Chapter 460 Enemy Against All Newspapers!

Friday, March 21.

No matter which country you are in, unless it is a factory and other work departments that do not divide weekends, the work efficiency is basically not high when the weekend is approaching.

Although Xiangjiang has to go to work on Saturdays, many people still start thinking about vacations on Fridays.

But Hong Yiquan didn't have such a leisurely mind at all.

the reason is simple.

It is already late March, and Yin Jun clearly said that the "Kirin Daily" will start publishing in late March, but why is there still no sound at all?

The expenses of "Kirin Daily" are not small.

There are more than 300 regular employees alone, covering multiple pages, and Yin Jun's salary is not low, and the cost of various production and interviews is not low, adding up to 4 million monthly expenses.

If newspapers start to be produced, then various printing costs and production and interview costs will continue to increase, and may not be able to cover seven or eight million yuan by then.

For example, at the beginning of this month, they started testing in various aspects, such as research on layout production, conducting various interviews, collecting and commenting on events, and so on.

Although the publication has not officially started, the layout has been done for 12 days, just like when it was officially sold, and the effect looks pretty good.

It seems that this is a waste of resources. You didn't even sell newspapers, so you just did it like this.

But without the previous accumulation and trials, if you sell newspapers as soon as you come up, you will inevitably have many shortcomings.

This is very good now. Through formal interviews and data collection, official newspapers are produced again and again. After everyone reads them, they can find out what is good in it, what needs to be improved, and what needs to be improved.

The layouts that Yin Jun designed for them are all newspaper layouts that will be very popular all over the world in the next 20 years. Compared with the content and layout design of newspapers that are still stuck in the 19th century, they are naturally much more advanced.

Therefore, Hong Yiquan and the others have very strong confidence. They feel that "Kirin Daily" can become the fourth largest newspaper in Hong Kong after a year or so at most, and become the number one newspaper in Hong Kong within three to five years. must.

Kylin culture can also have capital support and development.

The company's comics department has a monthly profit of more than 40 million. There is no problem at all supporting the loss of "Kirin Daily".

But recently, Hong Yiquan and a group of his subordinates felt that something was wrong.

On the one hand, Yin Jun and Le Yiling basically didn't mention when the publication will be published. Even if they asked, they just answered and waited.

On the other hand, the most important income of a newspaper, in addition to the little money from selling newspapers, is also a lot of fee-based advertisements, such as sales promotions for real estate, where new electrical and car products are launched, etc., these can account for 30% above gross profit.

If it is done well, half of the income of Ming Pao, Sing Tao Daily and Oriental Daily comes from various advertising expenses.

Coke Yiling did not ask them to negotiate advertising matters at all, and even many people who came to inquire were told that the plan had not yet been completed and they had to wait until later.

Yang Qinsheng, the deputy editor in charge of the advertising department, was very depressed. There were more than 30 people in his department, like useless waste, with nothing to do all day long.

If it weren't for the really good salary, many people would consider finding another way out.

If you say that Yin Jun is just kidding around, but actually doesn't intend to mess around with newspapers, that's absolutely false.

Not to mention the monthly expenditure of more than 4 million, just say that they spent tens of millions to buy so much land in Tin Shui Wai, built a printing factory dedicated to the newspaper, and the 5-story newspaper headquarters , which is a huge investment.

With so much investment, is it just for fun?

That's why Yin Jun is too playful.

But everyone knows that Yin Jun has never been a dandy, he is a super genius, he has considerations in doing business, and he is very successful in whatever business he does.

Therefore, Yin Jun definitely wants to make a statement in the newspaper industry, rather than playing around.

The combination of several things made Hong Yiquan and the others feel that the boss still has some concerns, or is there some embarrassment, so now that the salary is already being paid, but the "Kirin Daily" is still not available?

Now that it was the end of March, everyone felt that they could no longer bear the doubts in their hearts, so they entrusted Hong Yiquan, the editor-in-chief, to come over and discuss with the boss and general manager to see how the company considered it.

At any rate, you guys also give us a plan. It's so boring to wait like this.

Facing Hong Yiquan's request, Le Yiling also knew that she couldn't go on, so she called Yin Jun over and asked Yin Jun to talk to him.

The two of them came to the small meeting room on the fifth floor of the newspaper, where Hong Yiquan and the three editors were already sitting.

