Chapter 562 Plunge!

At 9:30 p.m. Yanjing time, the Nasdaq opened.

Sina stock, which closed at $16 on the previous trading day, has fallen to 145 at the opening, a drop of 94%! When Sina executives saw this opening price, they hardly fainted. Such a big opening price drop last time was in the context of the collapse of the Internet bubble, and now the world-wide Internet has recovered...

Because the wireless business was just launched in April, Sina's share price has only been on the rise recently. It has been rising for several days, and then suddenly fell sharply at the opening of the market today, which not only made Sina's executives unacceptable, but also stunned many small investors.

The overall level of Sina's current market value is relatively low, mainly because in the eyes of investors, its product line is still too single, and most of its business is on the portal. It just started, but I want to wait for this outlet at least until the second half of 2003, so now Sina's stock price is only supported by the portal, and is almost completely linked to the portal.

A quarter of the website’s traffic is stuck, which is definitely a very significant bad news for the investment market, and the U.S. stock market is highly free and open, and as soon as major bad news comes out, shorts will swarm. In the case, it is almost certain that the 94% opening drop is just the beginning.

All the core members of Sina were heartbroken because of the market's reaction. Until ten o'clock in the evening, everyone was still in the conference room without leaving a single step. At this time, the stock price has fallen all the way to 139 in a diving posture, and the level of 140 has also fallen. Now the stock price has fallen by 132%, which is a disaster.

The short sellers are still seizing the opportunity to run and enter the market. This is simply a feast of airdrops. The only regret is that the Sina plate is too small, and the monks have more meat and less meat, so they can't eat a big meal.

Li Mu also paid attention to Sina's current stock price. He didn't know much about stock trading, and he didn't know much about Nasdaq's routines, but it didn't surprise him that Sina's stock price fell by 132%. Although Li Mu didn't know much about US stocks , but he has learned about the trends of some American high-tech companies, and knows that Nasdaq does not have a 10% daily limit and a lower limit. In his impression, the Twitter imitated by Sina Weibo once had a single-day drop of as much as 27%. , Under special circumstances, it is not a big problem for the company's stock price in the United States to plummet by 30% in one day, so in Li Mu's eyes, Sina's stock price has not yet fallen.

At one o'clock in the morning, Sina's share price had fallen below the 130 mark and fell to 128, a full 20% decline.

The Nasdaq closed at 4 a.m. the next day. Li Mu didn't wait to see the performance of Sina's stock price, but chose to go to bed.

At four o'clock in the morning, the Nasdaq closed, and Sina's share price fell to $122.

A drop of nearly 24%!

The decline in stock prices is almost the same as the decline in traffic!

It can be seen that the valuation of Sina by the capital market is now almost all concentrated on the portal website.

The sharp drop in Sina's stock price has caused the stock prices of NetEase and Sohu to skyrocket. Both websites have increased by nearly 10%. The reason is very simple. Muye Technology blocked Sina, and the traffic intercepted from Sina was naturally diverted to other portals. , so NetEase and Sohu became the most direct beneficiaries of this incident.

Sina, NetEase, and Sohu, the three portals listed on Nasdaq, are not currently worth more than US$100 million. The most promising candidate to reach the US$100 million threshold is Sina, which has just started its wireless business. All of a sudden was beaten before liberation, the loss was heavy.

No one would have imagined that the influence of Muye Technology would have reached such a level, and the big plunge in Sina's stock price has also made the Internet industry really take a serious look at the navigation websites they used to despise. The influence of the domestic p-website structure is too strong, so how can its value be only the mere advertising fees brought by traffic? Its real value is that if various types of websites want to generate traffic in the future, they will have to find yy1 to spend money to buy location and traffic. Even if it is a big website, if it does not spend money, I am afraid that its position and weight on yy1 will also be affected. Great influence, isn't Sina an obvious example?

At this time, everyone knew that yy1, which they had always despised, actually choked the development of domestic p websites and became a new trump card in the hands of Muye Technology. There are not many cards in the hands of Muye Technology, but almost all Is the trump card, the giant pattern has been set.

No company dares to underestimate Muye Technology. For them, even if Muye Technology does something simple and without technical content in the future, they will never dare to doubt the innovation ability of Muye Technology. The transformation of yy1 has made them completely aware. It's the scary part of Makino Technology.

And the one who can understand this the most right now is Sina.

Li Xingping, who had returned to Guangdong Province, also realized at this moment that he had been trapped by Muye Technology.

As soon as Muye Technology got ha1, it quickly integrated and blocked Sina at the fastest speed. It is enough to see that they have already planned this matter. They should have been coveting ha1 for a long time. It doesn't matter as much as they show. , and he just jumped into the trap dug by Muye Technology, was threatened and lured by Muye Technology, and finally sold ha1 to them at a cabbage price, allowing them to completely dominate the navigation website market at once.

However, Li Xingping sighed and there was nothing he could do. He didn't regret it, because he knew that if he didn't sell the ha1 to Muye Technology, the routine of doing things with Muye Technology would definitely kill him, but it was only a matter of time. The problem.

...

The next day, the anxious Sina e frequently sent requests to meet with Muye Technology, but Li Mu still did not give any response. He doesn't care how much Sina suffers, because he has only made adjustments in his own product system from beginning to end. Even if Sina moves backers and contacts, Li Mu is not worried, because Muye Technology still has Chen Ze.

Li Mu came to Taobao early in the morning to study the activity plan of the summer brand day with Liu Yingdong. In Liu Yingdong's office, Liu Yingdong, who has a lot of research on US stocks, gave Li Mu a general introduction to the situation of Nasdaq, and also gave a brief introduction to Sina's stock price. After making a certain analysis, he felt that Sina's traffic is not completely controlled by Makino Technology, so Sina's stock price is not completely controlled by Makino Technology. If the stock price hits the bottom, it will definitely start to liquidate, and market speculators will seize this opportunity to catch another wave of gains, so if the Nasdaq opens again tonight, Sina's stock price should rebound.

