Chapter 476

Yin Jun had a good idea, the Chen family was indeed unstable.

The "Kirin Daily" has been distributed for a week, and it has already gained a high reputation in the hearts of readers.

In terms of news and articles from which section, "Kirin Daily" is not inferior to the three previous newspapers in Xiangjiang - "Ming Pao", "Oriental Daily" and "Sing Tao Daily".

And this also makes "Kirin Daily" officially become the first newspaper in Xiangjiang's history to publish 350,000 copies a day, and it also makes it the well-deserved boss of Xiangjiang newspaper industry.

Of course, many people said sourly that "Kirin Daily" became the number one only because of the big killer of being free, and if others did this, they would also be able to reach the number one.

It is indeed true to say that, after all, if free things are not liked more than money-selling products, I really don’t know how bad it is.

Today's readers, whether they like it or not, have not yet settled down and become fans of "Kirin Daily".

What Hong Yiquan has to do is to further improve the content and make their reading more sticky.

Regarding the introduction of real estate projects, "Kirin Daily" has done a very good job, and most of the comments are very fair. When readers see these, they will subconsciously feel that "Kirin Daily" is the conscience of the industry.

Then, Le Yiling added some private goods, such as bragging about the Niutaujiao land, which gradually attracted the attention of many people.

Originally, a bus line was opened on the Ngau Tau Kok side, and a bus transfer station and repair shop were also established. Many people who hope to buy a house here in Kwun Tong have already asked about Ng Tau Kok. Now the most famous newspaper in Xiangjiang is also Constantly touting the land of Ngau Tau Kok, everyone will say a few more words when chatting, and the attention has naturally increased again.

Although Jiashi was right this time, criticizing "Kirin Daily" for only selling a house for its master Yin Jun, but their ignorance a few days ago has caused many people to abandon them, and they don't even look at their opinion of "Kirin Daily". "Smear.

Besides, Jiashi's news channel has always been the weakest among the three TV stations, so their voices didn't move at all.

Some other newspapers, of course, also use this to talk about Yin Jun, but in the final analysis, the "Kirin Daily" does not charge a fee.

This makes those newspapers who are waiting for the turnaround of public opinion really depressed.

Therefore, it is very reasonable to say that free things are inherently worth 30 points.

Back to Hang Lung Group.

Whether it was Chen Zhengxi, Chen Zhengdao or Chen Qizong, they all lost their previous composure and appeared to be flustered.

Not only because of the overwhelming publicity model of "Kirin Daily", which directly exploded the land in Niutaujiao, but also because a real estate developer has officially proposed to acquire Taohua Datong.

This real estate agent is called Great Eagle Real Estate. Although it is not in the top ten, it still has certain strength. It was famous for selling industrial buildings in the past. In the past two years, it has acquired land in various areas of Xiangjiang. It is very proud.

Fortunately, the Great Eagle Group has already bought so much land, and they have long since run out of money.

The price they offered Yin Jun was to buy 70% of the shares in Taohua Datong held by the management, with a total price of 600 million, but they only paid 250 million in cash, and the remaining 350 million were paid within three years.

This request was directly rejected by Le Yiling.

Not to mention the rejection, Le Yiling's price to Great Eagle Group was 800 million, which was 100 million higher than the price he offered to Hang Lung Group a month ago!

In just one month, it has skyrocketed by 15%, which is really jaw-dropping.

But some people really bought it.

Liao Liewen of Liao Chongxing Enterprise Company immediately quoted a price of 700 million Hong Kong dollars, 400 million was signed and paid, and the remaining 300 million was paid after one year.

This was still rejected by Le Yiling.

Such a high price is already equal to their own quotation of 700 million Hong Kong dollars a month ago. If you say that Le Yiling is not satisfied, other shareholders may still cash in.

In fact, these people do exist.

It's just that Le Yiling has already told them that if she finds out that anyone wants to sell stocks, she will immediately collapse Taohua Datong, or adopt the method of issuing 200 million new shares to introduce more investors, so that others will buy Up to now, the shares of shareholders are not of much use.

