Chapter 646 Autumn Offensive
At the end of Qingping, even the netizens who often log in to Quantum Information rarely notice that the lower right corner of the information homepage provides the download of the advertisement video for Aida i19 mobile phone on October 2.
On October 3, Quantum Information added a sub-column of consumer electronics information. The i19 mobile phone evaluation report is the eye-catching position recommended for reading on the upper right and right cover of the consumer electronics information page. In addition, all the main catalog pages of Quantum Online are * *Static advertisement of i19's extremely blue sound.
On the screen, the extremely charming i19 Jiang Daier spins her crystal clear fingertips, and Jiang Daier stares shyly at the blue screen i19 with metallic luster. Novel chapters are updated the fastest
Such still pictures are also published in prominent positions in major domestic high-end magazine media.
In order to cooperate with the launch of i19, the flagship store of Jianye Xinshi Street under Shengxin Global Electric Co., Ltd. also delayed the grand launch of the mobile phone monopoly business on October 3, the first weekend after the National Day.
In addition to Shengxin’s call for the launch of mobile phone counters by various media in Jianye, Shengxin’s Xinshi Street flagship store is almost full of i19 and i08 advertising banners, and the color TV area uniformly plays the i19 beach advertising video, It seems that the whole store is full of Jiang Daier's charming smile and i19's charming figure; taking Shao Xinwen's words, he assigned the two most beautiful girls of Shengxin Company to work as coolies in the i19 and i08 mobile phone areas. "Fiction" novel chapters are updated the fastest
Shao Xinwen asked Zhang Ke for credit on the phone, Zhang He said: "Okay, I understand your hard work, I will go back to Jianye and invite those two girls to dinner alone..."
Shao Xinwen's blood boiled in his chest for a while, and he really didn't dare to fill Zhang Ke's mouth with two flowers from Sheng Xin.
The Jianye Xinshi Street flagship store opened for more than half a year, with a turnover of 1.2 billion, and it is expected to exceed 2 billion for the whole year. This is an unimaginable figure before, and Sheng Xin's morale has greatly increased.
In addition to expanding the scale of Shanghai Zhongshan Park store and Hangzhou Jiefang Road store into large-scale flagship stores, it also spent a lot of money to open flagship stores in Chengdu Chunxi Road and Beijing Xidan in July and August. The way to implement the expansion of flagship stores in key business districts. After receiving a capital injection of 200 million Hong Kong dollars from Yuexiu in September, it plans to open flagship stores in Guangzhou Tianhe, Chongqing Jiefangbei, and Wuhan Hankou.
Compared with Shengxin's strong expansion model of opening flagship stores in key business districts across the country, Haitai can only consolidate its existing home appliance chain market share in the province due to funding.
Who would have thought that with just one step, Sheng Xin would suddenly be separated by such a large distance?
Haitai's thirteen stores in the province have an annual turnover of two billion yuan, which is barely enough.
this time,
Shengxin took the lead in adding mobile phone exclusive areas in its five flagship stores, and began to include mobile phones, pagers and other communication products in the home appliance chain store, making preparations for the upcoming mobile communication golden agent.
In order to support Shengxin to launch a mobile phone monopoly at this time, the mainland market. Aida's i19 mobile phone will only be launched in five flagship stores of Shengxin in the Shanghai Zhongshan Park flagship store, Hangzhou Jiefang Road flagship store, Chengdu Chunxi Road flagship store, Jianye Xinshi Street flagship store, and Beijing Xidan flagship store. Territory accepts pre-order sales service only.
This is mainly because the production capacity of the i19 at this time is not enough to support the distribution of goods in all aspects of the market. For the time being, the mainland market will only release goods to one agent of Shengxin, but the mid-range price machine i08 with black and white screen and single string color will be put on the shelves this time.
The advertising strategies of the two phones are quite different.
i19's advertisements in the mainland are mainly focused on high-end user groups. Focusing on Quantum Online's information advertisements, magazine advertisements, and the 15-second TV advertisement after the 90-minute column of CCTV Finance and Economics, the intensity of the advertisement is only a targeted release. Among print media, magazines are the most targeted at covering high-end mobile phone user groups. In terms of materials and printing effects, magazines can establish the quality and image of i19's ultimate charm better than other media such as newspapers.
The advertising efforts of i08 in the mainland will be much more intense. On October 3rd, it will simultaneously appear on TV commercials in major large and medium-sized cities in the mainland, as well as various traditional media and outdoor advertising platforms. The power is released at once.
Ada's mobile phone is like a wildfire on the grassland in autumn and winter, which is ignited violently by the wind. Before. Aida, together with Lianxin, Lianxun, and Dongxing, entered the mobile phone industry. It was a zero breakthrough in the domestic electronics industry. Follow-up reports are endless.
