Chapter 678: The 4th CCTV Standard King

Although Samsung's headquarters in China is in Jianguomen, Li Zaizhu, Li Xinyu and Kim Nam-yong chose to stay at Wangfujing Hotel.

When the advertising information department of CCTV announced the bidding plan of this advertising investment promotion conference through a press conference, the three of Li Zaizhu were sitting in the coffee shop on the first floor of the Wangfu Lane Hotel and drinking coffee. It was Li Zhengzhe, vice president of Samsung Investment Co., Ltd. Inform him of the news.

Specialist positions are only available in South Korea, and the senior management position system of Samsung Investment Company in China is not imitated by Samsung headquarters. Lee Jae-soo's special position in Samsung's China-based company is also reflected in his special position in Samsung's China-based company. w Novel chapters are updated the fastest

Li Zaizhu put down the phone and said to Jin Nanyong: "You are right, political influence is something that this country will definitely consider. Aida has the courage to stand up to challenge CCTV, which we did not expect in advance. It seems that we need to fight with this Some people in the country have to develop a closer relationship. Come and help me..."

"Even if you can help me, I have to wait until my courses are finished..." Jin Nanyong said that he has a deep enough understanding of this country. He would be surprised if Samsung could participate in the advertising bidding without any obstacles, but CCTV The plan announced tonight will be so severe, which is beyond his expectation. It is unlikely that this plan will be changed much within a few years. w "Fiction" novel chapters are updated the fastest

The nearby tables are occupied by accompanying personnel, and they are not afraid that others will overhear their conversations in public places; Kim Nam-yong and Lee Jae-soo talked about some views on the Hwakai Market.

Kumho is definitely an opponent worthy of attention. Of course, Lee Jae-soo will not forget the cup of hot tea splashed on his face, and Kim Nam-yong will not forget to slap him hard, but facing a worthy opponent opponent. You shouldn't just put the resentment in your heart on your face casually.

Samsung has just adjusted its market strategy for China. Although it is said that in Asia, Samsung is definitely stronger than companies like Kumho, but in China. Samsung can't say that it can immediately crush Kumho to pieces.

Li Xinyu didn't want to be bored in the room alone, sat in the coffee shop, and listened to other people talking about business matters. She stirred the steaming coffee with a spoon, thinking that it would be better to go back to the room and read the novel Occasionally, she cupped her cheeks to listen to what they were talking about, and she became interested in the topic of Kumho, just like she wanted to hear the story of her grandpa's founding of Samsung since she was a child. I always feel that people who can create a huge enterprise with one hand have extraordinary charm.

"This is a huge market with potential. There are so many high-end hotels in Beijing, not all of us are foreigners who stay here. This country has high-end purchasing power that cannot be underestimated. We, Samsung, want to enter this market in an all-round way, and we need more Skills can easily overcome the institutional barriers set up by this country to protect local enterprises. The interests of local and local enterprises in this country are inconsistent. Local enterprises copy the products of other enterprises and even get the protection of the local government.

So what we have to do is not difficult. The key is to integrate local interests and the interests of certain affiliated companies into Samsung's industrial chain in this country. You will find that countless people will take the initiative to help us overcome institutional obstacles. After all, this country will not lower their flag of opening up to the outside world. In this country, there are many young people who are highly educated, but the price of labor is extremely low. Samsung should bring all the main manufacturing bases here, not only to occupy this market, but also to provide cost advantages for Samsung's global strategy. "

Lee Jae-soo said: "The company's ability to act in China is too weak, and there are problems with its business thinking. Chairman Li has repeatedly emphasized that everything can be changed except for his wife and children. This sentence also applies to companies in China. On the head. It needs to be completely changed... You will accompany me to the Media Center the day after tomorrow, I am not at ease with those people in the company in China."

Chen Jing's mind was not on CCTV's bidding plan all night. And Zhang Ke's words caused an uproar in her heart.

Leaving CCTV Media Center, Chen Jing asked Ke Wang's Beijing office to take her and Zijia back to the hotel directly.

