Chapter 242: Going to Beijing

Compared with other supermarkets, Yuanfang has a big advantage.

As Shen Qian said, the distance is Li Dong's personal, he can do whatever he says, without any constraints.

Li Dong said that the price will be lowered, so the next one has to implement it without compromise.

On the second day after Li Dong made up his mind, a document called "Ten Store Preferential Policies" was distributed to each store.

On the third day, ten stores put up posters with "20% discount".

This efficiency is not so fast. Before the other supermarkets could react, they saw that the originally dwindling customer base had been reduced by almost half.

Although it can't be said that there are no crowds, compared with before, the gap is too big.

The managers of several supermarkets simply couldn't accept it, it was too cheating, and they felt sorry for the cheating.

When Yuan Fang was away, they could earn at least a few million per store every month, but now, they are losing a few million!

This was before, but now Yuanfang has lowered the price again!

20% off, if this is added up, and various costs are added, it will be almost a five-cent loss.

In other words, if you sell something for 100 yuan now, Yuanfang will lose 5 yuan.

The ten stores in the distance have a daily turnover of at least 10 million yuan, which is worth 500,000 yuan in one day.

Of course, this effect is also leveraged.

Yuanfang Supermarket is right next to them, and now the products in Yuanfang are almost 10% cheaper than other supermarkets, so customers naturally don't mind walking a few steps to the next door Yuanfang.

Although the more people there are, the more Yuanfang will lose money, and several supermarkets are also eager for Yuanfang to lose money.

But they had to accept the move and lower the price!

If you don't surrender, if you let Yuanfang continue to do this, will there be any customers?

People have inertia. Once the dependence of customers is cultivated, under the same conditions in the future, others will naturally choose distant places, so how can we compete.

But this time the price was reduced too much, and it was a loss-making business. The managers of several branches really had no right to decide.

As Shen Qian said,

They have to report to their superiors and get approval before they can continue to cut prices.

And the superior is first of all the district. If the district cannot give a reply, it must be reported to the headquarters.

This set of procedures was originally intended to limit the rights of the division managers and bosses, but now it has become a constraint.

It takes time to make a report, it takes time to get an approval, and it takes time to make posters and price tags. Without the approval from above, the branch managers dare not arrange it in advance.

In this way, the distance really took the lead.

For three consecutive days, the number of passengers in Yuanfang has increased by 50%, and the daily turnover has reached about 15 million.

There are even some people who take a car from other districts to buy things. It only costs a few dollars by car, and two dollars for a round trip by bus is enough.

But if you go to the city, you can get a 20% discount, and if you buy thousands of yuan at a time, it will be 200 yuan cheaper.

Everyone knows how to calculate this account, and even Li Yuanfang himself has suffered. The business here in Yaohai District has suffered a lot.

Of course, other supermarkets that did not participate in the price war could not run away either, and Yuanfang almost got caught up this time.

...

Carrefour.

Since getting the approval from the superior, the branch manager has been busy instructing his subordinates to make posters and change the price tags.

When the promotional poster was hung up, the branch manager of Carrefour was still thinking that this time he must fight Yuanfang to the death.

But before he came to his senses, his subordinates reported to him: "Yuanfang has put up a promotional poster. In order to celebrate the coming Christmas, Yuanfang Supermarket has cut prices again, with a 25% discount!"

"puff!"

The sub-manager of Carrefour almost spit out a mouthful of old blood, can't live a life?

25% off, you might as well get it for free!

The chubby manager has a sad face. Carrefour has never seen such a person in all over the world. Money is really not money!

In the past, when shopping in other small and medium-sized supermarkets, it was their Carrefour who used the price to suppress people. When will it be the turn of others to deal with them like this?

Looking at the unheated document in his hand, the fat manager sighed, "Report again!"

The assistant manager who heard the voice shook his head. Now he has met his opponent. Who knows if Yuanfang will lower the price again.

Of course, this is all a matter for the upper echelon, and it's not her turn to worry about it.

However, the young assistant still reminded him: "Manager, the business has been getting worse and worse recently. The daily turnover is less than 800,000 yuan. If it continues like this, it will really close down."

"Eight hundred thousand?"

The manager was dumbfounded. A month ago, his store's daily turnover was close to two million.

It's only been a month, why is there only 40% of the turnover left?

Although the price is one aspect, Carrefour has many old customers and new customers. After all, the reputation lies there, and the distance is not yet capable of destroying the company's reputation.

But the performance has dropped like this, which is too shocking.

The assistant said again: "Well, it's less than 800,000. And there are fewer and fewer people. The people who come now are very picky. They think the price is high and the things are bad. Yesterday, there were at least seven or eight waves of people. , Because of this, two cash registers suspended service for more than an hour, and many customers went to the opposite side when they saw this situation."

The manager said angrily, "Why didn't I know about this?"

The assistant whispered: "Didn't you report to the district yesterday?"

The manager was stunned for a moment, and then he yelled: "It's not enough to succeed, but it's not enough to fail! The business was not good before, but now it's making such trouble, and the business is even worse!"

The assistant didn't dare to answer anymore, but complained in his heart, can he blame himself for this?

