Chapter 1508 Fruit Growers and Farmers

on the street.

Li Dong wore sunglasses and said with a smile on his face: "You said, if I call out now, I am Li Dong, will anyone believe me?"

Qin Yuhan struck out: "In a big city, everyone is very busy, and no one really cares who you are.

They worship Li Dong, not because of this person and this name, but because of the wealth and status you have.

At this moment, you throw away the aura, why do others want to look at you?

Of course, if you let Lao Tan and the others come out and make more noise, I think some people will still watch it. "

"Your mouth is just showing off to me."

Li Dong shook his head and changed the subject: "I took a look at your ordering website, and the purpose should be to create a C2C platform for catering similar to Dibao.

Of course, I have nothing to say when you say it is O2O.

The goal of the ordering network is actually to make group buying smaller and simpler.

You should know about these positioning issues yourself, so I won't go into details.

But since it is going to be a digging platform for the catering industry, it is not aimed at B2C, at least not at the beginning.

Today I saw a lot of couriers from the ordering network shuttling through the streets and alleys. I think your investment in this area will not be too small.

However, for an emerging industry, it was not to perfect the layout at the beginning, but to seize the market!

It's too slow for you to do this, and it's too expensive.

The current goal of ordering.com should be to deploy quickly and complete the market capture.

A huge group of cooperative merchants and a huge user group are your foundation.

As for the service issue, there is no need to be perfect from the beginning.

In the early stage, your couriers can work part-time or be contracted to a third party, and there is no need to arrange it yourself.

In the later stage, when there are second and third platforms, they start to compete with you in the market, and the market is facing saturation.

At this time, your task is to improve service quality and core competitiveness.

Professional express team, professional customer service team, professional quality inspection team, and even some tasting teams can be established.

In the early stage, there is no need for this.

You are different from distant places, why did we do express delivery at that time?

Because we are not the only one in the market, let alone the first one!

We don't have any advantages, we can only work hard on this and win with service. "

Li Dong's words were actually exactly the same as Zhang Xuhao's.

It's not that Qin Yuhan and the others don't understand, even Qin Hai and the others understand this truth.

The point is that the Qin family has been greatly influenced by Li Dong.

How Li Dong's Yuanfang Mall rose and how to complete the counterattack, the Qin family has experienced and participated in these processes.

Therefore, when they created the food ordering network, they subconsciously chose to follow Li Dong's path.

But the actual situation is that the ordering network is different from Yuanfang Mall!

When Yuanfang Mall was established, the first goal was not to grab the market, and the market at that time was not without similar websites.

As for catering O2O platforms, there are now, but the scale is too small, and they are all in their infancy.

At this time, the market is vast, and customers have not yet come to care about the quality of service.

Therefore, the current main task is not to improve service quality, but to expand the scale.

Qin Yuhan frowned slightly when he heard the words: "But the outsourced team, after all, is not our own team, the efficiency is slow, the service is poor, and there is no sense of responsibility.

Just expanding the scale, there are advantages in the early stage, but in the later stage, it is also against the trend.

In the early stage, it is actually the time to build a reputation. At this time, we are the only ones in the market, and our services are almost okay.

But once a second platform appears, the service of the other party is worse than ours. Maybe it is not as good as ours at the beginning. Later, the other party will gradually gain the trust of users until it surpasses us.

And we, no matter how much we want to change our image, will lose a lot of credibility because of the previous stains.

Just like digging out treasures, no matter how well you did it before, the market has been seized.

But now?

Because of the proliferation of fakes,

The efficiency of express delivery is poor, the service attitude of merchants is not good, and it is difficult to settle claims after sales...

This series of problems, because the early stage only focused on expanding the scale and neglected or indulged all these things, in the later stage, it became a bit overwhelming. "

Li Dong said speechlessly: "Can it be the same?

What's more, no matter how bad you say, it is an indisputable fact that Dibao is still the number one C2C platform.

Although it is difficult to correct it now, it is not that there is no chance. On the contrary, because of their strength, they have more opportunities to correct it.

If you didn't catch the market before, do you think there is still a treasure?

If we didn't grab eBay's market at the beginning, how could we have the opportunity to correct it now?

Also, who told you that the third party must be bad?

That's just what you think!

Each company has its own style, and not every company feels that it is not their own business, so they don't care.

What's more, what express delivery is doing is delivering goods, who told you that all the deliveries are your own things?

Even Yuanfang Express doesn't deliver all its own products, but third-party goods. Could it be that our team doesn't deliver?

