Chapter 543 High Profile 1 Point

Not allowing the official store to pass the review was a small trap that Li Mu had prepared for a long time.

When he started Taobao.com, he already had a clear consideration. The C2C part is free, but B2C is different. He can provide the best development environment for those online shop owners and individual sellers for free, but for these brand enterprises For example, if they want to sell things on Taobao, they can, but they cannot open an open, certified official flagship store or official monopoly in any form. If they want to open an official store and get certified by Taobao, they must meet Li Mu’s requirements. .

Liu Yidong guessed that Li Mu's purpose of not letting go of the official store's registration was to put forward conditions for these settled enterprises, but he was not very clear on what conditions to put forward, and Li Mu never gave a clear reply. At present, the enterprises applying for the official store More and more, Liu Yingdong can't wait.

Li Mu heard that Du Wei's filming would be busy until the evening, so he didn't bother and drove directly to Taobao.com to meet Liu Qidong.

As soon as they met, Liu Yingdong told Li Mu about the company's application for a store at the moment. After reporting the situation, he couldn't help but ask Li Mu, "When will we open the official store registration application?"

Li Mu said: "It is definitely a good thing for companies to settle in, but the keynote is set with them from the beginning. Taobao is not a free sales channel for companies. If companies want to sell products on Taobao, they must pay platform commissions. "

Liu Rongdong nodded and said impatiently, "You can charge commissions, but the key is to set a standard for how you charge."

Li Mu said: "What I'm thinking about now is to divide the franchisees into three levels: A, B, and C.

A-level official stores must be among the top 20 in the country in their industry. If such a company joins, we will give him the title of official flagship store, include him in the brand street of Taobao, and regularly give him homepage advertising space and YY pop-up advertising space. , he does not need to pay a security deposit, but only needs to pay us a technical service fee of 50,000 yuan per year. In addition, for all orders generated on Taobao.com, the platform takes 3% of the sales as channel fees, and the platform deducts 2% for Alipay. payment channel service fee;

The B-level official store must be an enterprise with more than 50 physical stores or booths offline. We also give him the title of the official flagship store, but we will not include it in the brand street at the beginning, and give him a small number of recommended positions on a regular basis. Before the store goes online, a deposit of 100,000 yuan must be paid, and a technical service fee of 50,000 yuan must be paid every year. The platform commission is increased by one point to 4%, and Alipay is still two points;

C-level official stores do not require offline stores. As long as the other party is a formally registered company, they can establish their own brands on Taobao. The basic rights and interests of such stores are the same as B-level stores, but before their stores go online, they have to pay The deposit of 150,000 yuan, the technical service fee of 50,000 yuan per year remains unchanged, the platform commission is increased to 5%, and Alipay is still 2%.

"

Although Liu Yongdong was a little surprised at the commission ratio Li Mu asked for, he basically kept up with Li Mu's thinking rhythm. Knowing Li Mu's purpose of discriminating between small sellers and brand enterprises, he said, "Is his commission ratio a little higher? ?"

Li Mu waved his hand and said seriously: "To be honest, 3%-5% of the platform's commission is not high, compared to the online sales channel we provide them that can radiate across the country, even if it is 10% of the commission. They will also accept it, but the ratio is too high, and it is easy for opponents to take advantage of it, so we tentatively set this ratio and flexibly adjust it according to market conditions in the future.”

Li Mu is very worried about Boss Ma who is far away in Hangzhou. Boss Ma is a full-fledged careerist. He has no doubts about this at all. Moreover, Boss Ma plays with products, models, capital, and relationships. Waiting for a good player, even if I cut off his Hu a year earlier, who knows if he will give up C2C? If not, what kind of countermeasures will he come up with to engage himself? If the percentage of the commission he gives to the merchant is too high, then if Boss Ma wants to fight against him in the future, he will definitely choose this point to start, just like he killed eBay in the past.

However, Li Mu can't make B2C links free because he is afraid of him. Taobao also needs a profit model. C2C has no profit point yet. The real source of profit is B2C, so he has developed such a platform that can attack and retreat If he does, Li Mu will dare to fight him to the end immediately.

Because Li Mu knows Boss Ma very well and the history of several products in his hands, he knows that Boss Ma can hide his true purpose very well in doing things, and he knows how to do things first and then black, and he has always regarded him as the biggest enemy of the e-commerce industry.

Many examples can reflect Taobao’s way of doing things from the side. The most straightforward one is that although Taobao has killed all competitors in the name of being permanently free to sellers, people who are really Taobao know that if they want to make money, they need to invest in Taobao every year. The promotion cost of the company is high enough to scare people to death. Don’t think that having a Taobao store with good credit means a steady stream of income. After the various algorithms of Taobao are constantly adjusted, sellers with high credit must invest a considerable proportion of promotion funds. , otherwise it will be easily hidden by the system algorithm.

