Chapter 457: A Genius Marketing Method!

This kind of conversation is happening not only on CBS in the United States, but also on every TV station in the world that has purchased "Millionaire", or other TV stations in other countries that have not cooperated with Kirin Culture.

There is only one core content.

That is to give me the best time to play, and give me the most platforms to play, then I will give you this "Transformers" cartoon for free for one year.

Because the broadcasting rights were given free of charge, these foreign TV stations quickly succumbed.

The fastest TV station, Jiashi, started broadcasting the first episode of "Transformers" two days later.

Seeing that within three to five days, TV stations in various countries around the world broadcast "Transformers" on the largest scale during the most golden time slot, the media in Xiangjiang couldn't help being horrified.

But they are not stupid, and quickly dug out the agreement between Kirin Culture and the TV station.

Seeing this incredible agreement, both newspapers, magazines and TV stations are all stunned.

"Yin Jun is crazy! The cartoons that have been produced so hard are given away for free?"

"Why would Yin Jun do this? Is he stupid?"

"In order to promote the unicorn culture, is Yin Jun's effort worth it?"

"Yin Jun was so cautious that he gave away a piece of his treasure for free!"

"Using cartoons worth 50 million yuan to open the way for your own cultural company, is this smart or stupid?"

"..."

Newspapers, magazines and TV stations almost overwhelmingly criticized and ridiculed Yin Jun.

At first glance, Yin Jun is crazy.

No matter how cheap the production costs of these cartoons are, they still have to cost more than 200,000 yuan per episode, which is much more expensive than a TV series!

After all, the continuous collaborative efforts of more than 30 artists, animators, and screenwriters, as well as various other production costs, such as paper, paint, film, etc., are very expensive.

34 staff members can make 4 episodes of cartoons a month, but their work is too strong, so the salary and bonus will not be less than an average of 6,000 a month, so it is 200,000.

There are also paper, paints, pens, etc., which are not ordinary, and all need to be custom-made from Japan, which is another big expense.

The final film, the time of one episode of animation plus the opening and ending, is about 24 minutes, and an ordinary movie is only 90 minutes, and the amount of four episodes of cartoons is already more than that of movies.

Coupled with some waste, editing, modification, etc., the film is also a big part of the money.

After such a year, counting 52 weeks, the production cost of the animation alone is 10.4 million, which does not include the copyright fee that should have been paid-of course, the copyright belongs to Yin Jun, if it does not belong to Yin Jun, I am afraid that the copyright fee of 30,000 to 50,000 yuan per episode is indispensable.

According to the normal situation, such 52 episodes of cartoons can be sold for at least 50 million Hong Kong dollars or more.

From a profit of tens of millions to a loss of tens of millions, this business, no matter how you look at it, is not worthwhile.

But Yin Jun has always dismissed such pettiness.

The person who said this has simply never seen what is called a blue cat strategy.

The so-called Blue Cat Strategy is the "Blue Cat Cartoon" produced by an animation company in Huaguo around 2000.

This cartoon, to be honest, the production level is average, the story is average...everything is average.

But the production company is smart. After they produce it, they directly send the cartoon to all TV stations for free. As long as you are a TV platform, you can use it to broadcast it without paying a penny.

Now the TV station is all excited, is there such a good thing?

I don't spend money to buy cartoons, but I can still earn advertising fees from these cartoons, what a bargain!

Therefore, whether it is Huaxia TV Station, Provincial TV Station, Municipal TV Station, or even County TV Station, they have all started broadcasting tirelessly.

For a while, almost all the TV channels in the country had "Blue Cat Cartoon", which made the children remember it involuntarily.

After a year or two, the image of the blue cat has become popular. The animation company immediately found a processing factory to produce a series of blue cat products, including children's underwear, shoes and socks, toys, etc. Then attract foreign investment to open a nationwide franchised store.

Seeing that Blue Cat is so famous, everyone in the streets and alleys know about it, so franchisees flock to them and open Blue Cat stores all over the country.

In this way, the animation company is making a lot of money from the licensing fees of the exclusive store, and these children's products are a long-term source of income, which makes them laugh from ear to ear.

If you don't have hundreds of TV stations that broadcast almost non-stop, so that children can watch blue cat cartoons anytime and anywhere, how can such a not-so-great set image of blue cat be so widely known?

It is not widely known, so why do people spend so much money to join a specialty store, and why do their parents buy your blue cat children's clothing?

This is actually equivalent to the crazy advertising of the image of the blue cat by the TV station regardless of the cost. The blue cat cartoon is, to put it bluntly, a large-scale continuous advertisement.

People are not making money for cartoons, but for future children's clothing and toys!

Then the question arises, why does the TV station give you such publicity?

Isn't it just because blue cat cartoons are free?

Who doesn't like free stuff?

TV stations don't care how much you have, as long as they make money anyway.

Don't you try it for free?

How many TV stations are willing to spend a lot of money to buy it?

Rather than putting spam ads, they may not be willing to buy your cartoons.

After a careful calculation, the production cost of the cartoon is at most 50 to 60 million, but through this cartoon, everyone will know the brand of Blue Cat, so that they can open their children's product stores all over the country, at least for a year They all earn 700 to 800 million net profits, this kind of marketing method of the animation company is definitely a classic marketing that is awesome!

Now, in 1980, no one thought of it this way at all.

Yin Jun had already planned to use this method to promote his "Transformers" image.

Once "Transformers" is everywhere in the world, do you think Transformers toys can still be sold like crazy?

This is the era of intellectual property protection!

Relying on these toys alone, Yin Jun earns 100 to 200 million US dollars a year, that's easy!

Just like the example of Blue Cat, what is the animation production cost of more than 10 million compared to the profit of 100 to 200 million US dollars?

Of course, Yin Jun will not be like those companies that are eager for quick success and quick profit, making products of poor quality to smash their signs.

What he likes is to be a well-known century-old store.

The brand "Transformers" is done well, and it will not be a problem for 100 years!

Therefore, it is even more important to cherish it, and not to damage it casually.

It is now mid-March, and more than 50 Transformers toys have already been produced.

There are more than 80 types of toys, which have already passed two preliminary inspections, and there are at most two more inspection processes before they can be produced according to the model.

The speed is so slow, in the final analysis, it is Yin Jun's request, which is extremely harsh.

Yin Jun makes Transformers toys, even the cheapest 30-something models that are pressed and molded from plastic, he doesn’t save money, he doesn’t use any secondary recycled plastics, all of them are made of first-class plastics shipped from Japan and South Korea to do.

Then, for high-end Transformers toys, in addition to the best materials, Yin Jun also pays special attention to humanized design.

Humanized design, in fact, in another way, is what is often called "ergonomic design" in the future.

To put it more simply, it is how to make the user comfortable to use, to hold it in the hand very well, not to cut the hand with sharp corners, and not to be very stiff and difficult to put together.

The material is also relatively durable, not difficult to clean, and not easy to break.

Whether it is now in 1980 or after 2020, many manufacturers have problems in their minds.

They think that if the products are made durable, users will not often buy their products, so the quality is still poor, which makes users change frequently.

As everyone knows, who wants to buy something from you that you change every few days?

Apple phones are durable, but how many people do you see who don't change Apple's new phones for three to five years?

Even if they don't change it themselves, they will buy the latest model as gifts for their parents, wives, husbands, and children.

In this way, how could Apple's sales decrease?

Isn't this better than after you have cheated someone, hoping that others will be fooled again?

Therefore, Yin Jun also specifically told Sister Le that quality is the foundation of an enterprise, and you must not cut corners because of cost considerations.

If your product is worth buying, no matter how expensive it is, fans will continue to buy it.

If your product has no purchase value, no matter how cheap it is, few people are willing to buy it.

Le Yiling listened deeply, and Yin Jun could rest assured that she would supervise the quality of the products.

Another point is that Sony and Apple made it, and then Samsung pointed it out in one aspect-aesthetic design.

The quality of SONY's products is actually slightly inferior to brands such as Hitachi, Toshiba, and Canon.

But with his super good looks, he not only became the number one sales champion in Japan, but also achieved great success abroad.

Not to mention Apple, the appearance makes people not hesitate to walk into the Apple store directly.

Therefore, Yin Jun wants to make Transformers toys look good... well, it can't be said that they are all good-looking, powerful, majestic, sharp... and other characteristics, anyway, they must stand out.

In addition, the ratio of color and luster, the collocation of overall tone, etc., all need to be carefully considered.

In a word, let children and young people fall in love with Transformers toys at the first sight.

Only by doing this can it be considered a success!