Chapter 555

Li Mu returned to Lin Qingya and recruited a deputy editor-in-chief for yy portal.

Li Mu has never heard of Wang Nan's name, but he believes in Lin Qingya's vision, not to mention whether Wang Nan's ability can be compared with Chen's, as long as his ability can carry the early stage of the yy portal, he is already very satisfied. .

Wang Nan arrived at the post soon. Li Mu did not see him, but asked Lin Qingya to follow up with him. He had already conveyed his ideas about the portal to them, so they communicated with Wang Nan first, and he just took a look at Wang Nan. Nan's ability to comprehend and execute.

Lu Xinyi of Hong Kong Weekly News also got in touch with Li Mu immediately after he returned to China. In addition to the polite greetings, the main thing was to make sure with Li Mu in a subtle way to make sure that what he said that night was not just a Impulse.

Li Mu dispelled all her doubts with a firm tone.

Just when Li Mu focused his attention on how to continue to destroy the psychological endurance of hao1 and Li Xingping, Liu Yingdong gave Li Mu a feedback on the latest developments in Taobao's official store. At present, more than 40 brands have signed agreements and paid for it. Deposits and service fees, there are several relatively large brands, such as: tcl mobile phone, ZTE PHS, Shenzhou computer and intelligent repeater.

Li Mu found a very interesting situation. Although these brands are well-known companies in their respective industries, they are not top companies.

At present, the sales of tcl mobile phones in China can be ranked in the top five. In addition to Motorola and Nokia, there is also the most powerful domestic mobile phone brand - Bird, although it is now the second largest domestic mobile phone brand in sales. , but trying to catch up with the waveguide is still an idiot dream;

Although ZTE PHS is also the second in the industry, sadly, there is ut Starcom on top of his head, and ut Starcom's market share is more than half, far exceeding his second in the industry;

The computer complete machine market is becoming more and more popular now. As a market disruptor, Shenzhou launched its own complete computer sales last year, but he was almost suppressed by the whole industry, so it was extremely difficult to get ahead;

The situation of intelligent repeaters is also very interesting. In 2001, the domestic market capacity of repeaters exceeded 10 million units. The estimated capacity of the market this year is about 15 million units. The total market of nearly 3 billion yuan is quite large, but it is so big. The market of BBK accounts for nearly 40%, followed by Wanxin accounting for nearly 20%, but the technical strength of Zhida is very strong. This brand has been very strong in the research and development of repeater-related technologies, but However, because they do not understand the operation, the market popularity is not high. On the contrary, the technical strength of BBK is not outstanding, but because of the brand awareness, the market share remains high.

After Li Mu saw the general introduction of these brands that Liu Qidong had sorted out for him, he said:

Call him and ask, "Do the leading companies in these industries have no intention of cooperating with us?"

Liu Yongdong said: "Yes, yes, BBK wants to cooperate with us. They also applied for the official store, but after we announced the cooperation standard of the official store, they gave up. The reply from their interface person was: BBK has Strong brand awareness and established sales channels, so if we open up their registration for free, they will come in, and if we insist on charging, they will not consider it.”

Li Mu sighed: "The arrogance of a big brand."

Liu Rongdong said: "He thought that it was an honor for Taobao to join Taobao. He felt that putting the brand with us was taking advantage of us."

Li Mu said with a smile: "Actually, it's not unreasonable for them to think so. For us, the best way to increase the influence of the platform is to attract a large number of well-known brands to settle in. The more big brands settle in, the higher the popularity and influence of the platform. , but they overlooked a very serious problem, and if they don't work with us, their competitors will."

Liu Yongdong said: "I think so too. Big brands are proud, but if we make them aware of the crisis, they will certainly bow their heads and talk. The most urgent task now is how to use our platform to help those who have reached cooperation with us. Businesses sell as much as they can.”

Li Mu said: "You can decide what kind of operation strategy and method to use, yy can give you enough traffic support, if you want to do it, do it beautifully, and jointly organize an online shopping promotion festival with these cooperative brands. Strive to have one of the biggest online shopping events ever."

Liu Rongdong said: "I understand what you mean, I will hurry up and study it in the past two days."

Li Mu reminded: "Remember to communicate with the cooperative brands in depth. We give them enough exposure, and they also have to give enough concessions on the price. Sufficient exposure + cost performance is the key formula for online shopping to promote orders, ngo -The reason why we can succeed depends on this unique method, so manufacturers and us must cooperate sincerely."

