Chapter 1423 Entering the Field of C2C

February 24th.

Just when the topic of Li Dong's personal interview hadn't passed yet.

On this day, Yuanfang announced that it has acquired Tencent Paipai.com, integrated the C2C business of Yuanfang Mall, and established a new Yuanfang C2C business platform.

On the same day, Li Dong released the news on his personal Weibo.

All third-party merchants, individual merchants, and private companies are welcome to settle in Yuanfang C2C platform.

Welcome all the merchants of Tom eBay and Taobao to settle in the distance and open another market.

Yuanfang C2C platform welcomes everyone to join.

At the same time, Yuanfang also announced that the C2C business of Yuanfang Mall will be spun off, and the newly established C2C platform will reactivate the previously integrated Wanjia.com, Yuanfang Wanjia.com.

Yuanfang Mall will only operate B2C business in the future, all of which are self-operated businesses.

Wanjia, on the other hand, specializes in the C2C field.

The expansion and cross-domain of online shopping platforms are what all the big e-commerce platforms are doing.

What's more, the distance is not considered cross-domain.

As early as a long time ago, Yuanfang started to do C2C business. In fact, the market share is not low, but it is not as famous as Yuanfang's B2C business.

Li Dong, who spoke on Weibo, sent many messages one after another.

For new merchants, Yuanfang will launch a series of preferential policies, including waiving management fees, express delivery discounts, and enjoying all benefits of Yuanfang's self-operated business.

For external users, Li Dong also made a promise.

The management of the C2C platform will still adopt the B2C business management rules.

Big brands only enter B2C. All the big brands of Wanjia.com, no matter the real or fake products, will be regarded as fake products by default in the distance.

For small and medium-sized brands, if they buy fake products, they can still directly seek compensation from Yuanfang.

The after-sales part is still fully borne by Yuanfang.

As for the express delivery business, the third-party merchants may choose freely in the early stage. After the integration is completed in the later stage, Yuanfang will adopt the same self-operated logistics operation for the two platforms.

As soon as the news came out, both inside and outside the industry were shocked!

...

Ali.

Ma Yun, who had just finished the meeting yesterday, had a slightly ugly face, but soon, Ma Yun regained his composure.

Getting angry doesn't solve anything.

As a good entrepreneur, he has the ability to control his emotions.

After being silent for a while, Ma Yun said: "Immediately start a promotional activity for the entire audience, and give me as many discounts as possible!

Ali will bear the losses of participating merchants!

There is no need for merchants to pay a penny themselves, and Ali will bear all the money!

In addition, tell all merchants that Taobao's free policy is permanent!

We promise not to charge, that is a certainty, there is no change in policy, to adopt a charging model.

Inform Tmall merchants that Tmall will not charge any commission within three years.

We can give what the distance can give!

Also, increase publicity efforts, online media, TV media, and outdoor advertisements are all online, regardless of cost.

Want to shop, come to Taobao!

Finally, pay for BMW’s online and offline QR code scanning payment business, and Cainiao Alliance speeds up the progress, and talks with various express companies about exclusive operations, money is not a problem!

Even if the cost goes up a little bit, it's not a problem!

Don't give Li Dong a chance. I understand now that he wants to get rid of the bottom line and directly work on express delivery and merchants.

How could it be so simple!

If Li Dong thinks that Taobao can be defeated in this way, he is too naive! "

Cai Chongxin frowned when he heard the words: "He is not a naive person, does he have other means?"

"Inevitable, but don't worry about him, we'll do our own thing.

besides……"

Ma Yun paused, hesitated for a moment before gritted his teeth and said: "Starting tomorrow, we will carry out a major rectification!

Big-name fakes, all shut down!

Implement first-level supervision, and everyone in the after-sales and customer service departments will stop taking vacations.

All customer complaints, if they can be resolved by a third party, let them resolve them, if they cannot be resolved,

We take responsibility first.

For small and micro merchants, select some shops with serious complaints to close down.

The store credit system is launched internally. Once the points are deducted, I will close the store for any reason, and Ali will take care of the follow-up services!

In addition, strengthen the entry review standard..."

Before Cai Chongxin could say anything, Lu Zhaoxi, who was the president of Taobao at the time, said anxiously: "Isn't the adoption of a first-level supervision at this time pushing merchants far away?"

Ma Yun calmly said: "Just push him there!

Didn't he always say that our Taobao is a concentration of fakes?

He didn't do a big C2C business, so of course he couldn't understand our difficulties.

I'd like to see, how does he manage the tens of thousands of third-party merchants?

Where is the competitiveness of C2C?

Don't buyers know that these bargains may be fake?

Don't we know?

Don't merchants know?

all know!

But why is it repeatedly prohibited, because the market has this demand!

