Chapter 235: Accident

Guanhai store.

In the office on the third floor, Li Dong looked out the window.

Staring at Carrefour opposite, Li Dong frowned slightly, not knowing what he was thinking.

Standing behind Li Dong, Cao Chun looked slumped and seemed a little absent-minded.

Liu Qi next to her looked at her watch and said softly, "President Li, it's twelve o'clock, it's time for dinner."

Li Dong waved his hand and asked Cao Chun, "How much is your current performance?"

Cao Chun hurriedly said, "We counted 970,000 ten minutes ago."

"970,000..."

Li Dong murmured, this performance does not sound low.

In the morning, the sales of a single store were close to one million. If it spread, I might be envious of others.

But in the eyes of Li Dong and Yuanfang, this performance is not enough.

Located in the city center, with a business area of ​​5,000 square meters, a 10% discount, free car by lottery...

After this series of activities, Yuanfang hardly made any money in business, and it was the first day of opening, and the sales in the morning were only more than 900,000.

This is the provincial capital, this is the city center!

If they all follow the level of Guanhai store, the total sales of the ten stores opened this time may not exceed 10 million in the evening.

When Fucheng opened, the economic level was not as good as that of Pingchuan, and the number of stores was not as good as that of Pingchuan. At that time, it even achieved a single-day performance of over 10 million.

Comparing the two, Pingchuan's opening this time is a big failure!

Even though Li Dong had made preparations long ago and knew that the pressure of competition was too great this time, this result still disappointed Li Dong.

He said that it doesn't matter if he makes money or not, but judging from today's market conditions, I am afraid that these stores will not be able to make much money within three to two months.

The total investment of these ten stores is close to 50 million yuan. If it is placed in other places, it will take a year or three to five months to pay back.

But now it seems that the 50 million wants to get back the money is nowhere in sight.

This is just the beginning,

There are still more than 20 stores ready to open in the future, with a total investment of more than 100 million yuan. If it is at today's level, Li Dong may vomit blood.

More than 100 million was pressed in, but in the end, I couldn't get back the capital in three or two years, so I couldn't be depressed to death.

The golden age of the supermarket industry is only five or six years, and it takes two or three years to pay back. How much can you earn in the next two or three years?

Perhaps for others, it is worthwhile to double the investment in five or six years, but in Li Dong's view, it is a huge loss.

A series of thoughts popped up in my mind, but soon Li Dong suppressed them.

After all, it is still caused by competition. If the other supermarkets are killed and the distant one dominates, the result will be very different.

Although he didn't make any money today, Li Dong believes that the other supermarkets are also having a hard time.

Now it depends on who can drag the other. If you can squeeze the other companies out, the days of making money are still to come.

Li Dongchang took a deep breath and said to Cao Chun: "You did a good job, keep working hard."

Cao Chun blushed and said in a low voice, "Thank you, Mr. Li."

To be honest, today's performance made him lose face a lot. He said all the big things in the morning, but the result was not satisfactory.

For others, a turnover of one million in the morning will be at least 1.5 million in a day, which is not a bad performance.

But who is he? He was the champion store manager of the third-tier store in Yuanfang last month!

That third-tier store is located in Fucheng, with an area of ​​only 2,000 square meters, and it is still in a county town. He has done 1.5 million a day in sales for such a store.

But now, there are countless activities, the publicity is overwhelming, the price is hardly profitable, the location and area are far better than that of the previous store, but the turnover on the first day of opening is actually at this level!

Cao Chun felt ashamed.

Li Dong looked back at him, saw his face was flushed, and knew what he was thinking.

He smiled and said, "You did a good job in this matter, mainly due to competition. The distance between the two stores is too close, and Carrefour has been open for more than a year. This result is not surprising."

Carrefour is also doing activities, and the customer base diverted a lot.

In addition, there is a stable customer base on the opposite side, and Yuanfang has just set foot in Guanhai, so it is unrealistic to want to steal all the other party's business at once.

Knowing that Li Dong was stepping down for himself, Cao Chun took a deep breath and said, "Thank you, Mr. Li! But this is just the beginning. Next, Mr. Li, don't worry, the Guanhai No. 1 store will not embarrass the company in my hands!"

Li Dong raised his eyebrows and said, "Play steadily, don't be under too much psychological pressure, I am ready to not make money for a year."

Cao Chun didn't speak any more, and everything he said now was empty.

If you want to save face, you can't just say it, and you won't get any results. No matter how nice you say it, it is false.

Others don't care whether you are under pressure or whether you have strong competitors, they will only say that they are stunned and incompetent.

Originally, as a newcomer who had just joined the job, he became the store manager of Guanhai Store and aroused the envy of countless people. Now that his performance is not satisfactory, I am afraid that gossip is inevitable.

Qi Yunna, the city manager of Fucheng, was the same at the beginning, but in the end, she turned the tables on the opening day, slapped countless people in the face, and finally secured her position as the city manager.

And he failed to open the business today, if there is no result in the future, not to mention whether Li Dong will withdraw him, he himself will have no face to stay.

Seeing his expression, Li Dong didn't say anything.

Glancing at Carrefour across the street again, Li Dongdao said, "This is not only a challenge, but also a tempering experience. Work hard."

