Chapter 456 Show You Free Marketing in the 21st Century!

CBS, commonly known as CBS, is the one with the CBS logo.

CBS is not the only TV station, they also own one of the largest broadcast channels in the United States.

After the 1950s, CBS took advantage of NBC's turmoil and poached their people, causing them to lose their vitality, and then embarked on a path of comparison with NBC.

CBS also has film departments, namely Columbia Pictures and Samsung Films, which have not yet been acquired by SONY.

And after the film company was sold, CBS was also acquired by Redstone in 1999. This independent CBS group has completely become a history.

Now CBS is still a very large group, with an annual operating income of more than 10 billion US dollars.

Before the U.S. economy entered a downturn, their life was pretty good.

In November last year, at about the same time as British TV stations, it was CBS that bought the American copyright of Yin Jun's "Millionaire".

After full understanding and preparation, CBS officially launched the American version of "Millionaire" in early February of this year, which will be broadcast at 10 o'clock on Wednesday night, once a week.

Now 6 episodes of the program have been broadcast, and the effect is very good. The ratings have now reached more than 15% of the same time period!

You know, there are so many TV stations in the United States now, and it is far from the concentration of the five major media groups that were gradually reshuffled after 2000.

In addition to CBS, NBC, and ABC, there are also medium and large TV networks that combine dozens or hundreds of TV stations.

If it can have a ratings of 15%, it is basically the undisputed overlord of the same time period.

With such a good result, Ke Lin, the deputy manager of the variety show who spent a high price of 30 million Hong Kong dollars a year to buy the copyright, is very proud of the TV station.

CBS is not in such a hurry to sell advertisements, but now there are already advertisers flocking to contract the full-time advertisements of "Millionaire". The combined price has reached 110 million US dollars a year, which is fully More than 10 times the purchase price and production cost!

But CBS is not very satisfied with this price, because "Millionaire" is a program that appeals to both refined and popular tastes. With a gimmick of 1 million US dollars and people's desire for knowledge, of course it will be popular for a long time.

This kind of program is definitely not bad for the people who support it, as well as the advertisers who support it.

With the invincibility of "Millionaire" in this period, the executives of CBS have raised the psychological price from 80 million US dollars to 200 million US dollars.

At first glance, it looks very expensive, but how many programs are there that have the highest ratings in the whole time?

If it hadn't been aired at 10 o'clock, they would dare to shout 500 million US dollars!

If this year's ratings continue to be maintained, then next year it will go directly to the 9 o'clock file, and the price will be even higher at that time.

Going to a rural place like Xiangjiang in person to find Kelin, who has such a good column, naturally won the appreciation of the high-level.

As a TV station, isn't the most important thing is the content you broadcast?

In addition to self-produced TV programs, outsourcing is also a very important part. With such a good vision, we will buy more good TV programs for TV stations in the future. Isn't CBS getting more and more prosperous?

Therefore, the new year has just started, and Kelin has already been told that the company will give him a bonus of 1 million US dollars for the first quarter bonus of this year. If "Millionaire" continues to improve, then the half-year bonus and year-end bonus Never skimp!

Therefore, during this period of time, Kelin has been smiling.

His status in the company has also risen a lot.

For example, when he came to the cartoon channel today, the director of the program, Simons, made a cup of coffee and waited for him. This kind of treatment has never been done before.

After the two exchanged pleasantries for a while, Kelin got down to business, "Simmons, my friend recently made a cartoon, do you want to watch it?"

"Cartoon?" Simons nodded, "What kind of animation? Which company produced it?"

"It was made by the unicorn culture of Xiangjiang." Kelin said.

"Kirin Culture... the name sounds a little familiar..." Simons turned it around in his mind, "Oh, I remembered! Several comics that have become popular in the United States recently are made by Kirin Culture! "

CBS's cartoons are not as famous as Disney, but there are still many comics and animation companies in the United States, and the children's market is also very important, so CBS is still paying attention to animation.

Simons was a competent director, and he knew all the new comics and animations on the market like the back of his hand.

If it weren't for the name Kirin Culture being too awkward and the company from Xiangjiang, he would have thought of its details immediately.

"It's good that you know." Kelin smiled, "They made the animation of "Transformers", which is very popular in the United States, do you want to see it?"

"look!"

Simons said without thinking.

"Transformers" can be regarded as a very popular cartoon in the United States this year. In Simons' opinion, those robots that can transform into various cars at will are really cool.

Countless young Americans and children think so too.

Especially the United States is a country on the wheels of cars, and the idea of ​​car robots is directly on their idea, so the "Transformers" comic book is the best-selling in the United States.

If "Transformers" is 50% of the strength of comics, then this cartoon will not be far behind.

What Symons was most worried about at this time was that Xiangjiang's animation company did not do well, ruining this comic that was expected to become a classic.

But when they sat down in the screening room and started watching, Simons couldn't calm down.

"Damn, this is really made by Xiangjiang Animation Company? It's so beautiful!"

"The design is perfect! The picture effect is perfect! The deformation effect is perfect!"

"And this car...it's so domineering, it's exactly the same as the one in the comics!"

"Such a surprise, how long did it take to make?"

"Not bad, it's better than Disney..."

After watching one episode, Simons was not satisfied, so he directly watched the remaining two episodes, and his admiration never stopped.

"Tsk tsk, this animation is definitely better than comic books! It's really unexpected that there are such good animators in such a backward place like Xiangjiang!" Simons said in admiration.

"The main body of these animations is the masters of the Shanghai Animation Film Studio in Huaguo... You should have seen their works, right? For example, the little tadpole is looking for his mother..." Kelin said with a smile.

"Is it the work of these masters?" Simons was in awe.

Before computer-generated animations, animation workers all over the world worshiped the masters of Shanghai Animation Film Studio, not just Hayao Miyazaki.

In particular, they know that the masters of the Shanghai Animation Film Studio produced these classic animations under the difficult circumstances, so it is even more commendable.

"It's not them, it's their disciples and grandchildren." Kelin said, "The masters are already old, and their bodies will not be able to bear such high-intensity production."

"Well, even the disciples and grandchildren, this delicate attitude is commendable, as expected of their disciples and grandchildren!" Simmons sighed for a while, and said again: "Klin, don't worry, we want this animation! The price It’s easy to say, we will calculate according to the price of the first-class animation in the market, and we won’t let them suffer!”

"No, no." Kelin shook his head, "Simmons, you misunderstood, they don't want money."

"It's not money?" Simons was surprised, "What is that? Can it still be free?"

"Hehe, you're right, it's free!" Kelin said solemnly.

"Well……"

Simons' face became serious, "What do they want?"

As a businessman, of course I don't believe in a free lunch, and their "Transformers" cartoon is doing so well that they don't have to worry about selling it.

"They only have one requirement, and that is to broadcast it during the prime time, and it must cover all of our CBS broadcasting networks." Kling said, "As long as this requirement can be met, they can give us the exclusive broadcasting rights in North America for free for the first year. .The current progress is that one episode can be supplied every week. The prices for the second and third years are easy to negotiate."

"It's not a problem to cover all CBS networks. As long as it's prime time, it's all our TV stations together." Simmons mused, "But this prime time is difficult! We still have a DC comic in our hands The Spider-Man animation!"

"Spider-Man has been playing for more than a year, can there be anything new?" Kelin said, ""Transformers" is currently the best cartoon, and it is also the most popular. Playing its cartoon while the iron is hot, for us It's a great thing, right?"

"You're right, but..." Simons pondered for a moment, "Well, I'll hold a meeting with everyone and report to the higher-ups. If they have no problem, there is nothing wrong with me."

Simons is a professional after all, of course he knew that the cartoon would be more popular.

"Transformers" has gradually set off a trend. If its cartoons are broadcast now, American children will be fascinated.

As the director of an animation channel, he has this confidence.

"Don't worry, it's free, why can't they stop doing it?" Kelin laughed, "This is the cooperation between CBS and them on "Millionaire", otherwise such a good thing will be our turn? Go to NBC or ABC!"

Symons nodded.

Well-produced, with the best-selling foundation of comics, it is still free. Such cartoons are really easy to release.