Chapter 677 Surprising Decision

It is difficult for outsiders to understand what kind of dispute is hidden behind it. There are constant doubts from the outside world, but CCTV has remained silent. Maybe it is the best posture when observing the outside world.

On the afternoon of the 6th, located in the Aida Building in Zhongguancun, Haidian District, the Aida Group held a press conference in its Beijing branch, saying that it is particularly important to clearly understand the gap between the company’s performance and overseas manufacturers, and the company does not need to be aggressive. The market strategy of looking after the consequences is not willing to become a green leaf to foil foreign brands, and foreign brands may choose to give up the advertising time when they participate in the bidding. Novel chapters are updated the fastest

Everyone can clearly see what the Aida Group is pointing at, but it was not expected that a company would publicly stand up to boycott CCTV’s acceptance of foreign brands. Aida Group’s holding such a press conference surprised the media.

It is not surprising to think that the bidding around the golden advertising era of CCTV's first program is not only a competition among bidding companies, but also a game between bidding companies and CCTV.

Aida Group chose such a timing to make such a statement, on the other hand, it undoubtedly shows from the side that Aida Group has a deep interest in this year's CCTV.

The Aida Group is competing for the most powerful bid for the advertising time of CCTV this time. Of course, CCTV hopes that the bidding scene will be as lively as possible, and hope that more and more powerful bidding companies will participate in it; In the end, it paid an exorbitant price for CCTV's advertising time. "Fiction" novel chapters are updated the fastest

Aida Electronics violated the routine by announcing the financial data of the third quarter in advance before November, and then a number of media released a market analysis report on the possibility of huge losses this year for Kewang Electric, the last CCTV standard king. , the connection behind it and the point of the finger are self-evident. At this critical moment, Aida Group aims to encourage the media and the public to reflect on the concept of CCTV's advertising bid, and suppress the expectations of other potential bidding companies for CCTV's bid.

Aida's decision to give up the bid for the advertising time slot will not cause any major problems; if this CCTV advertising bid is won by a foreign brand, what kind of impact will be caused, but it is also unpredictable.

At dusk, Beijing TV station organized staff to go to the street to conduct an on-site investigation of "When a foreign brand becomes the king of CCTV". The recorded program was not broadcast on the 7:30 o'clock news investigation column of Beijing TV Station 2, but before that, Chen Jing received a call from the advertising information department of CCTV in Kewang's Beijing office. Invite her and other business representatives participating in the advertising investment promotion conference to the Media Center to participate in the bidding symposium.

Chen Jing and Zijia rushed to the Media Center of CCTV, led by CCTV staff, walked to the reception hall on the third floor of the building, and saw Fu Jun sitting on the sofa in a corner of the hall. I just learned that Zhang Ke, Yang Yun, the marketing director and president of the sales company under the operation department of Aida Group, and Zhou Ping, the general manager of the Beijing branch, had invited them to the Media Center as early as the end of their press conference.

At this time they are negotiating with the leadership of CCTV.

Those who were invited to participate in the symposium were mainly representatives of companies that bid for thirteen 5-second advertisements between the new broadcast simulcast and the weather forecast column last year. Almost all the local TV stations in the country simultaneously rebroadcast the central news broadcast and weather forecast program, so the market value of these thirteen 5-second advertisements is the highest.

In addition to these corporate representatives, Chen Jing also saw Xiao Ruimin from Lianxin Group. Lianxin Group will also strengthen its marketing efforts next year to expand their mobile phone business. Dongxing and Lianxun will not miss this investment promotion conference held by CCTV, but Chen Jing is not very familiar with the management of Dongxing and Lianxun, and does not know if their representatives are present.

After Zhang Ke finished talking with the leaders of CCTV's advertising information department, he returned to the reception hall with Yang Yun and Zhou Ping. Seeing Chen Jing and Xie Zijia, he walked over to say hello to them.

"Ah, I understand what you said. You really chose CCTV as your opponent this time..." Standing in the spacious and bright hall in the center of Media, Chen Jing stared at the young, ambitious, high-spirited Windy youth. With bright eyes and bright teeth, he said with a smile, "Will the attitude towards CCTV be a bit tough?"

