Chapter 1063: Another Killer App: Gaode Map (2-in-1)

"Lin Fei, how's your talk with FAW-Volkswagen?"

"Mr. Xiao, they only showed a little interest, but when it came to the specific cooperation, they didn't take any substantial action?"

"They don't want to cooperate?"

"It shouldn't be, they may be trying to bargain."

"We have already given a very low price, they still want to kill?"

"They say our navigation technology is not particularly advanced, and some maps are slow to update, and we don't have any advantage over other navigations in this category."

"Humph……"

Xiao Jun, founder of AutoNavi, waved his hand and asked Lin Fei to go out first.

Different from the cattle fork of later-generation AutoNavi, the development of AutoNavi in ​​2006 was not very good.

Not only is it not very good, it can even be said to be very mixed.

At first, AutoNavi was doing map surveying and mapping.

But this one doesn't have much profit.

Later, they found that cars have a great demand for navigation, and the profits are relatively large.

So they started to move into the car navigation piece.

But car navigation wants to enter is not so easy.

In the 1990s, many car companies in Europe, America and Japan developed their own navigation software and loaded it into their cars.

AutoNavi is just a little-known company, and major auto manufacturers are not interested in AutoNavi.

Even if AutoNavi gave a very low price, major auto manufacturers are not interested in AutoNavi.

Xiao Jun, who has a sense of crisis, realized that if Gothe continued like this, Gothe would never survive.

However, how to win the major car manufacturers, this is a problem.

"Zhidong, are you free, have a drink."

"Why, Xiao Jun, so busy?"

"Come out,

I'm a little depressed, talk to me. "

"Okay, see you at the old place."

"Same place."

Xiao Jun, who couldn't think of a way for a while, called his old classmate Wang Zhidong.

This Wang Zhidong is exactly that Wang Zhidong, the founder of Sina.

The two are classmates, one founded Sina and the other founded Gaode Map.

But now Wang Zhidong has left Sina, and he now founded Click Technology.

The two made an appointment to meet at the old place.

It is said to be an old place, but it is actually a barbecue stall where the two often ate together when they were in college.

do not know why.

Many a series of bigwigs like scull skewers.

Chen Yu likes it, Wang Zhidong likes it, and Xiao Jun likes it too.

"Zhidong, you are late."

"The company is a little busy, so it's a bit late."

"You guys have done a good job of clicking technology, congratulations, congratulations."

"Congratulations, it's just a small workshop enterprise, which can't compare to before."

Wang Zhidong drank a glass of cold beer.

Obviously, he has resentment for leaving Sina.

As for why.

This is not Wang Zhidong's willingness to leave, but is driven out just like Apple Jobs.

But not everyone who got kicked out can get back to Apple like Steve Jobs, and make it again.

At this time, Wang Zhidong founded Click Technology, but Click Technology is not as good as Xiao Jun's Gaode map.

"It's still better for you to make maps. I used to think that your business didn't develop much. Now that there are more and more cars and more and more navigation is required, you have a bright future."

"Boundless ass, it's limitless, I don't have the time to complain to you now."

Xiao Jun also took a toast. Although the cold beer tasted very good, he was really in no mood at the moment.

"What, what's the problem?"

"There are too many questions."

"Tell me, and I'll help you refer to it as well."

"Alright. Zhidong, how do you say that you are also running a great company. You were the first brother of the Internet back then, and your vision must be higher than mine."

"Don't talk about it, Sina is my eternal pain, it's not that you don't know."

"Yes, yes, I won't say it. Just say me. FAW-Volkswagen, who talked for a long time before, has not paid much attention to us recently?"

"Probably not. FAW-Volkswagen should have a need for navigation."

"There is definitely a demand, but they feel that our technology is average, and the map update is too slow to compare with other navigation."

"this……"

Wang Zhidong did not continue.

He is aware of the current development of Gaode.

Compared with some other map and navigation companies, AutoNavi's strength is indeed average.

"Are they trying to bargain?"

"It is possible, but they have nothing to say, and we have already quoted a very low price to them. At this price, we basically have nothing to make, I just want to open the market first, and then ask for other things."

"Xiao Jun, you are right."

Wang Zhidong nodded: "There is no problem with the idea of ​​occupying the market first."

