Chapter 1497: Precarious

After Cao Jinsheng finished his report on Wankaka and the launch of Yu'ebao, the office became quiet.

After a moment of silence, Liu Hong said: "Mr. Li, it is very difficult for Teng Xun to counterattack on the mobile terminal.

At present, we are almost fully ahead in the mobile field.

In addition to the inherent user groups of mobile QQ, browsers, distribution platforms, WeChat... We are all leading in an all-round way.

Without these additional services, mobile QQ alone may not be enough for Teng Xun to gain a firm foothold in the mobile terminal.

They want to compete with us in the mobile field, it is very difficult, or there is no hope at all.

For now, we can only work on the PC side!

Unless they defeat our PP and other products on the PC side, they can hope to come back to life, otherwise, it is inevitable that Teng Xun will gradually decline.

This point, not only we have seen through, many people have seen through.

If there is no accident, Teng Xun's stock price will definitely fall when the Hong Kong stock market opens today.

If Teng Xun does not want these investors to lose confidence and die silently, it is inevitable to take countermeasures quickly.

We can wait, they can't.

At present, the situation has actually reversed, and we are willing to procrastinate, but Teng Xun will not agree. "

Sometimes the situation changes so quickly. Before Li Dong started the live broadcast, it was actually Teng Xun who wanted to drag it down. In this way, Teng Xun had time to complete the layout and catch up.

But when Li Dong's live broadcast started, the situation was reversed and the dominance of mobile IM was established. The situation changed!

At this time, Teng Xun couldn't wait any longer.

Losing its dominant position in the mobile market, in the short term, there is no big problem.

Ordinary citizens may also feel that there will be no problem.

But those who are really discerning, who doesn't understand, the problem is big!

Three months ago, everyone could not care about the mobile field. Now, whoever says that they don't care, and that the mobile Internet is a gimmick, is an idiot.

Such entrepreneurs are not qualified to be called entrepreneurs.

Is Ma Huateng a fool?

Obviously not!

Are some of Teng Xun's investment institutions fools?

Obviously not!

In addition to Teng Xun's two major shareholders, there are actually many investment institutions in the secondary market.

Once these people feel the powerlessness of Teng Xun, selling Teng Xun's stock may trigger a chain reaction.

At this time, if Ma Huateng didn't take countermeasures to prevent people from seeing Teng Xun's strength, he would be courting death.

In the previous life, after WeChat defeated Mi Chat, when Ma Huateng was interviewed, he breathed a sigh of relief, saying that he had passed a life-and-death juncture.

In Ma Huateng's view, Teng Xun has three major life and death nodes.

First, the competition with MSN.

There are many reasons for Tencent's victory in this competition, not only because of the broken optical cable, but also because MSN itself did not achieve perfection.

Second, the battle with 360.

That time was also a key point for Teng Xun, but Teng Xun responded at the beginning, coupled with being in the lead, the final victory was actually not too difficult.

Only on WeChat, when Teng Xun was working on this project, he almost forgot to sleep and eat, and invested a lot of manpower and material resources. At the same time, many teams were developing and catching up.

This shows how much Teng Xun attaches importance to this.

But this time, Teng Xun failed to defeat Yuan Fang as quickly as he defeated Mi Chat in his previous life.

And the life-and-death node spent in the previous life has really become a life-and-death moment this time.

That's why Li Dong said last night that the next PC war will definitely start.

If Li Dong doesn't fight, Ma Huateng won't let him rest either.

After Liu Hong finished speaking, Zhang Xiaolong also said: "Yes, move here, because everyone is just starting out, so we can easily defeat them, because we have already made preparations.

But in the PC field, Teng Xun has been doing it for 11 years!

In this regard, they have a solid foundation,

Although Yuanfang has been catching up in the past few years, it has even surpassed Teng Xun in some fields.

But in terms of overall strength, there is still a slight gap between us.

At present, if Teng Xun makes a counterattack, it should not fight a war of attrition with us again, because they can't afford it.

If it is delayed for a day, the market reaction will be fierce for a day. In the end, Teng Xun will die of internal strife without us taking action.

Therefore, Pony will definitely choose a quick battle and defeat us with the strongest means.

