Chapter 1446 Your Friend Li Dong Will Be Online Soon

After talking about repaying the debt, the discussion between Li Dong and Chen Lang didn't stop there.

Bai Su entered the door and refilled them with a cup of hot tea, before he left, he heard Chen Lang say: "Mr. Li, it's time for the boutique supermarket plan to go online.

This year, major supermarkets have begun to invest in this area.

For China Resources, the Ole boutique supermarket was launched in 2007, and there was no expansion in 2008. However, since the beginning of this year, the boutique supermarket expansion plan has begun.

Even, China Resources has begun to prepare to build Ole boutique system, and create different classified boutique brands under Ole.

In addition, Hutchison Whampoa in Xiangjiang has previously built a Taste boutique supermarket in Xiangjiang, but it has not entered the mainland before.

But at the beginning of this year, Hutchison Whampoa opened the first Taste boutique supermarket in Yangcheng.

Moreover, its subsidiary PARKnSHOP, once again creating a second boutique brand Great, also has a tendency to enter the mainland market.

In addition, since Bealead began to integrate its supermarket brands last year, although it has sold some ordinary supermarket stores in the north, it has launched BHG boutique supermarket in Beijing.

In addition, Yonghui, which was acquired by Bailian, is now rapidly expanding its scale in the southern market after receiving financial support from Bailian.

Focusing on fresh food supermarkets, I heard that Yonghui also intends to launch its own boutique brand.

There is also Sun Hung Kai Group, which has now also begun to set foot in high-end retail, creating the citysuper high-end supermarket.

By the way, there is also RT-Mart under Sun Art, which has also begun to develop in this field.

I heard from a friend of RT-Mart before that they already have a plan to build a boutique supermarket called…”

Chen Lang was still talking, but Bai Su couldn't help but "puchi" smile.

When Chen Lang stopped talking and looked at her, Bai Su immediately apologized and said, "President Chen, I'm sorry, I didn't mean it."

Chen Lang smiled lightly and said, "It's okay, I just don't know what I just said, so that Assistant Bai couldn't help but laugh?"

As Li Dong's secretary, Bai Su doesn't have any self-control, so she has been a secretary for more than a year in vain.

Chen Lang wasn't dissatisfied, but at this moment Bai Su suddenly laughed and interrupted his report, which was inappropriate after all.

Chen Lang didn't mind, Li Dong might be dissatisfied, this was also a chance for Bai Su to explain.

But I didn't want to, when Chen Lang asked, Bai Su's face turned red, and Ai Ai didn't know how to answer the question.

Li Dong frowned slightly at this time and said: "If you have an opinion, you can raise it. If you don't have an opinion, you will smirk without reason. That is to provoke the boss. This year's assessment points will be deducted by 10 points!"

Bai Su suddenly looked aggrieved, since Yuanfang launched the assessment system, it has been based on deduction points as a standard.

The initial full score is 100 points, and those deducted below 60 points, then sorry, resignation or demotion is inevitable.

Those with a score below 80 have no chance of promotion within a year.

If you want to get a promotion or get the full bonus, you need at least 80 points or more.

All of a sudden, 10 points will be deducted. This year has just started, and if there is a slight drop in the future, then there is no chance of promotion and full bonus.

But thinking of what he was thinking just now, Bai Su couldn't help but glance at Li Dong again.

Seeing Li Dong staring at her, Bai Su gritted his teeth, and said as low as a mosquito: "I just... just thought of these names, and I was afraid that Mr. Chen would ask Mr. Li to name him later, and Mr. Li would turn his hair gray."

"puff!"

Chen Lang didn't hold back this time, he was drinking tea from a teacup, and burst out laughing.

Fortunately, Li Dong was far away, so he was not affected.

But upon hearing this, Li Dong was also very angry, and he said angrily, "Get out!"

Bai Su looked embarrassed, turned around and ran away in a hurry.

I knew that if I said this, I would definitely be scolded.

But who asked Li Dongfei to tell her, she couldn't find any other excuses for a while, so she had to tell the truth.

Moreover, it was also true.

Listen to the names of other people's boutique supermarkets. Can Li Dong, who only knows how to name people, come up with a decent name?

As soon as Bai Su left,

Li Dong rubbed his temples, and said speechlessly: "Is it so funny? It's just a name, I can't get it out?

Forget it, let's not talk about this.

The boutique supermarket strategy is still going to go.

I have said long ago that we should have what others have, and we should have what others do not have.

In fact, I know that boutique supermarkets have a limited audience, a limited scale, and even more limited impact on the company's revenue.

Capturing the high-end crowd is also one of our tasks.

The distant audience includes everyone, including the current group of self-proclaimed social elites. "

When Li Dong said this, he was slightly mocking.

He doesn't hate the rich, because he is the biggest rich man now.

But the richer he is, the closer he is to civilians.

On the contrary, some middle-class people like to distinguish themselves from ordinary people by the elite group, thinking that these are two completely different classes.

For these people, let them go to ordinary supermarkets to line up and shop with grandpas and aunts. They think this is very low.

Therefore, there are boutique supermarkets, and there is a market for boutique supermarkets.

According to Li Dong's idea, it is actually better to take the Aldi civilian route, which is also the route that Yuanfang has always followed.

But I have to admit that these middle-class people are sometimes extremely authoritative in a certain field.

If you don't keep up with the rhythm in the distance, it is easy to be led astray by these people.

Because of this, even if the influence of boutique supermarkets is limited, Yuanfang has to launch boutique supermarkets.

Of course, boutique supermarkets are actually a trend after the expansion of the online shopping market.

As the scale of online shopping expands, the traffic of ordinary supermarkets will decrease on a large scale.

On the contrary, boutique supermarkets take the high-end route and will not be affected by online shopping.

When physical department stores are being impacted, boutique supermarkets can be used as a display window in the distance and an experience area.

Chen Lang nodded when he heard the words: "It is true that boutique supermarkets have a limited audience, but they really have to do it.

Moreover, with economic development and the increase of middle-class people, boutique supermarkets will gradually enter the stage.

When the basic materials are satisfied, the masses will pursue a higher level of spiritual enjoyment, which is inevitable.

Therefore, in the future, boutique supermarkets still have a bright future.

And the last time you were in Beijing, you reached an agreement with some real estate giants to settle in high-end villa areas and high-end residential areas. This is also our advantage and opportunity.

To be honest, we are the only ones who can do this in the entire retail industry.

From the root cause, it is much stronger to directly cut off the consumption area of ​​middle and high-end people than to compete with others.

If there is a high-end boutique supermarket in the community where they live, these people will not deliberately choose another boutique supermarket for shopping.

As for the construction of mid-to-high-end communities, it just so happens that giant real estate developers generally have the capital to develop them.

From this point of view, although we are now a step behind others in launching boutique supermarkets, in fact our advantage is greater than them. "

After all, Chen Lang continued: "So going online is inevitable. At present, we are mainly targeting the first-tier cities. Next, we will slowly infiltrate the second- and third-tier cities.

As for the following, it is unnecessary.

When the social and economic development reaches that stage, it can continue to be extended.

And the layout of first-tier cities, in my opinion, doesn't need too much.

More means broad and numerous.

There are so many things that are vaguely expensive, and a boutique supermarket is no longer a boutique supermarket.

Therefore, in first-tier cities, three or five companies in a city are more than enough. "

Li Dongwen said: "The first line in your eyes is Beijing, Shanghai, Yangcheng, and Shenzhen?"

Chen Lang quickly laughed and said, "Of course it's not the only ones, the six major cities of Jinling, Jiangcheng, Jinmen, Lin'an, Shancheng, and Jiaozhou are also within the scope of my plan.

In other words, in the early stage, boutique supermarkets will be launched in these ten major cities.

An average of 4 supermarkets in each region should be enough. My idea is to try to launch 40 boutique supermarkets this year. "

"40..."

Li Dong frowned slightly and said, "It's too much."

A boutique supermarket of the same size, according to the investment budget, is equivalent to opening three ordinary supermarkets of the same size.

The gap is that big!

40, which is equivalent to an additional 120 ordinary stores added this year outside the plan.

Boutique supermarkets are also divided into sizes, but they are generally not too small, even if they don’t need such a large space, even if there are few people.

But in order to distinguish it from ordinary supermarkets, in order to create that kind of enjoyment and unique atmosphere for the middle and high-end crowd, it is better to make it bigger than to leave it empty.

If it’s too crowded, it’s not called a boutique supermarket anymore, it’s better not to do it.

According to Yuanfang's previous investment amount and store size, it is most appropriate to use Beijing as a comparison.

In the capital area, there are more than 100 stores this time, including convenience stores. Net first

And the selling price was nearly 5 billion funds!

For 40 boutique supermarkets, the investment amount will probably not be lower than this, and the investment for a single store may exceed 100 million.

At least, it is an investment of 4 billion.

It seems that it is not cost-effective to invest so much in a boutique supermarket.

Chen Lang directly wanted to cover the top ten cities, but in Li Dong's view, it was too much.

But when he was digging Chen Lang back then, Li Dong promised that he would create a boutique brand here in the distance.

It's been so long now, and Chen Lang has great expectations in this regard, and if he refuses again, it will appear that Li Dong's words will not be believed.

