Chapter 448 Persistence Is the only Way to Succeed
At the end of February, the single volumes of 10 comics of Kirin Culture have already been listed in Europe and the United States.
The British Pearson Group is one of the top three publishing groups in the world. Whether it is in the bustling London, Paris, New York, or in Romania, Egypt, Buenos Aires, Argentina, etc., it has its own publishing and distribution network.
It is precisely this kind of publishing network that they dare to negotiate with Yin Jun at such a low price.
Yin Jun wants to let his comic book to the world as soon as possible, so he can only endure this kind of exploitation.
Yin Jun doesn't mind whether his "Jurassic Park" and "The Da Vinci Code" are so popular, so just ignore them and find a small publishing house.
But the pearl will not always be dusty.
According to Cond Henry, "Jurassic Park" has reached No. 18 on the "New York Times" bestseller list in the United States, and "The Da Vinci Code" has also reached No. 33 on the "New York Times" bestseller list. .
The cumulative shipment of "Jurassic Park" has reached 870,000 copies, and "The Da Vinci Code" has reached 550,000 copies, which greatly exceeded Cond Henry's expectations.
He originally thought that if the sales volume of "Jurassic Park" could reach 500,000 copies in three years, and the sales volume of "The Da Vinci Code" could reach 300,000 copies in three years, it would be considered a success.
Unexpectedly, when the new year came, with the further fermentation of word of mouth, the sales of "Jurassic Park" and "The Da Vinci Code" continued to soar. Without any publicity, the joint sales volume has exceeded 1.42 million copies, in a For a novice author, it can be called a miracle.
This means that Kant Henry's Henry Publishing House is a small publishing house at all. If it were replaced by Pearson Group, the global sales may now exceed 10 million copies!
But Yin Jun still had no idea, and told Henry Kant that it was enough to just keep printing for readers to buy.
As for what to say about publicity, and the sale of copyrights in European and South American countries, there is no need to worry.
Henry Kant already knows Yin Jun very well, and through some information he has collected, he also knows that Yin Jun is busy with his own comic empire, and has no enterprising spirit for books.
Conde Henry was very depressed about this. I have published it here, and the 15% royalties are not low, okay? You already have more than $2 million in pre-tax royalties, okay?
This is just an ordinary softcover. If the hardcover is released later, the price will be increased by at least two or three times. In this way, you can earn 10 million US dollars!
Leaving aside books.
Although the conditions of the Pearson Group are harsh, they also keep their promises, and they have distributed 8 million books directly from Xiangjiang to distributors all over the world.
The selling price is US$5 a book, but Pearson Group still offers 30-20% discounts to the store according to the distance and influence. After all, everyone has to make money together, so that this distribution network can maintain.
In addition to publishing books, Pearson Group has also done a lot of advertising and promotion, including TV, posters, marketing expenses, etc. Even after this, their profit is as high as 1 US dollar per book. With 8 million copies per month, the profit is 8 million US dollars.
In fact, now in 1980, the world’s entertainment industry was underdeveloped, and the 10 comic books were all classics. It didn’t take much time to spread them among young people, and gradually became popular.
The most popular among boys are, of course, "Transformers", "Saint Seiya", "Tomb Raider" and "Conan".
The girls also bought "Chibi Maruko", "Tomb Raider", "Life in the Rainforest", "The Prince of Tennis" and "Inuyasha" in droves.
In addition to "Resident Evil", which is very popular among college students aged 18 to 22, the 10 manga booklets sold a total of 3.5 million copies in the first two weeks, accounting for almost half of them.
Considering that these 10 comics have not been accumulated in Europe and the United States before, they can achieve such an effect, and their vitality will definitely not stop there in the future. Pearson Group has raised the evaluation of this cooperation from C to B.
But they did not immediately increase the order quantity hastily.
They have seen a lot of books that have made a head start but are weak in succession.
Second, it's only been two weeks now, if they sold so many books in one week, they would definitely add more books, two weeks, then wait and see.
The previous single book was released in November, and now it has accumulated to 3 episodes, and they only released one episode. After two or three months to speed up the release, it has not sold more than half of them in two weeks, but it is not enough. So dazzling.
Yin Jun didn't receive the news of the additional order, so he wasn't surprised.
Doing business is not the same as earning wages alone, which requires stability.
