Chapter 1458 You Think of Me, Too

When Li Dong stayed in the capital, other places did not stop.

Shenzhen.

Tencent headquarters.

Ma Huateng lingered in the office for a while, and after a long time, Ma Huateng suddenly turned around and said, "How long has Alen been away?"

Xu Chenye, who was in charge of Tencent at the time, thought about it for a moment before saying, "It's been almost 8 months since I joined Yuanfang in August 2008."

"Have you read the management adjustment in the distant place not long ago?

Alen quietly became the president of the mobile business group.

He has been away for so long, and it seems that there is no movement. In the end, he was promoted, and even replaced Wang Junyu's position.

Although Wang Junyu was not considered a demotion, why was Alen promoted for no reason?

He even became the president of the mobile business group!

The mobile business has always been a business that Li Dong attaches great importance to, and it is not enough for ordinary people to hold this position.

Li Dong is not the kind of person who will promote anyone casually. In terms of closeness, there are many people who are close to him from afar. How long has Alen been there? "

Xu Chenye couldn't help but said, "Didn't Li Dong say before that the red envelope system was created by Alen?"

"Crap!"

Ma Huateng has always been gentle, but now his temper is getting more and more irritable, and his foul language is also explosive.

After cursing, Ma Huateng took a deep breath, rubbed his cheeks vigorously and said: "Even if the red envelope system is created by Alen, this credit alone is not enough for Alen to rise to the top in one step.

Also, I've been a little restless since the beginning of the year.

PP's threat to us is getting bigger and bigger, even surpassing the original MSN.

In the past two years, Yuanfang has continuously suppressed our business.

I didn't pay attention for a while, and PP has risen.

At the beginning, we all thought it was just another Ali Wangwang. Who would have thought that with the help of an emoji package, the other party would become bigger quickly.

Afterwards, when we were weighing the pros and cons, in the blink of an eye, the other party caught up! "

When Ma Huateng said this, he regretted slightly.

When PP first came online, they noticed.

But at the beginning, Ali was also ambitious. When Ali Wangwang was launched, he also thought about challenging Tencent in the field of instant messaging.

Of course, the final result was miserable. Before Tencent could make a move, the other party was beaten so hard that they couldn't find Bei.

The original intention of PP is very similar to that of Ali Wangwang, the only difference is that PP has made some new tricks and updated the emoji package system.

But QQ quickly followed suit. At that time, PP fell into a period of silence, and Yuanfang didn't seem to continue to invest.

However, although Yuanfang did not invest in PP, it found another way.

It is not PP itself, but the farm game that is still popular, that really makes PP come into the public eye again.

Relying on this game, plus the need for communication in the mall, within a few months, tens of millions of active users have been attracted to PP.

Once a piece of software has tens of millions of active users, it will be difficult to suppress it in a short period of time.

At that time, Tencent was also eager to follow suit. However, when they launched the game, Yuanfang immediately began to update it. In addition, Li Dong asked people to file a lawsuit with Tencent, constantly hyping PP, and promoting PP to the outside world brought a major threat to QQ.

With the help of QQ's reputation, PP is known to more people.

Ordinary small businesses, even if they are hyped, are of little use.

However, Yuanfang is not an ordinary company, and Li Dong is not an ordinary person. Li Dong is actually a real marketing master and has done a good job in this regard.

After several hypes, PP is getting more and more popular.

At that stage, even if Tencent reacted, it was a bit late.

At this time, Tencent actually had the idea of ​​making great efforts to eradicate the other party.

However, the result was helpless. Several attacks not only failed to achieve good results, but helped PP grow its reputation and scale time and time again.

Until now, in fact, time has not passed too long.

And PP has grown to an unimaginable level.

The distance seems to always be stuck on a node,

Cutting off their products, they are the first to launch a series of products, each of which has been welcomed by the market.

And every time Tencent is ready to follow suit, the other party immediately starts to update a more advanced version.

Time and time again, several times down, every time Tencent punches, it seems to hit the empty space.

After coming down several times, Ma Huateng was so uncomfortable that he wanted to vomit blood, and Tencent's executives and technicians were also aggrieved.

The products and projects launched are on the verge of being eliminated time and time again, wasting a lot of manpower and material resources, but the results are not satisfactory, and they are ridiculed time and time again by the distant side.

In the past few years, the only thing Tencent has maintained its advantage now is probably the number of its users.

The more he thought about it, the more uneasy Ma Huateng became, and he said after a long time: "Alen will be the president of the mobile business group, and Li Dong has always said that he will beat us in the mobile field. The future is the era of mobile.

I think that Alen's promotion will not be because of the red envelope system.