After Li Dong left the office, Cao Chun was stunned for a moment to catch up and said, "Mr. Li, lunch..."

"I'll just eat by myself. I'm already busy today, so I won't make any trouble."

Seeing Li Dong and Liu Qi leaving without stopping, Cao Chun clenched his fists, feeling a little uncomfortable.

...

After lunch, Li Dong went to several other stores for a tour.

It was almost eight o'clock when I returned to the company.

The other employees were off work, the finance side lights were still on, and the lights in Sun Tao's office were still on.

Li Dong knocked on the door of Sun Tao's office, and when he heard the response from inside, he opened the door and entered.

After entering the door, Li Dong shook his head and said, "Brother Sun, you are not young, you should find a wife as soon as possible. After all, you are also the general manager of the company, so you just hide in the office and eat box lunches, is it worth it?"

Sun Tao smiled, wiped his mouth with a tissue and said, "Anyway, it's all to fill the stomach, and it's the same to eat anything."

"According to what you say, it's useless for us to make money? Anyway, if you don't starve to death, you can just have a meal, so why bother to make money."

"If I don't argue with you, I can't argue with this matter."

"You are poor at words." Li Dong laughed, and said again: "Seriously, when you find a sister-in-law, I will give you a big red envelope and send you abroad for your honeymoon."

"Not urgent……"

"It's not urgent, are you 35 this year?"

Sun Tao was speechless: "Can you not reveal my age, I always tell others that I am thirty."

Li Dong laughed loudly, and after laughing, he asked again: "To be honest, have you never met a suitable one?"

"Why, are you going to help me keep the media?"

Sun Tao said, waving his hands and saying, "Don't mention this for now, how is the situation?"

When it came to business, Li Dong didn't make fun of Sun Tao. He shook his head slightly and said, "It's not good. All three companies are cutting prices and discounts. It seems that they are going to fight us to the end. Today, the sales of ten stores may not exceed 10 million. .”

Sun Tao frowned slightly, the result was really not good.

With a turnover of less than 10 million, plus activities and expenses, ten stores will open today, and the profit may not exceed 300,000.

In other words, the average profit of a single store is only 30,000 yuan. On the first day of opening, the profit of a store is 30,000 yuan, which is too little.

Last year, when the Dongping store opened, it made a profit of nearly 200,000 on that day.

The opening of the Longhua store was even more profitable, with a profit of more than 500,000 a day.

Such a comparison, the gap is really too big.

Sun Tao tapped on the table lightly, and said after a long time: "The price war is too bad, why don't you talk to them?"

Li Dong frowned and said, "Are they willing?"

He also doesn't want to fight a price war, which is a lose-lose approach.

If all the original prices are restored, it will be easier to clean up a few supermarkets when these new stores in the distance gain a firm foothold.

After all, in terms of the number of stores, one store in Yuanfang is almost equivalent to the sum of all other supermarkets in Pingchuan.

As long as it accumulates popularity for a period of time, there will definitely be more and more customers from afar, and it will not be too much trouble to seize market share.

The key is that if Li Dong can think of it, the managers of other supermarkets can also think of it.

The reason why they take the initiative to fight price wars is to make Yuanfang's branches untenable. More branches means more investment. If they do not make money or even lose money for a long time, Yuanfang will suffer more than them.

"Try it, how will you know if you don't try it. Tomorrow I'll ask my old boss to have a cup of tea, to find out what's going on." Sun Tao smiled and said.

Li Dong nodded and said nothing. He naturally knew who the old boss Sun Tao was talking about.

However, Li Dong did not report much hope. Carrefour's business is not bad today, and its capital is strong enough. It is not so easy to defect.

Moreover, it is not up to a branch manager to decide on a price war. It depends on the thoughts of Carrefour's top management.

In Li Dong's view, the only way to make them give up is to let them see the determination in the distance.

The two chatted for a few more words, and there was a "dong dong" knock on the door.

When Liu Hongmei entered the door and saw Li Dong was there, she greeted her and said, "Mr. Li, Mr. Sun, the sales performance of each store has been calculated at eight o'clock."

"How many?"

"A total of 10.25 million!"

"Over ten million?"

Li Dong was a little surprised. According to his previous estimate, it might not exceed ten million by the end of today.

But it's only eight o'clock now, why did the performance suddenly skyrocket.

"It's mainly because of Guanhai No. 1 store. The sales performance in the afternoon has risen astonishingly, and it has now exceeded two million." Liu Hongmei replied.

Li Dong was really surprised at this moment. It stands to reason that it is not a holiday, and it is dark and early, and the morning is the prime time.

In the morning, the sales of Guanhai One Store was only more than 900,000 yuan, and it was even more in the afternoon than in the morning, which is a bit unscientific.

Liu Hongmei replied: "The No. 1 store in Guanhai has a car in the afternoon, so the performance increase is relatively large."

Li Dong suddenly understood, no wonder it was like this, since he got hit by the car, it is not surprising that his performance soared.

But it was only the first day, and it was another car to go out, so my luck was really bad.

It was the same in Qingyang last time, the car was gone on the first day.

It seems that if the event is held next time, the winning rate must be lowered, otherwise these prizes may not last long. (To be continued.)