As long as the management mechanism is done well, all problems will not be a problem.

As far as your express delivery problem is concerned, it is completely possible to establish an evaluation system like the platform of Yuanfang Mall to evaluate the service of the courier. Is it difficult?

If you receive more orders and have good reviews, you will give more extra rewards. Who will not be tempted?

People in the courier industry earn hard money. No one cares about money. It’s hard for them to make money. If they can earn more, do you think they want to earn less?

Except for a few people who just dawdle, who doesn't want to do well and earn more?

Could it be that in your eyes, these people are all couriers for the sake of eating and dying? "

Li Dong said, seeing that Qin Yuhan was deep in thought, he said again: "Also, the PC market will gradually weaken.

The future is mobile is king!

At this time, in fact, you can deploy the mobile terminal instead of continuing to vigorously promote the PC market.

It's just a meal, why do you order takeaway, the key is to save trouble!

If I order a takeaway, I have to turn on the computer and order online, is it annoying?

If I have the time, I might as well call someone to deliver food.

What you have to do is to make it more convenient for users.

Holding the mobile phone, the user is casual, OK, everything is done, and simplicity is the first priority.

In the early stage, don’t advertise for a small amount of money, and push for merchants. The key is taste and quality.

Wait for the reputation to be established, and then think about making a profit.

Also, cancel phone orders!

Although the cancellation of phone ordering seems to cause some losses to your business at present, it must be distinguished that you are ordering food online, not take-out in the traditional sense!

Subtly, let users realize that I am using an ordering platform, not a fast food restaurant.

Have you ever seen that users make a phone call to order before buying things on Taobao and Yuanfang Mall?

They all place orders directly. It’s great to ask customer service for a little question. Who would make a special phone call to say what they want to buy?

This is also to reduce your workload and reduce costs.

The customer service team you have established now has almost become takeaway order takers, which is simply a joke.

The user calls you to order food, and then you call the merchant. Isn't this taking off your pants and farting?

Let users habitually place orders directly, and you need to develop a new system and associate merchants.

It's not like it is now, when a customer places an order, they have to pass it on to the merchant through you, which is very troublesome and impractical.

This kind of system is not difficult. If you need it, I will ask someone to help you develop one.

Not only merchants, but also couriers can actually use this direct connection method.

After the user places an order, the merchant receives the information, and the nearest courier can also receive the information.

At this time, they can spontaneously choose whether to accept the order or not.

Perhaps at this moment, a certain courier happens to be near this store, and is also very close to the user who placed the order, which can save a lot of time and improve efficiency.

Instead of the same as you do now, you have to arrange tasks from the express delivery point, and there is an additional order transfer procedure in the middle.

These small changes will reduce a lot of workload for you, reduce your cost expenditure, and improve your efficiency.

If you want to become bigger and stronger, how can you just rely on the old ways..."

Li Dong continued to talk, but Qin Yuhan couldn't hold back and said, "Since you know everything, why didn't you do it yourself?"

According to some of Li Dong's statements, if Yuan Fang did it himself, Qin Yuhan was sure that almost no one else would survive.

With a professional courier team, a professional technical team, customer service, channels, and cooperative merchants, Yuanfang can almost easily accomplish this goal.

However, when she asked this question, Li Dong laughed and said, "Do I do everything?

Do you think I still care about the layout of these small industries today?

What I do is a whole, a single aspect, a certain direction, unless it is of great significance, otherwise I will not do it on purpose.

Of course, it is not ruled out that in order to improve the industrial layout in the later stage, we will also do it.

But at this time, there are many things in the distance, and any one thing is more important than this.

Now I feel that the express delivery is not enough, the customer service is not enough, the server is not enough, how can I have the time to do these things.

I don't like it when it's too small.

If it gets bigger, Yuanfang doesn't have the energy at the moment.

The big deal is that when there is a need in the later stage, whoever becomes bigger in the market, we can do acquisitions, mergers and acquisitions, shareholdings, and financing. Isn’t it just money? Do you think this is the truth? "

Li Dong said it calmly, but Qin Yuhan gritted his teeth and said: "Why are you talking so much nonsense, isn't co-authoring only three words, you don't like it, right?"

Li Dong shrugged and said: "You said it yourself, anyway, that's pretty much what it means.

I burned a lot of money in the early stage, and I don’t know when the cost will be paid back in the later stage. I am not short of projects now, but I am short of money and time.

