Chapter 577 Solving Logistics Problems

Just when Du Wei became familiar with the two songs "The Queen of the Next Stop" and "The First Day", and was actively preparing for the studio recording, ang-e's new round of spikes was about to begin.

The two foundries that were once coerced by several major p3 companies started production at full capacity, so the production capacity of ang-e has been greatly improved, so the new round of spikes has a total of 500,000 units in stock.

On the eve of the start of the spike, Liu Yingdong found Li Mu and told Li Mu about his concerns: the express delivery turnover is not efficient, and 500,000 machines will be shipped in a centralized manner, and the entire es capacity of Yanjing Post will collapse. Secondly, use ordinary parcels to post, so the timeliness and safety will not be guaranteed. It will be shipped in a week, and it will be shipped in a month, which is completely uncontrollable.

Liu Yongdong didn't mention the self-built logistics. Although he has been thinking about the self-built logistics system, no matter what Li Mu's attitude towards this matter is, he can't quench his thirst. ang-e is just a small test. When the brand day is launched in July, it may create millions of orders. Those electronic product companies are all in the Shenzhen market, and it is estimated that the postal es in the entire Shenzhen market will be crowded in one day.

Li Mu also realized that this is a huge problem. Logistics and transportation is the final link of online shopping and one of the most important links. If the logistics efficiency cannot keep up, the development speed of the entire e-commerce will be greatly affected. For development, Taobao will start first, and after it starts, private capital will be aware of the needs of express logistics, and then let private capital build a logistics system according to market demand. Two years later, the supporting logistics industry will keep up with the pace of e-commerce development.

But Liu Rongdong didn't want to follow such passive market laws, and neither did Li Mu.

This also made Li Mu really realize that the self-built logistics system can already be put on the agenda. Although logistics is a heavy asset project, for the development of Taobao.com, the investment should still be invested.

However, the most important thing right now is not to discuss how to prepare for self-built logistics. The most important thing is to first solve the delivery problem of 500,000 units of ang-e, as well as the delivery problem of Taobao Summer Brand Day in the near future.

Li Mu frowned and fell into deep thought. When he thought that 500,000 ang-e units were already lying in the warehouse on the outskirts of Beijing, he couldn't help but have a big head, but he quickly thought of the future JD.com and the characteristics of JD.com logistics.

The basic process of Jingdong logistics is different from that of Taobao. Taobao is a logistics process from a fixed seller's location to a fixed buyer's location. Both are not adjustable, but Jingdong deploys the logistics process through large-scale storage centers established all over the country. The same goods are stocked in all major warehouse centers of JD.

On the one hand, the logistics distance is shortened, and on the other hand, the logistics efficiency is also improved.

Li Mu was thinking, if the 500,000 ang-e units were distributed in advance, would the current problem be solved?

Thinking of this, he immediately stood up, walked to the whiteboard and drew a simple map on it with a black whiteboard marker.

He first wrote Yanjing on the top of the whiteboard, then he wrote North China at the back of Yanjing, then he wrote Shanghai stock market in the lower middle, and then wrote the word East China, and then Yangcheng, and he wrote South China; to the upper left Fang Yidian wrote the capital of Sichuan, which corresponds to South China, and the city of Hanjiang further up to correspond to Central China; Liaoshen corresponds to North China.

The six cities cover six regions respectively. After painting, Li Mu said to Liu Rongdong: "Send five small teams to stay in five other cities except Yanjing, with three tasks:

First, rent a warehouse with a large enough area and excellent storage conditions. We will transfer the goods to the warehouses in these five cities before the start of the spike;

Second, establish a good relationship with the local post office. It is necessary to discuss cooperation normally. In private, do not omit public relations, gifts, and dinners. To open up this relationship, es transport capacity must first protect us;

Third, after the seckill starts, immediately package, place the order, and deliver the goods. You can even package the ang-e in advance according to a single unit. As soon as the order within the coverage area of ​​the warehouse comes out, the shipping order will be immediately sent to es. Go and ship. "

Li Mu first proposed the concept of a storage center. Although his storage center may only be a small warehouse of less than 1,000 square meters, the structure is already very complete, so complete that Liu Qidong is amazed!

