Chapter 678: Forcing Rice Tuanyou to Form an Alliance with Tao Vegetables
Soon, all registered users of Fresh Food Selection received SMS messages from the platform.
The prices of vegetables, fresh meat, pasta, etc. have all been reduced by 10%. Annual card users can also purchase three special products every day, and the prices will be reduced by at least 20% on the original basis.
After seeing this text message notification, almost all Fresh Food Choice users took the time to open the app to check whether it was genuine or not.
After comparing the prices, users believed that Fresh Food Choice had really lowered the prices again.
Not long after, Wang Xing, CEO of Mi Tuan Selection, and Chen Yong, CEO of Tao Vegetables, both learned about the new move of Fresh Food Selection.
Wang Xing cursed angrily.
"What does this Yang Chen want to do? Can he do business? This is not business. He is clearly doing charity. He is losing hundreds of millions every day. If you play this way, no one can handle it."
Chen Yong, who was shopping for vegetables, was also very angry. He gave the last discount that the platform could give, but the result was still not as good as Fresh Food.
At this moment, he really didn't know how else to compete with Yang Chen.
Buying food online is different from buying food at the wet market.
When you go to the wet market to buy vegetables, you will definitely not be too busy to compare the prices of each vendor.
But when buying food online, you only need to open the apps of the three platforms, search for the food you want to buy, and compare the prices to know which one is more favorable.
It can be said that there is no information gap when buying food online, and users will definitely choose platforms with cheaper prices.
In fact, the essence of competition among e-commerce companies is a price war.
If the price is the same or even higher than others, consumers will definitely not choose it.
For the same product, if the price is significantly lower than that of other stores, consumers will definitely choose it.
In the stage of competing for market share, there is only a competition to see who is more willing to lose money and who has more money to subsidize users. The rest is empty.
For consumers, the benefits they get are the most real, and everything else is just dentures.
Chen Yong was worried when Wang Xing called him.
Wang Xing: "Mr. Chen,
Have you seen the new strategies of the fresh food platform? "
Chen Yong: "Oh... I saw it, but what can we do? I don't know what your side is like. We can't lower the price here."
Wang Xing: "I can't continue to follow up. If the price is lowered by another 10%, we will lose hundreds of millions every day, and the year-end financial report will be ugly. The loss is small, but it affects the group's stock price. Then It's a big deal. If it falls by just a few dozen points, the wealth of us shareholders will shrink by tens of billions. We can't afford to lose, we can't afford to lose."
Chen Yong: "Who says it isn't? Tao Cai Cai has not been separated from Ali Group. If this business suffers serious losses, it will definitely affect the group's year-end net profit. If the profit is less than expected, the stock price will definitely fall sharply. Since last year, we have The group's market value has dropped by more than 1 trillion. If the group's annual report next year is ugly because of the business I am responsible for, I will definitely pack up and leave. Alas... There are advantages to not being listed, at least as long as I want to lose money. , no one can say anything, and there is no need to worry about the stock price or anything like that.”
The two bosses were worried to death. The problem now was that even if they wanted to follow up with Yang Chen, they dared not do so.
Yang Chen has no pressure to report financial results, and does not have to worry about net profits falling short of expectations and affecting the stock price.
Therefore, he can lose money at will.
However, Mi Tuan Youyou and Tao Cai do not dare to do this. If it seriously hinders the group, the consequences will be serious.
Wang Xing added: "Mr. Chen, the situation has developed to such an unfavorable point. Aren't you still considering forming an alliance with us? As long as we share the warehouse and logistics, and the price is lowered by 10%-15%, we will definitely not do it." It will have an impact. Because of your hesitation, we have already lost 10% of our profits, and now we are forced into a desperate situation. Do you still want to hesitate until the market is completely occupied by fresh food products?"
Chen Yong said nothing.
In fact, he also felt that Wang Xing's suggestion could be tried.
But he refused to give up his own advantages, and he also knew that the group leaders would not agree.
Ali Group controls Shentong Express, etc., as well as its own Cainiao Logistics, and has invested in many other express delivery companies.
Simply talking about the logistics system, Taobao Vegetables definitely has more advantages than Rice Tuanyou.
Once logistics is shared, Tao Cai has already lost the capital to compete with Mi Tuan Youxuan before it can defeat Fresh Products.
No, this is absolutely not possible!
Chen Yong quickly replied: "I understand Mr. Wang's thoughts, but this matter is too big and I dare not make the decision privately. I also reported it to the group leaders last time, but there is no news yet. I feel that such a big matter, It's not something you and I can decide privately. Why don't we let the CEOs of our two groups communicate and let them decide whether to form an alliance. What do you think, Mr. Wang?"
Wang Xing reluctantly replied: "Okay, then follow Mr. Chen's method. I will call Mr. Ma now, and you should hurry up."
Chen Yong: "Okay, okay, I'll fight right away."
After hanging up the phone, the two of them quickly called their boss Ma.
Two days passed like this.
Today is the 22nd of the New Year, and tomorrow is the Little New Year.
Many companies have also entered the countdown stage for holidays.
At this time in previous years, Yang Chen was already ready for the Spring Festival holiday.
But this year is special. He is still waiting for news from the city government.
At 12 noon sharp, Mi Tuan Youxuan and Tao Cai Cai issued a joint statement on Weibo and their respective platform official websites.
In order to provide users of the two platforms with lower-priced products, after friendly negotiations, the two platforms decided to share their warehouses and logistics systems nationwide starting at 24:00 tonight.
The warehousing and logistics costs saved after sharing will all be subsidized to the users of the two platforms.
In addition, in order to celebrate the alliance between the two platforms, from 24:00 tonight to 0:00 tomorrow night, all products of the two platforms will be sold at half price to annual card users and 30% off to non-annual card users.
The announcement did not fully reveal the details of this cooperation.
For example, all the losses incurred by the two companies from this discount promotion will be borne by Mi Tuan Youxuan.
The Tao Cai platform lost 100 million, and Mi Tuan Youxuan was responsible for the 100 million.
The Tao Cai platform lost 1 billion, and Mi Tuan Youxuan was responsible for the 1 billion.
No matter how much you lose from shopping for vegetables, as long as the order is placed between 24:00 tonight and 0:00 tomorrow night, all orders will be borne by Mystery Selection.
This is the price for Mi Tuan Youxuan to obtain the Tao Vegetable Logistics System.
After all, if both parties want to cooperate, it must be fair. Mi Tuan Youyou cannot use the powerful logistics system of Tao Vegetables in vain.
Zhang Qiutong quickly called Yang Chen to report the new actions of the two platforms.
Yang Chen didn't care, and just replied very calmly: "Don't worry about them, they can play whatever they want, let them do whatever they want. We just have to be ourselves."
Zhang Qiutong: "But the two of them cooperated to share warehousing and logistics, which allowed them to continue to reduce the price by 10%-15%, and our advantage was gone. After losing so much money, we ended up with no advantage at all, so didn't we lose in vain? ?”
Just as Yang Chen was about to speak, Mayor Wang called.
It is estimated that the procedures for the ten thousand acres of land have been completed. Yang Chen quickly said to Zhang Qiutong: "You don't have to worry about this, just do your own thing. I have a call from here, hang up first."
Without waiting for Zhang Qiutong's reply, Yang Chen immediately hung up the phone.
Zhang Qiutong looked at the hung up phone and muttered to himself in confusion: "What on earth can Mr. Yang do? Alas... the losses are so huge, I really don't know what methods he can use to smooth out these losses."