But although Wang Zhidong said that there is no problem with the concept, the specific operation is another problem.

If your idea is not correct, you can Pk someone else's.

"Have you no other way?"

"It's not completely absent. We are preparing to cooperate with some domestic car manufacturers to see. However, I don't think it will be useful."

"Why, domestic automakers also need navigation."

"They need it, but domestic car manufacturers are not very willing to cooperate with us. And now a lot of domestic cars are sold cheaply, but their requirements are very high. For example, BYD, they even cooperated with Philips."

"Philips' navigation is expensive, and they really deserve it."

"You ask me, who do I ask."

Obviously Xiao Jun was also depressed for a while.

Considering that everyone is a national enterprise, everyone helps each other for reasons.

However, this is an irrational idea.

Business competition is now globalized.

BYD also has BYD's difficulties. They are not very technical in the car itself.

If the configuration is not higher, how can consumers pay for it.

"Old classmate, don't just listen, help me with the staff?"

"let me see."

Wang Zhidong touched his chin.

After a while, he said, "It's not completely impossible."

Who is the founder of Sina? Although Wang Zhidong is no longer in Sina, he still has a vision.

Although Xiao Jun's problem is troublesome, it is not a completely unsolved strategy.

"What can I do, Zhidong, tell me quickly."

"Don't worry."

"How can you not be in a hurry, I'm dying of anxiety, you don't know how much money we spend on map navigation. FAW-Volkswagen knows that our map update is slow. Damn, we also want to be fast. But The country is so big, not to mention the branch lines, even the main line is a terrifying amount. And every place will build roads every now and then, and the update of the map alone is a huge amount of money."

"So, it's still a question of money."

"The question of money?"

"right."

"FAW said that your technology is average, and the map update is slow. It's not just a matter of money. If you have money, can't your technology keep up?"

"Navigation technology is not difficult. From the 1990s to the present, there has been no fundamental change. Everyone's technology is similar. As for the problem of map update, there is no technology. Just keep sending people to collect data."

"So, whether it's technology or map updates, it's a matter of money."

"You mean, let's raise money?"

Xiao Jun understood what Wang Zhidong meant and asked.

"right."

Wang Zhidong nodded: "Your map navigation is actually a bit like doing the Internet. You didn't make much money in the early stage. If you want to make money, you must seize a certain market. But with your current market share and company reputation, even if your business ability is no longer good, Strong, it is estimated that it is difficult to launch. The best way is to raise funds first. After getting the money, the market will be bigger.”

"I also want to raise money."

Xiao Jun smiled bitterly: "Not many venture capital firms are interested in us."

Of course, not all VC firms are not interested in them.

Either the strength of some VCs is average, or there are some VCs who want to invest, but want to take too many shares.

Not to mention the controlling stake, they even need more than 70% of the shares.

"It's not that there is no, the problem is that you have to find the target."

"Zhidong, what do you mean?"

"Huanyu Technology."

At this time, Wang Zhidong suddenly mentioned Universal Technology.

"Looking for Huanyu Technology to invest?"

"Yes. Huanyu Technology is not only an IT company, but also has a lot of actions in the field of venture capital."

Although Wang Zhidong has left Sina, he has always been concerned about Huanyu Technology.

Especially Chen Yu.

When the scale of Huanyu Technology was not large, he believed that Huanyu Technology must be Sina's strongest opponent.

But a few years passed.

Universal Technology is no longer Sina's opponent.

Um.

At this time, Sina is no longer qualified to regard Huanyu Technology as an opponent.

Once Wang Zhidong once thought, if he hadn't left Sina at that time, would their Sina be surpassed by Huanyu Technology?

After thinking about it rationally for a long time, Wang Zhidong understood that even if he was still on Sina, he was useless.

"Zhidong, it seems that Universal Technology generally only invests in companies that are interested in it."

Xiao Jun naturally knows about Universal Technology.

"Generally speaking, this is the case, but... what if your business happens to be what Huanyu Technology needs?"

"How do you say this?"

"Xiao Jun, do you know Super Pear?"

"Of course, I don't know how popular this phone is."

"Then do you know that Super Pear has a GPS positioning function?"

"Looks like there are, but I didn't buy super pears."

"I'll show you."

Wang Zhidong took out a super pear himself: "No."

"I'm going, when did you buy it?"

