Chapter 497: Money Burning Game

If you want to do business, basically there is no rest day.

Many people can only see the luxurious and happy life of the rich, but they don't see that more rich people are busy for more than fifteen or six hours a day, basically all year round.

Especially in the era of economic globalization, it is quite common for them to work in two different cities in one day.

If Yin Jun wants to be successful, he must spend most of his time on work.

Even if he knows the history of the future, doing business is not a gamer’s business, and it’s not just what I tell you to do, nor is it holding shares of Coca-Cola or Apple, and enjoying life comfortably by relying on dividends.

If you don't care about your career, your career will definitely not give you the right reward.

Therefore, on the second morning of the banquet, Yin Jun came to the company headquarters on Broadcasting Road.

Yin Jun arrived at 8 o'clock in the morning, but at this time, Sister Le was already sitting in the office, reading documents and ordering the people below to do things.

As usual, he went to give the gift to Le Yiling first, and chatted with Sister Le by the way. Yin Juncai went back to his office to look at the documents that Tian Jiachun specially organized for him.

Le Yiling is the number one person at the helm of Kirin Culture. This matter will not change, but she has never been arrogant towards Yin Jun. All important matters, even if she has finished handling them, will not change. Leave a file for Yin Jun, and show it to him when he comes to the company. If Yin Jun has any opinions, we can communicate again, even if Le Yiling overturns his decision, it is entirely possible.

In the future, Le Yiling will be able to control TVB TVB for so many years, and won the trust of Master Shao Liu and Fang Yihua.

On the first day when she came to Yin Jun’s unicorn culture, Le Yiling told herself that she must not regard herself as Yin Jun’s sister at work, but only a professional manager, or more precisely, Yin Jun’s big housekeeper .

No matter how good the relationship is in private, in business, the boundaries between bosses and employees must be clearly distinguished.

Since it is an employee, there must be rules in terms of strategy, finance, and personnel changes.

Therefore, Le Yiling did not talk to Yin Jun about the usual daily management, but whenever it involved the company's progress, financial expenses and income, important personnel changes, etc., Le Yiling reported to Yin Jun seriously of.

Even if Yin Jun was outside, Le Yiling would call Yin Jun, even if Yin Jun said repeatedly that there was no need, she did not change.

So the information and documents that Yin Jun is looking at now, in fact, he knows all about them. They were all reported to him by Le Yiling when he went to the United States, but what he said at the time was general, and now he needs to read them one by one. ——This is what Sister Le ordered. You are a dignified company boss, so it’s fine if you don’t manage it very much. If you can’t be familiar with the company’s affairs, what are you talking about?

When Yin Jun was not so beautiful in his previous life, he wanted to pretend to be compared, standing in the 88th-floor office with a super sea view, pointing out the world to a group of people, that can only be done in a dream.

Now that he has this opportunity to truly be a prince for generations, Yin Jun will naturally cherish it.

The smaller the company, the more serious care should be taken to give it a chance to grow and develop.

Yin Jun has many industries now, but what he really likes the most is entertainment-related things.

Needless to say, the income from the script is one yard at a time, and no one can play tricks on him in this regard.

For example, the dividends of the second batch of overseas copyrights of "Huo Yuanjia", as many as more than 2 million, have been honestly remitted from ATV to Yin Jun's personal account.

Of course, ATV would not give Yin Jun less dividends, and the bosses of the movie companies who also cooperated with Yin Jun also did not dare.

You took advantage this time, and if Yin Jun won't give you the book next time, what else can you do? Can I still make money?

A typical example of losing watermelon and picking up sesame seeds!

For Yin Jun now, the income and influence of the script are actually not worth mentioning.

What really made Yin Jun and his Kirin culture famous are the two fist weapons of "Kirin Weekly" and "Kirin Daily".

Needless to say, "Kirin Weekly", serials and single volumes have already dominated Asia. The three major Japanese manga weekly magazines can only act as younger brothers in front of it!

If it wasn't for Yin Jun's decision to improve the quality of the manga first and stabilize the tens of millions of manga fans instead of expanding blindly, the weekly sales of 10 million could be achieved.

The sales volume of the booklets in Europe and the United States is also constantly exploding. Although it is only the second month of release, the 10 manga booklets have a total of 8 million copies. The sales speed is very fast, and they are sold out within three weeks at most.

It is said that Pearson Group has already started preparations and asked Kirin Culture for more shipments.

Relying on the ever-exploding word-of-mouth and sales, "Kylin Weekly" has become a proper cash cow in the Kylin culture.

Comic magazines, booklets, advertising fees, etc. add up, and the profit before tax is 100 million Hong Kong dollars a month.

With such a large amount of money, Yin Jun paid the huge interest of more than one billion on the loan without any pressure.

Of course, loan interest is one aspect, but another loss that is no less than loan interest is also something that cannot be ignored.