In the hotel room, Xie Zijia kept bouncing around, forcing Chen Jing to tell her about the secrets she had with Zhang Ke: "You must have cheated him into going to bed, but you've made a lot of money." As for the pen, you see, Yu Ping has been the mistress of that middle-aged and elderly man Zhou Fuming for more than a year, and that’s not the case!" It is difficult for ordinary people to understand Zijia’s ethics, Zijia and Yu Ping get along very well, and Chen Jing Incomprehensible, when she heard her messing around with her, Chen Jing's scalp was numb with anger, and she covered her ears and shouted: "If I say no, there is no, you little girl, why do you say such vulgar words at every turn! Going to bed?" Xie Zijia exaggeratedly shouted: "Ah, this is the first time you are in the wild!" Chen Jing couldn't help but chase Zijia all over the room, Xie Zijia asked Chen Jing how it felt to do that while running away How, all kinds of weird questions were thrown out casually, and Chen Jing was tired and sweaty before grabbing Zijia's lively body and pressing her on the bed, pinching her cheeks to prevent her from talking nonsense.

Xie Zijia raised his hand to beg for mercy, and when Chen Jing let go, he rubbed his cheeks that were pinched sorely and asked Chen Jing: "I really have no way to explain it, he will never put Kumho through all kinds of hardships for no reason. Let’s disclose the technology obtained by Yi to Kewang Hi-Tech, will he have plans for you?”

"How do I know?" Chen Jing was panting tiredly, lying on her back on the bed, looking at the ceiling with the crystal lamp hanging, of course her mind would think about some places that shouldn't be, but these possibilities are too low.

"Even if he has intentions, there is nothing to worry about. He can really use Kumho's technology for free. You just need to sleep with him. Brother Six, I will help you keep the secret."

"You're still talking nonsense!" Chen Jing turned over and pinched Zijia's mouth.

"Giggle..." Xie Zijia lost his breath with a smile, his whole body arched like a shrimp, then he turned to Chen Jing and said, "Should I tell Yu Ping, she will definitely think that you have something wrong with that guy Human secrets?"

"Forget it. Maybe I misheard."

"Have we both heard the wrong thing?"

"Maybe..." Chen Jing made a deeply appreciative expression. In short, Zhang Ke is a little man who confuses her. I hope I don't have such a dream again at night.

Chen Jing neither called Zhang Ke to confirm the matter again. Nor did he tell anyone else about it.

Kumho paid a huge sum of 50 million U.S. dollars to obtain those technologies from Texas Instruments. This is because Kumho has a good cooperative relationship with Texas Instruments in the past two years, has a considerable part of common interests, and there are such key people It is a matchmaking bridge; for other domestic companies, even if they are willing to spend this huge sum of money, it is impossible for TI to transfer related technologies.

Zhang Ke suddenly said that he would disclose all these technologies to Kewang Hi-Tech. Such a thing is really unbelievable.

November 7. Everything seemed to be very calm, Liu Minghui called, he has officially resigned from Ke Wang from today. In the morning, Xie Jiannan flew directly from Jinshan to Beijing by plane, and Yu Ping also flew to Beijing from Haizhou. After Yu Ping became the president of Kewang High-tech, she no longer held any position in Kewang Electric. She rushed over and said that she wanted to experience the exciting scene of CCTV's bid for the king of advertisements again, and also made a special trip to visit the senior management of Lianxin and the Ministry of Posts and Telecommunications. .

When giving it to Yu Ping at the airport. Chen Jing asked tentatively: "If Kumho can obtain the mobile phone manufacturing technology they bought from Texas Instruments, what can Kewang Hi-Tech do?"

Yu Ping asked directly: "Is it not burned? You don't even need to think about it..."

"What if?" Xie Zijia asked.

Yu Ping wanted to ignore this problem directly, but she couldn't get hold of Xie Zijia's expectant eyes, and said, "If this is really the case, we might be able to merge the entire Kewang Capital under the banner of Kewang Gaoke..."

"Ah!" Xie Zijia made a look of sudden realization. Winking with Chen Jing, he put his arms around her neck and said, "Maybe he did this for Brother Six..."

Chen Jing gave her a sideways glance. How could there be such a nonsensical reason? She and Zijia didn't sleep well last night, but they didn't guess what Zhang Ke's intentions were. Maybe they both heard it wrong together.