Maybe there is no need to be defeated, even if it is just a small victory, this will be enough for investors and employees to regain confidence and continue to grind with us in the later stage.

Where is Teng Xun's strongest point? "

"It's QQ! Or it's not QQ itself, but the social circle they have consolidated for 11 years.

If Teng Xun wants to fight a counterattack, the only way to gain an advantage is to make a move on QQ, so that everyone can see that Teng Xun still has potential and strength.

This time, Teng Xun will not work on QQ alone, and should target distant PPs and make some strategies.

It was not used in the MSN back then. After all, the opponent was a foreign software, and the localization experience in China was very poor. It didn't take much effort and time for Teng Xun to defeat the opponent.

As for Yuanfang PP, in fact, from the very beginning... it was made by imitating QQ. There is not much difference in user experience, functions, and technical fields between the two parties.

Therefore, from these aspects, it is unlikely that Teng Xun would quickly gain an advantage.

We have analyzed for a long time. If Teng Xun responds this time, he should not focus on these aspects, but some external factors! "

When Zhang Xiaolong talked about external factors, Li Dong slightly raised his eyebrows and said, "Tell me about your analysis."

In business competition, it is very important to judge the opponent's next move.

Making predictions in advance is likely to lay the foundation for victory in advance.

Now, if Teng Xun's next goal and direction can be judged, and Yuanfang can respond in advance, Teng Xun will not be able to take the lead quickly, and the probability of failure in the final competition will be greatly increased.

Seeing Li Dong's attention, Zhang Xiaolong immediately said: "According to my analysis of Pony and Teng Xun's other management, they will not give up their greatest advantage and not take advantage of it.

As I said before, their biggest advantage is not QQ, but the user groups and social circles that have been established for 11 years.

Of course, this user group has been divided up a lot by us in the past three years.

But if they want to strike a blow in the distance, they need the return of these user groups.

From the perspective of technology and user experience alone, it is difficult for them to do this. Everything in the distance is not worse than Teng Xun, or even better.

Therefore, according to my analysis, the first thing Teng Xun has to do is to play the emotional card. "

"Emotion card?"

Li Dong aroused a little interest, and said with a smile: "You talk about the emotional card, how should you play this card?"

"Call old users back! Return to QQ from PP."

"Be specific."

Zhang Xiaolong said a little embarrassedly: "I can't say this, there are many ways.

But calling old users back is definitely one of their means, I'm sure of that.

Everyone knows that most of the users of PP come from QQ user groups.

Although they have chosen PP, many people are actually using both, and they have feelings for QQ.

As long as Teng Xun's emotional card is played well, some users will choose to return, which is also inevitable. "

After his words fell, Liu Hong retorted: "I don't think so, these users chose PP back then, naturally there is a reason for it!

Staying in PP now shows that they have a tendency.

Even if I return to QQ for a while, I will continue to return to PP sooner or later. "

Zhang Xiaolong didn't refute, just said: "What Teng Xun needs is a moment, and it is enough to dampen Yuanfang's spirit for a moment.

An enterprise that claims to be invincible in the distance!

Now under the watchful eyes of the group of enemies, the smooth sailing in the distance is because of undefeated!

Once we are dampened by Teng Xun now, let alone the group of enemies look around, we will also have a huge psychological gap.

At this time, other companies may see the opportunity and rush to it, and we will be exhausted.

In this way, Teng Xun was given a chance to breathe.

Teng Xun is not a weak person, giving them time to breathe is like planting mines for ourselves. In turn, it is not impossible to blow us up to death. "

Liu Hong didn't refute this point, he pondered for a moment and said: "That's true, the key is not Teng Xun, but ourselves.

There are too many of our opponents.

As long as Teng Xun is a vanguard, let our opponents see that we are not invincible, and it is very likely that these people will rush forward. "

"So what we're going to do now is keep these users and not let them come back?"

"It's not as simple as not letting them return. This only treats the symptoms but not the root cause. We can use this opportunity to continue to lose a large part of Teng Xun's old users!

Once their old users continue to lose, Teng Xun's combat effectiveness will be weakened to the extreme by us! "

"..."

Several people talked about it, and there were all kinds of suggestions.

