Chapter 645: What to Do Is My Business

Wang Xing: "Although our Mi Tuan Youxuan has occupied some market share, it has been operating at a loss and makes no money at all. Unlike Mr. Yang's Fresh Food Selection, it can make a substantial profit from the beginning."

Chen Yong: "Yes. To be honest, I really want to ask Mr. Yang for advice on how to make the platform significantly profitable. We rely on Ali and Taobao, with huge traffic and many users, but we still do But fresh food is the best. Mr. Yang, I hope you can give me some advice."

Laojianghu is Laojianghu, and the two of them focused on profitability as soon as they opened their mouths.

In fact, they know very well that based on the current product pricing of Fresh Products, the platform will definitely not be profitable and will have to lose at least 10%.

They deliberately said that Fresh Food Selection was highly profitable, but in fact they wanted to lure Yang Chen into saying that the platform was actually not profitable.

Yang Chen complied with their wishes and said with a smile: "The two bosses are really embarrassing me. Ashamed, ashamed... Ever since I took over Fresh Food Selection, the platform has been losing money. After the recent increase in vegetable prices, the platform The guaranteed loss is 100 million every day. I also want to learn from the two bosses how to make a profit."

Wang Xing seized the opportunity and quickly asked: "Mr. Yang, are you kidding us? Your platform is not making a significant profit, so how can you keep cutting prices again and again?"

Chen Yong quickly echoed: "That's right. If you don't make money in business, that's a joke."

Yang Chen looked at the two singing in harmony, with a smile on his lips.

"I'm not going to lie to you two bosses. Our platform really doesn't make money. We are currently losing at least 100 million every day," Yang Chen said truthfully.

Wang Xing and Chen Yong knew that Fresh Food Selection was losing money every day, but they didn't expect to lose so much.

A net loss of 100 million a day, to put it bluntly, if we burn this money with fire, even one person can't burn it all.

Wang Xing: "Ah? A net loss of 100 million in one day? This loss is too great. Mr. Yang, are you sure you didn't lie to us?"

Yang Chen: "What Mr. Wang said is interesting. Do you think people with our status would say some random things to deceive others? One is one, and two is two. Lying is too derogatory. I can't You can’t do this.”

Chen Yong: "Haha... Yes, yes, we are all people in public, there is no need to lie. However, I don't understand, with a net loss of 100 million a day, why did Mr. Yang set the price so low? Originally, we all We can make a slight profit, but if you suddenly lower the price significantly, we have no choice but to follow up, which means we don’t even make any money.”

Wang Xing: “Yes.

Originally, all three of us could make money. Wouldn't it be great if we could continue like this? Why would Mr. Yang prefer to lose 100 million a day but also cut prices? "

Yang Chen replied very directly: "Because I want to get more market share. Now if I want to get traffic and customers, I have to spend money. Therefore, I can only lose money to subsidize consumers and lure them to come to our platform to consume. . Sigh... I can't help it. Mi Tuan Youxuan is backed by Mi Guo and Penguin, and there is no shortage of traffic. Tao Vegetables is backed by Taobao and Ali, and there is no shortage of traffic. We don't have any backend, nor do we get traffic online. Channels, then we can only rely on directly subsidizing consumers to accurately acquire customers. To be honest, I really envy the two bosses who can enjoy the shade with their backs against the big trees. You don’t have to be like me, losing a net loss of 100 million every day to acquire new customers. .Come and have a drink.”

After speaking, Yang Chen raised his wine glass.

Wang Xing and Chen Yong secretly looked at each other, then quickly picked up their wine glasses and clinked them with Yang Chen to drink.

There is nothing wrong with operating at a loss in order to acquire customers.

When many new industries emerge, they use this method to gain customer trust.

When customers form a habit, they can slowly increase prices to achieve profitability.

When they first started doing rice balls, rice balls, and vegetables, they also relied on huge subsidies to gain customers.

It’s just that they have been doing it for a long time and the cost of acquiring traffic is relatively low, so they can now make a profit.

After a few glasses of wine and some food, Wang Xing continued. valley

"We all understand Mr. Yang's thoughts, but you keep cutting prices like this, and you also deliberately lower prices by more than 10% than those on our two platforms. This makes it difficult for both of us. Mr. Chen, don't you think so?" Wang Star said with a melancholy look on his face.

Chen Yong nodded quickly and replied: "Yes, yes... Mr. Wang is absolutely right. If it was just a little lower, we wouldn't say anything. The key is that if you are more than 10% lower, the price difference is too obvious. , the customers are not fools, they will definitely choose you, which makes it impossible for both of us to do anything."

Yang Chen smiled slightly and raised the most critical issue of this meeting.

"So, what do you two bosses think I should do? Or if you have any ideas, you can tell me."

Wang Xing and Chen Yong looked at each other again, and they gave each other a look of affirmation.

Wang Xing was the first to say: "I hope Mr. Yang can adjust the price back, at most about 3% cheaper than us. Okay?"

Chen Yong: "Mr. Yang has to think about it for both of us. If your price is too low, we can't do it. If you make it a little lower, we won't care. Okay?"

This made them say it as if Yang Chen needed their permission to do anything.

Yang Chen: "Haha... aren't the two bosses kidding me? The reason why I lowered the price is to let customers notice the price difference between our platform and your two platforms, and induce them to come to our platform for consumption. If I only adjust 3% lower. Such a subtle price difference cannot be noticed by customers. So how do I induce them to come and place an order? You have to understand one thing. Price reduction is not my purpose, it is just my means. My ultimate goal is to Acquire customers. Got it?”

Wang Xing: "Mr. Yang, isn't it obvious that you are poaching us?"

Chen Yong: "You clearly stated that you were poaching us right in front of us. What you did was very disrespectful."

Both of them had unhappy expressions on their faces, and they looked a little angry.

If it weren't for the fact that they were backed by the two giants Penguin and Ali, Yang Chen wouldn't even be willing to deal with them.

Therefore, it is useless for them to be angry, Yang Chen will not care about their feelings.

It would definitely be difficult to compete directly with Ali and Penguin.

But in a showdown with the younger brothers of these two giants, Yang Chen is still very confident that he can win.

Yang Chen: "That can't be helped. There are only so many customers who choose to buy food online. If I don't steal customers from your two platforms, I won't be able to continue doing it."

Wang Xing may have drunk too much, so he slammed the table angrily and said, "It's your fault that you can't continue, you can't use us to do it."

Chen Yong also said unhappily: "Mr. Yang, please give me a clear message. Is there still room for discussion on this matter? Is the 3% difference really not enough?"

Yang Chen took out a piece of paper, wiped his mouth, and replied: "Since the two bosses have said this, I will no longer deal with you tactfully. In one sentence, my company, what do I want to do? Just do what you want, it’s not outsiders’ turn to point fingers at me. If you are not convinced, you can follow me and lower the price. I can also tell the two bosses that I will continue to lower the price in a few days. You should be prepared to deal with it. Get ready."

Wang Xing was furious, stood up and threw the wine glass.

He was originally a person with a weird temper. Since they couldn't talk together, he didn't want to pretend to be polite.

"Think clearly, if you poach us like this, we will have a way to block the online traffic of your platform!" Wang Xing said angrily.