Chapter 356 Tickets on Sale
September.
On the fourth floor of the experience store, Chen Mo's own studio.
Sitting across from him is a slightly fat middle-aged man who doesn't look to be in his 40s. This is Yan Huang's chairman, Zhang Kevin.
This time, Zhang Kevin came to the Imperial City to see the performance of the "League of Legends" game on the holographic projection on the one hand, and to discuss some specific matters about the finals with Chen Mo on the other hand.
Zhang Kevin and Chen Mo had certain differences on how much the ticket price for the finals should be set.
According to Yan Huang's previous experience in holding e-sports competitions, the ticket price is basically set between 100 and 300, and 150 is a mid-range.
However, since the rental cost of the venue is too high this time, and all kinds of equipment and investment are relatively large, if you collect tickets at this price, you are likely to lose money.
Of course, Zhang Kevin knows that Chen Mo intends to make the "League of Legends" game a series, which is a relatively long-term goal, so his opinion is that this time the World Championships will be a little bit of a loss and the price will be lower to increase the popularity. And play a certain role in publicity.
But Chen Mo asked to set the fare at 180 to 580, especially for the front row, where the big screen and holographic projection can be clearly seen, and even the facial expressions of the players can be clearly seen. Chen Mo thinks it sells for 580. Not expensive.
Zhang Kevin hesitated slightly: "Mr. Chen, I think your price is still a little high, because there are not so many e-sports audiences in China at present. Based on our previous experience, the front row ticket of 300 yuan is already a bit expensive. After all, traditional sports, like tickets for some basketball games, are only sold for 500 or 800 in the front row, and e-sports competitions are still too small. This price..."
Chen Mo smiled: "Mr. Zhang, this is the world finals of "League of Legends". It only happens once a year, and this year is the first one. To be honest, I think this money is too cheap, and the ticket price for the finals will be speculated in the future. I'm not surprised if it reaches two or three thousand, let alone only 580."
Zhang Kaiwen was still a little hesitant: "But President Chen, you also have to consider the number of audiences..."
Chen Mo said: "Currently, the number of global players of "League of Legends" is about to exceed 7 million. This volume has far exceeded all previous competitive games, including "Warcraft", which is not an order of magnitude. Moreover, "Heroes" League's game mode is different from first-person games, its third-person perspective is perfect for watching, and the visuals of the game are far more than any other game."
"Moreover, this global finals will also launch a series of linked activities, such as buying tickets to get skins, limited avatars for each team, limited figures, etc.,
In fact, the commemorative significance of this ticket is very big, don't worry about no one buying it. "
"The highest price is 580, which is already very cheap."
Zhang Kevin was still hesitant.
Chen Mo said with a smile: "Mr. Zhang, I know much better than you about the current popularity of "League of Legends", so don't worry about it, just follow the pricing I said."
Zhang Kevin thought about it again, and found that he really didn't seem to have any other reason to refute, so he had to nod and accept Chen Mo's statement.
"Well, the ticket price is set at 180 to 580. I will contact the relevant ticketing company. As for the publicity method of this competition, besides the regular publicity, does President Chen have any good ideas?" Zhang Kaiwen asked.
"It doesn't matter, you Yan Huang can just use the usual way to promote, and I will do the rest." Chen Mo thought for a while, and then said, "Also, remember to use the electronic ticket and swipe the ID card to enter the venue."
Zhang Kevin was taken aback: "Electronic ticket? The cost of the electronic ticket system is much higher."
Chen Mo nodded: "Yes, you also need electronic tickets. Prevent scalpers."
Zhang Kevin hesitated a bit: "Mr. Chen, scalpers shouldn't be staring at an e-sports competition, right? Based on our previous experience in holding games, some low-priced tickets of 100 yuan may not be sold out. If there are scalpers, they can be sold out. Add some of our income..."
Chen Mo shook his head: "Listen to me, use the electronic ticket."
Zhang Kaiwen saw that Chen Mo's attitude was relatively firm, so he no longer insisted. After all, it's not a big deal. So many things in front of you have already given way. There's no need to insist on this kind of trivial matter.
However, Zhang Kevin was still a little guilty. The ticket price was so high, and it was an electronic ticket. How high was Chen Mo's psychological expectations for this S1 World Finals?
Can this ticket be sold out?
If no one buys the high-priced tickets at that time, for the effect of the scene, we can only hire additional people to act as the audience.
If that was the case, the scene would be a bit ugly.
However, Zhang Kevin also knew that Chen Mo had the final say in the entire competition, and he did not have much decision-making power. Therefore, the relevant plan was quickly finalized, and it was done in full accordance with Chen Mo's specifications.
...
On September 8th, the news that the "League of Legends" S1 World Finals will be held in Modu spread throughout the entire "League of Legends" player circle within a day, and soon spread to the European server, American server and Korean server. .
In addition to the regular publicity methods, Chen Mo also posted the news of the S1 World Finals on the homepage of the national server client and overseas client, including the time, place, list of participating teams, schedule, etc.
In addition, Chen Mo also opened a special page on the official website of "League of Legends" to continuously release some news of the world finals. This page will also be continuously updated during the World Finals.
During the World Finals, there will also be a special live broadcast page on the homepage of the client to broadcast the whole game live.
Chen Mo also specially posted a long Weibo to introduce this S1 World Finals.
"The "League of Legends" S1 World Finals tickets have been officially released, and you can click the link to buy tickets on the official website."
"The World Finals will be held at the Grand Plaza in the capital, and 16 teams from all over the world will compete for the "League of Legends" supreme glory: the first season championship trophy."
"All players watching the game will get a new skin in the game: Champion's Blade Riven, and players who buy VIP tickets will also get a limited-edition card master."
“At the same time, the avatars of all teams will be opened this time. Players can purchase avatars in the game to support their favorite teams (limited to 2 per summoner). If the team wins the championship, you will receive additional treasure chest rewards.”
"This S1 World Finals will be the e-sports event with the highest specifications and the best live effects so far. We will give every Summoner who comes to the scene the most exciting e-sports viewing experience!"
The news of the "League of Legends" S1 World Finals immediately caused an uproar among the players.
Although the news had been received long ago, after seeing the specific schedule, the players were still shocked by Chen Mo's willingness to spare no expense.