Yu Ping couldn't understand for a second, and it was difficult to think about Chen Jing's words as a serious matter.

Aida and Xiangxuehai, no news came out this day. It is said that there are countless people surrounding the building of Aida Group's Beijing branch. But Zhang Ke and other Kumho executives all moved to other places that day, and of course there will be no news.

November 8. Different from previous years, this year's Advertising Investment Conference was hosted by Qian Wendong, Deputy Director of CCTV's Advertising Information Department. Although there were various strict regulations, it was the first time that foreign brands such as Samsung and Sony participated in this domestic advertising event.

After losing the aura of the king, the market enthusiasm for Kongfujiajiu, the first king of the competition, quickly receded. Aida Electronics, the second king of the competition, was still in full swing, but Kewang Electric, the third king of the competition, was not even a year old. If you don't enjoy it, you will fall into the cloud of huge losses. The three different endings of the three Biaowang enterprises have prompted the media and the public to reflect on the concept of CCTV Biaowang, and some scholars have gradually realized that the rapid expansion of the brand has led to a serious disconnect with production, management, logistics and other links, which has a certain impact on the development of the company. The danger of overthrowing seedlings.

No matter how you think about it, CCTV's Advertising Investment Promotion Conference this time has started again with great excitement. Thousands of business representatives came to participate in the Advertising Investment Promotion Conference, which was larger than the previous three sessions. round of screening.

It was not Kewang Electric Appliances, the last Biaowang Enterprise that was sought after by the media, but the second Biaowang Enterprise, and this Biaowang Enterprise is the most powerful and active competition for Aida Group.

Strictly speaking, Aida Group and Aida Electronics, the second bid king enterprise, are related. Aida Electronics and Aida Group are not even directly related financially, but the ownership of the Aida trademark belongs to Aida Group. Aida Electronics needs to pay a certain fee for this every year, and also bears the cost of advertising the function of the disc player alone.

Chen Jing got out of the car and wore sunglasses, and Xie Jiannan also put on the sunglasses, and used the sunglasses to cover up his stiff and embarrassed face when he was chasing and intercepting the media reporters with hot and harsh topics. Xie Zijia and Yu Ping simply said that they would go around the car one more time before getting out of the car and entering the gate of CCTV, obviously because they didn't want to block the entrance for the media.

In the face of Kewang’s huge losses, what reflections do the management have, what measures will be taken next year, what to do if losses occur again, and whether they will regret last year’s aggressive strategy. It is indeed embarrassing, but they have to face it and explain it patiently. After all, this is not an explanation to the media. Instead, it is necessary to explain to dealers and the public through the media that the reason for this year's losses lies in the external environment, and Kewang is also capable of reversing the situation next year.

It wasn't until Chen Xinsheng, Su Jindong, Yang Yun, Zhou Yiping and others appeared that Ji's attention was attracted, and Chen Jing also quietly wiped off the sweat from his forehead, thinking that Zhang Ke asked Chen Xinsheng and Su Jindong to come forward in person, probably to firmly demand Aida from the media. Take away the confidence of this bid king.

People who didn't see Zhang Ke, nor Xiang Xuehai, they probably sneaked in when they didn't remember to pay attention. Representatives of foreign-funded brands such as Samsung and Sony walked out of the gate of CCTV. Also received the keen attention of the reporter, Chen Jing and the others were able to take the elevator to the bidding venue.

Walking into the bidding venue where I was not allowed to enter, I relaxed, Xie Zijia and Yu Ping didn't get entangled, and entered the venue before them.

As with the previous investment promotion conference, the first advertisement slots to be bid for were thirteen 5-second advertisements between the two programs of the news broadcast and the weather forecast. The thirteen second advertisements restrict the participation of foreign brands. The bidding method is the same as last year, and it also adopts a combination of hidden bids and explicit bids. Take the hidden bid first. Manufacturers who intend to participate in the competition at the venue write their quotations in envelopes, and the 40 manufacturers with the highest quotations will participate in the bidding in the open bid stage. The short-listed bid price is the base price of the open bid.

