Chapter 258: The End of the Price War

Yuan Xue left, but Li Dong didn't go to see her off.

On the morning of leaving, a wisp of snowflakes fell from the sky, and the first snow in Dongping arrived!

I don't know if it's for a farewell or a birthday celebration, but the snow is getting bigger and bigger.

The next day, Dongping had become a crystal clear world.

On the afternoon of the 8th, Li Dong received a call from Hu Wanlin, announcing that it was time to launch.

After all, Feng Bin still couldn't wait for his 50th birthday. On the 9th, his 50th birthday was still four hours away.

Li Dong's car was parked on the street opposite Feng's house.

Sitting in the car, through the window, Li Dong watched coldly.

Watching the police rushing in, watching Feng Bin being taken away with his hunched body, watching Feng Jinsong standing at the door in a daze, at a loss, hearing the wailing sound inside the house...

Everything is as in the past, Feng Bin, who was famous in Dongping, has collapsed!

Mr. Feng, Dahu Feng, who was rampant in both black and white in Dongping, collapsed so abruptly, and the reason was just a vent and revenge from his son.

The power of capital is not enough to run rampant, but when capital accumulates to a certain level, power can be easily manipulated.

Li Dong's promise, Hu Wanlin's trade-off, Feng Bin was like waves, coming fiercely and leaving silently.

Li Dong lit a cigarette, and silently recited the Buddhist scriptures in his heart.

Not for Feng Bin, but for himself. Li Dong has no sense of guilt. A person like Feng Bin deserves to be in prison, and it is not his turn to sympathize.

When reciting Buddhist scriptures, Li Dong just wanted peace of mind and put a label of justice on his actions.

People living in this world always have to set up a camp for themselves, justice, neutrality or evil, Feng Bin is evil, he Li Dong is naturally righteous.

Whether you deceive yourself or others, or deceive yourself, this is the cold reality.

It was Feng Bin who fell, not Li Dong!

One last glance at Feng Jinsong, who was stupid in the ice and snow, Li Dong smiled silently, flicked the cigarette butt away, and sighed: "Let's go!"

Zhou Haidong started the car silently,

In the dark night, the Mercedes-Benz drove away slowly.

The Feng family without Feng Bin no longer poses the slightest threat to him.

Once Feng Bin left, Feng's family was a big piece of fat. Dongping and even Qingyang didn't know how many hungry wolves were waiting, waiting to share this big piece of fat.

Feng Jinsong could not keep the Feng family, nor could he keep the property of the Feng family.

Maybe just in case, in order to cut the grass and root out, maybe someone will help Li Dong clean up Feng Jinsong.

Whether Feng Jinsong drops out of school, begs for money, or even disappears from the world, he is no longer a person in the same world with him, and Li Dong doesn't need to spend energy on him.

...

On the afternoon of the 10th, Li Dong returned to Pingchuan.

This trip lasted for ten days. Although there were always phone calls and the company had no major issues recently, Li Dong still went straight to Universal Building.

Into the company, everything is in order, there is no sign of chaos.

Li Dong breathed a sigh of relief and went straight back to the office.

Because of the advance notice, Liu Qi also prepared materials and reported to Li Dong the company's recent business situation item by item.

For the stores in other cities, because of the recent peak period, the turnover and profit have risen sharply, and the profit should not be low when the settlement next month is expected.

On Pingchuan's side, although the performance of Longhua Store has an upward trend, the trend is not big, far from what it was at this time last year.

Li Dong knew the reason, mainly because of the recent price war.

Although Yaohai District is not in the price war area, the price war still has a great impact on the business. Many customers have asked for discounts at the Longhua store, or they will go shopping in the city, so the performance has dropped a lot compared to the same period last year. .

All of this was within Li Dong's expectation, and Li Dong didn't say much after listening. He waited for Liu Qi to speak dryly before asking, "How much have those ten stores lost since they opened?"

Liu Qi flipped through the information, paused for a while, and said, "December lost 13 million, and in January, because of another discount, as of yesterday, I have lost 11 million, a total of 24 million!"

Li Dong took a breath, more than 20 million, this price is not usually high.

After spending so much money, it is only now that Yichu Lotus has been squeezed out, and the other two are still insisting. These guys are also crazy.

Although he was prepared to lose 30 million yuan, it was just a rhetoric. When he really lost so much, Li Dong's heart felt like a knife was being cut, and his heart ached.

But then Liu Qi reported a piece of good news to him.

"As far as we know, Carrefour and Tesco have not delivered new products recently."

As soon as these words came out, Li Dong's eyes lit up.

Now it's the end of the year, and it's the peak shopping period, and these two companies have not delivered new products. This is preparation for clearance.

Although the business of the two companies is not very good, if they really want to persevere, they must still deliver new products.

But looking at the situation now, the two seem to not want to hold on anymore.

In fact, this is normal, after all, they have been losing money, and Jiangbei is not their main attack area, and the distance is determined to fight them, and it will be a matter of time before they retreat.

