Chapter 466 The World Is Shocked!

Friday, March 28.

At six o'clock in the morning, the city of Xiangjiang has actually woken up.

Many homes have basically turned on the lights, or started to make breakfast, or are already getting ready for work.

Because the life rhythm of the whole city is very fast in Xiangjiang, both the bus and the subway have been in operation very early.

Of course, it is not 6 am to 12 pm 30 years later, it is still 8 am to 11 pm.

Today’s Xiangjiang is not as separated from commercial areas and residential areas as it was in the past. Many of them will be in the central urban area in the future, and there are still many old houses. Many young people who work nearby like to rent here. house.

At 7 o'clock in the morning, Binzai came out of the house and ran to work in a hurry.

Originally, the trading company he worked in started at 8:30, but today he was required to arrive before 7:30 because he had to check the goods.

As a result, he forgot to set the alarm clock last night, and this morning his mother woke him up for dinner at almost 7 o'clock, but Binzai ran away with two buns.

It usually takes 20 minutes to walk to work, and Binzai usually arrives a little earlier, so he has to run all the way.

Only when you reach a red light can you stop and eat a few mouthfuls of buns.

But right next to the first red light, Binzai suddenly saw four aunts in yellow vests on the railing at the corner, with newspapers half a person's height placed in front of them, and they handed them over neatly. everyone passing by.

Around them, there were four burly men wearing the same yellow vests, like wooden stakes, surrounding them and the newspaper.

"What is this? Advertisement? Or is it a solicitation for votes?" Out of curiosity, Binzai walked over and asked for a copy.

I took a look at it, but it was written with the name of "Kirin Daily", and the headline on the front page was "The Queen of the Netherlands is on the throne and ready to explore the secrets."

Below are some photos taken, such as crowns, skirts, the situation of the venue, and the state of preparations in various places, which is a bit interesting.

Opened another page at random, this sports page reported on the situation of the 1980 European Cup, this year's European Cup finals changed from 4 teams to 8 teams, and now the viewability has increased A lot.

Today we are introducing the Federal Republic of Germany. Each player is accompanied by a picture with an introduction to them, even the coach and team doctor. Finally, there are European media, evaluation agencies, and betting companies. For the evaluation, two layouts were made eloquently, which seemed too professional.

It's a pity that Binzai doesn't have time now, so he can't read it carefully. When the green light turns on, he runs forward with the newspaper, and doesn't stop until the next red light.

Then Binzai casually opened another page, which was written about real estate.

The real estate introduced a total of three real estate projects and two areas with potential for development in the future. They speculated from the aspects of geographical environment, population density, and development potential. People have different opinions, but they seem to be interested.

Looking again is a popular fashion trend, which includes clothing trends from Japan, Paris, and Milan, as well as special lipstick matching methods, etc. This Binzai just doesn’t think it’s interesting, so he just skips it.

After running around like this and looking around, when Binzai entered the company at 7:25, he realized that in the small trading company where he worked, everyone was holding a copy of "Kirin Daily" in their hands.

"Damn, why did you take it too?" Binzai asked a colleague next to him.

"Isn't it strange? A newspaper that doesn't cost money! Don't want it for nothing!" The colleague sipped his tea, "But don't tell me, I read it once, and this newspaper is very good, no worse than ordinary newspapers."

"It's more than that! I don't think it's any worse than "Ming Pao", "Oriental Daily" and "Sing Tao Daily"!" Another colleague said, "You also know that I read Ma Jing every day, and I read all newspapers, big and small. I've read it all over, but today's "Kirin Daily" is too professional and detailed. They not only write out the information of each horse in detail, but also discuss their recent status from various aspects, including training, illness, diet, etc. Wait...I'm fucked! Those who don't know think it's a beauty pageant!"

"I also think it's pretty good." A female colleague said with a smile, "Today they recommended a Milan Fashion Week outfit, which is very tasteful and fashionable. And this Milan Fashion Week was held only two days ago. People began to use it for popular analysis and recommendations, and this kind of sensitivity is not something ordinary newspapers can achieve.”

"Those newspapers are in trouble!" came a voice.

Everyone was shocked, and looked back, it was indeed the boss standing at the door, and he also had a copy of "Kirin Daily" in his hand.

The boss waved the newspaper, shook his head and said, "The 28 pages are all meticulously crafted news. I was fascinated by it. This is a high-quality newspaper! Such a newspaper can be bought even if it sells for money, let alone People send it directly!"

"Could it be that the newspaper is newly published, and then it will be free for a few days, and when the readers get used to it, they will start collecting money?" Binzai asked.

"Please, don't you read the newspaper? On the front page of the Kirin Daily, what is written under the four words, can you read it and listen to it?" the female colleague said amusedly.

Only then did Bin Zai flip back to the first page, and saw that under the four big characters of Qilin Daily, there were a few big characters written in bold font: "This newspaper is free forever."

"I'm stupid!"

Bin Zai couldn't help swearing, "Is this money so rich that there is no place to spend it? It's free forever?! How do they make money?"

"You don't need to worry about this. Look at the name "Kirin Daily", don't you realize that this is the newspaper that Yin Jun is said to be going to do?" The colleague laughed, "The newspaper made by Yin Jun! No one compares Are you smart? He must be able to make money, for example, advertising revenue is part of it! But how and how much money is earned is beyond our guess!"

"Yes, Yin Jun's brain is definitely smarter than most people." The boss also nodded, and then clapped his hands: "Okay, okay! Start working, and talk about irrelevant things after work!"

"yes!"

The subordinates quickly agreed.

...

What happened in this small trading company is happening in countless companies today, even in the streets and alleys.

Although the people are very happy to see the free newspapers, but those newspaper offices can't sit still at all.

In fact, they've all let their guard down recently.

Because "Kirin Daily" did not make any channel contact or advertising contact at all, so they all believed that the date of "Kirin Daily" was not now.

Unexpectedly, the "Kirin Daily" was published suddenly, without any warning.

Everyone took a look at the production level of "Kirin Daily", and without exception, they all praised "Kirin Daily". Such an excellent newspaper deserves to be jointly created by the elites of the major newspapers that were poached.

But this is not the most important thing.

There are hundreds of newspapers in Xiangjiang, and many people have different preferences and habits. A new newspaper that enters the market needs at least three to five years of precipitation before it can gradually climb to the highest-end area.

In the past few years, everyone can learn its innovative ideas and develop themselves. Then after two or three years, this newspaper may not be the best, because everyone else has learned about the same as you.

The three major newspapers "Ming Pao", "Oriental Daily" and "Sing Tao Daily" defeated one after another who wanted to challenge their status.

Originally, they treated Yin Jun's entry into the daily newspaper industry in the same way.

Even if Yin Jun poached a large number of talents and left, readers still liked these newspapers, not those editors and reporters.

They still have a strong background and a good reputation, and they are not afraid of the legitimate competition of "Kirin Daily".

As for unfair competition, they are not afraid of it. After decades of experience in this industry, who has no means? Can people without means survive?

However, "Kirin Daily" did not take the usual path, and directly offered a free one, and it was "permanently free". .

"Are they crazy?"

A group of people from the distribution association sat in their big office, each with a very gloomy face.

"Yes! Crazy! What a bunch of lunatics!" A vice president said desperately, "Yin Jun is a lunatic! Why are those senior editors and editors also so crazy? Doing this is going to turn the world upside down ah!"

"In the past, Yin Jun offended us, and I thought he was just arrogant, but now it seems that he is really crazy!" The vice president opposite him sighed.

"Who said it wasn't?" Another vice president sighed, "It's funny, it's so funny! We still thought about jamming them on the newsstands and letting them line up in the most inconspicuous corner... but they didn't sell them at all. , Send it directly at various traffic arteries and subway entrances! How can we stop this kind of free gift?"

"According to the information I got, their distribution speed is very fast. Many white-collar workers and ordinary people have gone to ask for a copy." Pointing to some free "Kirin Daily" on the table, the director said, " Everyone thinks this newspaper is very good-looking, has connotations, has new ideas, and is more heartfelt!"

"It's not necessarily a bad thing!" The president laughed, "It's free, not only offending all the newspapers, more than 50 newspapers, even the magazines may feel in danger. Once they contact First of all, whether Yin Jun can eat is a problem, and more importantly, all the newspaper guys have been offended by them! If the newspaper can’t be sold, what will the newspaper guys eat and drink? Don’t they make trouble? Son?"

"yes!"

Several people's eyes lit up.

"Although the newspaper guys are selling Yin Jun's "Kirin Weekly", but can these offset the loss of all the newspapers not selling? It's impossible!" The director analyzed from the side, "If the newspaper guys can't support their families , Thousands of newspaper guys took to the streets to make trouble, I see how they can stand it! If the newspapers continue to add fuel to the flames, the government will have to compromise, let alone them!"

"Don't wait for them to figure out a solution!" The president pointed to the director and vice presidents, "Hurry up and call the major newspapers and ask them to incite the newspaper guys. Let's wait and see the good show!"

"good!"

A group of people went to make a phone call excitedly.

The president smiled sinisterly beside him.

Kylin culture!

Yin Jun! !

I see how crazy you are!

Actually against our split association, I'm going to show you today, even if it's a mud leg, it can knock you off!

When your "Kirin Daily" is ordered to close down, I want to see if you, a Xiangjiang genius who has lost tens of millions, can still be so calm and calm! !

...

(It’s a bit of a manuscript again, so tomorrow will be three more.)