Aida and Xiangxuehai were shortlisted at the same time, which did not surprise Chen Jing at all. She knew that Aida wanted to protect Xiangxuehai for this year's bid winner, but she didn't know how Ada would protect it when bidding?

Representatives of the 40 shortlisted manufacturers moved to the central area of ​​the venue to participate in the bidding at the bidding stage. The representative of Aida is Su Jindong, President of Operation Department of Aida Group, and the representative of Xiangxue Haiti is Tao Xingjian, President of Xiangxuehai Electrical Appliance Group. Su Jindong sat in the back corner of the open bidding area, and Tao Xingjian sat in the seat under the bidding platform. The two were one in front of the other, far away from each other. Chen Jing couldn't understand why they were sitting like this for a while. Zijia was poking her waist with his hand, turned his head, and saw Zhang Ke entering the arena belatedly at this time. He was wearing a tracksuit. Out of breath, with sweat on his forehead. Seems like he just came from a run. If he hadn't held the guest card in his hand, he might not have been able to enter within five meters of the gate of the venue.

"What kind of trick are they going to play?" Xie Zijia asked Chen Jing in a low voice, "Xiang Xuehai is very low-key, and hardly attracts the attention of others; the company representatives who participated in the open price bidding are all focused on Su Jindong, and they have to observe Su Jindong's expression, I have to look back, will it be a distraction?"

"Kumho wants to play with this kind of worm crumbs!" Xie Jiannan said softly, but his tone was neither disdainful nor ironic.

I also plan to not think about the words Zhang Ke said the night before yesterday. Seeing Zhang Ke walk into the venue, Chen Jing's heart jumped up and down, almost forgotten for a long time, and felt that she was not up to date , Forced not to look back at Zhang Ke, thinking wildly in his heart, the bidding has already started, and the bidding is hosted by Qian Wendong, the deputy director of CCTV. The bidding base price is 15 million, which is slightly lower than last year's bidding base price. Chen Jing was in a mess and didn't hear what Qian Wendong was saying at all. He only heard him announce the start of bidding, and Su Jindong raised his sign and shouted, "150 million..."

Quan Chongran, not only the company representatives in the outfield stood up excitedly, but also the company representatives in the open bidding area couldn't help but stand up and look at Su Jindong who was sitting in the corner as firmly as Mount Tai. Even Qian Wendong, who was standing in front of the auction stage, was a little at a loss. He must have never expected that Ada would directly double the reserve price by ten times in the first bid.

So menacing, so inevitable.

Even companies that had previously intended to compete for the title could not help hesitating when they saw the aggressive posture of Aida Group.

The price of 150 million seems to be acceptable, but he is not willing to let Aida take this year's bidder so easily. The company representatives sitting in the bidding area are very complicated. It's a pity that the time left for them to think about it was too short. Aida's way of quoting 150 million yuan in one step was beyond their expectations. Not in the plan, they sat there, and they couldn't find someone to discuss urgently, so they were somewhat caught off guard.

Qian Wendong stood in front of the bidding platform. After two quotations, he couldn't help sweating on his forehead. He saw that some business representatives in the audience were eager to move but looked forward and backward. Wouldn't it be a joke to jump out and host the auction of the King's advertisement? The little tricks and little jackets that were carefully prepared to infect the atmosphere before seemed to be useless, and he wished to throw the gavel in his hand to others.

Damn it, Kumho's representative made the request the day before yesterday. It is said that they hope that there will be a more important person to preside over the bidding of the King's advertisement.

Qian Wendong was suffering in his heart, and the representatives of the companies in the audience were also suffering. The price of 150 million yuan was obviously acceptable, but he couldn't figure out where Aida Group's bottom line was, and he was afraid that the fierce bidding at this time would lead to If the average price of thirteen 5-second advertisements between the news broadcast and the weather forecast is sky-high, the end result can only be that CCTV will benefit, and the bidding companies will have to pay a high price for it. Or give up the extravagant idea of ​​being the king of bids, and everyone amicably share the other advertising resources of CCTV?

