Chapter 806: Focus on Overseas

phone-reading

In foreign countries, although Hise's "camera incident" has made it controversial and lost some market share, it is not enough to let it collapse.

Because the main competitor of Hise in the world is not matrix glasses, but other brands. And other brands... have basically done the camera function.

Therefore, the infamy of the "camera incident" is actually shared by other friends and businessmen. When users in Europe and the United States discuss this incident, they basically focus on the entire "smart glasses" market, rather than just staring at it. The Hise family exploded.

Although matrix glasses have developed a certain market share by virtue of the lack of camera function, they have insufficient background. Most European and American users have an instinctive distrust of a Huaxia brand they have not heard of before.

It will take a long, long time from a budding figure to monopolizing the market, and it can even be said that it is difficult to achieve.

This is also a reasonable thing. Just like mobile phone and computer brands, many domestic manufacturers sell well in the domestic market, but it is still very fantasy to really want to enter the European and American markets and confront those old-fashioned hardware manufacturers.

After the "camera incident" intensified, Hise glasses also had to make compromises in time, saying that they would launch new glasses with different shapes and remove the camera and live broadcast functions.

Although this kind of tossing makes the R&D team of Hise glasses a bit painful, it is an old-fashioned manufacturer after all, so it will not hurt the bones.

The new glasses are actually a matter of changing permissions and changing colors, so they did it quickly, and the response was good after they came out. Seeing that Hise glasses will pick up in Europe and the United States.

After all, smart glasses are the general trend, and most people still need this thing. Now that there are no worries about privacy issues, many people have begun to buy with confidence.

...

...

Chen Mo was talking to Zhou Jiangping with matrix glasses, and he was reading a report sent by him.

Zhou Jiangping was very happy to explain the current situation of matrix glasses to Chen Mo.

"At present, the situation of Matrix glasses in China is very good, and it has won nearly 60% of the market share, and this number is still rising. Yesterday, I told them to expand more production lines and ensure the quality of matrix glasses as much as possible. The production capacity can keep up with the current market demand…”

"Many domestic IT companies have indicated that they will provide an exclusive version of the app for the Matrix Glasses, and add more MR functions in combination with the characteristics of the Matrix Glasses. We are also very actively working with organizations such as the Ball Association and the municipal transportation department. Communicate and customize various professional apps for Matrix Glasses, so that Matrix Glasses can be further integrated into people's lives."

"As for the overseas market, the expansion rate of Matrix Glasses is also gratifying. The market share has reached 12.9%. It has reached the top five in Europe and the United States, and even surpassed many established European and American manufacturers. This is an unprecedented achievement."

Listening to Zhou Jiangping's happy description, Chen Mo didn't react. Instead, he frowned when he heard the figure of 12.9%: "So low?"

Zhou Jiangping paused: "Is this still low? The highest share of a single domestic mobile phone brand in the global market is only close to this number, and it still includes data from local areas, Southeast Asia, and Africa. Matrix glasses have a 12.9% share. But after deducting the share of the domestic market, we are already making history.”

Chen Mo said: "Switch was selling much better overseas at the time."

Zhou Jiangping was very happy: "Mr. Chen, you can't count it like this. Switch is a special game console, and we are making it all over the world. It's a proper niche thing. Basically, the games you buy are aimed at you. Go, there is no competition at all. But smart glasses are different, this is the general trend of future development, how many manufacturers in the world are staring at this piece of fat?"

"Moreover, the potential market for the entire smart glasses is much larger than that of the switch,

swtich is for a small group of players, but smart glasses are for everyone in the world! Overseas, the matrix glasses do not have such a big first-mover advantage, and the road has to be taken step by step. It is unrealistic to think about taking down a giant like Hise within a few days of the product launch, right? "

Chen Mo asked: "The overseas versions of the matrix glasses have also been updated with those MR games, right?"

Zhou Jiangping nodded: "It has been updated, but it is not as obvious as the domestic effect. The main reason is that the cultural influence of "Three Kingdoms Kill" is relatively limited, and it cannot spread to Europe and the United States. Although other MR games are not bad, there are also game developers in Europe and the United States. We are developing MR games and publishing them on Hise glasses. As for the app, not to mention.”

Chen Mo thought for a moment: "That is to say, our MR game is not dominant at present."

"That's what it means." Zhou Jiangping explained, "But this is also normal. MR games are an emerging field. Designers all over the world have little experience, and they are all in the stage of trial and error and exploration."

Chen Mo chuckled: "Old Zhou, there is nothing that a hit game can't solve. If there is, then another one."

"Ah?" Zhou Jiangping didn't know what to expect.

Chen Mo smiled: "It doesn't matter, I'll just worry about it, you don't need to worry about it. In short, we need to increase production capacity, and we will sell more matrix glasses in the future, so we can produce it vigorously. Our ultimate goal is to occupy the world. the smart glasses market, don’t be held back by the production capacity problem.”

Zhou Jiangping nodded: "Don't worry, I understand that."

After finishing the call, Chen Mo began to think about the next goal.

At present, the development of Matrix Glasses in China can be said to be smooth, but the expansion speed in foreign countries is far from Chen Mo's expectations.

Mainly because the matrix glasses have no reputation accumulation, and there is no advantage in the technical level. For users in the European and American markets, there is no reason to buy them.

In China, "Three Kingdoms Kill" is a very fun MR chess and card game, and various MR games on the Thunder game platform are also very attractive to players. But "Three Kingdoms Kill" is not attractive to foreign players, after all, the cultural atmosphere is different.

As for other MR games, it is impossible for European and American users to buy matrix glasses. After all, these games are not popular games, and their influence is very limited.

For Chen Mo, it is impossible to work hard on the hardware. It is not bad that the Matrix Glasses did not lose to Hise in terms of hardware.

If he wants to further expand the market share of Matrix Glasses in Europe and the United States, Chen Mo needs an explosive MR game that is more suitable for foreign markets than "Three Kingdoms", or ... many.

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