Chapter 1211 Not Giving In

It can be heard from Zhao Pinglei's words that Huaxia TV now understands very well that they hold a gold mine in their hands, and its value has been mined by the Qilin Group. As long as they take back their power, then this gold mine It belongs to them.

But the problem is that Qilin Group is definitely not someone to be bullied.

The people above don't care at all how much money your Huaxia TV station makes, they only care about higher-level things.

Making good friends with the Kirin Group and attracting overseas Chinese through the Kirin Group are far more important than making tens or hundreds of millions. It is much more important!

If China TV dares to directly take back all the advertising time, Kirin Group will dare to directly file a lawsuit. At that time, no matter you, Wu Qian and Zhao Pinglei, they will all be dismissed from get out of class to apologize.

If you can't even keep your job, then what's the use of fighting for this advertising time?

After much thought, Zhao Pinglei discussed with Wu Qian, Ruan Nuolin and others for a long time before coming up with a feasible solution.

Now is the most critical time.

As long as he, Zhao Pinglei, can persuade Wei Xiaofan to accept the new cooperation conditions, then China Television will usher in a boom and gain huge profits, allowing him, Zhao Pinglei, to make greater achievements, move to the next level, and successfully obtain the title of China Television The position of director.

If not, Zhao Pinglei will have to compromise, continue to cooperate with the Kirin Group on the previous terms, and then find other ways to improve the profitability of Huaxia TV.

But in that case, I'm afraid it will take even more trouble.

Therefore, the best solution is to actively persuade Wei Xiaofan, so that he can demonstrate Zhao Pingle's abilities.

But……

Is it really that easy to snatch food from other people's mouths?

Zhao Pinglei actually had no idea in his heart.

Looking at Wei Xiaofan nervously, Zhao Pinglei noticed that Wei Xiaofan's smile disappeared and frowned.

Zhao Pinglei, whose heart sank, also heard Wei Xiaofan's words, "Not satisfied? Who is dissatisfied? How much time and energy is spent on the production of TV series? We don't want a penny, and we give all the copyrights to Huaxia TV for free, and we just take every day Two minutes of commercial time is too much? If a layman says so, it’s nothing.

The key is Director Zhao and Director Ruan, do you think so too? You have also seen the operation model of foreign TV stations. You only know how high the price of a TV series is sold to the TV station. In particular, the three TV series we have given are all super dramas that have no rivals in Asia! Such a treasure, how could its value be ignored? "

As soon as they heard what Wei Xiaofan said, Zhao Pinglei and Ruan Nuolin knew that this matter would be difficult to handle today.

Of course, Huaxia TV has seen the huge role of advertising in promoting products, and Kirin Group has experienced it personally.

You want to make the businessman spit out the meat he swallowed. How is this possible?

Kirin Group has done so many good things that benefit the country and the people. Their chairman Yin Jun is also a patriotic businessman, but they still want to make money after all. How could they give in so easily?

But on the other hand, if you want Huaxia TV to make such concessions without making any changes, that is also impossible.

Many foreign brands have already taken the initiative to mention that they want to advertise on Huaxia TV, in the same way as the Kirin Group, by placing them before and after prime time TV dramas.

For example, Coca-Cola generously spent US$1 million just to get 15 seconds of prime time advertising time every day for two months.

Toyota, which has suffered setbacks in the Chinese market over the past few years and has made no progress, also spent 2 million US dollars to package 30 seconds of advertising time per day for three months.

You know, before this, China’s TV stations actually did not allow these foreign-funded companies to advertise alone, but because of the Kirin Group, they thought, why should a monk touch... No, why can a Xiangjiang businessman? Okay, but we can’t? Aren’t we all foreign investors?

Zhao Pinglei told the superiors of the Broadcasting Administration and Publicity Office about the urgency of the foreign businessmen, but they had nothing to say, and finally indicated that China Television could try to figure it out on their own.

With the Shang Fang Sword above, Zhao Pinglei naturally became more alert, and then actively discussed with the Qilin Group, hoping to get them to make some concessions so that China TV Station could make more money.

Speaking of which, Zhao Pinglei and Ruan Nuolin also knew that Qilin Group did not charge a penny in copyright fees. Even if China TV Station gave the money, they changed hands and donated it to China TV Station.

Now you want other people's new TV series and want them to get less, which still seems a bit unkind.

Advertising representatives from several foreign-funded companies have said that only interesting TV series with huge ratings such as "Bao Qingtian", "Huo Yuanjia" and "Chen Zhen" can have the value of large-scale advertising, otherwise other TV series Come up, the price will not be like this.

Therefore, due to various factors, China Television has no way to go straight and can only adopt the current roundabout strategy.

Faced with Wei Xiaofan's anger, Ruan Nuolin smiled and said, "Mr. Wei, aren't we discussing? Lao Zhao is just making a suggestion. How to do it specifically needs to be discussed before we decide? Don't worry, China TV Station We will never treat our friends badly. Not to mention that Qilin Group is still so patriotic, so we will not do anything that harms everyone’s interests.”