If this is the case, as early as the red envelope system was launched, at the end of last year, Li Dong should have taken action.

Maybe... maybe Alen was promoted because of another breakthrough in the mobile field! "

Ma Huateng said, squinting his eyes and said: "Since this year, Li Dong has made frequent moves, targeting Ali and other retail companies.

But I don't know if you have noticed that Li Dong doesn't seem to talk to us this year.

From the beginning of the year to the present, the distance seems to have collectively forgotten us.

Not only did they not oppose us, but instead they were single-mindedly trying to win us over.

E-commerce is wooing us, internet finance is wooing us..."

"He wants to focus on targeting Ali to appease us, right?" Another Tencent senior president said subconsciously.

Ma Huateng gave him a sharp look, and said after a while: "Maybe, this is also the illusion that Li Dong wants us to have!

Up to now, in fact, QQ and PP have had great conflicts and contradictions in business, which are getting bigger and bigger, much bigger than Ali!

Taobao's main business is C2C, but in fact, there is not much conflict with Yuanfang, and even if there is, it is not fatal.

Instead, it is us, and the conflict with PP is fatal.

As early as last year, I wanted to take the initiative to start a war with Li Dong and defeat Yuanfang in one fell swoop.

But every time I had this motive, Li Dong seemed to notice it and kept comforting me.

After coming down a few times, I was really convinced.

But in the past few days, the uneasiness in my heart has become more and more serious, and I am afraid that something will happen! "

Ma Huateng said, and suddenly said: "I originally wanted to wait for the virtual currency fund to go online, but there is still more than a month before the launch, and in this more than a month, something may happen.

Can't wait, let's act now!

Tomorrow, no, the day after tomorrow, the 20th, the 3G version of QQ will be officially updated!

Just launching a new version is useless, I thought about it..."

Ma Huateng looked at the crowd, and said slowly: "Talk to the three major operators, Tencent will provide large-scale subsidies for the traffic fees generated by users, and see if it can block the traffic entrance of PP."

Everyone's expressions were concentrated, and someone immediately said: "Impossible."

"First, there are many PP users, and PP is only a product of Yuanfang, and they have many products.

There are also many users of them.

At present, there are not many mobile phone applications on the market, and a large part of the traffic of several major operators comes from distant user groups.

There is almost no such possibility of blocking remote traffic entrances, even if we pay a greater price.

Second, this method is not suitable for use. We can use it, and it can also be used in distant places.

In the end, it won't be us who are cheap, it will be others, including several major operators.

Third, as for Pony’s large-scale subsidy of user traffic fees…”

The executive who spoke was a little helpless: "Nowadays, the traffic fee is very expensive, and 3G consumes more data. We have so many user groups. If we really need a large-scale subsidy, I am afraid that we will have to burn billions of dollars to barely make it."

Ma Huateng raised his eyebrows and said, "Are there so many?"

"Absolutely, there is not much traffic in the current package, and once we subsidize it, users will increase the traffic application on it.

There are tens of millions of mobile phone users, and the per capita subsidy is 10 yuan, which means there are 500 to 600 million.

Moreover, this is still a month, and it is even more terrifying throughout the year.

Even if it is negotiated with the three major operators to reduce the traffic fee, if it is really necessary to subsidize it for a year, the tens of billions will be burned. "

Ma Huateng frowned and said, "Then what do you think should be done?"

"The subsidy policy is actually acceptable, and now several major operators are promoting the 3G industry, and they also hope that users will convert to 3G users as soon as possible, because they have invested a lot in this.

Enterprises are willing to make their own subsidies, and they will not refuse, so the plan is feasible.

However, there must be restrictions. Not all products can be subsidized by traffic. We can specialize in a certain item, such as mobile QQ, without subsidy, and simply avoid traffic.

In this regard, some thresholds need to be set, and the costs incurred must be passed on.

For example, chatting can be free of traffic, and entering the space or video chat requires traffic, otherwise we can't afford the subsidy.

In addition, other products can consume more traffic..."

The speaker glanced at Ma Huateng, Ma Huateng frowned slightly, and said after a while: "No need, the purpose of this is not to save money, but to target PP."

He understands the meaning of the executive's words. Many software can actually steal traffic.

And the high traffic consumption generated in it is not all earned by several major operators.

However, there is no need for Tencent to do this. It was originally to deal with the threat of the opponent. At this time, in order to save money, doing this kind of thing is courting death.

Seeing Ma Huateng's refusal, everyone didn't continue to talk about it, and said humanely: "Data subsidies are feasible. In addition, I suggest technical interference!"

"Technical interference?"

"Repulsion, incompatibility!"

