Chapter 199 Market Expectations

"The ones attacking us are mainly internet celebrity brands established by another celebrity."

Chen Pingsheng took the investigation information given by Tong Zelan and read it in detail.

Yang Mi had told him once before that Yang Baobao had established his own milk tea brand in Shanghai.

At that time, she felt that Bobo milk tea would be affected, so she took the initiative to remind her once.

It's just that he didn't care.

Different from the low-price strategy of Bobo milk tea, a cup of milk tea at Yang Baobao costs at least dozens of yuan.

In addition to her own fans, countless people complained online.

Expensive and unpleasant to drink.

I also keep comparing it with Bobo milk tea.

They are also founded and endorsed by top celebrities. They are affordable and deeply loved by young people.

One family is so expensive that they have to cut vermicelli and leeks.

Over time, this caused a lot of resentment towards Bobo milk tea.

After sending people to investigate privately for a long time, there was a blockage by franchisees on the first day of listing.

Tong Zelan said: "It's not just milk tea. I think the deeper reason is your Tengying, which has affected the Huayi Department, which is also an entertainment group. Your Tengying's rise is obviously too fast, and others want to step on it at the critical moment." You can understand it with just one kick."

Yang Baobei herself is nothing, Huayi behind her is the big capital.

How else could she, a top star, go against Bobo Milk Tea, which is backed by Tengying Entertainment?

Isn't this looking for a seal?

After all, Tengying is also an entertainment group with a valuation of tens of billions. No star in the entertainment industry dares to stand up and say that Bobo milk tea is not good.

Yang Baobao is different. She relies on Huayi.

There is a natural antagonistic relationship with Tengying. The faster Tengying rises, the more disadvantageous it will be for the established giant Huayi.

Chen Pingsheng had long known that the rapid development of Bobo milk tea would definitely affect the interests of some people, but he did not expect that the first one to jump out would be another star brand.

In the past two years, there have been many examples of celebrities starting their own businesses, including catering companies, milk tea sellers, and even barber shops.

The difference is in the industry, but the same thing is that the prices are set extremely high.

It’s like there’s no way to make money if you don’t cut vermicelli and leeks.

Just like a celebrity noodle shop, a bowl of noodles costs forty or fifty.

At the beginning, it was possible to rely on the celebrity fan effect to make it popular for a while, but as time went by, it became nothing more than nothing.

Basically everything that should go bankrupt has gone bankrupt.

"Sometimes I don't know whether I should hit her or not."

After Chen Pingsheng put down the investigation report, he said:

"As long as I don't do anything, this milk tea shop probably won't be open for long."

"Indeed." Tong Zelan said: "The price is too unfriendly and divorced from reality. But since they dare to jump out and target us like this, then if we do nothing, wouldn't it be easy for others to treat them as soft persimmons and manipulate them casually?"

Chen Pingsheng nodded, quite agreeing with what she said, but in the end, the top people in the entertainment industry relied on a big tree.

He didn't even bother to take a blow that didn't hurt or hurt.

"Leave this to me, I will let her know the price."

Chen Pingsheng said: "In the current situation, although I spent 400 million to stabilize the stock price, the key is to restore the market confidence of Xiangjiang stockholders in Bobo milk tea. Otherwise, if I withdraw the money, the stock price will collapse again, you guys No one can successfully exit the shares after half a year."

He currently owns 13% of the shares, excluding the stocks he bought in the stock market.

No matter what, we can’t let Bobo milk tea continue to be so addicting.

Tong Zelan also knows this very well. The current situation is that he has temporarily stabilized the situation with 400 million.

If you want to drive the stock price up, the key is for Bobo Milk Tea to produce a beautiful financial statement.

Or prove to the market that they have sustainable development momentum.

It is not difficult to restore financial reporting in the short term.

Chen Pingsheng has his own way.

Charlotte was about to be released, and he clearly remembered that it was a hit movie.

It is also the first film fully invested by Tengying.

With an investment of 50 million, Tengying has 100% profit rights.

He transferred 25% of his investment share to Bobo Milk Tea at a price of 15 million.

With this 25% investment income.

The large-scale loss problem caused by the franchisee compensation for Bobo Milk Tea can be eliminated immediately.

It’s just that he owns 90% of the shares in Tengying and 13% in Bobo Milk Tea.

In addition, the stock market swept back 30% of the stocks, and the total is still only 43%.

He obviously suffered a personal loss.

Considering that the 13% in hand can be used for random increases, this small loss is completely acceptable.

The important thing is to quickly close the loss of Bobo Milk Tea.

Tong Zelan didn't know that Charlotte had such high returns, and always felt that his method was more risky.

If the box office of Charlotte fails to meet expectations after its release, Bobo Milk Tea investing more than 10 million in it at this time will only make people feel that it is not doing its job properly.

Considering that Tengying had never produced a loss-making drama, she didn't say anything.

She came here this time not only to discuss the Bobo milk tea with Chen Pingsheng, but also because the sales of Hua Qiangu peripherals have completely ended.

Hua Qiangu has been popular all summer, and it is still popular everywhere. .

It's just that after the show ended, their sales didn't move very much.

Just stop.