Liu Qidong said: "Okay, I will definitely communicate with the manufacturers more, and try to get them to give the biggest price concessions."

After that, Liu Yingdong asked Li Mu, "How is the situation at your yy portal? Would you like to make time to invite Chen Tong out to chat?"

Li Mu said: "No need for the time being, he is a very stubborn person, no matter how much we talk, he will not be willing to leave Sina and join Muye Technology, so I will follow my own pace and first destroy the Sina portal that he created by himself. "

Liu Rongdong asked again: "How is the acquisition of hao1 going? I heard from you last time that this link seems to be very important."

Li Mu smiled and said, "I haven't contacted the founder of hao1, but he should be in great pain right now."

...

As Li Mu guessed, Li Xingping was really suffering these days.

I am afraid that in the Internet field, he is the first entrepreneur who can suffer such great psychological damage offline.

No one thought that yy1 would burn the war from online to offline. This feeling is still a little unacceptable to today's Internet companies, just as the principle of Jianghu people saying that the disaster is not worse than the wife and children was broken by a strong man , for a time everyone is in danger.

The entire Guangdong Province was almost filled with yy1 advertisements. Li Xingping could see yy1 everywhere, and even the doors of the public toilets in the shopping malls that used to be filled with phone calls from friends were posted with yy1 posters.

In the past few days, due to the strong promotion of yy1, the traffic that Li Xingping managed to stabilize has begun to decline significantly. So far, the traffic has lost more than 60%, the advertising revenue has lost more than 80%, and the transaction price of advertising still declining.

Advertisers have also seen the decline of hao1. For them, when advertising at this time, they must not estimate the price according to the current traffic, because the traffic of hao1 is too unstable and may drop at any time, so they deliberately use this excuse to lower the price. Li Xingping had no choice but to accept the price.

Traffic is declining, revenue is decreasing, and yy1's advertising is still haunting.

At present, the offline promotion of yy1 has become a topic of discussion in the Internet field. Some people say that Muye Technology is simply the god of the Internet. He used various methods to kill his opponents and collapse them. Some people said that Muye Technology is the biggest robber in the Chinese Internet field, and he is also the most unprofessional robber because he only targets his peers.

No matter how the industry evaluates it, it has to be denied that Li Mu's large-scale firepower suppression has had an excellent effect.

Li Xingping has met many friends in the past few days, hoping to find some inspiration in the communication with them and solve the huge problems facing him. How difficult to solve.

No one thinks that Li Xingping can still turn the tide, and many people even think that hao1 can't support it for long in this situation. They gave Li Xingping a pertinent suggestion: before being completely killed by Muye Technology, think quickly. way to start.

shot? Easy to say, who would buy a cow that was dying? Even if someone could buy it, the price would be appallingly low. If he sold the live cow at the price of a dead cow, how could Li Xingping be willing to do so, but if the buyer was asked to bid at the price of a live cow? , the buyer will not be willing, unless he has a way to revive the cow.

While tangled, someone wakes up the dreamer with a word: sell it to Muye Technology.

Now that hao1 is on the decline, and yy1's market share continues to increase, who will buy hao1 in this case? Whoever buys hao1, hao1 will die in whose hands, in front of Muye Technology, no one can save him, but if it is sold to Muye Technology, it will be different, although Muye Technology's current market share exceeds 50% , but hao1 still has a market share of about 30%. If Makino Technology buys hao1, they can instantly own 95% of the market share of the entire navigation website market, which is very meaningful to them.

So, on the second day after Li Mu returned to Yanjing, Li Xingping took the initiative to contact the business of Muye Technology and tried to talk to Muye Technology about the cooperation related to hao1. To be precise, it was to seek a sale for hao1.

Lin Qingya found Li Mu, told him the good news, and asked Li Mu's recent schedule.

Li Mu said to Lin Qingya, "I have too many things to do recently, and I don't have time to see him. Why don't you invite him to Yanjing to chat with him. For hao1, my psychological price is 15 million and take it all in one package. If you are willing to sell as soon as possible, the price can be appropriately increased, but the final transaction price must not exceed 20 million."

After Lin Qingya got Li Mu's bottom line, she nodded immediately: "Then I'll ask him to meet and chat."

Li Mu instructed: "Let's talk, but you have to put on a good posture. Since he took the initiative to talk to us, after the meeting, don't rush to talk about the price first, give him the necessary contempt and threats first, and then talk to him after he panics. negotiate."

Lin Qingya immediately said, "I understand Mr. Li, don't worry." To find this site, please search for "" or enter the URL: