Chapter 241 Two-Pronged Approach

Although Li Dong is determined to clean up several supermarkets, it is easier said than done.

He is now a dog eating a hedgehog, and he has no way to start.

Those supermarkets are not the small supermarkets in Dongping back then, they are several internationally renowned big brands.

No matter which aspect is compared, Yuanfang has no advantage at all.

Talking about brand and reputation, it is a well-known brand, even if it is not publicized, it will still be there.

If Yuanfang hadn't become popular in the past six months, and there were too many advertisements, it would really be inferior to these few companies.

When it comes to service and environment, the two sides are equally divided.

In terms of service, despite Li Dong's repeated requests, after all, there are too many novices, and the quality of the staff is not too high, and it is not as good as a few foreign-funded enterprises for the time being.

In terms of environment, distant places are given priority for the time being, and this is also because it is a new store.

In addition, the supermarket also depends on the type of goods.

But everyone is a big supermarket, and they all go to lifestyle supermarkets, and the types of goods are not very different.

After all the calculations, the only advantage of Yuanfang is that it has more stores, so this has taken the initiative.

But now, too many stores have become a burden.

In the price war, it is enough for one store to reduce the price, but Yuanfang wants several nearby stores to reduce the price at the same time, otherwise it will also be a blow to Yuanfang's reputation.

There are many stores, and price wars start, and naturally there will be more losses.

Li Dong has a headache, what should he do?

One person counts the short, and everyone counts the long.

No way, Li Dong could only call a meeting of the company's top management and ask everyone.

As for the competition between Yuanfang and several supermarkets, everyone has heard about the current situation, and usually thinks about how to win.

But when it comes to ways, there is really no good way.

The director of the marketing department hesitated for a while before saying, "How about putting pressure on the city government?"

Li Dong shook his head,

This is not right for the government.

If the government is involved in commercial competition, there will be more troubles. Besides, people are not good at it. You know how to find the government, but they won't.

The director of the commodity department answered: "We are losing money, and the other party is also losing money. Why don't we talk to them again? It's almost the end of the year. At this time, everyone can't take advantage of the competition."

Li Dong sighed and said, "Mr. Sun mentioned this matter before, but when we approached Carrefour, they showed no sign of letting go. Now they are forcing us to lose our foothold, and would rather lose money than do business properly."

Now everyone has nothing to say.

People would rather lose money and continue to work with you, and it's useless to talk about anything else.

It took a long while before someone whispered, "Should we continue to lower the price?"

The corner of Li Dong's mouth twitched. This idea coincided with his. Now that other conditions are not much different, continuing to reduce prices is probably the only way to win.

But Li Dong also has difficulties, and now both parties are already operating at a loss.

Although the loss is not much, it has been losing money all the time. If the price is lowered, the loss will be more.

If Li Dong was used to being lavish in the past, it wouldn't matter if he lost money, as long as he could kill the opponent.

But now Yuanfang doesn't have much money, and even less can be used. If it loses too much, it may hurt Yuanfang's foundation.

Li Dong sighed, is there no other way?

While everyone was contemplating, a crisp "click" suddenly sounded in the conference room.

Li Dong turned his head and took a look. Shen Qian was sticking out her tongue and laughing, picking up the signature pen that fell on the table.

Li Dong frowned, and said in a bad mood: "Turn the pen out, everyone is trying to find a way, and you are the only one free!"

Shen Qian grunted, and said angrily: "What else is there to think about? What else can I do at this juncture other than lowering the price? Long-term pain is worse than short-term pain. If it drags on, we will also lose money. It's better to defeat our opponents in one fell swoop. After all, they are just branches. , Every time you want to lower the price, you have to report it level by level, so let’s lower the price a little harder this time, and it can be delayed for at least two or three days.”

"With a time difference, we can grab a large number of customers in two or three days."

"After the documents are issued by their headquarters, we will drop down again, several times and three times, and rob them of their business and customers."

"The only advantage we have now is that we have strong mobility. You can make a decision in a long distance. And other companies have boards of directors, and they have been operating at a loss for a long time. Do you think their internal opinions will be unified? Just the time for the board of directors to argue, we can defeat opponent."

What Shen Qian said was simple, but Li Dong frowned and said, "I understand what you said, but how much will it cost?"

"Significant price cuts, ten stores, the amount spent is not a small amount."

"I estimated that the first time is 20% off, the second time is 25% off, the third time is 30% off, it should be almost the same after three times. Compared with the usual flow of people and sales, we are prepared to lose 30 million yuan. Enough." Shen Qian said indifferently.

Li Dong really wanted to slap her in the face, what do you mean thirty million is enough?

Thirty million, if it had been put in the past, Li Dong would have survived by gritting his teeth, but now the key is that there is not much money in the distance.

And this is only Shen Qian's estimate, if the few companies are not as Shen Qian imagined, how much money will be paid for it.

Fifty million? Eighty million?

Once the fight goes on, the old man in the distance will be empty, and if there is a slight mistake, it will be a big trouble.

Seeing Li Dong staring at herself, Shen Qian snorted and said, "This doesn't work, and that doesn't work either, so what do you think?"

"I'm also losing money now, and I'm afraid I'll have to lose money when other new stores open. Losing tens of thousands of yuan a month, and losing the money in a few months, it's not the same effect."