"He also used the old-fashioned trick of sneaking into Chen Cang..." Xie Zijia whispered with his mouth pouted. She and Chen Jing can be said to know Kumho well. Of course, they both know that this time Xiangxuehai is likely to stand up to compete for CCTV's bid king advertisement, but it is Aida Group who jumped out at this time to attract the attention of the media and other bidding companies. Isn't it just the strategy of "building plank roads openly and crossing Chencang secretly"? The other companies participating in the bidding did not know the background of Aida Group and Xiangxuehai.

Although Xiangxuehai has a close relationship with Aida Group, the two companies have different competitiveness against the CCTV standard king company based on their market size and financial strength. Zhang Ke can never allocate the funds of Aida Group for free To Xiangxuehai.

Zhang Ke ignored Xie Zijia's sarcasm. Whether it's Ada or Xiangxuehai. They are all unified in Kumho's overall strategy, and answered Chen Jing's doubts with a smile: "What is the attitude that is not tough? CCTV bids a price of one billion for the king of the advertisement. We will obediently pay the full amount?" Then he smiled and said, "If you are involved in this symposium, you won't be held accountable again, will you?"

Chen Jing blushed a little. What she said before was just Zijia's savage willfulness. She changed the subject and said, "Which one of you will stay to participate in the symposium?"

Zhang He glanced at Zhou Yiping and Yang Yun who were standing not far away. He mumbled and said, "No, it's fine for the two of them to stay..." Then he said, "Kumho's self-willedness is up to you after all. It’s a little troublesome, how about this, the mobile phone manufacturing technology that Kumho obtained from Texas Instruments can be authorized to Kewang Hi-Tech for free use, which can be regarded as a little compensation..."

"Ah..." Chen Jing was stunned, a little at a loss. Kumho spent a huge sum of 50 million US dollars to receive a full set of mobile phone manufacturing technology from Texas Instruments. There is no core mobile phone baseband chip technology. But in addition to baseband chip technology, other component technologies can be said to be everything that one expects to find, and even Kumho can't digest much for a while.

After Zhang Ke said this, he left, but Chen Jing hadn't recovered from the shock just now. Xie Zijia stretched out his hand and waved in front of her, and asked, "Are you sure he wasn't joking just now, or did you say that?" Have you tricked him into bed?"

"What and what?" Chen Jing pushed Zijia's hand away, her pretty face flushed, but Zijia's words spoke of the secret she kept in her heart. I still want to completely forget that dream. But she still couldn't understand what Zhang Ke said just now, or Zhang Ke's decision just now.

What Kumho wants to announce is not a simple mobile phone solution, but a patented technology that Texas Instruments has accumulated for nearly ten years and Kumho spent 50 million US dollars to accept from Texas Instruments. Although to the second-rate technology demeaned by the industry. Although it is only authorized for free, no matter how hard Dikewang Hi-Tech works at this time, it is impossible to obtain such authorization from other overseas mobile phone manufacturers.

When leaving the reception hall, Zhang Ke and Xiao Ruimin glanced at each other.

Although Aida and Lianxin compete in the mobile phone business. But on the issue of foreign brands entering the domestic market, Lianxin will be forced to choose the same position as Aida.

Until Zhang Ke's background slowly descended from the entrance escalator of the reception hall and disappeared, Xiao Ruimin stroked his forehead thoughtfully, and didn't intend to step forward to talk to him.

For more than a month, the Aida i19 mobile phone that was presented by Zhang Ke at the Hong Kong Airport was still lying in his briefcase. Although Lianxin is not yet capable of implementing such a huge idea, Xiao Ruimin thought about setting up a product design center and application technology research center under Lianxin Group from the very beginning. After receiving the gift from Zhang Ke, his thoughts became stronger and stronger. firm.

In addition to drawing technical force from the Twelfth Research Institute. Xiao Ruimin prefers to directly hire professionals with rich experience in mobile phone design and mobile application technology development from the outside with a high salary. However, the development of things is not always satisfactory. Without strong support, the domestic operation plan is usually a compromise of various opinions. The mobile communication terminal equipment design center and the application technology research center were listed soon. However, according to the plan passed by the Ministry, only 5 professionals can be directly hired from outside with high salaries. Gritting his teeth, he offered a total annual salary of 500,000 yuan. Instead of recruiting half-baked semi-professionals from the outside, it is better to expend effort to train them. The conditions that Xiao Ruimin fought with the ministry were to spend 400,000 yuan to hire a real expert to lead the work of the two centers, and another 100,000 yuan to hire four fresh graduates. college students, the total annual salary is still controlled at 500,000.

As for Southern Company's right to authorize OEM and underwriting sales, it was also the result of a compromise. Xiao Ruimin was also quite helpless. Zhou Xingdong won the support of those old leaders in the ministry. It's not that he can completely suppress the land.

Xiao Ruimin looked at Chen Jing. He didn't know Chen Jing. After all, Kewang Hi-Tech currently only has contact with Lianxin's Southern Company. But such a beautiful woman was invited to appear in the guest building on the third floor of CCTV, and had a brief and intimate exchange with the person behind Kumho's backstage. These factors alone were enough to attract Xiao Ruimin's attention.

Chen Jing couldn't digest the shock that Zhang Ke had brought to her just now. Seeing Xiao Ruimin looking this way, walking towards him, she stretched out her hand generously, and said, "Hello, Mr. Xiao, I'm Mr. Chen, the chairman of Kewang Gaoke. Jing, I have admired you for a long time..."

Seeing Chen Jing approaching, Xiao Ruimin stood up politely, and after listening to her self-introduction, he thought to himself: Kewang Gaoke is also a company in Haizhou, so it's not surprising that such a beautiful woman knows that kid.

On the topic, Xiao Ruimin had a big difference with Zhou Xingdong and others, but Zhou Xingdong and others won the support of the ministry, and Xiao Ruimin was very painful for this. Such a short-sighted pursuit of small profits in front of him will eventually damage the foundation of Lianxin . Even so, Xiao Ruimin has no opinion on Kewang Hi-Tech. After all, Kewang Hi-Tech put Aida’s mobile phone modules and product solutions on the brand of Lianxin, and then entered the mobile phone industry. .

With this innovative ability, Kewang Hi-Tech is a company worthy of respect. It is a pity that Lianxin has no prospects and has not resisted the temptation to directly charge huge OEM fees. Because of this, it will be more difficult for Lianxin to surpass Aida. It is ridiculous that I thought Aida was left behind by Lianxin more than a month ago.

It is not clear what the previous investment promotion plan of CCTV Advertising Information Department was, but the plan discussed at the symposium of enterprise representatives was not so difficult to accept.

The investment promotion plan is similar to that of last year. What people are most concerned about today is whether foreign brands will participate in the bidding and how to participate in the bidding. The deputy director of the advertising information department of CCTV came forward to answer.

The 6-second advertising period between the news broadcast and the weather forecast is the most valuable advertising period, which will prevent foreign brands from participating in advertising bidding during this period; For the naming rights of key files, a 50% bidding price premium is imposed on foreign brands as the entry threshold. In the rest of the time period, a 30% premium is applied to enter the threshold.

After the symposium, CCTV's advertising information department held a press conference to announce the plan, and the advertising investment promotion conference was officially held. Not even forty-eight hours.

CCTV also did not want to publicize that foreign brands will participate in this advertising investment conference. Apart from announcing the news through the press conference, it did not advertise to the public through CCTV's own powerful channels. I took the evening plane directly from Jinshan to Beijing and rushed to Aida Building in Zhongguancun. Only then did I know the investment promotion plan finally announced by CCTV: "Although CCTV is forced to build high barriers for foreign brands to prevent the most important domestic advertising resources from being too easily used by foreign brands for their own use, foreign brands have rich experience in marketing. Experience, and the general trend of domestic opening up to the outside world is impossible to reverse, as long as they adapt to the domestic market, they will not make it too easy for us..."

At the beginning of the year, the Aida Building, which was purchased as a whole from the Kerry Real Estate Development Group, has been transformed into Kumho’s base in Beijing according to Zhang Ke’s intention. In the luxurious conference hall on the top floor of the Aida Building, sitting at a huge conference table Liao Liao several people.

Except for Chen Xinsheng who just came from the airport. Yang Yun and Zhou Ping also just came back from CCTV Media Center. Tao Xingjian and Ye Xiaotong have been in Beijing for two days, but they kept a low profile. He and Xiang Xuehai's other accompanying staff have not yet appeared in front of the media. Su Jindong also flew directly to Beijing from Haizhou in the afternoon. In addition, it is Yao Jian, the deputy general manager of the Beijing branch.

Zhang Ke sat at one end of the conference table, facing the large floor-to-ceiling windows, looking at the night sky of Zhongguancun outside. Before 1997, the development of Zhongguancun was relatively slow, but after the readjustment of the planning in 1998, it developed rapidly with the strong support of the Beijing Municipal Government. Zhang Ke hoped that Jianye's digital corridor concept would eventually cross Zhongguancun, otherwise it would be better to implement the Oak Park plan in Beijing.

