong and Singapore have been affected by the Asian financial turmoil during this period, the per capita purchasing power of these two cities is much higher than that of the mainland. The i19 mobile phone is priced at 6,888 yuan, which should be classified as a luxury item in the mainland, but ordinary citizens in Hong Kong and Singapore can also accept it.

These three days are not only in the Mainland. Both Hong Kong and Singapore have set off a whirlwind of i19. After all, the financial turmoil has affected some people in these two cities, and the vast majority of citizens have expressed that their lives have not been disturbed.

Since the i19 is only available in the mobile phone section of the flagship store of Shengxin Global Electric in the mainland market, Zhang Tan knows the sales data of the i19 in the mainland almost every day. It's only been on the market for three days. The daily quota of 800 i19 mobile phones in the five-door flagship store of Shengxin Global Electric was sold out. In other regions, only phone reservations are currently accepted, and the number of reservations is also close to 2,000.

If the output can be increased, the sales of i19 may not be worse than that of i18. Right now, the monthly output of 30,000 units can only be guaranteed. If there is more, the product quality cannot be guaranteed.

The production capacity of the i18 mobile phone is relatively large, and the goods will be distributed across the board before it goes on the market. The specific data for three days has not been summarized in detail, but there are already orders for additional orders out of stock in large cities. Judging from the current good start. In the first month, the total shipments of Aida's two mobile phones in the mainland market exceeded 100,000, and there will not be any major problems.

The total monthly shipments in the mainland market are 100,000 pieces. Calculated based on the market price, the monthly turnover is close to 500 million. Leaving aside the profits and expenses of agents, Aida's revenue will not be less than 450 million. ——Aida Group's flat agency marketing system . The marketing cost is minimized, and the profit margin left by the agent does not seem to be large, but the high shipment volume of Aida makes the total profit of the agent quite considerable.

Fortunately, there are only less than three months left in 1997, and it is also fortunate that Aida's disc player business has been merged into a listed company and has no direct financial relationship with Kumho. Otherwise, this year's top 100 electronics It is about to let a rising star who has risen for only three years. Enterprises directly under the Ministry of Posts and Telecommunications are used to losing face. If the Ministry of Electronics Industry loses the top 100 electronics champions, it will not look good.

This is Kumho's ability to do the market, and the share it seized from this market is more than the sum of Lianxin, Lianxun, and Dongxing. I don't know what the bosses of these three state-owned enterprises will think at this time.

Kumho's investment in the mobile phone business is huge - 30 to 50 million US dollars does not seem to be a serious matter in Kumho's eyes, but Kumho's income is even more impressive, and the outside world is still unable to speculate on Kumho's manufacturing costs. Judging from the current trend, As long as the hot situation of i19 lasts for half a year, Kumho should be able to recover the huge investment invested in the early stage.

I don't know if Kumho's brilliant success again will attract more speculative capital into this industry again?

This is almost certain. The Ministry of Posts and Telecommunications implements an access system for the mobile phone industry. In addition to requiring the Ministry of Posts and Telecommunications to release mobile phone production licenses again, the business model of OEM and underwriting will be the last way for those speculative capital to enter this industry.

compared to those. Zhang Ke is more concerned about the performance of i19 in the Hong Kong and Singapore markets in the past three days. Using i19 to open up wasteland for the kitchen businesses in Hong Kong and Singapore is Kumho's test gold action.

In the telecommunications markets of Hong Kong and Singapore, citizens have more and better choices. Overseas mobile phone manufacturers are less restricted in launching these two markets. They are also markets with relatively mature competition and purchasing power that is no worse than those in Omeida. , The mobile phones on the market are all first-class products from overseas mobile phone manufacturers, and the i19 mobile phone faces real pressured competition in the Hong Kong and Singapore markets.

Fortunately, the sales data in Hong Kong in the past three days is still satisfactory to Zhang Ke. All major telecommunications franchised stores have entered the top five sales lists, and the results cannot be particularly good, mainly because Aida has not yet established much in Hong Kong Brand awareness and recognition.