What he said was simple. Now I let him know that things are not as easy as he imagined.

Okay, if you want to poach our merchants, I will let him poach them.

Accustomed to the supervision of Taobao and customers’ paying bills, these merchants have entered the distant place. Will Li Dong adopt strict policies or loose policies?

Stern, they couldn't stand it and ran away.

Loose, if you dare to sell fakes on Taobao, will you become obedient when you get to him?

I don't believe this!

This is decided by the market, not Li Dong alone.

In the end, I made him lose more than he gained. The C2C platform couldn't be developed, and even the B2C business was notorious. "

Lu Zhaoxi gritted his teeth, and said after a long while, "This is our own flesh-cutting. Although it may be poisonous to far away, it will still hurt the enemy one thousand and self-damage eight hundred!"

Ma Yun said angrily: "You think I want these merchants to leave?

Or do you think I want to keep selling fakes?

This is not what I want!

I also think that our platform is all genuine, and I don't want others to call me a fake horse behind my back!

I want to take it slow and give us time to change.

But the distance doesn't give us time, Li Dong doesn't give us time, and so do you!

I'm not blaming anyone, but your efficiency and execution have disappointed me time and time again!

I alone cannot support the entire group, and the group is not owned by Ma Yun alone. I need you to give me greater support.

Even if I don't support it, I don't want anyone to hold me back.

If it was still yesterday, within two months, I want to see a different Ali!

Now, what I just said, do it now!

You don't need to ask anyone for instructions, you don't need to notify the board of directors and shareholders meeting, that's what I, Ma Yun, said.

I said, you do it.

Whoever is not convinced or agrees, either I will leave or someone else will leave! "

"Old horse..."

Cai Chongxin hesitated to speak, Ma Yun's attitude would anger all shareholders.

He is now forcibly seizing power, instead of slowly planning before.

Ma Yun glanced at him, and said after a long while: "Old Cai, I can't afford to wait now."

How much unwillingness is contained in the sentence "I can't wait anymore".

After struggling for ten years, he saw that he was about to reach a peak, but now, his dream was broken.

A Taobao, is not the key.

But Taobao is ruined, and Alipay is also over.

It's chained!

And next, there are likely to be signs of collapse, including the B2B business they depend on for survival, which may collapse.

Ma Yun, I really can't afford to lose.

Forcibly seizing power is also a helpless move.

He also wants to talk slowly with investors, and he doesn't want investors to be discouraged from Ali.

This forcible seizure of power will cause a lot of trouble, and some investors will not dare to enter Ali in the future.

But does Ma Yun have any other options?

Everything he just said will cause the loss of Taobao merchants, the speed of burning money will increase greatly, and the profit will decrease greatly.

Will investors agree?

It is possible to grind it down slowly, because the investor is not a fool.

But Ma Yun didn't have time to spend time with them!

Today, only in this way can Ali regain his strong combat effectiveness and competitiveness.

Otherwise, once it is really made big by Yuanfang, it will not be as simple as a Taobao!

...

Ma Yun acted vigorously and immediately started to deal with it.

Some other C2C websites are full of complaints.

One Taobao is enough, and if they come to a distant place, they will not be allowed to live.

Li Dong, unexpectedly the first goal is the online shopping market, which is beyond their expectations.

You haven't finished the offline part yet, so how come it's online?

In addition, B2C is doing well, but I have to do C2C, which is not very profitable, just earn some traffic, so why bother.

CEOs and investors of various companies are complaining.

After complaining, there is nothing to do.

Even Taobao can't stop it, they can only deal with it, what can they do?

...

plain.

meeting room.

Tan Haiying said quickly: "Mr. Li, we will bear the after-sales service, the risk and investment are too great!

Third-party merchants are not easy to manage, and you should be aware of it.

Especially if you want to make the platform bigger, and the C2C platform, to put it bluntly, is actually a flea market, the cheaper the better.

Users do not choose B2C but C2C. In fact, they are also psychologically prepared. "

Li Dong frowned and said, "Of course I know the meaning of C2C, cheap is the first standard!

But cheap and fake are not a concept!

We can introduce some local specialties, some small brands, even three-no products, as long as we don’t bluff in the name of big brands, it’s within my tolerance!

Inexpensive, but also good quality.

Some small brands are not necessarily inferior to big brands, so why use big brands to deceive people?

Focus on your own brand, there is always a chance to stand out!

And the distance is to give them such an opportunity!

After the integration of Wanjia.com, when it goes online, it mainly promotes some small brands to help them open up the market and establish a model.

As long as something is good and cannot be sold online, we purchase it offline!

Our annual offline sales are over 100 billion, and even approaching 200 billion. I, Li Dong, will give them a chance!

As long as you do a good job, as long as your things are worth that, I, Li Dong, can help you realize your dreams.

Only such a virtuous circle can enable entrepreneurs to regain confidence and consumers to regain hope for small and medium-sized state-owned brands.

The purpose of our C2C platform is really to run on Taobao?

We don't do C2C, but we can still make a lot of money by doing our B2C!

Why do I insist on doing it?

Why do it regardless of the cost?

Yes, industry supplementation is good, and expanding influence is also right.

But the key is to elevate the positioning of the distance to a higher level, to a higher level!

We are the supporters of small and medium-sized enterprises, and we are the promoters of Huaxia small and medium-sized brands.

Ali's B2B is actually doing this, and their Taobao may have the same purpose at the beginning, but now it has changed.

The third-party platform is not purely to provide convenience to merchants and consumers, nor is it purely to make money and traffic.

We have a greater pursuit!

We can't do B2B business, and we don't have the energy to do it at present. Of course, B2B is currently mainly aimed at foreign markets.

We can also be like Ali, we do domestic, C2C is to open up the domestic market for small and medium brands.

And abroad, we can cooperate.

At the peak period, when the country can't satisfy us, what about working with Ali?

One focuses on domestic and one focuses on foreign countries, this is an achievement!

What is Ma Yun's original intention, I don't want to know now, I only know that his Taobao has changed, it is no longer for promotion and support, and it is no longer for convenience and high quality and low price, the purpose of Taobao now is money!

I, Li Dong, also want money, but I only earn what I should earn. I don't want to become the richest man in the world after a few years and bear all kinds of infamy.

Having said all that, you should know what I mean.

Wanjia.com is not only targeting consumers, but also merchants, as well as the Yuanfang brand! "

After Li Dong finished speaking, Tan Haiying was silent for a while, then suddenly applauded: "President Li, that's really good.

Really, I didn't expect you to come for these.

When we were at eBay, we also thought about this idea, but every time we had such an idea, we would be afraid.

This is a long-term task and goal, which involves a lot of investment, and may not be profitable all the time, and may even disappoint investors and leave.

Perhaps, now in China, only Mr. Li can do it. "

Because the distance belongs to Li Dong!

Because Li Dong already has capital!

If he said these words when he was poor and white, Tan Haiying didn't admire him, but felt that he was hypocritical.

Support domestic small and medium-sized private label industries?

Many people are saying this, including Ma Yun!

But they can't do it!

Ma Yun's B2B has opened up a certain market for domestic small and medium-sized brands abroad, but in China, small and medium-sized private brands are still embarrassing, often synonymous with inferior products.

Wanting to change this impression is not something that can be done overnight, nor is it just a matter of talking, it needs real investment and support.

Li Dong wants to use the C2C platform to rectify the name of small and medium-sized private brands, and the price he needs to pay is too high.

This is a platform that is directly aimed at consumers, and it is difficult to adjust to everyone. In addition to the large number of merchants, it is not uncommon for it to burn tens of billions in the end.

Who is willing to invest so much?

Is Ali willing?

unwilling!

Ali's Taobao, I am afraid that the total investment is not so much, let alone so much money wasted in vain.

No one will dislike more money!

Even 10 years later, no one will think that tens of billions is a small amount, let alone now.

Of course, if it is really done, it will be great.

As soon as Tan Haiying applauded, everyone in the conference room applauded.

Li Dong, on the other hand, dismissed the seriousness just now, and said with a smile: "You are polite, just talking, counterfeit goods must be cracked down, small and medium brands must be supported, but money must also be earned.

The more money we make, the more people we can help.

All in all, it is better than Taobao to distinguish B2C and C2C under Yuanfang's first decision.

No matter how stricter the supervision is than Taobao, we don’t want to be the absolute best, as long as we are better than Taobao. "

The applause of the crowd stopped abruptly!

Tan Haiying's face was embarrassed, and it took a long time for her to blurt out a sentence.

Yuan Chengdao, who came to the meeting, sighed and got used to it.

It's like this every time, the front is a dragon, and the back turns into a worm.

If you spread the words of Li Dong earlier, you will definitely gain a lot of fame and praise.

But if the latter words are spread, I am afraid that everyone will feel like they are riding a roller coaster. It is a good thing if he does not scold him.

Yuan Chengdao didn't talk nonsense, and said directly: "Have you made the minutes of the meeting?

Summarize what Mr. Li said earlier, and share it with the media. In addition, this is also the direction and goal of Wanjia.com's efforts in the future.

As for the latter, we only need to know. "

Everyone nodded again and again. Li Dong's words can be applied anywhere. As for the last one, it's better not to say it out of embarrassment.

But Li Dong doesn't care too much, I'm here to cheer you up, and I'm talking about the actual situation later.

Leaving aside the reality, you foolishly got into it, who will be responsible for the serious losses later on?