Chapter 1430 Li Dong's Conscience Is Here!

Just when Li Dong was preparing for an independent C2C platform, Taobao released a series of new regulations.

Clean up some small and medium-sized businesses that violate the regulations, increase the entry threshold, and increase the security deposit for merchant breach of contract. Once the violation occurs, at least 10,000 security deposits will be deducted...

The release of this series of new regulations is to restrain merchants and reduce the proportion of fake and inferior goods.

In Ma Yun's view, the release of these policies is to better run the Taobao platform and to cope with competition from afar.

However, when raising opinions, Ma Yun ignored the thoughts of small and medium businesses.

Since Taobao was established in 2003, it has maintained a loose policy.

Nearly 6 years have made people get used to the previous management.

Taobao is different from Yuanfang. Yuanfang has improved its access system from the very beginning. When Yuanfang Mall entered the C2C field, Yuanfang had a very high access system. Until now, there are not too many C2C merchants.

One is strict access from the beginning, and the other maintains loose management from the beginning, which naturally results in different acceptance.

As soon as Taobao's new regulations were released, there was a lot of complaints!

The small and medium-sized businesses that were closed down were dissatisfied, the businesses that increased the liability deposit for breach of contract were dissatisfied, the internal Yahoo was also dissatisfied, and other shareholders were dissatisfied with Ma Yun's forced push for new regulations.

In an instant, Ma Yun was accused by thousands of people!

On February 27th, the first riot broke out in the history of China's e-commerce!

More than 3,000 Taobao sellers gathered in secret to carry out malicious attacks on Taobao's big stores by taking pictures of products, giving bad reviews, refusing to pay, and demanding returns.

That night, most of the products in many brand stores were removed from the shelves, and Taobao's operations stagnated.

On the evening of the 27th, Taobao issued an announcement, and Ma Yun made a strong statement that he would never compromise and never tolerate such atrocities!

However, Ma Yun's strength did not bring the incident to a halt.

At 11 o'clock that night, the incident escalated.

More than 20,000 small and medium-sized sellers assembled again, under the banner of the "Anti-Taobao Alliance", and launched 6 attacks on Taobao within one hour!

The Anti-Taobao Alliance has a slogan: "Reject the mob! We are spontaneously defending rights! We are not attacking anyone! We like shopping! We just go shopping!"

Faced with attacks again and again, Taobao had no choice but to shut down the function of cash on delivery in the early hours of the morning.

The entire Taobao.com has also fallen into a semi-stagnant state at the moment.

Some merchants once again yelled the slogan, "Don't Taobao, go to a distant place!"

"Taobao must die, and the distance must win!"

"Hope is in the distance!"

"..."

For a while, the outside media also rebroadcasted the news extensively. Some insiders and media analysts analyzed that the outbreak of civil strife on Taobao was likely to be secretly manipulated by Yuanfang.

Yuanfang Wanjia.com will be officially launched soon, and Yuanfang may have secretly given policies to major merchants to make them unscrupulous and cause large-scale internal strife!

As soon as the news came out, the smell of gunpowder in the business world became intense instantly.

That night, Ma Yun posted a sentence on Weibo, two words - heart tired.

The attitude of the businessman is not the root of his despair, the key lies in the interior.

Ali, infighting!

Yahoo strongly opposed it and demanded that the new regulations be revoked. Major capital institutions also began to question it, expressing extreme dissatisfaction with his choice to forcefully implement the "New Deal" at this time.

Softbank, which has always supported Ma Yun, and Sun Zhenyi called from Japan, euphemistically expressing that they can make appropriate concessions.

New Deal, it's time to cancel it!

...

Lin'an.

Ali headquarters.

Ma Yun rarely smokes, and the outside world doesn't even know that he smokes.

However, on this night, Ma Yun stood by the office window, smoking one cigarette after another.

Lu Zhaoxi's expression was heavy behind him, and he said after a long time, "Take a step back."

"retreat?"

Ma Yun turned his head, looked at him for a while, and said with sharp eyes: "Why do you want to retreat!

If it weren't for the release of this new regulation, I still don't know what kind of situation Taobao has reached!

Tens of thousands of sellers gathered to oppose the anti-counterfeit policy!