Everyone has been able to reach the present in this position, even if they were just ordinary people, but after the edification and experience of the environment, it is impossible for them to be truly incapable at all.

Are Ali's Eighteen Arhats and Teng Xun's Five Tiger Generals all fierce men from the beginning?

Everyone has come here step by step. The more you see and experience, the more you will naturally mature.

What did Li Dong know five years ago?

Five years ago, he never thought that he would control a giant group with assets of nearly 400 billion.

At that time, let him be in charge of such a group, not to mention a 400 billion, 4 billion group, he can make a fuss.

But five years later, Li Dong didn't seem to have changed much, but in fact the changes happened subtly.

The same is true for people like Liu Hong. After edification and experience, they have broadened their knowledge, broadened their horizons, and gradually opened their minds. Li Dong also felt that some suggestions were good.

As for several people's judgments on Teng Xun's next move, Li Dong felt that it was quite reliable.

After listening to what they said, Li Dong made a brief deployment, then got up and walked to the window, looking into the distance, it should be the south, what is Ma Huateng thinking in the south at this moment?

...

Shenzhen.

Ma Huateng has held several meetings in a row.

From last night to now, he hardly slept much, and only took a rest for about two hours in the early morning.

At this moment, Ma Huateng said firmly: "Implement the new plan quickly!

Don't give up on the mobile terminal, continue to attack!

On the PC side, the first task is to bring our users back, no matter what means, as long as some of the users return, we have room to operate!

Hype marketing is not Li Dong's patent!

At this time, I have already torn my face, I don't need to care about the thoughts in the distance, and I don't need to be afraid of their dissatisfaction, use any means that can be used!

Remember, you are still members of Teng Xun, even if you want to seek refuge in a distant place, let the distant place see your value!

Teng Xun is self-defeating, in Li Dong's view, you are a bunch of trash!

Only by hurting him, or even defeating him, can he understand that Teng Xun has no mediocrity!

Guomei is a lesson from the past. Guomei's victory came so easily that Li Dong felt that Guomei's people are mediocre, so now Guomei's executives have almost changed!

I don't care what you think, but if you don't try your best now, if you think Li Dong's entry is a new beginning for you, then you are completely wrong!

Whether it's for Teng Xun or for your own future, this time, you can win but you can't lose! "

Everyone nodded quickly, no matter what they were thinking at this time, even looking forward to Li Dong's entry, Ma Huateng's words were correct.

Even if you lose, lose with dignity.

They lost so badly that even Li Dong wouldn't think highly of them.

It's best to win, and if you lose, it will also make Li Dong suffer a lot, so that he will know that Teng Xun has no weak people, they are all strong soldiers!

This is the greatest embodiment of value.

Smart people don't need to say too much, soon, Teng Xun's executives went out to assign tasks.

The two elders, Zhang Zidong and Xu Chenye, did not go out with the others.

After everyone left, Xu Chenye frowned and said, "Pony, what you said just now was a bit pessimistic.

Is something wrong? "

Ma Huateng rubbed his temples, and said slowly: "In the morning, the Hong Kong stock market opened, you should all know.

Before the launch of WeChat, Teng Xun’s stock price had reached about 80 Hong Kong dollars per share, and its market value was close to 20 billion U.S. dollars.

Compared with 50 Hong Kong dollars per share at the end of 2008, with the economic recovery, the increase is visible to the naked eye.

Seeing that we began to hit the 100 Hong Kong dollar, or even higher, everything changed suddenly!

Last night, WeChat became a word of mouth and became the only winner.

However, Weichat and Teng Xun, as losers, have become stepping stones for WeChat and Yuanfang.

As soon as the Hong Kong stock market opened in the morning, Teng Xun, which closed at 82 Hong Kong dollars per share yesterday, fell by about 10% in an instant.

And the downward trend is still obvious, showing signs of blood collapse.

Some investors can't sit still.

In the morning, I received at least 10 calls, all asking Teng Xun what to do next.

If we don't respond and release good news, maybe we will really collapse.

Even... MIH is also asking, when will the lost mobile field be brought back! "

As soon as these words came out, several people were all serious. The biggest investor couldn't sit still so quickly. External and internal troubles instantly put Teng Xun in jeopardy!