Although he has been thinking about self-built logistics, because he has always considered the problem based on the 2nd level, he has not thought about the warehouse center model of JD.com in the future. Normal logistics have plans like Li Mu, but they only In these cities, logistics distribution centers are planned, and the method of distribution center is adopted to solve only the route of the goods in the logistics process. For example, if a Hangzhou user purchases ang-e, the package must first be sent from Yanjing to the Shanghai market, and then the Shanghai market will send the package to Shanghai. The parcels in Hangzhou are sorted out and transported to Hangzhou, and then the specific delivery is carried out by Hangzhou. This mode is point-to-point transportation on the trunk line, and the branch line is covered from point to surface, but the items still start from Yanjing.

Li Mu's model is a typical b2 transportation mode. The same Hangzhou user purchased an ang-e, and the goods were sent directly from the warehouse center in Shanghai, and went straight to Hangzhou to his hands, not only for Yan Beijing's logistics pressure can be diverted, and it can also speed up the timeliness of transportation turnover. It is simply appropriate to use this model to sell ang-e!

Liu Yongdong felt that he would be shocked by Li Mu every time. His thinking mode was ahead of him by an era, and he couldn't catch up with him. Just like what Li Mu said last time, if he built his own logistics, he must win the plane of the airline. Afterwards, Liu Yingdong did some research on the belly warehouse resources, only to realize that what Li Mu said was really important! At present, no logistics company can afford an airplane or its own freighter. If it wants to pursue the timeliness, it must use the help of the airline. The move of the airline's belly cargo warehouse is an additional industry of civil aviation transportation. Resources Limited. If the spring of the logistics industry comes, this high-end resource will definitely be robbed. If it is monopolized in advance, there will not be too many benefits.

Establishing six warehouses in six major cities, the investment cost is not good, and the labor cost is not high, but it can largely solve the problem of Taobao delivery in the future. ang-e is now producing at full capacity with two foundries. The annual production capacity is more than 10 million units, and the price advantage is so big, ang-e does not have to worry about sales at all, just for these tens of millions of ang-e units, it is worth investing in these six warehouses, not to mention the Taobao brand in the future. At the beginning of the event, Taobao can also use its own decentralized warehousing to help those electronic product companies concentrated in Shenzhen to reduce the pressure of delivery, so in general, it will be very useful in the future.

Liu Yingdong, who wanted to understand this, couldn't bear it anymore. He wanted to do it right away. Li Mu said to him again, "Z-Express seems to be quite large at the moment, and it is one of the strongest private express delivery companies. You can find someone to talk to, sign a strategic cooperation agreement, etc. You can’t just rely on postal es to solve the problem. After the situation on Taobao stabilizes, you can prepare to build your own logistics in the fourth quarter. The logistics investment cost is high and the strategic significance is great, so you still have to watch it yourself."

Liu Yingdong nodded again and again. Originally, Li Mu meant to prepare for self-built logistics next year. Now it has been advanced to the fourth quarter. Now the second quarter will pass in a blink of an eye, and there is only one quarter left for him. It is really imminent. .

Li Mu said: "Self-built logistics is too slow, and I can't find a quick and successful way. If you look at acquiring a well-established express delivery company, it will be much more convenient to build and upgrade on its original basis."

Liu Rongdong said embarrassedly: "How can we have the capital to acquire a logistics company? A logistics company needs tens of millions to start."

Taobao has not yet started to make a profit. The funds on the books are all the money from Li Mu and Liu Rongdong. Of course, there is no problem in maintaining the operation, but if you want to accept a courier company, the money on the books is simply not enough. Then my 10% investment ratio will definitely increase, but if I want to increase the capital by 40 to 50 million, it will be my turn to have 4 to 5 million, how can I have so much money in my hand...

Li Mu saw his concern and said, "Senior brother, you can just talk about it now. You don't have to worry about the acquisition money. If you are short of funds, I can give you your portion first."

Having said that, Liu Yingdong was no longer worried, nodded immediately, and said, "I see, I'll get in touch with Home Express first."

Li Mu said: "Let's arrange the warehousing in various places first. This is urgent. By next month, ang-e will ship millions of units every month, and the whole rhythm will be very fast."

Liu Rongdong said: "Then let's determine the weight ratio of these warehouses, how to divide the 500,000 units of goods."

Li Mu nodded: "South China and East China, where Yangcheng and the Shanghai Stock Exchange are located, are definitely the two largest regions with the largest order volume, so I think it is reasonable for these two places to account for 25% respectively. The other is Yanjing, at least To account for 20%, the consumption power of the other three places is slightly weaker, so let’s share the remaining 30% equally.” (To be continued.) To find this site, please search for “” or enter the URL: