Chapter 641: Others’ Disaster, Yang Chen’s Opportunity

At nine o'clock in the morning, the Fresh Food Choice website and APP simultaneously updated the latest vegetable prices.

The price reduction will be at least 10% on the original basis, and the price reduction of some vegetables with low sales volume may even be as high as 20%.

At the same time, Fresh Food Selection also sent text message reminders to all registered users.

The total number of registered users of Fresh Food Selection is 12.235 million, and many of these users have also registered for Rice Tuan Selection, Tao Vegetables, etc.

After they received the text message, they logged into the Fresh Food Choice website to browse the vegetable prices.

People who often buy food are very sensitive to food prices, and they can feel it even if it fluctuates by a few cents.

When they saw the prices of fresh food on Youyou, they immediately felt that it was much cheaper than on platforms such as Rice Tuanyou and Tao Vegetables.

Who are the people responsible for buying groceries?

Housewives, old men, old ladies, and young and middle-aged men are rarely responsible for grocery shopping.

Housewives, old men and old ladies all have one thing in common: they love to take advantage.

Even if they want to buy a green onion, they may have to negotiate the price with the boss.

If it costs a few cents to buy a pound of vegetables, they may buy it from another store.

Therefore, seeing such an obvious discount, they all quickly started shopping.

Soon, Wang Xing, CEO of Mi Tuan Youxuan, received a report from his subordinates and learned that Fresh Food Youxuan had significantly lowered the price of vegetables.

Wang Xing was a little confused. Now that the price of vegetables has risen sharply, various platforms can just take the opportunity to raise prices and give themselves more blood.

Why are fresh products significantly lowering their prices at this time?

The cost has increased but the selling price has decreased. Isn’t this aimed at losing money?

Wang Xing told his men to keep an eye on the fresh produce and see how many days they could last.

At this time, Chen Yong, CEO of Taoyuecai, who was backed by Alibaba, also received a report from his subordinates.

Fresh Food Selection has significantly lowered the price of vegetables. According to big data analysis, the order volume on the platform has tripled, diverting away many loyal customers who shop for vegetables and rice dumplings.

After Chen Yong read the report, he quickly logged into the Fresh Food Selection APP to browse around.

Indeed, as my staff said, the price of fresh vegetables is generally about 10% lower than the price of vegetables selected from Taobao and rice dumplings.

Vegetables costing only a few yuan a pound are several cents cheaper. This is so obvious. Consumers will definitely go to the best fresh food store to buy.

Chen Yong's choice is the same as Wang Xing's. He will observe for a while to see if Fresh Food Selection is just a promotion, or if it really wants to use a low-price strategy to seize the market.

A week later, the price increase for daily necessities that Yang Chen expected finally came.

In just about ten days, the liquefied petroleum gas used by residents soared from 90 yuan per tank last month to 120 yuan per tank.

Residential natural gas has also increased from 2.28 per cubic meter to 2.8 per cubic meter.

Yang Chen previously predicted that gas prices would rise by at least 30%. It can be said that the prediction was very accurate.

Affected by this, stocks with concepts such as natural gas also rose sharply.

For example, Jovo Energy, which Chen Qiao focuses on, has increased from 27 yuan to 42 yuan.

Just as Yang Chen predicted before, it won't just be a price increase for one thing, it will definitely be an all-round price increase.

Firewood, rice, oil, salt, soy sauce, vinegar and tea are all going up.

Condiment companies such as Haitian announced a comprehensive increase in the prices of all products by at least 10%.

Keming Noodle Industry and others also announced that the prices of their noodle products will increase by at least 10%.

Jinjian Rice Industry and others also announced that the prices of their rice products would increase by at least 8%.

Qingfeng Paper and others also announced that the prices of their toilet paper and other products would increase by 8-15%.

…

In a word, everything related to people's daily life has increased in price to varying degrees.

The most discussed topic on the Internet right now is that I can’t afford to live anymore.

"This is too outrageous. Rice used to cost 1.99 per pound, but now it costs 2.99. A handful of noodles used to cost 4 yuan, but now it costs 5 yuan. I thought I couldn't afford vegetables, but now I realize that I was too naive. , I can’t afford to eat anything.”