This is the "Kirin Daily" that has made great achievements for the Kirin culture.

The world's first completely free daily newspaper distributes a staggering 350,000 copies per day, while Xiangjiang and Omen have only about 5 million people combined!

Due to geographical restrictions, it does not have much influence on places other than Xiangjiang and Omen, but its pioneering work has been reprinted by major media around the world. Many university professors and critics have conducted a very special campaign against free newspapers. The heated debate immediately boosted the reputation of "Kirin Daily".

In Xiangjiang, although the "Kirin Daily" has only been published for more than a month, it has surpassed the sum of the second and third circulations of the top three circulations in Xiangjiang only by virtue of the word "free".

The amount of distribution is one thing, it is just a means, a means to open up the predicament, but what really makes readers like "Kirin Daily" and spread its influence is the content.

In the future, several major portal websites on the Internet have already summed up this point profoundly.

called

Content is king.

You must have core content to attract people to watch, make them fans, and rely on them to exert your influence.

Naturally, Yin Jun can't sell dog meat on a sheep's pedestal. What he needs is the influence brought about by "Kirin Daily", and he needs to rely on these readers to gain his own right to speak, so what he attaches the most importance to is the content of the newspaper.

As early as a few months ago, "Kirin Daily" had just been established, and Yin Jun told them not to be stingy with money, as long as the content was done well.

"Kirin Daily", a newspaper that is destined to lose money, not only has a huge loss in costs such as labor and printing, but also the reporter's interview expenses, news collection and borrowing expenses, etc., are all No. 1 in Xiangjiang.

Not to mention anything else, just say that "Kirin Daily" has stationed reporters in major cities in major Asian countries, including the mainland, with a total of more than 100 people. This scale is already the first in Hong Kong.

Although many places are still just adapting to the environment, there is no way to interview and release news immediately, but first of all, the skeleton has been built, which is only good for future development and has no harm.

Under Yin Jun's planning and everyone's efforts, "Kirin Daily" ranked first in Hong Kong in terms of news release speed and quality. In early April, ATV held a selection activity, and "Kirin Daily" scored 64.8%. The high vote rate won the honor of "Xiangjiang's Most Popular Newspaper".

Many people dismissed this, because ATV is Yin Jun's hardcore, "Kirin Daily" is not bad with them, it is definitely world-class.

But in the eyes of many people in the industry, "Kirin Daily" can indeed be called the number one in Xiangjiang.

Not only because it is free, but also because of its content, which is extremely excellent, suitable for all ages, and appealing to both refined and popular tastes. This is a very remarkable thing.

They even saw a few young people scrambling for a copy of "Kirin Daily" just to read the entertainment page in it; The horse classics column, the discussion was in full swing; I even saw a group of white-collar workers in the company, like clocking in at work, insisting on receiving the "Kirin Daily" every day and reading the financial news in it to be satisfied.

This kind of focus and contention, even paid "Sing Tao Daily", "Ming Pao" and "Oriental Daily" could not do it, but unexpectedly, it was achieved by a free "Kirin Daily".

According to the words of Mr. Jin Yong, the leader of the newspaper industry and respected, the only ones who can stop the "Kirin Daily" are themselves.

If one day "Kirin Daily" collapses, it will definitely not be because its content is not good enough, but because the boss behind it can't support it.

There is no other reason. "Kirin Daily" is really burning too much money. According to insiders, "Kirin Daily" has already spent 20 to 30 million Hong Kong dollars on its layout before it started publishing.

After it was published in mid-February, it lost more than 12 million in half a month.

As of April, their overall loss was as high as more than 19 million!

As soon as this number came out, all the newspaper offices in Xiangjiang couldn't help shouting with joy.

deserve it!

Who told you to be so crazy?

Who told you not to leave a way out for others?

Lose it!

It's best to lose you all!

In this way, you, the spoiler, will be kicked out, and the newspaper industry will be restored to its original order!

yes!

Yin Jun is very rich, but a rich man would not allow his property to lose money all the time. A monthly loss of more than 10 million, a year's loss of 100, 200, 200, 300 million, isn't this an idiot's behavior?

Don't look at Yin Jun saying to the employees of "Kirin Daily", "I allow you not to make a profit within three years", but Xiangjiang people don't believe it at all!

Even such heroes as Mr. Huo and the Chartered Ship King cannot carry unprofitable business all the time.

I can make money in other places, why do I have to lose money in this industry?

It's a pity that they didn't understand Yin Jun's intentions at all.

Compared with making money, this ability to control public opinion and have the right to speak is what Yin Jun values ​​most!

Therefore, the boy looked at the financial statement, and he didn't care about the total loss of more than 70 million.

Simply having money is a fat pig at the mercy of others.

I still need better weapons in my hands to protect my rights from being violated.

Your little vision deserves to be eliminated by the rolling tide of development of the times!