Chapter 234 Opening Promotion
On December 1st, Guanhai District.
Pingchuan has four districts under its jurisdiction. Apart from Yaohai and Nanjiao, Guanhai District is the real city center.
Among the ten stores opened in Yuanfang this time, four are located in Guanhai District.
And it includes a second-tier store, a third-tier store, and two fourth-tier stores.
These four stores are distributed in a circle, surrounded by Sun Tao's old club, Carrefour.
Early in the morning, Li Dong arrived at the secondary store in Guanhai District.
This store is located in the commercial street on the south side of the downtown square, occupying the upper and lower three floors of the mall, with a total area of nearly 5,000 square meters.
Originally, Li Dong planned to designate this store as a first-tier store. After all, this store is far better than other second-tier stores in terms of site area and geographical location.
But in the end, considering that Longhua store is already a first-class store, and Guanhai store is much smaller than it, it was finally recognized as a second-tier store.
Even so, Guanhai's store occupies a very important position in the distance.
The investment in this store alone is more than 10 million, not including the rent. If the rent is attached, it is not lower than the investment in Longhua.
It was not yet eight o'clock when Li Dong arrived, and the entrance of the supermarket was already full of flower baskets.
Two employees were setting up firecrackers. There is no restriction on setting off fireworks in Pingchuan City, so a lot of firecrackers have been prepared for the opening of the store.
The manager of the Guanhai store is a very young man named Cao Chun, who is less than thirty years old and has just graduated from graduate school this year.
This is one of the group of college students recruited by Yuanfang in June this year. In just half a year, Cao Chun may still be struggling to become a regular in other companies.
But in the distance, Cao Chun has already become the store manager of the second-level branch!
While his classmates were still struggling for a monthly salary of two to three thousand, Cao Chun could easily earn over ten thousand a month.
Of course, all this is not to show that there is no one in the distance, but that Cao Chun is really capable enough.
This guy was promoted to the store manager of a store within three months of his employment, and in the second month after becoming the store manager, the performance of that third-tier store increased by 50%.
wait until last month,
Cao Chun showed great power and won the sales champion of the third-tier store in one fell swoop.
In the end, when competing for the store manager of Guanhai Store, he defeated several veteran store managers of third-tier stores, and finally won the consent of several high-level managers including Li Dong, and successfully became the store manager of Guanhai Store.
However, Cao Chun is still young and lacks experience, so Li Dong specially came to Guanhai Store to see the situation.
The news that Li Dong is coming has been notified before.
So just as Li Dong got out of the car, Cao Chun had already greeted him.
Seeing Li Dong and Liu Qi, Cao Chun smiled and said, "Mr. Li, Assistant Liu, will be opening soon. Let's go up and have a look. It will be very noisy here."
Li Dong nodded and took Liu Qi into the shopping mall.
The interior of the mall is ready and all the employees are in place.
This group of employees is split halfway between old and new. Some are old employees transferred from other stores in the distance, and some are newly recruited new employees.
Both old and new employees are waiting attentively for the opening at this moment.
For this opening, Yuanfang also specially ordered a batch of bright red staff uniforms this time, just to add some joy to everyone.
As soon as they saw Cao Chun and Li Dong coming in, all the employees shouted, "Hello, Mr. Li!"
Li Dong glanced at Cao Chun, saw that he was happy, smiled and said nothing.
Nodding to everyone, Li Dong went up to the second floor again, and was also greeted with a burst of neat greetings.
Then we went to the third floor, just like a military parade. As soon as we stepped on the ground of the third floor, a row of employees shouted loudly: "Mr. Li!"
Li Dong responded with a smile, and then said to Cao Chun: "Plaguing is useless. Today it mainly depends on performance. If your performance is not good, I will also withdraw you if you are flattering again!"
Cao Chun laughed and said, "Mr. Li, take a look, I promise a successful opening!"
"hope so."
Li Dong laughed and stepped into Cao Chun's office.
I looked out of the window in the office, and I happened to be able to see the situation downstairs. At this time, it was approaching the opening time, and many citizens had gathered downstairs.
Li Dong didn't look carefully, but looked to the side across the road. Guanhaidian was more than 100 meters to the left across the road, and that was where Carrefour was!
Today's Carrefour is also in full swing. From a long distance away, Li Dong saw all kinds of balloon ribbons floating at the entrance of Carrefour, making it look like Chinese New Year.
Li Dong asked Cao Chun, "How is it, is there any pressure?"
Cao Chun laughed and said: "No pressure, let's talk big, the company has given so many preferential policies, and we have done so many days of publicity, whether it is price, service or activities, we are better than the other side. If we are still compared by the other side Well, then I'll just resign."
Li Dong smiled and said: "Okay, I will remember this sentence. Just say it and don't make a fake move, I will wait for you to give me the good news."
"President Li, don't worry!"
After Cao Chun finished speaking, he looked at his watch and said, "President Li, the opening time is coming soon, I'll go down and make arrangements."
"Go!"
After Cao Chun left, Liu Qi muttered, "Mr. Li, this guy is really good at bragging. If he doesn't do well, I'll see if he will resign."
Li Dong glanced at her, and said angrily: "Can't you expect something better?"
Liu Qi sneered, but didn't dare to answer.