Li Mu asked him how much chance of a rebound in Sina's stock price, Liu Yingdong expected it to be no more than 5%, and then analyzed for Li Mu: "If Muye Technology does not lift the shield, then the new starting point of Sina's stock price should basically be set at the price of a 20% decline. , Going forward, Makino Technology will not be able to push down Sina's stock price, unless Makino Technology has a new action against Sina, such as once the yy portal is launched, Sina's stock price will definitely fall again, and other big Most of the time, Sina's stock price will be temporarily out of the influence of Makino Technology."

Li Mu said: "I knew earlier that I would short Sina stock in advance."

Liu Rongdong said with a smile: "He has a market value of only tens of millions of dollars in total, and the outstanding shares are not very much. Can you see it?"

Li Mu laughed and said, "I don't like it."

Liu Rongdong said: "Let's talk about the summer brand day!"

Li Mu said with a smile: "How will you decide on the brand day? Let me know what you think first."

Liu Yingdong nodded and said, "The general idea is still based on limited-time buying. I am going to set the time on July 10, which is the second day after the end of the national college entrance examination. Do you think there is any problem with this timing?"

This year is the last year to take the college entrance examination in July. The provincial and municipal college entrance examinations that use the national test take place on July 7th and 8th, and the local test take place on July 7th, 8th and 9th. Since 2003, the college entrance examination time will be advanced as a whole. One month, fixed for three days on June 7th, 8th, and 9th.

On July 10th, both the national and local quizzes are over. Almost all students from elementary school to university have already had their summer vacation at this time, so it is more appropriate to do a summer brand day at this time, but the time is short. One point, it's already late June, event planning and preparation take time, and pre-heating also takes time, so Li Mu tends to push the time back a little.

Liu Rongdong asked Li Mu, "What time do you want to set it?"

Li Mu said: "It will be in the middle and late July, when the college entrance examination scores will also come out. For prospective college students in the city, their top priority at that time is probably to buy a mobile phone, and then they can specifically target these fresh graduates. Launch a mobile promotion."

Liu Rongdong nodded and said, "Then let's set it in July. The college entrance examination scores should have already come out by that time."

Li Mu said: "In the past few days, you have to hurry up to communicate with the brand side. After the details of the event are set and the page is ready, it is time to start preheating. You must first determine the products participating in the brand day event and the event price. When it is hot, there is a little mystery. For example, a mobile phone that is currently priced at more than 2,000 yuan, as long as the brand side has a good price discount, we can publicize it as 1x00 yuan. This x is unknown, and we will not announce it for the time being. If you want to know what the price will be at that time, pay attention to our activities.”

Liu Rongdong said: "I understand what you mean, I will determine these links as soon as possible."

Li Mu said: "Also, we can conduct a pre-sale, no matter what the user buys, as long as he pays a deposit of 50 yuan in advance, and on the day of the event, the 50 yuan deposit can be used as 100 yuan, but if he does not If you buy it, the 50 yuan will not be refunded."

Hearing this, Liu Rongdong frowned slightly, stared at Li Mu and asked him, "How does your brain grow... How can you think of any tricks?"

Li Mu said with a smile: "Divergent thinking, we must first clarify our goals. Our goal is to increase sales as much as possible on the day of the brand day, so we must do everything possible to ensure sales now. The deposit is one of the ways to increase sales. In this way, as long as the user pays the deposit, the possibility of his change of mind will be greatly reduced. At that time, you can find a way to pass on this part of the cost to the manufacturer, and then pass it on to the consumer. For example, the original manufacturer gave The price is 900, then we will try to get the manufacturer to lower the price to 880, and then mention 930 in the price. The end user actually trades at the price of 880, but because of the non-refundable deposit, the transaction volume will be much higher than 900. ."

Liu Rongdong nodded repeatedly: "I really convinced you. The longer I work with you, the more useless I feel."

Li Mu said with a smile: "Don't say that, you haven't completely switched your frequency to e-commerce. When you are fully used to this industry, thinking, doing things, and looking at problems are all from the perspective of the Internet, then your strength may not be comparable to that of e-commerce. I'm bad."

Liu Rongdong said with a smile: "If you have any good ideas for summer brands, don't hide them, let's say them all."

Li Mu smiled and said, "There are many ways to operate, but you don't have to use them all at once."

Liu Ying said impatiently, "Tell me first and let me learn. It will take me a while to digest your wonderful ideas."

Li Mu smiled and said, "Okay, then I'll talk a little bit more about the bottom of the box, but you have to control it yourself, don't use it all at once and let others learn it."

Liu Yingdong nodded again and again, and urged, "Don't betray you."

Li Mu said with a smile: "In the future, we can do coupon activities. For example, when tl mobile phone cooperates with us, we will give all Taobao users a coupon with a discount of 100 when tl mobile phone is over 1,000, and develop a wallet or card coupon for Taobao users in the background. The small function of the bag, he can directly see his own coupons in it. In this way, think about how many people will be moved by this coupon, and how many people who were not planning to buy a mobile phone will be moved by this coupon. Because of the thought of buying a mobile phone, how many people who originally planned to buy other brands of mobile phones bought tl mobile phones because of this coupon? For tl, a mobile phone with a price of more than 1,000 yuan, the profit is definitely much higher than 100 yuan , not to mention that they can leave a premium space of dozens of dollars for them to further reduce their preferential cost."

Liu Yingdong's eyes lit up and said, "Coupons, if we do it, can be used in many ways in the future!"

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