Ada rises. It is just that in the small industry of disc players, there are enterprise representatives who are irresistible to others and can sit in this hall today. Which company is not one of the best in the industry? Even if it is not a leading company in the industry for the time being, it still wants to use the magic power of CCTV advertising resources to become an industry leader admired by thousands of people. There is only one chance a year, and no one is willing to give it up without fighting for it.

"160 million!" When Qian Wendong wanted to bid for the third time, Tao Xingjian, who was sitting under the bidding stage, raised a placard to bid.

Quote from Tao Xingjian. It was not a shock to everyone, but a sudden relief, as if the boulder of the Aida Group was removed from everyone's hearts: finally a company jumped out to attack Aida, but began to think about holding the No. 3 card Which company does that person represent? He looked down at the temporary list of forty shortlisted companies in his hand.

Xiangxuehai.

Most people are no strangers to Xiangxuehai. In the home appliance manufacturing industry, Xiangxuehai was once as famous as Qingdao Haier, but Xiangxuehai came after 1993. There is some powerlessness. The output of Qingdao Haier's refrigerators surged from 300,000 in 1993 to 1.6 million in 1996. However, Xiangxuehai's output has not been able to reach 300,000 units for three consecutive years, and it has been delayed for three years. It is far from Qingdao Haier.

This was the first impression that came to mind. Xiangxuehai didn't seem to have made any major marketing moves to attract everyone's attention in the past two years, and there was no detailed information on the list of shortlisted companies, and it was impossible to think of too many things in a short time.

Some people could vaguely think that Xiangxuehai and Aida Electronics seemed to be related, but Xiangxuehai suddenly jumped out to snipe Aida's offer, and forcibly stopped them from thinking deeply in such a short time. Even if someone thinks of the connection between Xiangxuehai and Aida Electronics, but they don't intend to bid on the king's advertisement, they will naturally choose to remain silent. The key is that the representatives of those companies who intend to participate in the bid king's advertisement must wake up quickly.

Xiangxuehai raised the price by 10 million, raising the price by another level. Everyone was thinking that this was far from reaching Aida's minimum limit.

When Qian Wendong, deputy director of CCTV, bid twice in a row, the company representatives sitting in the area all turned their heads to look at Su Jindong's...

"Sure enough," Xie Jiannan frowned, and softly analyzed with Chen Jing, Yu Ping, and Zijia beside him, "Other companies are making a lot of publicity for participating in this investment promotion conference, but Xiangxuehai has never shown anything. Paralyzed everyone's attention... How could CCTV let Qian Wendong, who is not familiar with the business, come on stage to host the auction? If the director of the advertising information department came up to host the auction, after Xiangxuehai made an offer, she would first point out Xiangxuehai and Aida Group The relationship between them, even if there is no disk player manufacturer jumping out to disrupt the situation, it is very likely that other people can't help but attack Xiangxuehai, how can they be so easy? Now, it's too late..."

Xie Zijia said disdainfully: "The leader drinks with the secretary every day and guides the work of the actress. How can I have time to read the information of the bidding company?"

Chen Jing tugged at Zijia's sleeve, telling her to pay attention to the girl's identity. Where should she say these words?

At this moment, Su Jindong held the number plate in his hand and looked at Qian Wendong who was standing on the bidding platform. Both the company representative and Qian Wendong were staring at Su Jindong and the number plate in his hand. No one doubted that Su Jindong would decisively raise the number plate in his hand at the last moment, and Qian Wendong did not doubt it, even if he called for the third time. There was no doubt at the moment when he held up the gavel and smashed it down slowly, until the clear and crisp sound of the auction mallet made everyone wake up.

In this way, the king of the advertising bid of this year fell into Xiangxuehai's pocket after only two rounds of bidding.

Qian Wendong also seemed to have forgotten to follow the normal procedure to announce in public that Xiangxuehai was the winner of this year's CCTV bid. Give warm applause to the representative of Xiangxuehai Enterprise, who just won the bid for CCTV's advertising campaign.

Xie Jiannan noticed that Zhang Ke entered the arena halfway, and couldn't help but turn his head to look at him at this time, only to see him with his arms folded on his chest. There was a faint smile on the corner of his mouth, as if he had expected such a situation long ago. He was thinking, even if someone reacts in time, I am afraid that no company can withstand the attack of Aida and Xiangxuehai, and in the end, it will only make Xiangxuehai or Aida pay tens of millions more for the advertisement of the king. .

However, Chen Jing understood more and more what Zhang Ke said on the train: "Kumho's opponent this time is CCTV..." Xiang Xuehai easily bought the Biaowang advertisement at a price of 160 million, The so-called Biaowang advertisement does not just refer to the first 5-second advertisement after the news broadcast, it can be said to be an advertising package, at least compared with the preferential treatment enjoyed by the previous three Biaowang enterprises.

After briefly. Qian Wendong went to the bidding stage again, announcing Xiang Xuehai as the winner of this year's bid for the King's Advertisement. Tao Xingjian stood up to accept the full applause, and the next twelve 5-second competitions between other news broadcasts and weather forecast columns did not lack enough enthusiasm because of the surprise at the beginning. The 5-second advertisement limit is limited to three companies in the same industry, depending on the degree of competition in the industry. They bid high prices of 60 million to 140 million respectively.

To everyone's surprise, except for the first time Su Jindong raised his placard, he sat silently from the beginning to the end and did not raise his placard again. When the connection between Xiangxuehai and Aida Group was discovered and spread by interested people, the representatives of the companies participating in the investment promotion conference suddenly realized that all the actions of Aida Group were just to keep Xiangxuehai from sitting on the throne of this year's CCTV.

After the round of bidding for advertising resources ended, there was a short break, and then some adjustments were made to the bidding process. CCTV will first take out the advertising resources of the secondary period for bidding. The bidding for the prime advertising time from seven o'clock to nine o'clock and the naming rights of important programs will be held in the afternoon.

At this time, Su Jindong handed over the bidding number plate to Yang Yun, the marketing director and president of the sales company under the operation department of Aida Group, for the whole morning. Yang Yun raised his placard twice and won two advertisements at a price of less than 12 million. Samsung raised his placard three times and it was a coincidence. It must be that Aida is not the only company that intends to attack foreign brands. The price was raised to 8 million to be able to close the deal. As a foreign brand, it has to pay a 30% premium for the secondary advertising time.

In the morning, Aida and Xiangxuehai joined forces to stir it up, but it didn't cause much controversy at all. CCTV decisively adjusted the advertising resources of the evening prime time to the afternoon auction, hoping to make a good adjustment and cause a commotion in the afternoon.

This is the feeling of the representatives of the companies inside the venue, but it is different for the journalists surrounded by the media outside the venue.

At this time, it was discovered that there were almost no previous reports on Xiangxuehai, which meant that there were more news breaking points to be discovered, and Aida Group once again gave up the competition for thirteen 5-second advertisements. Contrary to the media's previous expectations, The ending is too far apart, which undoubtedly arouses the great interest of the readers. Among the three kings of enterprises, Aida is the only one that maintains high profitability. Their business strategies and ideas are naturally worthy of attention; especially Xiangxuehai and The unclear connection between the Aida Group makes people feel that there are many stories that can be excavated. Tao Xingjian, Ye Xiaotong, and representatives of other thirteen 5-second advertisements all stayed in the venue to accept a brief interview with CCTV. Su Jindong , Yang Yun, Zhou Yiping and others walked out of the venue first along with other business representatives. Of course, they couldn't walk far from the venue, and they were surrounded by bees like a swarm.

"I know you have a lot of questions to ask." Facing the countless interview microphones and recording pens handed in front of him, Su Jindong made a gesture to calm down the reporters, "Kumho Electronic Technology Research Institute and Aida Group An important decision was urgently made the night before, and I hope to take this opportunity to remind my friends to help us convey: We decided to donate the mobile phone manufacturing technology purchased from Texas Instruments in April this year to Haizhou Electronics Industry for free The enterprises in the park and Jianye High-tech Park are open..."

As soon as Su Jindong finished speaking, there was a sudden silence inside and outside the venue, falling into a strange and astonishing silence. Even those who did not hear Su Jindong clearly shut their mouths and turned their heads involuntarily because of the sudden silence.