Tell me how many third-party merchants Taobao has! "

Lu Zhaoxi muffled: "About 1.2 million.

"

"What about active merchants?"

"Around 100,000."

Less than 10% of active merchants, this is the real fact.

Don't look at Taobao's publicity of millions of sellers and stores, the survival rate is less than 10%.

However, less than 10% of the merchants have created more than 100 billion in revenue, and the annual revenue of each store exceeds one million!

Millions of revenue, no need to pay rent, no labor costs, no other expenses, more than half of the profit!

Therefore, third-party merchants at this time, as long as they are still alive, are making a lot of money.

But the money they make comes from the damage to big brands and the damage to small and medium-sized private brands.

More than 20,000 merchants chose to oppose and chose not to accept the new regulations.

Even if some of them are spectators, there are tens of thousands of merchants who really object.

Compared with the active merchants, more than 10% of the merchants chose to oppose the new regulations of Taobao!

Why object?

Because Taobao's new regulations will have a serious impact on them, and to crack down on counterfeit goods is to crack down on them!

This is still standing out. More than 10% of the merchants think that it will have a big impact on them. This shows how serious the matter has become.

Ma Yun knew about these situations a long time ago, but at that time, he always felt that they were in the minority.

Even though Li Dong kept reporting him, he didn't take it seriously.

But who would have thought that the implementation of a new regulation would cause such a big repercussion.

Tens of thousands of merchants gathered and attacked the website at the same time, making the website unable to operate!

These tens of thousands of users, could it be that they all started selling fake products!

Ma Yun couldn't be more shocked!

Is that much?

There are so many people who stand up, but what about the ones who don't stand up?

Of the 100 billion yuan in Taobao's revenue, how much of it comes from fake products?

The money did not come out of thin air, it was sucked from big brands and some self-owned brand companies that stick to it.

Their existence is actually sucking blood.

The slogan of supporting small and medium-sized enterprises that I have been shouting has been exposed bloodily at this moment!

He is not supporting, but sucking blood, sucking the blood of those companies that are still moving forward on the road of their own brands, sucking the blood of those small and medium-sized enterprises that still have potential, and sucking the blood of those companies that are struggling but still maintain their original intentions.

In the end, relying on these bloods, tens of thousands of merchants who opposed him today were supported!

Ma Yun was really tired and tired. When he posted those two words on Weibo, he was tired and desperate from the bottom of his heart.

Seeing his pale face, Lu Zhaoxi explained: "Chairman, this time it was definitely not a spontaneous attack, but a premeditated attack!

It is impossible for the gathering of tens of thousands of people to be so efficient and have such a clear division of labor.

Moreover, it happened to be at this time!

Wanjia.com will be launched soon, and a large number of sellers are needed to fill the platform..."

Ma Yun roared angrily, "Fart!"

Lu Zhaoxi froze.

Then I heard Ma Yun roar: "It's all excuses, it's all reasons!

By this time, are you still shirking?

I don't believe, I don't believe Li Dong would choose to support these sellers!

If he really supported him, I, Ma Yun, misunderstood him. I can tolerate failure, and I will never tolerate such a failure!

Li Dong, if he really wants to support these sellers, I'm blind! "

Lu Zhaoxi frowned slightly, and said in a low voice, "But this way, it will be in the best interest of Yuan Fang.

Taobao has been paralyzed. If it continues, the system and influence we established in the early stage will soon disappear.

At this time, Yuanfang launches Wanjia.com, which will reap the benefits of the fisherman.

From the point of view of interests, the most suspect in the distance.

I know that you don't want to suspect Li Dong, but I still think that Li Dong is the most suspicious.

As early as the beginning of 2008, he set his sights on us.

Taking advantage of the heavy snow that time, he took away more than 50% of our market share in East China.

Li Dong is the best at seizing the opportunity, his vision is vicious, no one denies this.

At this time, encouraging small and medium-sized businesses to oppose Taobao is nothing to gain.

Why do these businesses dare to choose riots at this time?

Because they have confidence!

We shut down their stores, and they have another choice, Wanjia.com!

Before that, they had no choice.

Apart from us, Paipai and Tom eBay do not have this strength, nor can they bring them the desired benefits.

Only from afar can we bring them benefits no less than ours.

Chairman..."