"Young Master Jun! Miss Le!"

The four stood up and said hello.

"Hello, sit, sit!"

Yin Jun smiled and asked them all to sit down before he took the lead.

Le Yiling sat next to him, but she was not in a hurry to speak, Yin Jun was the protagonist today.

"I know that everyone has been a little confused and confused recently, but it doesn't matter. I'm here today to clear up your doubts." Yin Jun looked at them in harmony and said, "Our "Kirin Daily" will be published soon. It’s okay if you don’t understand this question...you can ask any questions you have today, and I will answer them.”

Hong Yiquan nodded when he heard the words, and asked first, "Jun Shao, the most urgent thing for everyone now is when will our "Kirin Daily" be on sale? It was agreed before that it would be late March, but today it is 3 It’s the 21st of the month, why is there no movement at all? What to do, you have to give the charter, so we can start to do it!”

"The newspaper will be published next week." Yin Jun said with a smile.

"Next week?" Ding Yue, the only woman among the three deputy editor-in-chiefs, couldn't help it, "Young Master Jun, are you kidding me? It will go on sale next week, and we haven't prepared anything yet! Printing The problem is that there is no problem with the layout of the newspaper. But what about the advertisement? How to set the price?

"Editor Ding, your question is very good. If it is done according to a normal newspaper, this is not a child's play, but a pure idiot." Yin Jun nodded.

Now that you know this, do you still insist?

A few people couldn't understand it.

It was Yin Jun who answered their doubts, "Our "Kirin Daily" is not an ordinary newspaper at all, so the problems you are worried about are not necessary at all."

"It's not an ordinary newspaper?" Bai Tenggao, the deputy editor-in-chief in charge of the financial news section, was surprised, "Young Master Jun, what do you mean?"

"It's very simple, "Kirin Daily" is free." Yin Jun said lightly.

"Free...free!?"

Yang Qinsheng thought he heard it wrong.

But seeing that everyone was gasping for air, his heart sank: "Young Master Jun... this, this is not a joke! Why are newspapers free? How can it be free? How do you make money? Everyday Loss? You can’t lose like this even if you have money, right?”

"Back when Li's pay TV was in full swing, and TVB was doing free TV, everyone said that TVB was going to collapse and couldn't last for a few years. What about now?" Yin Jun asked.

Everyone was speechless.

"But the forms of the two are different!" Ding Yuewei retorted subconsciously.

"Why is it different? They all rely on excellent content to attract audiences, and then rely on strong influence to get advertisers to buy it, so as to earn advertising fees to make a profit." Yin Jun said, "Compared to TV, our newspapers The influence of advertising is actually very large. Many TV programs are forgotten after watching, and they cannot be checked at any time. Newspapers are different, they can be read at any time, and such advertisements are more effective.”

"so……"

Hong Yiquan's face was a bit ugly, "Young Master Jun, if you do this, you are fighting against the 53 newspapers in Xiangjiang! Our family is fighting against all of them! Back then, Wireless was only fighting against Li's family, and there were many companies behind us... Now the strength is not as good as them, but the number of hornet's nests that they have stabbed is much larger than that of Wireless in the past."

Hong Yiquan deserved to be the former executive editor-in-chief of "Ming Pao", and he hit the most important point in one sentence.

For "Kirin Daily", the most important issue is not whether to make money or not, but how to survive.

If you offend all the newspapers, they will exclude you and unite against you in the future whenever they come across any news.

To put it bluntly, when everyone goes out to do interviews and news, there is no guarantee of safety!

Yang Qinsheng suddenly trembled.

He is more slippery, and slippery people are not willing to face danger.

"In this world, whenever a new thing appears, it will face the attack of the old thing." Yin Jundao, "Whether it is a steam engine, a sewing machine, or an electric light, a car, or the current assembly line operation... when these things appear Didn’t it cause a bloodbath? If the ancestors all thought of offending too many people, how did our modern society build up?”

Several people were speechless.

Seeing other people's inventions and creations, they are rejoiced, and they are a little hesitant when they really want to come by themselves.

But this is also a common problem of literati, speaking is always stronger than doing things.

People in the newspaper industry are also literati, and they are also very good at seeking profits and avoiding risks.

Otherwise, there are so many dark sides in society, why do they know but not expose them?

Isn't it because there are too many joints here, which can easily affect their own interests?