Li Dong continued: "Forty is still a lot, and the audience may not be that many.

Later, if there are too many audiences, we can fill them in again.

At present, China Resources' Ole boutique supermarket has the largest scale in China, but until now, there are less than 20 stores, and it has been three years.

Our determination to be number one is a must.

There are more than 40 companies, but 30 companies are enough. "

As soon as he finished speaking, Chen Lang smiled happily and said, "30 companies are also fine, we can try it first."

In fact, he didn't have to say 40 companies, but he considered that Li Dong habitually likes to haggle a little bit, so he quoted a little more and let Li Dong do it.

Originally thought it would be good to have 20 investment quotas, but now Li Dong has given 30 quotas, which has exceeded his expectations.

Seeing the creases on his smiling face, Li Dong was a little speechless, and said after a while: "As for the boutique supermarket, don't rush, take your time.

Moreover, it is best to own the property.

The locations of boutique supermarkets are the most prosperous and high-end places. The current rent is already sky-high. In a few years, we will not be able to pay the rent even if we work for the landlord.

Buying it now, although the investment is not small, can be regarded as a staking enclosure.

In fact, most of the companies that operate boutique supermarkets have the same idea.

Not to mention the profit of boutique supermarkets, relying on property preservation is their original intention. "

"In this way, the investment will be even greater."

"There is no way to invest a lot, or do less and take your time.

In this regard, I can give an investment amount of 5 billion at most, and any more will delay the business.

Boutique supermarkets are only a supplement to the industry, not the main body. With an investment of 5 billion, it is equivalent to a medium-sized top retail chain enterprise.

Apart from us, no other company in China can do this.

More than 5 billion, that is beyond my tolerance, you should know how to choose.

Don't do that with me this time. When the time comes, there will be billions overspending. I won't pay the money. If you want to pay, you can find someone else.

Even if I agree, others will not agree. "

Li Dong warned in advance that people from far away like to do this kind of thing.

The budget was fine, and it turned out to be overrun every time.

Last time Yuanfang Airlines had a budget of 2 billion, and in the end it more than doubled the budget.

Li Donglai was asked to pay the bill every time, and Li Dong was overwhelmed by them.

For a boutique supermarket, 5 billion is indeed his limit. No matter how much, he will definitely not do it, and other small shareholders will not agree.

Of course, because it is a self-owned property, it is equivalent to investing in real estate, and it sounds much nicer in name and does not attract attention. In fact, 5 billion is still within Li Dong's tolerance.

Even if the boutique supermarket loses money, the property alone will increase enough in the next few years to make a fortune.

And the profit is not as bad as that of real estate companies. This is what many retail companies are doing. Some retail groups enclose as much land as real estate companies, but in the end, no one cares too much.

Chen Lang didn't care about Li Dong's words, 5 billion is enough.

To be honest, how many Huaxia Retail Groups have assets exceeding 5 billion?

In terms of net assets alone, there are probably less than 30 companies, maybe even fewer, about 20 or so.

A boutique supermarket, if taken out alone, can enter the top 30 retailers, Chen Lang has nothing to be dissatisfied with.

After talking about the general matters, Chen Lang finally smiled and said: "Mr. Li, then I will trouble you to give me a name."

Li Dong glanced at him, he had expected this guy to say that.

However, Li Dong was also prepared, and immediately said after hearing the words: "The boutique brands of other supermarkets, don't look at the foreign style, they are actually not very good, they can't even be called out, and it is useless to promote popularity.

Although we take the high-end route, we must be more down-to-earth. At least, people can know that we have this brand.

I thought about it, YFLD is good, don't they all like to use English, just satisfy them. "

Li Dong spoke with a natural face, but Chen Lang's head was spinning rapidly, muttering: "Infiniti? No, YFLD... far away... Li Dong..."

When he said this, Chen Lang's cheeks became stiff!

I knew it!

I really should have guessed it!

This guy has always been named like this. Is it possible to expect him to give him a meaningful and good name all of a sudden?

YFLD?

Is this considered tall?

Just when he was thinking wildly, Li Dong explained seriously: "The full name is not Yuanfang Li Dong, but Your Friend Li Dong. Your friend Li Dong will provide you with the services you need most!"

"Cough cough cough..."

Chen Lang coughed violently, is there a difference?

Is there really a difference?

Just one more explanation, is it necessary?

Chen Lang was completely powerless, well, you are the boss, you have the final say.

All in all, whether it's Li Dong from afar, or your friend Li Dong, it's right to go online soon anyway.

As for how others would interpret it, Chen Lang didn't think about it at this time. Anyway, the narcissistic boss always likes to use the letters LD.