Li Dong ignored her and kept staring at Carrefour opposite.
At 8:08, there were "cracking" firecrackers downstairs.
Immediately after that, two lions tumbling up and down appeared downstairs, and the crowd of onlookers increased, and then three new cars covered with red silk drove up on the road, with a big sign on the roof of the car, "The Opening Prize of Yuanfang Supermarket ".
Behind the three cars, there is a team of employees holding various things.
These include mobile phones, computers, cameras, electric vehicles and various home appliances, each of which has the words "Prizes for the opening of Yuanfang Supermarket" printed on them.
The loudspeaker that had been prepared a long time ago played loudly: "Opening invitation, 10% discount, courtesy purchase, luxury car as a gift!"
There is more than one such team, ten stores opened today, and Li Dong has prepared five such teams!
Of course, there are indeed fifteen cars, but this is just a gimmick, the cars are rented, and only three are actually used as prizes, shared by ten stores.
Even so, this is a rare and generous work of Hirakawa.
The convoy did not stay at the gate for a long time, but went through the streets to publicize. The convoy was moving very slowly, but no traffic police came to stop it.
Li Dong had already said hello in advance, and there was a lot of blood on the traffic police brigade. As long as the traffic is not blocked, the teams in the distance can publicize casually.
For this publicity, Li Dong spent a lot of money.
As for the 10% discount, although I have discussed the promotional preferential policies with major manufacturers, only a part of them can agree. There are many products that are losing money and making money this time.
On average, the profit may not exceed three percent.
For this opening, Li Dong didn't plan to make much money. The main purpose was to publicize and build a reputation far away.
As long as the reputation and word-of-mouth are good, with the size of the store in the distance, it will sooner or later crush other supermarkets.
...
The prize promotion team in the distance walked the streets and alleys, and everyone who saw it couldn't help but feel moved.
Yuanfang Supermarket has indeed become popular this year.
Just as a propaganda team passed by the central square, there were also people discussing Yuan Fang and Li Dong in the square.
Today is Thursday, there is no class for the major of international trade.
The remaining four people in dormitory 351 made an appointment today to come to the city center to do some shopping.
Because he has been staying in school, people like Li Tie don't know about the opening of Yuanfang's new store.
Li Tie and Xu Chen didn't know that Yuanfang has grown so big until they met two promotional teams in a row and heard surrounding people discussing the opening of ten Yuanfang stores at the same time.
Watching the propaganda team leave slowly, watching the three cars drive away slowly, Li Tie was silent for a long time before sighing: "I really didn't expect it, the gap is too big."
Xu Chen and the others understood what Li Tie meant, but someone next to him asked, "What's the gap?"
The questioner was Li Tie's girlfriend. Since chasing Bai Su to no avail, Li Tie changed his target.
Li Tie, who is now the vice chairman of the student union, is not difficult to find a girlfriend. This little girl is still a freshman this year, and she is considered pretty among the freshmen.
Hearing her question, Li Tie didn't reply.
Zhang Hao next to him answered, "Do you know who the boss in the distance is?"
The little girl said curiously: "I seem to have heard of it, the surname is Li, right, I forgot the exact name."
Zhang Hao sighed and sighed: "The boss of Yuanfang is called Li Dong. He is 20 years old this year. He is a sophomore. His net worth is probably almost a billion now."
"Really!" The little girl said in shock.
Zhang Hao smiled wryly and said, "That's not the point. The point is that Boss Li, who is worth a billion dollars, used to live in a dormitory called 351."
The little girl was stunned for a moment, and then she couldn't believe it: "You mean, that Li Dong is from your dormitory?"
Zhang Hao's face was full of bitterness, he smiled and said nothing.
Yuan Qingfeng's girlfriend next to him hadn't spoken before, and now she couldn't help asking Yuan Qingfeng in a low voice: "Qingfeng, is what Zhang Hao said true? Is Li Dong really from your dormitory?"
The corners of Yuan Qingfeng's mouth twitched, and he said helplessly, "That's true, but Li Dong moved out when he was a freshman. After that, he didn't come to school very often, and we rarely saw each other."
It is said that they rarely meet, but in fact they have almost never met.
To be honest, Li Dong's rise was too sudden and unbelievable. People like Yuan Qingfeng felt inferior and envious, and they were ashamed to tell others that Li Dong belonged to their dormitory.
That is to say, there are no outsiders here today, otherwise they would not have mentioned this matter.
It's really embarrassing to say, but Li Dong was almost forced to leave by them at the beginning. If they hadn't been making trouble all day, Li Dong would not have left.
It's a pity that Li Dong moved away too early, and they haven't even established a friendship yet.
Otherwise, a brother in the dormitory, at this time, just a little leakage between Li Dong's fingers is enough to make them rich and powerful.
Unfortunately, there is no regret medicine in the world.
Now they can only look at Li Dong's beauty, and the only trace of reserve makes them feel embarrassed to go to Li Dong to get close.
Li Tie has been silent since he sighed.
It wasn't until the two girls chirped and asked, Li Tie said: "Don't talk about him, just be yourself, and one day we can do it too!"
Zhang Hao and the others did not speak. There is only one Li Dong in the world, and it is not so easy to be the second Li Dong.
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