As soon as these words came out, Ma Huateng's eyes moved slightly and said: "This is a double-edged sword."

The person who spoke was the chief technology officer of Tencent, and he said in a deep voice, "It's a double-edged sword, but if you really want to fight Yuanfang, Pony, this is the biggest killer!

The key lies in our trust in users and our viscosity of users.

Between the two options, whether to choose QQ or PP, I think, at present, we still have the greater advantage.

Of course, only interfere with PP, the others are unnecessary. "

When he said this, he was also a little helpless.

For technical interference, they can do it. For the products of the distant place, they do some special solutions, which can make the products of both parties incompatible.

But Yuanfang has too many products, Wanka, Yuanfang Mall, Yuanfang Weibo, and Yuanfang PP are all products with a large number of users.

Once there is incompatibility and rejection, it is not known who will die in the end.

Just when he said this, Ma Huateng suddenly said: "You said, if the distance is not compatible with us, how will the user choose?"

Everyone was stunned for a moment, they had never considered this possibility before.

But now when Ma Huateng said it, many people's faces turned gloomy. After a long while, someone said: "Yuanfang probably wouldn't do that, would he?"

"When the time comes, we can sue them for unfair competition."

"You can ask the Ministry of Industry and Information Technology for mediation..."

What everyone said made Ma Huateng a little speechless. Just now you took the initiative to interfere with each other technically.

As a result, I just said this, and you all withered. Obviously, everyone still has confidence in a single instant messaging battle, but when it affects all products in the distance, these people have no confidence at all.

Everyone discussed and discussed, and finally decided to launch the mobile phone QQ3G version on the 20th, and discuss data subsidies with operators.

As for technical exclusion, it is not yet suitable for use.

For small businesses and small software, Tencent can give it a try.

But for Yuanfang, which has hundreds of millions of users, it may be even more troublesome once the choice between the two is really opened.

As far as the current plan is concerned, the only way to keep updating their products is to make them more suitable for the mainstream crowd.

They were caught up step by step by the distance, not because of anything else, but because the replacement time of the distance is always a little faster than them.

It is not a technical reason, but a result of market research and feedback.

It seems that Yuanfang seldom does market research and feedback work. When it has a product, it will be launched directly, and the general effect will not be particularly bad.

This is the main reason for the competition between the two sides, and Tencent is one step slower every time.

In many cases, when Tencent is still doing public beta and doing user experience stage, people have started to go online.

In this way, it is convenient to save a lot of time.

This is the reason why many technical employees on Tencent's side are extremely depressed. It's not that we don't work hard, but that there is a problem with the planning side.

It takes a lot of time to do the test every time, and it is very troublesome to know whether or not the plan should be perfect from the beginning!

At the same time, Ma Huateng also made people stare at every move in the distance.

If Yuanfang really wanted to take any action, he would start a technical exclusion battle with the opponent with the mentality of a decisive battle.

Ma Huateng still has the last bit of confidence in his heart. After all, Tencent has been established for more than ten years. Over the past ten years, it has accumulated countless users.

QQ is no longer a simple chat software. After watching it for ten years and using it for ten years, users should be inseparable from it.

Of course, until the last moment, this trick can still be used or not.

Unless, it's time to really face life and death.

When Ma Huateng was hesitating about this matter, he didn't know that Li Dong had already made up his mind.

Ma Huateng has not finally decided whether to fight to the death, but Li Dong has already thought about it and made up his mind.

As long as WeChat on the mobile side reaches a certain number of people and has a chance of winning, he will start the PC battle, and his idea is exactly the same as that of Tencent's executives.

Rejection battle!

This is not what Li Dong thought of for no reason, but he remembered the 3Q war in his previous life. Tencent almost caused 360 to collapse because of this. In the end, 360 had to admit defeat before it was settled.

Even so, there are tens of millions of 360 uninstall users.

After all, compared to the user base, 360 is far less than Tencent, and 360 has substitutes, but Tencent at that time had no substitutes.

And Li Dong also had the same idea!

There are substitutes for QQ and PP.

As for products such as Weibo and mall, although there are other software that can replace them, the key is that the scale and user experience are far inferior to Yuanfang.

In a fight against alienation, Li Dong firmly believed that he would win.

Of course, this kind of action cannot last, it can only be resolved quickly.

Once it lasts for a long time and causes a big repercussion, the government will definitely intervene.

This kind of plan can only be used once, and it can be said that there is no precedent for the first time, and it is a normal commercial competition behavior.

But if you don't succeed once, I'm afraid you won't have this chance the second time.

Li Dong firmly believes that after one time, the government may introduce a series of restrictive plans.