"If we can defeat the opponent with a thunderous force now, maybe the money will be earned back in a few months. After repeated repetitions, not only did we not lose money, but we also bought time, what do you think?"

After Shen Qian finished speaking, she stopped talking. Anyway, this matter still depends on Li Dong.

Tens of millions is not a small amount, and Li Dong's hesitation is also reasonable.

Li Dong took a deep breath, tapped the table lightly, and asked Sun Tao after a while, "Mr. Sun, what do you say?"

Sun Tao replied: "I generally agree with Manager Shen's words, but if you do this kind of thing, you will kill one thousand enemies and lose eight hundred. It's better not to do it."

"Then does Mr. Sun have any suggestions?" Shen Qian snorted softly.

Sun Tao thought for a while and said, "I do have a suggestion, that is, spending a little too much money."

Li Dong came to his spirits and quickly asked, "What method?"

"Acquisition!"

Everyone was surprised, acquisition, acquisition what?

Sun Tao looked around and said with a smile, "Buy several other supermarkets."

"puff!"

Li Dong didn't spray, but Shen Qian sprayed out the water she just drank, what kind of idea!

Sun Tao really dared to think about acquiring several supermarkets of well-known brands!

Sun Tao didn't mind either, and said with a smile, "This would have been impossible before, but today is different. Now these supermarkets are operating at a loss and cannot bring any benefits to the head office. And the situation in Jiangbei must be seen by everyone. Come out, not to mention other places, we have a great advantage here in Pingchuan, and we have also taken the initiative."

"Business is all for making money, not for anger. They are also trying to support it now. As long as they see our determination to continue, they will make a choice."

"Another point, it depends on whether we are willing to pay the price. As long as the price is right, there is no business that is difficult to negotiate."

Li Dong frowned slightly and said, "Then how much do you think it will cost to buy these three supermarkets?"

"At least 150 million!" Sun Tao replied.

Regardless of the area, location, or decoration, these supermarkets are all first-class, and they are not worse than Longhua stores.

If you want to acquire these three stores, 50 million is probably the lowest standard.

After all, this is the provincial capital, so the rent is not a small amount. This is still a shopping mall. If even the building is bought, Sun Tao would not dare to make this suggestion.

When Li Dong heard the number, he shook his head and said, "It's too much, Yuanfang can't bear it now."

After thinking for a while, Li Dong explained: "Besides, our current stores are enough. Let's not talk about how difficult it is to acquire these stores. Even if the other party agrees, it will cause duplication of resources and waste of money."

Hearing what Li Dong said, Sun Tao thought for a while and nodded, "That's true. I didn't think about it before. I was thinking more about the impact of the acquisition of these supermarkets on us. If the acquisition is successful, Yuanfang can establish Pingchuan’s leading position in the retail industry in one fell swoop.”

The acquisition of branches of several well-known hypermarkets will indeed make Yuanfang famous.

If there is no shortage of money, Li Dong would like to give it a try, but unfortunately the investment is too high and it is not worthwhile, Li Dong still shook his head.

In the end, Li Dong found that there was no other way to go except to lower the price.

Taking a long breath, Li Dong stood up and said, "Then follow Manager Shen's advice and continue to lower the price!"

"Say it early!"

Shen Qian smiled and said: "Don't worry, listen to me, I guarantee you will win!"

"With 30 million as the bottom line, if it exceeds, then continue to procrastinate." Li Dong instructed again.

If he loses 30 million and still can't win those supermarkets, then he is going to slow down and continue to fight with them.

Anyway, in the long run, the winner must be far away.

However, if 30 million can solve this problem, Li Dong doesn't mind investing the 30 million. When the settlement is settled at the end of the month, the profits of other stores should also arrive, which is almost a month's profit in the distance.

It's worth it to gamble once with a month's profit.

After making up his mind, Li Dong doesn't need to worry about this matter, Sun Tao and the others will naturally be able to do well.

Back in the office, Li Dong asked Liu Qi to call Zhou Haidong in again.

When Zhou Haidong came in, Li Dong wandered around the office for a few times.

Finally, Li Dong gritted his teeth and made up his mind, and said in a low voice, "Find a way to find some people to visit other supermarkets."

Zhou Haidong twitched his eyebrows and asked tentatively, "Really?"

Li Dong was stunned for a moment, then he said in annoyance: "Use your brain, who told you to smash the store?"

"I mean, find some aunts and aunts to go over and introduce them to the business. Aunts and aunts are very picky. It's not difficult to pay the bill for half an hour, right? There is a problem with the quality of the product, and the aunts argue with each other for a few words." Is it difficult? Do you still need me to teach you other things?"

Zhou Haidong understood now, and said with a sneer, "It's no problem."

Li Dong also said a little awkwardly: "I am helping them introduce business, so it shouldn't be considered trouble, right?"

"Yes, yes, yes!" Zhou Haidong said hastily.

Li Dong rubbed his cheeks, this was a bit wicked, but he couldn't help it.

Shen Qian's big price cut does not guarantee victory, and Li Dong has no choice but to add fuel to the fire.

Compared to smashing the store and causing damage, what Li Dong did was authentic enough.

In the business field, if you don’t eat people, people will eat you. It’s not the right way for several supermarkets to fight with him.

As for whether it has any effect, Li Dong believes that at least it will have some effect.

With two prongs, he doesn't believe how long those supermarkets can last. (To be continued.)