"I think when everyone cooperates, we must pay attention to the cause and effect." Wei Xiaofan said in a deep voice, "You have just seen that the ratings of TV series are very high now, and the audience also buys into the advertisements. But if we hadn't produced a super classic Can a TV series have such an effect? ​​Our Kylin TV has come up with another top-notch super drama, and it doesn’t cost a penny. At that time, it required two minutes of advertising time a day. Is it excessive?

Now it's good, everyone sees the benefits, and everyone comes to grab it! So where do we put pioneer cattle like us? Throw it away after use? Is that what you mean? Then I really need to ask Jun to think about it carefully. This kind of cooperation is not appropriate. Including those in Lin'an and Huajing, everyone must be prepared, right? "

Zhao Pinglei and Ruan Nuolin took a breath of air.

Heartbreaking words!

Such heart-wrenching words! !

If the people above heard this, wouldn't they be shocked?

Who gave you the power and courage to compete with patriotic businessmen for your interests?

Originally, the current situation across the country was to make money at a loss and make a profit, and even though we were making a profit and making a loss, no one came.

It took a lot of effort to get Mr. Huo, Hu Yinxiang, the chartering king, and big businessmen like Yin Jun to support me, but you do this to me?

How bad will this be?

Get out!

Get out of here! !

…

The above thoughts are what the two of them are thinking, but they also know that this is not a fantasy at all. As long as Wei Xiaofan says this to the higher ups, the higher ups will definitely suppress China TV Station regardless of your thoughts. Meet the Kirin Group.

As the most directly responsible people, what else can the two of them say?

I originally thought that what Wei Xiaofan said at the beginning was serious enough, but I didn't expect that the second sentence was even more serious.

Zhao Pinglei's originally full expectations were immediately poured down by a basin of ice water, completely extinguishing them.

He even retreated immediately and simply stayed as he was.

Ruan Nuolin, who was not a main force in the first place, continued to smile at this time, "Yes, what you are considering makes sense. In fact, we think so too. China TV will not unilaterally reduce advertising time. We are going to adjust the price of TV series. How about RMB 50,000 for an episode of TV series?"

50,000 yuan, at the current official exchange rate of close to 5:1, that is about 250,000 Hong Kong dollars!

Such a high price can only be afforded by Baodao, Japan and South Korea.

If you are sincere, that is definitely enough.

But Wei Xiaofan did not laugh.

Yin Jun once promised to the mainland that within 10 years, not a penny of the profits made in the mainland will be taken back to Xiangjiang. All profits will be used in the mainland for various investments and production.

Now that a year has passed, so much RMB has been accumulated but has not been spent well, so the buyout income from this TV series is actually of no use to the Kirin Group.

However, considering that money at China TV Station is still relatively tight, they are also very considerate in being able to use so much money to purchase TV series.

However, different positions require different things to consider.

Wei Xiaofan is not a person who is greedy for money, but he knows how important Huaxia TV's advertising is to Kirin Group and how good it is in promoting the development of Kirin Group in the mainland.

In addition, if you give in when others ask, then it will be natural for them to push further in the future. So how can the interests of the Kirin Group be safeguarded?

Therefore, Wei Xiaofan definitely cannot give in, and he can make such a decision without discussing it with Yin Jun.

"What we care about is not money, but mutual win-win cooperation with China TV." Wei Xiaofan still shook his head, "We have only cooperated for less than half a year. Such a change is inappropriate."

Ruan Nuolin grasped the meaning of his words very keenly, "You mean... we can talk about it next year?"

"Let's talk about it next year." Wei Xiaofan nodded and said: "I don't know what you want to tell others, but there are not many companies that have money to advertise on Huaxia TV. How can you squeeze out this little time? Why? Do you have to squeeze out the Qilin Group’s share?”

"But what they ask for is the advertising time before and after the TV series." Zhao Pinglei said with a wry smile, "Otherwise we all work together so happily, and I don't want to change."

He was talking nonsense now.

Obviously they are greedy and want to make money, but they put the responsibility on others and exclude themselves.

Wei Xiaofan did not try to expose it, but instead asked: "Yes, why not? We now have one minute of commercials before the first episode is broadcast and after the second episode is broadcast. So after the first episode is over, the second Isn’t there still one minute of advertising time before the episode starts? Or, like Xiangjiang, you split an episode into two parts, and don’t you also have two minutes of advertising time in the middle?”

"ah?!"

Zhao Pinglei shook his head subconsciously, "No, no, how can we cut up the TV series like this? The audience must not curse us to death?"

"Watching two episodes of a TV series in a row is a kind of torture. I don't even have time to go to the bathroom." Wei Xiaofan shrugged, "The United States is like this too. Don't you want to learn from advanced countries? This plan is very good! Anyway, it’s only one minute of commercial time. What the audience has to care about is not this minute, but whether the TV series you show is good or not! If it’s good, they can tolerate anything!”

Zhao Pinglei was moved.

This...this seems to make sense.

If China TV wants to make changes, it must expand its resource channels. Increasing advertising time is indeed much more useful than squeezing out existing advertising time!