They have seen Le Yiling's methods before, they are ruthless and vicious, not like a woman at all, so no one thinks that Le Yiling is just scaring people.

When they were vacillating, because of the opening of the bus line, the praise of "Kirin Daily", the high quotations of Great Eagle Group and Liao Chongxing Enterprises, the stock market has already reflected the optimistic valuation of the price of Taohua Datong recently. .

For the past week and five days in a row, the stock of Taohua Datong has soared all the way, from 6.52 yuan a share to 8.15 yuan, a full increase of 25%!

Now the total market value of Taohua Datong has broken through to 896.5 million yuan, and 70% of the stocks in the hands of the management have also reached 628 million!

With such a market value, how attractive is the purchase price of 700 million yuan?

Not at all!

Let alone 700 million, 750 million is useless at all!

At least a 30% premium is an acceptable purchase price.

It's true that our shareholders want to make money, but they won't agree to things that make less money.

In other words, people's psychological valuation has now reached 820 million Hong Kong dollars.

820 million!

In September last year, Yin Jun bought a 34% stake in Taohua Datong for only 160 million yuan. That is to say, the value of this part of the stock has almost reached 300 million yuan. Only willing to sell!

It doubled in less than a year, Yin Jun is really calculating!

But don't blame others for their high spirits.

Since the Spring Festival in February, the real estate market in Xiangjiang has shown a crazy upward trend. One piece of sky-high priced land has been auctioned off, and the price of one real estate after another has been rising crazily.

For example, when the new phase of Mei Foo Sun Chuen opened, the price rose by 17% within three days.

There are also three buildings in Taikoo Shing for sale. In just one day, the pre-sale price has skyrocketed by 12%.

Everyone feels that the real estate market in Xiangjiang is crazy!

But the crazier it is, the more nervous the people are.

In addition to the supply of land area in Xiangjiang is only so much, in addition to Xiangjiang's economy is constantly improving, there is also a recent surge in the number of swimmers from the mainland to Hong Kong. It is estimated that the population of Xiangjiang will skyrocket from 5.2 million to 6 million within a year for the sake!

Originally, the land is so little, and so many people have been added, the price of this house will definitely increase!

Therefore, there are actually specific reasons for such a high and crazy increase.

Under such a background, the land of Ngau Tau Kok also started to soar all the way as it hitched a ride.

These are not the things that make the Chen family most nervous.

What they were most nervous about was the recent news that Le Yiling had dinner with Li Chaoren twice within a week, and it was said that they were talking about the development of the Ngau Tau Kok land.

And what outsiders don't know is that just yesterday, Li Chaoren called Chen Zhengxi to ask if they intend to sell the 222,600 square feet of Niutaujiao land in their hands. The price must satisfy them.

Chen Zhengxi refused without thinking.

What a joke!

It's obvious that the money is at the opening of the market now, so I would be so stupid as to sell the land?

But this also gave an obvious signal to Chen Zhengxi and others, that is, Le Yiling has indeed started to actively plan the land in Niutaujiao.

Once the price of real estate has risen to an exciting level, it is absolutely no problem to build a super-large real estate with Qilin Culture's current strength and relationship network.

Just thinking about it, the Chen family definitely had nothing to lose, but their Niutaujiao land could benefit from it.

But the point is seeing so much money out there, but I can't earn it, that's the most painful thing.

Therefore, the three members of the Chen family had a meeting together again.

"purchase!"

Chen Qizong, who hadn't expressed much opinion until now, changed his attitude at this time, "I've calculated, the total land in Niu Tau Kok of Taohua Datong is about 450,000 square feet, according to the floor area ratio of the real estate in Niu Tau Kok. With an average level of 3.0, we can buy a house of 1.35 million square feet. Now the average price of a house in Kwun Tong is about 500 per square foot, but we can sell it for at least 600 square feet, and it’s only at the current price. After a year, it will definitely rise sharply.