"To be honest, I can accept the price increase of other things. The worst I can do is not consume it. But the price increase of firewood, rice, oil, salt, sauce, vinegar and tea, which are related to survival, I really can't stand."

"I can't afford to live anymore! I thought that when housing prices dropped, everything would disappear, but it was completely different from what I imagined."

"It was said before that real estate has kidnapped the economy and hindered the development of other industries. Now it seems that this is correct. House prices have fallen, and other industries have indeed developed. But some industries cannot develop, such as firewood, rice, oil, salt, sauce, vinegar, tea, etc. The development of the industry is really life-threatening. Wages have not increased and daily expenses have increased too much. I really can’t afford to live.”

"The price of toilet paper has also increased. You can't poop without wiping your butt. You have to buy it even if the price increases. I miss the days when housing prices soared, and at least the prices of basic supplies to ensure life were very reasonable. Well now, it doesn't matter. I dare to go to the market to buy food.”

…

For ordinary people, this wave of sharp increases in daily necessities is indeed a disaster.

Because for most people, their monthly income is basically fixed.

On the premise that wages have not increased, biological supplies have increased, which means that the pressure of life has increased.

Maybe moonlight could support me before, but now I can't support myself with moonlight, so I have to ask for some subsidies from my family.

Once the original mortgage is paid off, the remaining income can still support family expenses.

But now that the mortgage is deducted, the remaining money is no longer able to maintain the family's living standard, and the only way to deal with it is to lower the quality of life.

This wave of price increases is a good thing for some people engaged in related industries, because they can take advantage of the opportunity to make a lot of money.

However, Yang Chen did the opposite. He did not take advantage of the opportunity to make money, but continued to lower the price of fresh and selected daily necessities, which was almost the purchase price + transportation + warehousing cost price, and sold it to all member users.

To become a member, you must spend 5 yuan per month to purchase a membership.

If you don't have membership, the price you enjoy is generally 5-10% higher than that of members.

For a mere 5 yuan, you can save money by buying a day's worth of groceries.

Therefore, the number of members of Fresh Food Choice has increased rapidly, from 2 million to 15 million in just half a month.

Before Yang Chen ordered to lower the price, the number of users of Fresh Food Selection was only over 12 million.

Now the membership price alone has reached 15 million, which shows that Yang Chen's strategy has achieved very good results.

Fresh Food Choice loses an average of 100 million a day, but Yang Chen has already made a huge profit of 28 billion from the stock market.

Mainly because he ordered Chen Qiao to lurk more than 30 billion yuan into the stock market more than half a month in advance.

In the past 20 days, some stocks have doubled directly, with the least rising by 30%.

Therefore, at this time, all accounts of Xingchen Investment had a floating profit of 28.2 billion.

However, this is just a floating profit, and it does not mean that Yang Chen will definitely make so much money in the end.

Because the stock needs to be shipped for cash, there will definitely be a decline process.

However, based on Chen Qiao's ability, it is estimated that all stocks can be cashed out if it falls by 10-20%.

That means that this wave of Xingchen investment can earn almost 23 billion to 25 billion.

Even if Fresh Food Selection loses RMB 100 million every day, this amount of money is enough to sustain losses for more than half a year.

Including the 10 billion that Yang Chen previously allocated to Fresh Food Choice, it was enough for Fresh Food Choice to lose money for a whole year.

One year is enough for Yang Chen to acquire hundreds of millions of customers.

However, if you lose 100 million every day, it is not a problem to continue losing like this, right?

Of course Yang Chen also understands this truth.

He is not doing charity. While making money, he gives the money to the users of Fresh Food Choice.

He has his own plan.

When Fresh Food Selection reaches 100 million users, the amount of vegetables and other products consumed every day will be huge.

At this time, Yang Chen no longer needs to purchase vegetables from farmers, but directly contracts land to grow vegetables and agricultural products.

Without the channel of growers, the cost of all fresh products will be greatly reduced, and profits will be achieved.

This is a big plan. As long as the plan is successful, Yang Chen can make a lot of money, and all users can also enjoy low-priced vegetables and other daily necessities.

but.

Competitors will not give him a chance to develop steadily.

The two biggest competitors, Mi Tuan Youxuan and Tao Cai, have begun to fight back...