When you people are almost done and become bigger, it will be time for us people to reap the fruits.

This society is like this, the big fish eat the small fish, and the small fish eat dried shrimps.

But don't be pessimistic, everyone has experienced this.

Whether you can swallow those big fish in the end is also uncertain. Everything is possible these days. "

Qin Yuhan sighed and said: "It's obviously a very beautiful thing, but when it comes to your mouth, you insist on revealing the bloody truth, why bother?"

From the perspective of a small company, a large group finances a small company, which is a great event, a great event!

But through what Li Dong said, it means that the big group is reaping the fruits.

Spending a little money will not only make you grateful, but also save yourself countless time and energy, so why not do it.

Even though it was the same reason, Qin Yuhan was still a little unhappy when he said it so directly.

Li Dong smiled lightly: "Capital is cruel, since you want to go on in the business world, you must recognize this fact.

I help you when you are in trouble, not necessarily that I am really helping you.

Of course, I am not talking about me, but a reference.

This is actually a kind of investment, and everyone is actually planting seeds.

When a company is weak, it is the one who sows the seeds, waits for it to bloom and bear fruit, and then reaps the harvest. This requires careful cultivation, time and energy, and waiting.

And when the enterprise grows bigger, we are still planting seeds.

But it is no longer sowing seeds in the traditional sense, but sowing seeds widely, waiting for you fruit farmers to cultivate.

In the middle, we won't take care of it.

When the seeds you have cultivated are about to be harvested, we will harvest them again. This is the reason why big companies grow bigger and bigger.

You are at most a junior fruit farmer now, and you can do the same when you reach an advanced fruit farmer.

And I, strictly speaking, was actually a fruit grower at this time, cultivating seeds for others.

But as a fruit farmer, I can drag out the guy who robbed me of my fruit and beat him up at any time, because I am strong and strong, but you can't.

I can eat more than half of the fruits I have cultivated, and share some with others. That is because I am full, and to appease others, lest everyone covet my fruits.

As for you, it's different. You can eat less and survive starvation, but you still have to give up the bulk.

Also, I'm starting an orchard now, and I'm turning into a farmer, and you're still a long way from that. "

If Qin Yuhan was a little ignorant about the way of business before, he understands a lot now.

Li Dong is the number one person in the Chinese business world, and even a world-renowned big entrepreneur. How many entrepreneurs hope to get Li Dong's advice.

At this moment, in view of the relationship between the two, it is a rare opportunity for Li Dong to explain something clearly.

And Qin Yuhan didn't refute Li Dong again this time, and said with a little doubt on his face: "Then you were also a junior fruit farmer in the early stage, and how did you get through this period without being harvested by others?"

Li Dong smiled and said: "There are many reasons. First, the fruits I planted were harvested very quickly. Many people didn't realize that my fruits were ripe, so I ate them in one bite.

Second, some people found out that my fruit was ripe and wanted to have a bite.

At this time, it depends on whether the fist is strong or not. My fist is still strong. With some outside help, I frightened a group of people, and I repelled the other group.

Third, the fruit I plant grows faster than the fruit I eat.

And it can grow indefinitely. In this way, some people want to eat it, but find that it is too big, and they will be stuffed to death, so they dare not eat it.

Of course, I am me, you are you, different.

If you want me to be your orchard guardian, in fact, you can also grow very fast. With a big man like me, most people dare not come to eat your fruit. "

Qin Yuhan understood what he meant, but hummed: "No!

At least not now!

I cultivated it myself, harvested it myself, and ate more, so why should I share it with you.

When I can't eat anymore, or someone robs me, I will consider whether to find you. "

Li Dong said with a smile: "Then I'll wait for that day, it's just you with small arms and legs, and you still want to eat by yourself, you're thinking too much.

Forget it, whatever you want.

Your temperament is a bit like mine, but I am caused by the environment, you are different, you are brought from the bottom of your bones.

In short, since you have embarked on this path, let's do it well.

When the fruit can't grow, or is robbed by someone, don't forget that there is still a large orchard at home.

Even if the orchard closes down one day, it won't lose any fruit, and it's not a problem to have a full meal. "

Qin Yuhan snorted softly, "But the orchard now has a mistress!"

Li Dong smiled and said: "Mistress, you can have more. If you really mind, I will open another orchard..."

"roll!"

Li Dong said awkwardly: "It's not a good habit to be rude."

"I learn it from you."

"What do you mean, do I have this habit?"

"Are you clear in your heart?"

"..."