At the negotiating table, those who are unsteady lose their composure, and those who are tricked should not be too many.
If Yin Jun came to him now, then Pearson Group could just kill Yin Jun, buy the booklet at a cheaper price, and even spy on the interests of derivative products.
But if they wait until they come to you, then Yin Jun can get more benefits in turn.
What's more, compared to comics, Yin Jun pays more attention to cartoons, and Transformers toys.
With the animators who came back from the United States, the art students from the mainland, and the animation studio bought from Japan, they didn't have much rest during the Spring Festival, but worked hard to make their first animation in the company.
By this time in early March, 7 episodes of the "Transformers" cartoon had been produced, far beyond Yin Jun's expectations.
The cartoons derived from comics are not continuously broadcast every week. Even the serialized masterpieces "Chibi Maruko" and "Doraemon" cannot be broadcast every week.
Usually, it will follow the Japanese production method, producing one season a year, usually up to 20 episodes, and if it is popular, continue to produce the second season the next year.
For "Transformers", Yin Jun does not plan to do so for the time being, at least during the year of promotion, Yin Jun hopes that "Transformers" cartoons can maintain a more intensive broadcast frequency, maintaining one episode a week.
Although, Yin Jun has to produce more than 54 episodes of "Transformers" a year, and basically maintains the progress of 4 episodes a month.
Fortunately, the previous two months of running-in have been almost done, and coupled with the familiarity with the use of animation studios, this kind of progress is not very difficult.
On the one hand, the continuous release of booklets, and on the other hand, the continuous broadcast of animations. With the two together creating momentum, I believe that in the second half of the year in July and August, when Transformers toys are launched on the market, they will definitely receive the greatest attention. .
The five-member design team of Kirin Toys has already designed 155 shapes of 27 Transformers that have appeared on the stage. It is expected that by June, they will design a similar number of Transformers.
The workers at the toy factory had been recruited and trained long before the Spring Festival.
Now, under the leadership of the veterans, the new workers in the factory began to carry out the first stage of processing for these shapes—cheap products similar to Lego patchwork parts are easy to get, but expensive products involving joint bodies, It takes some effort.
Of course, the Transformers of the first step must be mainly patchwork cheap goods. The kind of overall body with metal deformation accounts for 20% of the sales volume at most.
After all, in this world, there are still a lot of people who don’t have money, and foreigners who are rich are only relatively speaking, and there are still not enough people who buy the exquisite and large Transformers toys that cost hundreds of thousands of dollars each.
Yin Jun plans to make 50% of the low-end Transformers toys, 30% of the mid-range, and 20% of the high-end.
Among the three grades, there are various models of large, medium and small. The lowest-end and smallest Transformer, which is the size of a finger, is made of plastic and pressed with machine molds. It does not need to be pieced together, and the cost is less than Hong Kong dollars. 1 yuan.
But this also has to sell for more than 5 dollars.
The most high-end and largest Transformers cost more than 100 US dollars, but Yin Jun is planning to make a limited edition, and each model is limited to 3,000-5,000 pieces worldwide. With such scarcity, if you don’t sell it for 1,000 US dollars, you will feel sorry for those local tyrants.
If calculated in this way, the toy factory has made a lot of money, and it is easy to make 100-200 million US dollars a year.
In this world, is there any business that you can casually make $100-200 million a year?
With such a huge profit, the production of comics and cartoons will of course not stop, which is equivalent to advertising toys every year.
After going on like this for more than ten years, it's time for a live-action movie to come out - Yin Jun in this life has the most correct development direction, 3D technology, IMAX technology, and special effects technology, etc., will definitely develop faster than the previous life Some, optimistically, around 1995, the first "Transformers" live-action movie should be able to meet the audience.
Then, live-action movies will drive a wave of sales of peripheral products such as toys, which is another good way for mutual assistance and mutual benefit.
And to achieve such an achievement, Yin Jun also knows what he should do.
That is to make all the links perfect.
Don't be sloppy just because $5 plastic Transformers are cheap; don't think about how to cut costs just because $1,000 high-end Transformers are expensive.
The same is true for the production of comics and cartoons. The audience can tell whether there is sincerity or not.
If it is not done seriously, how can it be possible to attract so many die-hard fans, and how can it be possible to have the glory of Transformers in the next few decades?