To retreat one day earlier and lose less money one day earlier, it has become a consensus for the two large supermarkets to give up Pingchuan.

Li Dong showed joy, tapped on the table lightly, thought for a while and said, "Let President Sun come to me."

"OK!"

Liu Qi responded and hurriedly left the office.

After a while, Sun Tao walked in.

Li Dong didn't greet him politely, and asked directly: "Carrefour and Tesco are going to be refunded?"

"If there is no accident, it should be closed early next year."

Speaking of this, Sun Tao is both happy and complicated. He is happy that Yuanfang won this time, defeating three large supermarkets at once, and its market share has increased significantly.

Without the competition of these three big supermarkets, there are only three other big supermarkets left in Pingchuan.

And these three are almost all single stores, but Yuanfang has a full 40 stores, which will at least occupy more than 80% of the market share next year. The Pingchuan store, which is losing money this year, may make more profits than the sum of other stores next year. .

To complicate matters, Carrefour is going out of business.

Sun Tao dedicated his best youth to Carrefour. He started his career in Carrefour, step by step from an ordinary employee at the bottom, until he was transferred back to Pingchuan to become the deputy manager of the branch. How much effort was spent in it.

Now the old club is about to end, although it is only a store in Pingchuan, but Sun Tao still feels a little uncomfortable.

What's more, if it's true, his old club still lost to him, which made Sun Tao even more complicated.

Li Dong didn't say much when he saw this, and thought for a moment: "Since they have made up their minds to withdraw their capital, there is no need for a price war. An announcement will be issued tomorrow, and the normal price will be restored the day after tomorrow."

"Will it be too soon?"

Sun Tao reminded that restoring the original price at this juncture may cause a large number of customer dissatisfaction, and even return to those supermarkets.

This is the shortcoming of price wars. Customers don't care if you lose money or not. They can accept price drops, but price increases should not be. Dissatisfaction is certain.

Once the customers return, maybe the two companies will not leave again.

Li Dong shook his head and said: "Since they have decided to leave, they will not change the order overnight. Besides, they have also seen our determination, and I believe they will make the right choice. Restoring the original price now is also to help them clear up the leftovers as soon as possible. The stock, the stock is sold out, and it must be time for them to go out of business."

These few supermarkets are not small private supermarkets, and the decision made by the headquarters is not a play, and they must have considered the gains and losses before.

Even if customers come back again now, it should not change the decision of their company's top management.

Sun Tao thought for a while and said, "Although this possibility is unlikely, I think it's better to wait a few days."

"That's fine, let's go on the 15th. The original price will be restored on the 15th. At that time, the Spring Festival will be less than half a month away. At the peak of the end of the year, you must make a fortune."

Li Dong knew that Sun Tao's words made sense, but he had suffered enough these days.

If this continues, by the end of the year, it is possible to lose 50 million.

Losing so much is almost equivalent to two months of no harvest, which is too much pressure for Yuanfang.

Li Dong is short of money now, very short of it. Mosquito legs are also meat. Even if he doesn't make much in half a month, he can earn at least a few million.

Including the money at a loss, the repeated down is nearly 20 million, which is enough to buy dozens of houses in Pingchuan.

This time Sun Tao didn't object any more, Li Dong felt distressed, and he naturally felt distressed too.

Up to now, he has lost more than 20 million yuan. If the profit is added, it will be nearly 40 million yuan, and he will get 4 million yuan in 10% dividends.

Who doesn't feel bad for taking four million less in the early days of a month.

The two quickly reached a consensus, and then discussed some possible problems in restoring the original price, and then put down the topic.

After saying this, Sun Tao said again: "I have something else to tell you."

"What's up?"

"Qi Yunna is sick, and she is in the hospital now, will you go to visit me later, or will I go to visit her?"

Li Dong frowned and said, "Sick of cold?"

"It's about the same. She has a bad cold and has a fever now, but fortunately she was discovered in time. The staff in her store sent her to the hospital. She will be fine after a few days of recuperation."

Li Dong said helplessly: "It's really hard work, isn't this looking for trouble!"

The last time Qi Yunna set up a stall outside the store, Li Dong was worried that she would not be able to hold on.

I didn't expect that I really fell down, and I don't know what Qi Yunna is thinking now.

After thinking about it, Li Dongdao said, "Which hospital are you in? I'll visit you later."

If it's an ordinary fifth-level store manager, it's worthwhile to send a deputy manager to visit.

But Qi Yunna is different, the veteran of the company, the first city manager, she has been in charge of Fucheng's work before, and she is an acquaintance with both Sun Tao and Li Dong.

If it weren't for this, Sun Tao wouldn't have specifically reminded Li Dong about a store manager.

There are so many employees in the company, if everyone is sick, tell Li Dong, Li Dong is still doing business.

Hearing Li Dong's answer, Sun Tao was not surprised.

After talking about the hospital where Qi Yunna was, Sun Tao left first. It was the end of the year and he was very busy now.

(To be continued.)