Ma Yun stared at him for a while, then with a look of exhaustion on his face, he waved his hands and said, "Go out."

"Director!"

"go out!"

Ma Yun shouted angrily, then said dejectedly: "Let me be quiet for a while."

Seeing this, Lu Zhaoxi didn't insist, but before going out, he still said softly: "If it is really instigated by a distant place, our new regulations should be cancelled.

In the presence of opponents, we have no other way to go. "

Ma Yun didn't speak, and looked up at the ceiling without moving.

Lu Zhaoxi sighed softly, opened the door and left.

...

at the same time.

Even though it was early in the morning, Li Dong still rushed to Yuanfang Building.

Staring at everyone in the conference room, Li Dong said angrily, "Who ordered it!"

"Say, who connected in series!"

Li Dong's face was ashen, he looked around, and said angrily: "I can use intrigues and tricks, and I can use any plan that I think is correct to defeat my opponent!

But I can't tolerate using this kind of plan that loses the lower limit to seek victory!

I am short of merchants, and I want to defeat Taobao, but what I lack is not these merchants, and the means of victory will not be this!

Tens of thousands of merchants attacked Taobao, boycotted and suppressed counterfeit goods, posted bad reviews, refused to pay, and returned goods...

This has lost our work ethic!

In any industry, there is a bottom line!

Whether it is a large merchant or a small merchant, if you are an enterprise, if you can even cross the bottom line, such an enterprise merchant is not worthy of being one of us!

It's illegal, it's a threat!

You can do this to Taobao this time, will you do this to Yuanfang next time?

It is precisely because of the connivance of a group of people that they are unscrupulous, making them feel that there is a place for them to stay here if they don't stay here, and they tolerate and raise rape, that's what happened!

You tell me, who ordered it! "

The conference room remained silent.

After a long time, Yuan Chengdao said softly: "Mr. Li, it may not be our people who instigated it.

It is likely to be manipulated by other platforms, or some opponents who want to see us and Taobao lose both.

Or, simply organized by these merchants themselves, the possibility still exists. "

Li Dong stared at him and said, "Do you think I'm an idiot?

Tens of thousands of merchants!

Two days, gathered together, no one in series, no one commanding, will lead to the current situation?

This attack on Taobao had a clear division of labor and command, which obviously formed a combat effectiveness.

Tell me, a group of miscellaneous troops can form an effective management mechanism in two days?

If so, these miscellaneous troops are more reliable than your regular army! "

Tan Haiying heard the words and said softly: "Mr. Li, we really didn't order you.

You think, even if you want to order it, it will not be at this time, our Wanjia.com has not yet officially launched.

The timing is wrong. If you want to maximize the benefits, at least when we go online is the best opportunity.

Only in this way can a large number of merchants close their stores and choose distant places, so that a large number of buyers will give up Taobao and choose distant places.

After careful analysis, it can be seen that a third party should be involved this time.

They chose to start at this time, on the one hand, Taobao gave such an opportunity.

On the one hand, we don't want to see our interests maximized.

Wanjia.com has not been officially launched yet, and resources have not been integrated yet. Once these merchants are kicked out of Taobao, we will definitely not be the ones who will benefit the most.

What's more, they put out slogans, implying that we controlled it. If it was really us, there is no need to do anything extra.

So, it's definitely not us this time.

What's more, even if we really want to launch it, we will definitely ask for your opinion, and we won't control everything by ourselves. "

Li Dong glanced at her, then at the others, and said after a while, "I hope so!"

After all, Li Dong continued: "Contact Taobao to obtain the information and list of merchants in the anti-Taobao alliance. If the information is incomplete, you can find a way to complete it!

I have only one purpose..."

Looking around at everyone, Li Dong said slowly: "Participating merchants, small sellers, are all blacklisted in the distance!

Far away, do not accept these people!

There is no need for them in the distance!

After the data collection is completed, an announcement will be made to the public that Yuanfang refuses to join Yuanfang, which destroys the business market and small and medium-sized private brands!

The distance is not a place to accommodate dirt!

The distance is not their refuge!

Yuanfang strongly agrees with the new regulations of Taobao, and the new regulations of Yuanfang Wanjia.com will only be stricter than Taobao, not looser! "

Tan Haiying said anxiously: "Mr. Li, this is a rescue for Taobao!

