Chapter 642: Rice Tuan Selection and Tao Vegetables Will Join Forces to Deal with Yang Chen
Faced with the powerful attack of Fresh Food Selection, Mystery Selection and Tao Vegetables finally couldn't bear it any longer and immediately launched a full-scale counterattack.
"Dear Mi Tuan users, Mi Tuan has a special end-of-year promotion, with prices reduced across the board for fuel, rice, oil, salt, sauce, vinegar and tea. Come and take a look."
All MiTuan and MiTuan preferred users have received text messages, app push, etc.
"Dear, Tao Vegetables has relaxed the year-end benefits for everyone. All products have been reduced in price, with some products reduced by as much as 50%. We also have 1 yuan flash sales and other discounts waiting for you."
All Taocai users have also received text message notifications, app pop-up messages, etc.
Compared with Fresh Products, Mi Tuan You and Tao Vegetables have bigger brands, better reputations and stronger backgrounds.
Therefore, users will definitely have limited choices to trust these two companies.
After seeing the news of the price reduction, everyone quickly logged into the app to take a look.
You won’t know it if you don’t look at it, but you will be shocked when you look at it. Good guy, the prices of all products have really dropped by at least 20% compared to before.
However, even so, the current product prices of Rice Tuan Youxuan and Tao Vegetables have only reached the level of fresh food Youxuan.
In other words, the discounts of Rice Tuan Selection and Tao Vegetables are not enough to make users give up fresh food selection.
However, for rice dumplings and vegetables, the current price is the limit they can give.
If it is lowered by even 1%, this 1% will be their net loss.
Therefore, Wang Xing, CEO of Mi Tuan Selection, and Chen Yong, CEO of Tao Vegetables, both have the same idea. They will wait and see the reaction of users and Fresh Selection for the time being, and then decide whether to maintain the current price or continue to reduce prices.
Zhang Qiutong summarized the information and quickly sent it to Yang Chen.
Yang Chen clicked on the email, and as soon as he read the information, Zhang Qiutong called.
Zhang Qiutong: "Director Yang, have you read the email I sent you?"
Yang Chen: "Well, I saw it. The lowest price they can offer is the current price. They can't offer a lower price. As long as we continue to lower the price, they will definitely not be able to follow up and will definitely come to me. negotiation."
Zhang Qiutong was frightened. He wanted to lower the price after listening to Yang Chen's wishes.
The price given now is already a loss. No matter how much the price is reduced, it will be a pure loss.
Zhang Qiutong: "Director Yang, I don't mean anything else. I just feel that as CEO I have the responsibility and obligation to remind you. The price we are giving now is already a loss price. No matter how much we lower it, it will be an increased net loss." .Are you sure you want to do this?”
Yang Chen: "Of course! Since I have decided to use price war to defeat Rice Tuan Youyou and Tao Vegetables, I will definitely stick to it to the end. If I give up at this time, won't the money I lost earlier be in vain?"
Zhang Qiutong: "But if we continue to lose money like this, when will the end be achieved? Mi Tuan Youyi relies on Mi Tuan, and Mi Tuan relies on Penguin Technology. Vegetable shopping relies on Alibaba. Both of them have enough support to support us. Go down. To be honest, I don’t think it’s in our interest to go on like this. In fact, I think we have no chance of winning at all.”
Yang Chen: "They are all listed companies. Listed companies cannot lose money casually. They have to explain to their shareholders. Moreover, if they continue to lose money, the stock price will fall enough for them to build several more community group buying platforms. What do you think? Will they really fight us to the end?”
Zhang Qiutong: ‘I understand what Director Yang said. But after all, people have a big tree at their back to enjoy the shade. It is not wise for you to go up against two giant companies with your own strength. ’
Yang Chen: "These are not things you should worry about. Just do as I say. I will bear all the consequences myself and will never involve you. If the platform cannot continue, I will compensate you according to the current valuation. The equity held. So, from now on, just execute my orders and don’t question me again. Okay?"
Zhang Qiutong was frightened and quickly explained: "Don't get me wrong, Mr. Yang, I didn't question your intention. Then I will do what you said and do it immediately."
Yang Chen: "Yeah. Continue to lower it by 10% and see how the two platforms react. Even if you report the situation, let me know." Gu
Zhang Qiutong: "Yes, I understand. Then Mr. Yang, please get busy, I will hang up first."
After hanging up the phone, Zhang Qiutong sighed helplessly.
Although he does not support Yang Chen's decision in his heart, Yang Chen is the major shareholder and he is only a small shareholder holding 10% of the shares. He has no right to oppose Yang Chen's decision and can only follow orders.
Soon, fresh food-preferred websites and apps lowered the prices of fuel, rice, oil, salt, sauce, vinegar, tea and other related products across the board.
At the same time, they sent SMS notifications to registered users again.
"Dear fresh food preferred users, the new year is approaching, and Xiaosheng has prepared New Year gifts for everyone. The prices of all lifestyle products will be reduced by 10% across the board. The more you buy, the more you save, come and take a look."
After seeing the SMS notification from Fresh Food Choice, users quickly logged into the Fresh Food Choice website and app to confirm whether the price was really reduced.
Seeing this, everyone was happy.
Just like what was said in the text message, all daily necessities have been reduced in price by at least 10% again.
Users get real benefits, and of course they are happy.
Everyone quickly started shopping.
Soon, Wang Xing, the CEO of Mi Tuan Youxuan, and Chen Yong, the CEO of Tao Caicai, both received reports from their subordinates and learned about the fresh product price reduction of 10% again.
Wang Xing looked at the information, threw it on the desk angrily, and cursed: "What the hell is this Zhang Qiutong doing? What is he trying to do by cutting prices regardless of cost? He is not stupid enough to use low prices to attract customers. Bar?"
Chen Yong, who had the same doubts as Wang Xing, cursed in a low voice while reading the information.
"Zhang Qiutong, this old bastard, what kind of medicine is being sold in the gourd? With his strength and the current price, he simply can't hold it for long. Then why is he still doing this? Old fox, what a damn thing thing."
The enemy of your enemy is your ally.
Originally, Rice Tuan Selection and Tao Vegetables were incompatible competitors.
But now the situation has changed, because they have a common enemy, fresh food.
Therefore, the two leaders have the intention to join forces.
There are no permanent enemies or permanent friends, only eternal interests. They gave the most vivid explanation.
Wang Xing was a more sincere person and took the initiative to call Chen Yong first.
Chen Yong answered the phone and said with a smile: "Mr. Wang, why are you calling me when you have time? Do you have any advice?"
Wang Xing: "Haha... giving advice is not a big deal. I just want to see how you are doing now."
Chen Yong: "Haha... Whether I am doing well or not is actually the same as whether you are doing well. How are you doing now?"
Two old rivals are still testing each other at this time.
Wang Xing: "Haha... I took the initiative to call you. You should know what I mean, right? Tell me, what are you going to do? Is there any good way? Our two families can slowly compete, but absolutely no one can threaten us. The third platform of the two companies. Mr. Chen, do you think I am right?"