"You walked around Jinshan. How do you feel?" Zhang Ke asked Chen Xinsheng.

Samsung invested in Jinshan to build their first home appliance manufacturing base in China. Chint and Jiaxin Electronics plan to invest in the construction of an electronic manufacturing base in Jinshan. The dispute between Dongda and Lee Jae-soo may have been triggered by accident. But the contest with South Korea's Samsung is a matter of time, and it is inevitable to avoid it.

After Chen Xinsheng came back from Japan, he took the time to run around Jinshan.

Since he first joined Kumho, Chen Xinsheng has been out of breath, running around, and the time spent in the air may not be much less than the time standing on the ground.

Flying from Jinshan to Beijing, I didn't have the opportunity to go to the hotel to pack my bags first, so I rushed to the Aida Building with my assistant to report the situation to Zhang Feng.

"Since the establishment of diplomatic relations between China and South Korea in 1992, Samsung has invested and built factories in China, and regards the country as a dumping ground for mid-to-low-end home appliances and electronic products. They don't have any advantages, so their development in China in recent years has not been smooth. Take Samsung's disc player factory in Huizhou as an example. In 1995, when it filled the market gap, Samsung disc players became popular in China. In 1997, domestic disk player manufacturers rose rapidly, and Samsung disk players almost disappeared in the market... Judging from various current signs, such as Samsung's plan to choose a location to build a large-scale research center, the high-level home appliances in Jinshan Manufacturing bases, as well as changes in the consumer groups targeted for advertising in China, can be seen that their business ideas for China have changed. They may withdraw from the low-end consumer market, or in the low-end consumer market With domestic manufacturers, concentrate on the development of the mid-to-high-end consumer market..."

Zhang Ke nodded and said: "The average consumption level of the 1.3 billion people in China is indeed at a relatively low level. When it comes to the domestic market, it is easy to focus on the low-end consumer market. As everyone knows, in With a population of 1.3 billion, the consumption level of 40 to 60 million people is not lower than the average level of Japan and South Korea... This is the high market with the most lucrative profits and the strongest purchasing power. We will cooperate with Samsung in the future What we are fighting for is this market, and Kumho can only gain a firm foothold if we share equal shares with Samsung and foreign brands in this market. I want Kumho to participate in global competition, not a blood-sucking machine for regional economies... ..."

"A blood-sucking machine for the regional economy?" Chen Xinsheng had never heard of this new term, so he asked in confusion.

"Oh, a company discharges pollutants without responsibility and sacrifices the environment to obtain high profits. Isn't it sucking the blood of regional environmental resources? Isn't a company sucking the blood of regional human resources by hiring labor at low prices to maintain high profits? Isn't a company sucking the blood of this place and this country by directly making huge profits from municipal projects, land sales, and corporate mergers and acquisitions through bribery and other illegal means?" Zhang Ke calmly explained, "Kumho should not become such a company, I think if you serve such an enterprise, you will not have much sense of accomplishment in life.”

Chen Xinsheng and the others were silent after hearing these words, and they didn't know how many entrepreneurs in China would not show disdainful expressions after hearing these words.

"Can these be developed as Kumho's core culture?" Su Jindong asked.

"I'll talk about this later, I just thought of it at random," Zhang Ke said, "Let Mr. Chen continue talking about his trip to Jinshan..."

"Chint Group and Jiaxin Electronics established an electronic industrial base in Jinshan, which should be aimed at us Kumho. They see the possibility of Kumho becoming a component supplier. They do not have core technology, but they can use OEM for overseas component manufacturers. Participate in the component supply market to get a share... Given the low domestic labor prices, they can certainly get a share. In the words of Ke Shao, they are blood-sucking machines for the regional economy, sucking cheap labor "Chen Xinsheng said, "Now I don't know the extent of their contact with Samsung's companies in China. I'm afraid that Samsung will join forces with them to complete the domestic industrial chain. It may not take two years. The price advantage will disappear..."

"It's only two years, it's really not easy," Zhang Ke rubbed his brows, and said, "I made a decision, don't be too surprised, I think the mobile phone Kumho got from Deyi The manufacturing technology may be disclosed to enterprises in Haizhou Electronics Industrial Park and Jianye High-tech Industrial Park in a targeted manner, allowing them to use it for free..."