We did not participate in the attack, we are already worthy of them, and we also helped them out, is this necessary?

As long as the announcement is made, it has nothing to do with us, and that's enough!

Those who clear themselves will clear themselves, and by releasing these announcements at this time, Taobao will get the greatest relief..."

Li Dong stared at her and said, "What I want is a clean market!

Instead of simply defeating Taobao!

You have to understand what our ultimate goal is, not just looking at the immediate interests!

This is also the difference between eBay and Yuanfang!

Don't put eBay's set into the distance!

And don't think that I, Li Dong, are only mercenary, even if I am mercenary, what I pursue is greater interests, not short-term prosperity!

The Anti-Taobao Alliance is not anti-Taobao. They are a group of unscrupulous merchants who destroy the market. I don’t need it. Do you understand?

To purify the entire market and let the market see our determination, this time we stand with Ali.

Of course, it is not my style to help Ali out.

Although Taobao's policy is correct this time, the method of operation is too hasty, and the disease of Taobao did not form overnight!

Now that Taobao is dying of illness, the sudden and severe medicine can only treat the symptoms but not the root cause.

Ma Yun has lost his sense of proportion, and Ali's internal strife continues. Such a company is doomed to have no future!

Add these words to the announcement for me. Yuanfang welcomes all corporate merchants who abide by the market rules to join Yuanfang's platform.

As for Taobao, if you don't die this time, you won't live long next time.

And Tmall, too!

Doesn't Ali charge any technical fees?

Tell Tmall's merchants that they will not accept them from afar!

B2C, only Yuanfang Mall is the right way, and there is no future for following Ali.

While rescuing them, hack them by the way, they have to thank us for not killing them, this is what we should do.

If we only know black, it will only tarnish our reputation.

The black ones are applauded and satisfying, making the opponent vomit blood and at the same time wondering whether to get angry, this is our style! "

The corners of everyone's mouths twitched, sure enough, this is the boss!

But after all, Li Dong really had a conscience this time.

If Yuanfang chooses to make trouble at this time, Taobao will definitely have a big turmoil, and it is possible to collapse overnight.

If Yuanfang opens the door this time and declares to accept these merchants, it will definitely shake some merchants who did not participate.

Now it is 20,000, by then, 50,000 is possible!

But their way was cut off in the distance, and other wavering businesses dared not participate.

Merchants participating now may also hesitate.

Being rejected by two e-commerce giants, even if you join other platforms, the current scene will not happen again.

However, Taobao’s pressure was shared by Yuanfang, and Ali was able to tide over the difficulties with ease.

For this point, it is not an exaggeration to say that Li Dong is a conscientious entrepreneur.

But even if everyone thought about it, they didn't dare to mention the recruitment at this time.

Li Dong was obviously very angry before, and held a meeting in the early morning. If it was really instigated by someone from afar, the person who instigated it this time will definitely not be able to go around.

As the enterprise grows bigger, it is Li Dong who makes the biggest profit.

Offending Li Dong for Li Dong's sake, it's too uneconomical, so no one will mention it anymore.

...

February 28, at 6 o'clock in the morning.

Yuanfang Mall, PP, and Weibo all released announcements.

The content of the announcement is what Li Dong said in the early morning.

Yuanfang supports Taobao's new regulations and is committed to building a healthy and complete e-commerce system...

More than 10,000 anti-Taobao alliance merchants have been blacklisted by Yuanfang, and these merchants will never be allowed to settle in Yuanfang.

In addition, Yuanfang also criticized Taobao's management methods and the connivance of some merchants for the sake of the market, which led to the current situation.

According to the words of the distance, Taobao is to blame, not worthy of sympathy.

However, China's e-commerce market, the online shopping market, needs healthy development.

Taobao now knows its mistakes and corrects them. Fundamentally speaking, it is worth encouraging and supporting. What is wrong is not the policy and platform, but the problem of the management system and managers.

Li Dong posted x-on:马云 on Weibo, telling the other party that tiredness is not an excuse to escape, Ali still has a long way to go, and when necessary, Li Dong can give Ma Yun a long-term guidance.

As soon as the news came out, public opinion was in an uproar!

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