Chapter 1070: The Leeks Were Cut

Obviously, Nokia has thought about this issue.

Although they also have headaches.

Is the Nokia 1 priced higher than the Super Pear or lower than the Super Pear?

In the end, whether it is above or below, the Nokia 1 will appear passive.

Suri came up with a clever pricing, though.

Since it can't be high or low, it's the same price as super pears.

It has to be said that the price at the same price as Super Pear 5999 seems to be a very sensible choice.

But that's just looks.

After the official launch of the Nokia 1 at the Nokia new product launch.

The Nokia 1 didn't sell as well as the Super Pear.

Of course, it's not that the Nokia 1 is left alone.

Nokia has been making mobile phones for so many years, but he has cultivated a lot of hardcore.

There are many hardcore or support Nokia.

Only after these hardcore support for Nokia, the sales of Nokia 1 quickly cooled down.

As for the reason, it is still an ecological issue.

The reason why a smartphone is called intelligence is that in addition to its functional intelligence, the most important thing is ecology.

If you don't have a bunch of apps that work with you, then your smartphone is just a blip.

Of course, Nokia's previous Symbian system was compatible with many applications.

However, because of the new touch method, all the applications that Nokia previously cooperated with had to be completely optimized or even remade.

This not only takes time, but also costs a lot of money.

Of course, it is not without application manufacturers to keep up.

No matter how Nokia is a global manufacturer, there are still some applications that quickly keep up with Nokia's pace.

For some time after the Nokia 1 appeared,

A series of applications have been slowly rolled out.

However, some of these applications can keep up, but there are some applications that Nokia just wants to do, and these applications may not appear.

Such as friends network application.

Such as the Universal Video application.

Microblogging application.

These are all global super applications, and the key point is that these applications belong to Huanyu Technology.

Will Universal Technology launch an application that supports the Saipan system?

it's out of the question.

In fact, they have also used this trick before Nokia.

When the Super Pear was launched, Nokia also joined a group of collaborators to boycott the Super Pear.

The move to resist is that regardless of all the apps, they won't launch a super pear version.

It was only later found that the boycott had no effect at all.

Not only did it have no effect, on the contrary, some of those who participated in the boycott before joined the Super Pear camp instead.

After a study, I found that Nokia's boycott was useless at all.

If you want to resist, then Universal Technology will make its own application.

For example, if Microsoft does not follow the office software, Universal Technology will launch the WPS mobile version.

Another example is a search engine. If Google doesn't follow, they will bring their own Easy Search or even Baidu.

Well, now Nokia is also encountering this problem.

If they followed the previous practice of Huanyu Technology, they could create their own social networking site, their own Weibo platform, their own video site...but...you can only think about it. The dream is lofty, but there is no room for practical operation. Such a platform is not a functional application, it is a social application. Social platforms have a natural viscosity, and users cannot easily change social software.

It's like people don't change instant messaging software easily.

Even if you can make these platforms, it is just a decoration if anyone uses them.

Of course, you can also promote it slowly, and sooner or later they will use it.

But sorry.

It doesn't matter if you take your time, consumers will not take your time.

They have to log on to friends.com every day, swipe Weibo every day, and watch Huanyu videos every day... Can consumers bear the absence of these applications in the Nokia 1 smartphone?

Of course, why didn't Nokia, the world's top manufacturer, consider these issues?

They are very aware of the disadvantages on their side.

But Nokia has a history of more than 100 years, and they have a series of means to fight against their competitors.

For example, price reduction.

Yes.

The social application is Nokia's weakness. Even if Nokia does it themselves, it is difficult for them to do it.

However, if your phone sales reach a certain level, the set of apps will naturally follow.

In fact, ecological construction is not built all at once.

As they Saipan.

They know all too well how ecology is built.

No matter how good your technology is and how complete your application is, if you don’t have sales, it’s over.

But once your sales increase, whatever application you want will appear.

At that time, even if your competitors, he will rush to cooperate with you.

Lowering prices is the best way to increase sales.

Nokia figured it out.

Based on the price of Nokia 1 priced at 5999, they also have a profit of 2000 yuan.

The price of 5999 yuan can't sell for a while, so what about my 4999?

However, for the sake of face.

After all, the price cut affects the Nokia brand.

So, Nokia took such an approach.

The official guide price is still 5999, but the supplier has given them great discounts.

So, you will find it soon in the market.

Although the price of Nokia 1 is set at 5999, in the end you may buy it back for 4999 or even 4899.

really.

This move continues, and the sales of Nokia 1 have been strongly improved.

The price of 5999 is indeed a bit embarrassing because they would rather buy super pears compared to it.

But the price of 4999, that can really consider the Nokia 1.

"Mr. Suri, our sales have increased by more than 30% in recent days."

"Oh, it looks pretty good."

"We expect that our sales will continue to increase in the next period of time. Although it cannot be compared with Super Pears for the time being, as long as we give us time, we will definitely be able to catch up with Super Pears."

"very good."

Suri nodded in satisfaction.

This strategy was formulated as early as when they were developing the Nokia 1.

Now, the effect is very good.

This also proves the strength of Nokia on the other hand, as well as their long-term vision.

Even if Universal Technology is one step ahead of them, so what?

Motorola was more ahead of Nokia back then, but didn't Nokia also beat Motorola?

As long as they maintain this momentum, the touch smartphone developed by Huanyu Technology will be their wedding dress.

But Suri didn't know that.

When their Nokia 1 made a substantial price cut, those leeks harvested by Nokia were not happy.

"4999, tsk tsk, this is the latest market price of Nokia 1."

"I bought the Nokia 1 blindly before me."

"When we are leeks, we will lower the price when we say that we will lower the price. Even if you want to lower the price, have you asked us about the mood of these leeks?"

"As a loyal fan of Nokia, I bought the Nokia 1 right away. Although after I bought it, I felt that this phone was not as easy to use as a super pear, but who told me to be a Nokia fan. Even if the Nokia 1 No matter how bad it is, I will bite my teeth and swallow it. But Nokia treats us like leeks, okay, very good, then I will expose the trashy Nokia 1 phone..."

Do you know how you feel when you are harvested as leeks?

It's like buying a Cadillac for a few months and dropping $100,000.

Or if you buy a Tesla and drop 200,000 a year, 10,000 heads of grass and mud pass by...

That's how the first batch of old Nokia 1 users felt at the moment.

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