The promotion method is not only the through-train advertisements that are billed by the number of clicks, but also the ranking of search weights. These all need to be bought with money. A Taobao online store with an annual profit of 5 million, if it is doing clothing, it has huge competition. industry, then the average annual promotion cost invested in Taobao will be almost the same as this figure. Although many people have been advocating how powerful Taobao entrepreneurship is, how it can change life and change destiny, in fact, after the earliest stage After the golden stage of Taobao, anyone who wants to do Taobao has to spend money first. Many young people are trying to make a big effort on Taobao with hundreds of thousands of dollars together, and they finally lose everything and get out of the game.

Li Mu didn't want to criticize Taobao's bidding promotion model, but to use it to judge Boss Ma's style of doing things. For the sake of competition, he could give up everything on the surface, but after winning the competition, he would definitely connect everything he gave up. Take it back with profit.

Liu Yongdong didn't know Li Mu's concerns, but out of respect and trust in Li Mu, he didn't make any further comments and said, "Then I will ask someone to draw up an official announcement today and give them back this plan."

Liu Rongdong himself is also a heroic figure. The reason why he is obedient to Li Mu is because his vision and potential have not been fully activated.

After deciding with Li Mu on the way to join the official store, Liu Qidong suddenly remembered something and said to Li Mu: "By the way, there is a B2B company in Hangzhou, and they have been communicating with Taobao's business for the past two days, saying that they My boss wants to visit you in Yanjing, I wonder if you are interested?"

As soon as Li Mu heard about Hangcheng and B2B, he asked himself in astonishment: "Isn't it a coincidence? I can do whatever I want? But right now, besides Ali, I really don't know who is the B2B company in Hangzhou. already."

So Li Mu asked him, "What company is that?"

Liu Rongdong said: "Ali, it is very powerful in the B2B field, and its valuation has reached hundreds of millions of dollars."

Li Mu chuckled: "What does their CEO want to see me do?"

Liu Rongdong said: "I don't know, I guess I want to talk about cooperation. They are B2B, and we are C2C. I personally feel that if the two sides share resources, it will be very interesting. Their platform is full of small and medium-sized manufacturing enterprises. The product source is quite rich.”

Li Mu said, "You help me reject him, I don't see him."

Liu Rongdong asked curiously, "Why? Wouldn't it be nice to meet you?"

Li Mu said, "I don't have time right now. I've finished my work in the past two days, and I have to go to Hong Kong in a few days."

Liu Rongdong said: "But I really think that the other party and us are quite complementary in business line, why don't you take time to meet and chat with the other party? Anyway, the other party came to see you in Yanjing, and he didn't want you to go to Hangzhou. Just set aside half an afternoon to meet for a tea and chat."

Li Mu saw that Liu Yingdong attached great importance to this matter, and he knew that Liu Yingdong must have taken a fancy to the small and medium-sized enterprise resources on Ali, and wanted to find an opportunity to integrate it into Taobao. Integrate his resources? Stop dreaming, if he comes into your house with a bowl of water, he is definitely not giving you water to drink. He must have taken a fancy to the pressurized water well in your yard and wants to use this bowl of water as a water diversion so that it can be pressed out. More water to come.

However, Li Mu thought about it. It's okay to meet Boss Ma at this time. Although he has the best eloquence in the country, he will definitely not be deceived by him. If he can receive a bit of content related to Ali's future strategy from his mouth Even if he made it himself, he was a legend in the Internet field in his previous life. He could feel a sense of accomplishment when he saw him. It was too difficult to meet him in his previous life.

After figuring this out, Li Mu said to Liu Rongdong: "Since you think it makes sense, let's make an appointment, but the appointment will be in the middle and late stages, and I will meet him when I come back from Hong Kong."

Liu Rongdong said: "Then I will let the interface person reply first, and the specific time will be determined according to your situation when you go to Hong Kong."

Li Mu nodded slightly: "Tell them like this first, but in a high-pitched tone."

Liu Rongdong smiled and asked, "How do you want to be high profile?"

Li Mu said, "Our company has already received your request for a meeting with the CEO of your company. Given that our CEO is busy, we don't have time to meet with your CEO for the time being. The specific meeting time will be notified by our company."

Liu Yingdong was stunned for a while, and couldn't help but ask, "Are you joking?"

Li Mu said solemnly: "What are you kidding? I'm serious, you can't see how much potential B2B platforms have? The real profitable market must be settled in the retail side, otherwise why would he be a CEO of a company with a valuation of several hundred million US dollars? In a hurry to see me? It’s not because he clearly knows that compared with B2B, B2C and C2C are the kings of making money in the future!”

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