Chapter 1102: Fighting: Selling Mobile Phones at a Loss

"Everyone, we're having trouble in the Chinese market."

"Indeed."

"Damn, how did those Chinese mobile phone manufacturers become so competitive all of a sudden?"

"It's not that they are competitive, it's just that smartphones are a whole new battlefield."

Nokia, Motorola, Samsung... A group of people in charge of mobile phones got together.

It's nothing more than being defeated by Huanyu Technology.

Anyway, Huanyu Technology is a monster, and they don't want to PK with Huanyu Technology anymore.

But Huanyu Technology couldn't win here. At this time, even a group of domestic mobile phone manufacturers that they had never set their sights on before, they found that it seemed that they could not do anything about them.

Not only is there no way to take them, but look at the current market, the market share of these global mobile phone manufacturers has been squeezed to the edge.

This is unacceptable to them.

"It's mainly a question of price."

"Yes, a number of mobile phone manufacturers in China have set the price to 1899. Compared with our price of about 3000, no matter how much consumers like our brand, it is estimated that they should consider it."

"A smartphone in 1899, they didn't make any money."

"They didn't even think about making money."

People in charge of mobile phones analyze the play styles of many mobile phone manufacturers in China from time to time.

When it was said that they had never considered making money, everyone was shocked.

This reminded them of the previous play of Huanyu Technology.

Previously, Huanyu Technology relied on the way it did not want to make money, and then frantically seized the market.

Unexpectedly, such a style of play was actually learned by them.

"We had a tough fight."

"Um."

"Everyone, is there any way, let's study it together."

All of them are bigwigs in the industry.

He knows more about mobile phones than anyone else.

In fact, they also know why they are in such a situation.

This is a completely new battlefield launched by smart hands.

In this battlefield, their brand cannot play a role, and their production line does not have many advantages.

The cost of their various accessories is also very high, no less than that of Chinese mobile phone manufacturers.

Even, strictly speaking, the purchase price of their smartphone accessories is higher than that of domestic mobile phone manufacturers.

such as the screen.

Not all mobile phone manufacturers have LCD liquid crystal production lines.

Such as mobile phone glass screen.

Even if you have an LCD production line, you may not necessarily produce mobile phone glass.

There are also mobile phone chips, smartphone operating systems, and various sensors, manufacturing processes...

and many more.

In general, foreign mobile phone manufacturers do not have any advantages over domestic mobile phone manufacturers.

This is also the reason why they are chased by a number of domestic mobile phone manufacturers even if they are not competing with Huanyu Technology.

"The mobile phone companies in China are ruthless, and we have to show a desperate attitude."

"They don't want to make money, and neither do we."

"I think so too. I don't believe that we can't win Huanyu Technology, and we can't win them."

It is no longer a question of making or not making money.

Before putting aside money, winning the market is the key.

If there is a market, there will be money to be made in the future.

If the market is lost, even if you can still make some money now, a number of domestic mobile phone companies will be able to sweep them out in the future.

Under the communication of several global mobile phone giants, the prices of their various mobile phone brands plummeted rapidly.

Nokia's new smart phone from the original 3,500 yuan, down to 2,800 yuan.

Samsung smart phones from the original 3,300 yuan, down to 2,500 yuan.

Even more crazy is Motorola, they even dropped the price to 2200 yuan.

All of the world's first-tier brands have dropped in prices. Undoubtedly, this has stimulated consumers' enthusiasm for purchasing.

but……

Their price cut only held the advantage for a day.

At the same time as their crazy price cuts, a number of domestic mobile phone manufacturers quickly followed suit.

[Backgammon has reduced the price by 300, and the latest price is 1500. 】

[oppo reduced the price by 400, the latest price hit 1399. 】

[Meizu m8, broke the price of 1299. 】

[Xiaomi mobile phone, the cheapest smartphone in history, 1199. 】

At the beginning of the development of smart phones, it was far from being comparable to later generations.

There are smartphones that cost hundreds of dollars in later generations, but when smartphones were first launched, their prices were very high.

This is because the entire industry chain is immature, and the prices of various accessories are very high.

So in general, smartphones are more expensive than traditional feature phones.

Moreover, you take a look at the workmanship of smartphones, such large screens, such high technology... In the eyes of consumers, they also think that such mobile phones are definitely not cheap.

Unexpectedly... This high-tech product that everyone thinks is actually priced at 1199.

1199 What kind of price is this?

Even if it is to buy a better feature phone, he is not only 1199.

However, the price of an extremely high-tech smartphone turned out to be 1199.

"Well, I can't take it anymore, I'm going to buy a smartphone."

"I wanted to buy a smartphone for a long time, but the price is a bit expensive. Now it is more than 1,000 yuan, and I can still afford it."

"Ah, you ask if you want to consider Nokia, Motorola... I'm thinking about a sister, I'm not rich."

Price has always been the most important reference for consumers.

Although some commodities are marked with a sky-high price, there are still people who are rushing to them. But such a commodity unless you make it like a super pear, or like an apple in a previous life. If not, price is always the first consideration for everyone.

When the price of a product drops to a certain level, he will not consider any brand, workmanship, or anything else....

As for someone asking, is it that the technical level of a number of domestic mobile phone manufacturers is so high that they can hit the price so low.

not at all.

But why are the prices of these smartphones so low?

It's also very simple.

If it is said that many domestic mobile phone manufacturers did not want to make money selling mobile phones before.

Well, now many domestic mobile phone manufacturers sell mobile phones, they not only do not want to make money, they also lose money.

right.

That is, selling one loses one, and selling ten loses ten.

The more you sell, the more you lose.

Maybe someone else asks, can these mobile phone manufacturers stand up to such a loss?

The answer is that no one knows.

But these manufacturers dare to lose like this because they see a huge market after losing money.

Even if you lose money now, it will be worth it if you can win the future market.

What's more, they may not lose much.

Although on the surface it seems that they are selling one and losing one.

But that's just the hardware.

However, if the series of applications in it are counted, in fact, the loss is not much.

Just like the Universal Browser installed in Xiaomi mobile phones.

The Huanyu Mall bound in the backgammon mobile phone.

There are also a series of application mini-games recommended in Xiaomi mobile phones.

In this, the biggest sponsor is Huanyu Technology.

The more they sell, the more they lose, but the more subsidies Huanyu Technology gives them.

Losses on one side, subsidies on the other.

In addition, there are some domestic mobile phone manufacturers, the Eight Immortals Crossing the Sea, using various means to make money.

After a period of time you will find... in the eyes of consumers, the words about Nokia, Motorola, Samsung, etc., are gradually disappearing.