Calculated on the basis of 500 square feet, we can sell 675 million for the construction of residential buildings alone, not to mention at least one-third of commercial shops. Combining price increases, shops and residential calculations, I estimate that our overall selling price should be around 1.6 billion. This does not include the seasoning business of Taohua Datong itself, which is also a very profitable project, but it does not come as quickly as the real estate income. If we buy it, we still have a lot of profit margins. "

"Well, what Qi Zong said is correct." Chen Zhengbao nodded, "But I think Qi Zong is still too conservative. According to the current real estate trend in Xiangjiang, according to the status of Ngau Tau Kok as a Kwun Tong transportation hub, in the future the subway It will definitely set up a station here, which is another excellent selling point. If we win Taohua Datong, then there will be a land reserve of about 670,000 square feet in Ngau Tau Kok, so that we can stretch it out for development , It took five years to develop it. Do the math, how much will the real estate price rise in these five years, and how much will we earn? 1.6 billion? A loss of 3 billion in income is all our failure!"

"Yeah, who would have thought that in just one year, Xiangjiang's real estate would become so popular?" Chen Zhengxi sighed.

He lowered his head and pondered for a while, then raised his head again, "Qi Zong, go and have a formal talk with Le Yiling! The land of Niutoujiao, our Chen family must hold it in our hands! Taohua Datong must be ours! "

"But what about the price?" Chen Qizong frowned, "I'm afraid they won't even sell the 800 million!"

"talk!"

Chen Zhengxi only said one word.

"Good land is very hard to find. Niutaujiao now has the potential to become a good real estate, so we have to act." Chen Zhengwu said, "The key now is that Yin Jun does not move here. We have already bought 22 Tens of thousands of square feet of land cannot be moved, which is a great waste! Otherwise, if we finish the construction, wouldn’t we be making wedding dresses for them? They will be the ones who will make the most profit at that time! Now the market is bullish, so Even if we buy it at a high price, we can follow the market as we go. Along with the 220,000 square feet of Ngau Tau Kok land we bought for 200 million before, we can develop it immediately, and earn at least 300 to 400 million without any problem!"

"right!"

Chen Zhengxi nodded and said, "If we continue to entangle because of this matter, we will actually suffer even more."

"Okay, then I'll talk about it." Chen Qizong sighed, "I hope they don't want to talk too much! I think 850 million should be the maximum we can accept!"

Chen Zhengxi and Chen Zhengdao did not speak.

In their minds, at this moment, there is really no way to estimate how much Taohua Datong will cost.

According to the current price, 800 million is not realistic at all.

Is it 900 million?

or more?

That would be scary!

At this price, Hang Lung Group can still make money in the long run, because according to Chen Zhengxi’s own estimate, the operating income will reach more than 3 billion within 5 years. Earn another 300 million.

But being knocked down too much by Taohua Datong all of a sudden, as the stingy Chen family, it is definitely not happy.

What made them feel distressed was that if Hang Lung Group had purchased the shares of Taohua Datong a year in advance, Yin Jun would have nothing to do with it.

But who knew that Xiangjiang's real estate prices had risen so fiercely?

People are not prepared at all!

However, Yin Jun seized the opportunity very well, which made Hang Lung Group extremely uncomfortable.

As the negotiator appointed by his father, Chen Qizong felt a little overwhelmed for a while.

Although he is in his thirties and is a famous young hero, Le Yiling is also a strong woman born out of nowhere.

Besides, this time Le Yiling had the absolute upper hand, and it was simply an unequal negotiation. How could he lower the price and achieve his goal?

What I thought before was that Yin Jun's property collapsed, and then they could take advantage of it. Now it seems that it is just a joke.

With the continuous popularity of comics and animation, the basics of Kirin culture, Yin Jun's next animation-related toy plan has been favored by several investment banks in Europe and the United States, and the valuation has increased by at least 300 million. .

In such a situation, how could they collapse?

The road to negotiation must be long and arduous!