"Just bought it."

"It's beautiful, Huanyu Technology is really powerful."

Xiao Jun was extremely emotional.

After playing with his hands for a while, Xiao Jun checked the configuration of Super Pear.

"There is gps."

"right."

Wang Zhidong turned on the GPS, and then said: "Think about it, Super Pear has GPS positioning function, do they need navigation?"

Positioning is not the same as navigation.

Location is just location, used to know where you are.

But navigation must not only let consumers know where they are, but also provide consumers with analysis of all road segments.

"This...it's hard to say."

"There must be."

Wang Zhidong said with certainty: "Before the Super Pear, the pear bracelet had a GPS positioning function. At this time, this positioning function has been inherited to the Super Pear. Although it only has a positioning function now, what if the navigation function is added."

"Zhidong, your idea is very good. But there is a problem here. It seems that the users of mobile phone navigation are not large, and how do you make money?"

"You have to ask yourself this, how do I know."

Wang Zhidong doesn't care about this: "I don't make maps, I only help you with ideas."

"Thanks."

Xiao Jun was overjoyed.

Although Wang Zhidong did not completely help him solve the problem, Wang Zhidong's suggestion gave him some inspiration.

Such as Universal Technology.

If they can hold the big tree of Huanyu Technology, why should they be afraid of other navigation.

However, Xiao Jun did not contact Universal Technology immediately.

Although he thinks that his classmate Wang Zhidong's opinion is good, it is not good for him to run over to look for investment in Huanyu Technology.

Although Huanyu Technology is the pride of domestic national enterprises, they are not charitable companies.

As commercial companies, they have to look out for their own interests.

In order to strive for the greatest benefit, Xiao Jun is going to launch the super pear mobile version navigation to see the effect.

Isn't their super pear app store where apps can be downloaded?

Xiao Jun is going to negotiate with Huanyu Technology after getting the download data from the app store.

This is also considered to have some capital.

certainly.

Take a step back.

If their mobile phone navigation doesn't work, and they don't have any download data, then he can only think of a way to not contact Huanyu Technology.

Just do it.

Navigation software is not very technical.

In fact, they have already made AutoNavi navigation software before this.

It's just that the car version was made before, not the super pear version.

But the navigation software itself is not big, the big one is the map data, just update the data at that time.

They already have the data.

As for the entire software itself, the Gaode map only took a week to complete.

"Mr. Xiao, the navigation of our super pear version is ready."

"Have you tested it?"

"It's been tested, there are no issues, and it's ready to go on sale."

"Well, let's put it on the shelf then."

"Mr. Xiao, how much is our navigation price?"

Assistant Lin Fei asked about the price of navigation.

"The price."

When it comes to price, it's a real headache.

At present, the price of navigation software is relatively expensive, especially car navigation.

If some cars without navigation need to install a car navigation, it will cost at least 4,000 yuan.

It is also because navigation is expensive.

Therefore, ordinary cars do not have navigation, even if they do, they are top-of-the-line.

But this is on the car.

But if you put it on a mobile phone, is it 4,000 yuan?

Really want to mark 4,000 yuan, properly courting death.

Although Xiao Jun is not engaged in the Internet, he has some understanding of the Internet.

Not to mention 4000 yuan, even if it is 400 yuan, it may not be sold.

Take a look at the applications in the Super Pear App Store, most of them cost tens of dollars, and very few of them exceed 100 yuan.

And many are a few dollars, a dollar.

This is not the most.

Although there are many applications in the Super Pear App Store that are charged, most of them are free software.

Which paid software would you like to use?

Rather than free.

Even if you pretend to be free, you can pay for it in the app.

like some little games.

Some mini-games are free, but if you can't pass some difficult levels, you will be prompted to recharge.

For their navigation, Xiao Jun has been studying super pears these days.

I also have some understanding of their app store.

At this time, Lin Fei asked about the fee... Xiao Jun clenched his fists and said with a ruthless heart: "Lin Fei, we don't charge any more, we just free it."

Anyway, he doesn't plan to make money in the Super Pear App Store.

His biggest purpose is to find Huanyu Technology for investment.

As long as the download data is good, then he has the capital to negotiate with Huanyu Technology.

As for whether or not to make money in the app store later, it doesn't matter.

txt download address:

phone-reading: