Chapter 777: King Card

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"Traffic business?"

Fu Xiaobing pondered for a while, and then said, "Mr. Chen, we Unicom have been promoting the traffic business. But maybe you don't know that this business is not developing very well. We only classify him as the value-added business."

"Mr. Fu, this may be the reason why your company does not pay attention to this area."

Today, when he came to China Unicom, he didn't just give China Unicom a good hand.

More importantly, Chen Yu has to plan for himself in the future.

Imagine, what is the most important thing about the future mobile Internet?

Not so-and-so software, nor so-and-so mobile phone, nor so-and-so innovation, but traffic.

Without traffic, everything is empty talk.

Just as there is no 3G network, smartphones are just as empty talk.

But where does the traffic come from?

This is from the communication operator.

At present, communication operators and major Internet manufacturers may not have much contradictions, but in the future, with the increase of traffic demand and the development of traffic services, the contradictions will definitely explode.

The most typical example is the WeChat charging incident in later generations.

At that time, it was rumored that WeChat charges.

The reason is not that WeChat wants to charge, it is the pressure that communication operators put on Penguin.

Imagine, if Chen Yu will also come up with WeChat at that time, everyone will send text messages, make phone calls, etc. all through WeChat in the future. So, what to do with China Mobile and what to do with China Unicom?

Mobile Unicom's most powerful call charges and SMS services were directly cut by half of WeChat, or even more?

As a communication operator, can you bear it?

Of course, there are also reasons why their thinking has not changed.

But at the end of the day, the communications business is theirs.

They can do whatever they want, you can't do it.

Moreover, they also have conditions that can contain you, or even block you.

Chen Yu is not an angry youth, nor does he want to complain about these communication operators.

After working on the Internet for a long time, the more Chen Yu understands that interests can make any company turn against you.

Rather than burying this contradiction in later generations, it is better to arrange it early.

If at this time reach a cooperation with China Unicom, and change their thinking. The conflicts that Huanyu Technology will encounter in the future will be much easier to deal with.

All right.

The above said so much, in fact, is cheating.

Chen Yu wanted Fu Xiaobing to flicker successfully.

"Mr. Chen, how could we not pay attention. Maybe you don't know, we have a dedicated operator team in China Unicom. Every day, we sell various data packages to users, but the effect is average."

"Mr. Fu, this is mainly because everyone has not yet developed the habit of consuming traffic."

Chen Yu naturally knew what was going on: "Why don't we change the promotion method."

"Mr. Chen, please speak."

"At present, I have looked at it. Basically, the data package on the market is 5 yuan for 50M, 10 yuan for 100M, and 20 yuan for 300M... However, most people use a 5 yuan data package."

"Yes."

Fu Xiaobing nodded: "Actually, a 5 yuan package is enough for many people. Everyone is just chatting about YY on the Internet. It's just text communication, and it doesn't require much traffic."

"Paying the total, this is wrong. The 5 yuan package is not enough. As for why everyone chooses 5 yuan, they just feel that sometimes they don't need to use the mobile phone. Look at YY, where is 5 yuan enough?"

"But users do not have the habit of using mobile phone YY all the time."

"It's not because we haven't trained them, and of course, there's also the reason that traffic is too expensive. But if we let go of the restrictions and let them use whatever they want, do you think everyone will be interested?"

"It's not enough to let go of the restrictions. If you let go of the restrictions, they will download games at any time, watch videos online, etc. This will put a lot of pressure on us."

Of course, in 2005, it was impossible to watch videos normally with a mobile phone.

But in theory he still has this function.

If the restrictions are really loosened, users can simply click and let them cache there indefinitely for a few hours.

If you do this, let alone China Unicom, China Mobile will not be able to stand it.

However, Chen Yu had already figured out how to deal with these, and then said: "President Fu, don't worry. What I said about unlimited is not unconditional. For example, when they use Huanyu Technology's business, the traffic is completely free. "

"Using Universal Technology business?"

Fu Xiaobing was taken aback.

What business does Universal Technology have?

The most important thing is of course YY, followed by Huanyu Portal, Huanyu Blog, Circle, YY Space...

Those online gaming businesses are excluded.

Although Huanyu Technology's business cannot cover all Internet access needs, it can basically meet more than 95% of users.

"Mr. Chen, your thoughts..."

Fu Xiaobing's eyes lit up.

He has been in the telecommunications industry for decades, and this is the first time he has come into contact with such a business.

Although the entire business has not been developed, as long as he thinks about it, Fu Xiaobing feels that there are infinite business opportunities.

Not to mention other people, even the CEO of China Unicom is also very interested.

"Can you be more specific?"

Fu Xiaobing was very interested in the free Huanyu Technology business traffic fee mentioned by Chen Yu.

Of course, Chen Yu is also very sure of this.

Anyone who sees this classic business will find the potential in it.

"Mr. Fu, I would like to ask how much the current average monthly consumption of Unicom users is?"

"This...about 30 yuan."

Fu Xiaobing was a little embarrassed.

The consumption power of Unicom users is naturally inferior to that of China Mobile.

Mobile can probably stay at around 50 yuan, but China Unicom is only around 30 yuan.

The reason is also very simple.

Unicom itself is cheaper in every business.

Besides, if he is not cheap, who will choose China Unicom, and who will move him?

"30 yuan is a bit less, but it's okay. We can use another way to increase users' consumption. For example, we cooperated with China Unicom to launch a King Card, which is rented at 19 yuan per month and exempted from Huanyu Technology's traffic fees. , but you only need to pay 1 yuan per day for data usage, no charge if you don't use it, and 100 minutes of free talk time."

"That's 19+30, and the monthly rent is 49 yuan."

"you can say it this way. "

Chen Yu nodded.

Although the monthly rent is 19 yuan, as long as you use the data for a month, you will incur a cost of 1 yuan per day.

The cost is neither high nor low.

If it is just a phone call, many Unicom users may not use it.

But if you add the flow of Free Huanyu Technology... then the user's consideration is completely different.

And, the most important thing is not this.

The most important thing is that such a business can completely attract mobile users.

For this, Fu Xiaobing also discovered the key immediately.

This king card can not only increase the consumption amount of Unicom.

More importantly, he has played a huge role in promoting the growth of Unicom users.

Let me ask, how many Huanyu Technology are there in China?

In fact, as long as the business of Huanyu Technology is used, it is basically equivalent to the entire Internet.

If you like to surf the web, chances are you'll have a king card like this one.

"Mr. Chen, this business must only be authorized by China Unicom."

"President Fu, don't worry, if I don't authorize China Unicom alone, then I won't be here."

If such a business is given to China Mobile, then China Unicom must not cry to death.

However, it was impossible for Chen Yu to look for mobile.

Mobile occupies too much of the domestic market and is too strong, and they may not agree.

Even if the king card business breaks out in the future, they may go back on it.

Because King Kayue goes to the back, they will definitely find out that they will be kidnapped by Huanyu Technology.

And they may not be able to grab many Unicom users.

But for China Unicom, which has always wanted to improve the market, it is a long-term drought.

Before they killed Unicom, they couldn't think of how to grab mobile users.

But now, an opportunity has arisen.