After obtaining the mobile phone production license license from the Ministry of Posts and Telecommunications, Lianxin launched its own mobile phone products first. With the sales platform established by Lianxin's previous sales of pagers, cordless phones and other communication electronic products, Lianxin's mobile phone sales exceeded 20,000 in July. Taiwan, coupled with the market price of Lianxin mobile phone 5688 yuan, the huge profits almost make other electronics manufacturers who have not obtained the mobile phone production license scratch their hearts and lungs.
After that, Lianxun and Dongxing both continued to launch mobile phone products. The sales volume is quite gratifying, and the era when the domestic media are clamoring is coming.
The Aida Group, which has made the most momentum and directly acquired mobile phone manufacturing technology from the international semiconductor leader Texas Instruments, placed the greatest expectations on the domestic media and potential user groups.
Earlier, some media predicted that Aida would be able to launch its own mobile phone products in early August at the earliest.
Although Aida has purchased a complete set of mobile phone manufacturing technology from Texas Instruments, it is absolutely impossible to use its own accessories on the first mobile phone. It will take at least one to two years of preparation. Su Jindong has already Announce the production of Adadi tissue to the media.
The chip part is independently designed by Aida and entrusted to Texas Instruments to manufacture it. Aida Microelectronics has just trial-produced it to ensure the quality of the batch of mobile phones. Chip packaging and testing will not be done in China for the time being. The Haizhou Electronic Components Factory was acquired two years ago and after two years of continuous investment, the circuit board technology has fully matured.
Aida has also invested a lot in precision mold manufacturing technology in the past two years. In order to achieve a major breakthrough in the appearance design of Aida's first mobile phone, Zhang Ke asked Aida's Precision Mold Electronics Co., Ltd. and related laboratories have started to prepare the casing and internal filling materials.
This part of the work is also to prepare for the electronic music player and USB flash drive in the future.
The second-rate battery technology is not mature, and it is much behind similar products in the market, and the secondary charge-discharge battery produced by the factory is built. It also only supplies Aida's low-end electronic products or supplies to other manufacturers.
Crystal screen technology is immature. The resolution, saturation, and power consumption cannot meet the high-end quality requirements of the i19 mobile phone. The crystal screen produced by the factory will be used on the black and white screen mobile phone i08. And the crystal screen display on the disc player can also adopt the products produced by Aida Crystal Screen Electronics.
Due to the huge sales of disc players under Aida, the sales scale of Aida Crystal Screen Electronics can break through the breakeven line of tens of millions of yuan at once. The sales of electronic dictionaries, i08 mobile phones and other products are not yet accurately predicted, but it is certain Crystal screen factories can achieve profitability in the first year.
This is the great advantage of the vertical production organization, which will minimize the market risk of new products and allocate part of the profits to support subsequent technology development.
Of course, Zhang Ke did not expect the profits generated by the crystal screen factory to fully support the development of subsequent technologies at this time. It may take a hundred years to catch up with the advanced crystal screen technology of Japan and South Korea.
Quite a few accessories in Aida’s first mobile phone have to be customized to overseas manufacturers. This is what some professional media predicted at first, so it is predicted that Aida’s first mobile phone will be launched in early August at the earliest to fill the gap of domestic mobile phones. Blank, the prediction time is only later than the three mobile phone manufacturers Lianxin, Lianxin, and Dongxing.
Unexpectedly, at the beginning of August, Aida's mobile phone was still quietly disappearing, and it was just a big fanfare launch plan. It wasn't until mid-August that Aida made a public announcement. The launch of the new mobile phone was scheduled for mid-to-late September, and some professional media were invited to participate in the internal evaluation of Aida mobile phones.
Waiting until September 20th, Aida once again announced the postponement of the launch of the first mobile phone, and the market, which was filled with anticipation, could not help but shake a little bit of confidence in Aida.
At this time, Xiao Ruimin, Zhou Xingdong and others felt contempt for Aida.
Since Lianxin mobile phone was launched three months ago, its net profit has exceeded 20 million for two consecutive months. Aida has no special reason and no reason to delay the listing time and give up the easy profits.
It wasn't until September 31 at Hong Kong Kai Tak Airport that Xiao Ruimin and Zhou Xingmin, who were full of confidence and wanted to find an overseas market in Hong Kong, slapped the i19 sample machine that Zhang Ke took out with a loud slap.
It can be said that Xiao Ruimin returned to Beijing in a panic.
Aida hid for five or six months, and it turned out that she was only trying to achieve a breakthrough in the appearance design of the first mobile phone.
When Aida officially unveiled the i19 mobile phone on the first weekend after the National Day, the entire market was overwhelmed by it.