I also thought about the last time that the distant place wanted to poach me to be an assistant to the store manager. Although the position is not as good as it is now, the salary is even higher than it is now. Should I make preparations?

At the same time, the same scene happened in several supermarkets.

As soon as their price reduction documents came out, Yuanfang cut prices again. This day is really unbearable.

You don't lose money if you don't sell things, but such a big store is there, rent, salary, water and electricity, all of which cost money!

If there is no business, things cannot be sold, and once the shelf life expires, a large number of them have to be processed, which is also money!

Unlike Yuanfang who lost money and gained popularity, they lost money, but they even lost their customers.

The managers of several supermarkets faintly realized that this time, there might be real trouble!

...

Not to mention how other supermarkets will respond, Li Dong is no longer in Pingchuan.

Regarding the price war, you can decide your own strategy, and Li Dong doesn't need to worry about other things.

On December 24th, Li Dong caught the morning plane to the capital.

This time when he came to Beijing, it was the first time that Qin Yuhan took the initiative to call Li Dong to go to Beijing.

On the phone, Qin Yuhan's tone was distressed, and she didn't say anything when Li Dong asked, but kept asking Li Dong to accompany her.

Invited by his girlfriend, and because Pingchuan happened to be in no rush, Li Dong naturally hurried to the capital.

Coming out of the airport, Li Dong shivered.

The winter in Beijing is too cold, and the hard cold wind blows, making Li Dong feel a little stiff all over.

Pingchuan is in the south. Although the weather in the south is cold, it is definitely not as cold as in the north, and it is still dry and cold. Even the air seems to be without moisture. Li Dongfei felt a little uncomfortable taking a breath.

Outside the airport, Li Dong saw Qin Yuhan.

A white down jacket tightly wrapped her graceful figure, mask, hat, and earmuffs. If the other party hadn't greeted her, Li Dong really wouldn't have recognized her.

Looking at Qin Yuhan who looked like a little stupid bear, Li Dong suddenly smiled and said, "Didn't you say that women are not afraid of the cold? Why are you wrapped up like this?"

Qin Yuhan rolled his eyes at him, puffed his mouth and said, "Who told you that women are not afraid of the cold!"

Li Dong tilted his mouth, looked at the women passing by and said, "Look at how they wear it."

Qin Yuhan glanced at it, and saw a few women in short skirts walking by, and immediately groaned: "Others are others, and I'm not so stupid when I get old and get sick from the cold."

Li Dong laughed, and stopped teasing her, but praised: "This white down jacket is well chosen, and you look more beautiful in it than before."

"So I wasn't pretty before?"

The corners of Li Dong's mouth twitched, and he said with a dry smile, "Pretty, she's always been so pretty."

Seeing this, Qin Yuhan laughed. Seeing that Li Dong was trembling, he complained, "I told you earlier that the capital is very cold, but you still wear so little, are you freezing?"

As he spoke, he took Li Dong's hand and stuffed it into his pocket.

Li Dong didn't resist either, he held her hand and stuffed it into his warm pocket together.

The two walked for a while, and hailed a taxi. Qin Yuhan reported the place name, and the driver drove away without saying much.

in the car.

Qin Yuhan said: "I've booked a hotel for you, a three-star hotel, don't you mind?"

"Whatever you mind, I can live anywhere." Li Dong said with a smile.

"That's good, the four-star and five-star ones are too expensive, I'm not willing." Qin Yuhan laughed.

Li Dong smiled and said: "Why don't you give up, money is for spending, next time don't spend it sparingly, if you don't have enough money, just tell me."

When it came to money, Qin Yuhan fell silent.

Li Dong didn't notice it at first, but when Qin Yuhan remained silent, Li Dong felt something was wrong, and said softly, "What's wrong?"

Qin Yuhan's eyes suddenly turned red, and he choked up and said, "Li Dong, I'm sorry."

"What's the matter?"

Li Dong hurriedly put his arms around her, and said softly: "Tell me if you have anything to do, don't cry, it will be ugly if you cry in winter."

"Um."

Qin Yuhan sniffled, feeling a little uncomfortable and said: "Li Dong, I'm so useless, I lost more than 100,000 of the money you gave me."

"loss?"

Li Dong didn't understand what was going on for a while, and was about to cry again when he saw Qin Yuhan, so he hurriedly comforted him: "What is a hundred thousand, it's not enough for me to earn every minute, your husband and I have money, let alone a dozen Tens of thousands, millions and tens of millions are nothing, so don't feel bad."

Qin Yuhan didn't feel anything strange, but felt that Li Dong was really kind to her.

The driver driving in front couldn't help but twist his body, your sister, now the young bragging is getting bigger and bigger!

A guy who takes a taxi can open and close tens of millions of dollars, and he is not afraid of shaking his waist in strong winds.

Looking at the girl in the back row through the mirror, the driver curled his lips. This little girl looks pretty good, but it's a pity that she has such a boyfriend, and I'm afraid she will suffer in the future.

Li Dong didn't care about the driver's thoughts, and patted Qin Yuhan's back lightly, comforting the little girl who was hit.

After all, the girl in front of me is only twenty years old this year.

(To be continued.)