When Zhang Ke and the others walked to the booth, Jiang Dai'er's singing had disappeared, and Jiang Dai'er was not on the booth. At this time, eight girls in blue leather skirts and blue mesh stockings were performing on stage. color fashion show.

"Ah, what a pity, I just finished singing." Tang Jing said regretfully.

Zhang Ke didn't care. He stood under the stage and looked at the beautiful girl on the stage. Her skirt was flying, her snow-skinned plump thighs were looming, and even the black safety pants she wore inside were looming. In the mainland, let alone blue mesh stockings, Even suspender skirts are invisible on the street.

Zhao Haizhou, who had just rushed to Hong Kong to serve as the person in charge of the Hong Kong sales company, saw Zhang Ke and Tang Jing passing by the stage and looked around. He thought that the big boss was specially inspecting the organization of the event, so he hurriedly cheered up and slipped from the simple dressing room behind the booth Come over: "Ke Shao is here, do you want to go in and guide our work..."

"What can I guide you for?" Zhang Tuo, Tang Jing, and Chen Feirong were eager to try, and wanted to go to the dressing room behind the booth, so they walked in with Zhao Haizhou.

Jiang Dai'er was changing clothes inside, but unfortunately her mother and Xu Wei took plastic sheets to surround her, her head was exposed outside, Miaoman's body only showed a faint shadow, and she didn't know if she was wearing clothes, she couldn't be so much The person's face poked his head to take a look.

"Ah! Why are you here? I heard that you have been in Hong Kong for the past few days." Jiang Dai'er stood at the other end of the plastic sheet, watching Zhang Ke open the curtain and walk in happily, feeling a little panic in her heart She felt ashamed, although she was covered by a curtain, but she knew that she was only wearing a three-point style on the side of the curtain, and she hadn't had time to put on her performance clothes yet. Her pretty face seemed to be dyed a layer of red, extraordinarily charming, He also greeted Tang Jing and Chen Feirong who came in behind Zhang Yang.

Chen Feirong and Xu Wei's family have been neighbors for many years, and the relationship is naturally intimate. She walked over to talk to Xu Wei affectionately, and helped her pull the curtain to help Jiang Dai'er cover it and change clothes.

"On the phone with my mother yesterday, I heard that you came to Hong Kong for the National Day. I don't know how to contact you?" Xu Wei was talking to Chen Feirong, then turned his head and asked Zhang Ke, "Why don't you Are you staying in Shadow Bay Garden? Our rooms are all empty, is it necessary to stay in a hotel when you come to Hong Kong?"

"Uh!" Zhang Ke's eyes flickered, Xu Si and the others all lived in Yingwan Park, how dare he take Tang Jing to the Yingwan Park high-end hotel apartment, is it really crazy? Nonsense, "I can't let you find excuses to delay your work."

Tang Jing walked over to help Jiang Dai'er and her mother, Li Yueru, hold the curtain, and said with a smile to Xu Wei, "Then when Feirong comes over next time, we can live together in Yingwan Garden..."

Zhang Ke's heart skipped a beat when he said this, and he raised his eyes to see if Tang Jing said that she was teasing or had other meanings, but Tang Jing turned her face to Jiang Dai'er behind the curtain, and praised with a little surprise: "Sister Dai'er, you are so beautiful what!"

Seeing Jiang Daier's shy appearance, Zhang Ke resisted the urge to help, and sat quietly by the side without speaking.

The Ultra Blue Tone Enchantment Tour was organized by the Hong Kong sales company, and Sun Jingxiang’s Century Huayin Company cooperated with i19’s marketing promotion. It was first held in Hong Kong for three days, then went to Singapore, and then to Kuala Lumpur and Penang in Malaysia. Return to China to cooperate with Shengxin to organize similar tour activities.

After sitting for a while, they had to go back to the hotel. They had to catch the 6:30 plane back to Jianye, and Sheng Xia would arrive at Kai Tak Airport at 5:30, so they had to go to the airport before 5:30 to wait for Sheng Xia.