Tong Zelan gave him a piece of financial data. Sales of Huaqiangu peripherals started in June and ended at the end of August.

Three months.

The investment proved to be very successful.

"Total sales are 2.1 billion, product cost is 430 million, and after deducting other labor costs, the net profit reaches 1.5 billion."

There are popular TV series like Hua Qiangu, and the biggest marketing expenses of the product are completely saved.

It is normal for profits to be so high.

According to what was decided earlier, he holds 40% of the shares.

Tong Zelan, who is responsible for online sales, has 20%.

Hu Ding, who is responsible for offline channels and production, also accounts for 40%.

Chen Pingsheng got 600 million without any effort, Tong Zelan got 300 million, and Hu Ding got 600 million.

Everyone makes a lot of money together.

Another very successful investment, Tong Zelan is very happy.

certainly.

She was not the only one to share the money, just like Chen Pingsheng.

He also wants to give Zhao Liying 150 million, which was agreed upon before.

She was given a 10% share, which she deserved.

Without her, a genuine spokesperson for thousands of years, no one would be able to earn so much.

The reason why Tong Zelan divided the money in advance was mainly because Chen Pingsheng took out too much money at once.

I am afraid that he will be financially burdened.

After all, everyone has money, but cash is completely different.

A lot of it is in assets.

Chen Pingsheng notified Zhao Liying to come to Magic City, and together with the shares she had cashed out in Bobo Milk Tea, she had already earned about 300 million in this business market this year.

Far superior to all top-tier players.

Although celebrities all make money, they also have standards.

Anyone who can earn more than 100 million per year is already at the top of the class.

Only a few can achieve it.

Not to mention someone like her who earned two to three hundred million yuan without relying on filming or endorsements.

The only one who can compete with her this year is Yang Mi, who cashed out more than 200 million in Bobo Milk Tea.

They are also artists under Tengying.

When Zhao Liying heard that she wanted to share the money, it came quite quickly.

Chen Pingsheng transferred the money directly to her account.

…

As night falls, the lanterns come on.

The Huangpu River on the Bund is even more charming.

Chen Pingsheng met Zhao Liying and the others for dinner at her small home on the Bund. She brought Bailu Jiang Peiyao with her.

in addition.

Chu Qiuyan and the others were also on his side.

We all know each other, so there is no generation gap when chatting.

Celebrity status is only for ordinary people. In his case, no matter how big a star is, he is just an ordinary person.

If you can chat, just chat a few more words. If you can't chat, you won't meet again.

"Brother Chen, your house is quite cozy."

Chen Pingsheng cooked some side dishes by himself, but the taste here in Shanghai was not to his liking.

Zhao Liying was helping from the side, still the same as before.

"I'm just here on a business trip. There's no need for the house to be too big. This house is just right. If you want to drink tea, make it yourself. I don't have time to greet you right now."

"It's good. I don't like living in a house that's too big for me."

Chen Pingsheng can cook quite quickly. In a room full of beautiful women, he is the only married man, so there is nothing to be embarrassed about.

A fish head with chopped pepper and a few home-cooked side dishes are ready in no time.

We haven’t eaten yet, so it’s not bad to just take a few bites.

If you have money, you won't be able to eat in high-end hotels. If you eat too much, you will find that home-cooked side dishes are the only ones you will never get tired of.

"Brother-in-law, will Bobo milk tea be okay?"

Jiang Peiyao is already twenty, but she is still pretty. To Chen Pingsheng, she may have always been a little girl.

"What's going on? It's just a normal business development process."

Chen Pingsheng gave her a piece of small fish head: "It's up to you, if you act well, my brother-in-law will point you to becoming a big star in the future."

"Yes, my play will be broadcast soon. Brother-in-law, will you watch it then?"

Jiang Peiyao looked expectant, and Chen Pingsheng nodded: "I will definitely watch it."

"Brother Chen, let me make some news endorsements tomorrow to see if I can help Bobo Milk Tea."

Zhao Liying suggested, and Chen Pingsheng did not object:

"You have a huge fan base now, so your endorsements will definitely be effective. However, celebrity endorsements are more targeted at offline consumer groups and may not be of much help to the stock market."

"What should we do?"

Zhao Liying really wants to do her part, but she seems to be unable to think of any good solution besides endorsement.

"Don't worry."

Chen Pingsheng said: "After this incident, I have thoroughly reflected on it. I feel that opening a milk tea shop and franchising should be mutually beneficial. We should not focus on collecting franchise fees as the way to make money, but should do more We consider helping franchisees make money before making our own money.”

I don’t quite understand.

Chu Qiuyan explained again: "What Uncle Chen means is that in the future, Bobo Milk Tea will not charge a franchise fee, but after making money in the franchise store, the profit of less than 10,000 will not be divided, and the profit of more than 10,000 will only be 37. open.

"We have three franchisees and seven. This not only lowers the investment threshold for Bobo milk tea, but also makes it more acceptable to the franchisees."

Although the share ratio seems not high, if there are more stores, it will be very profitable.

Bai Lu on the side couldn't even interrupt, so he listened quietly.

Of the few here, she seems to be the most junior.

Now she is barely a third-tier star, so she thought Chen Pingsheng would not pay attention to her. Unexpectedly, he still asked:

"Bai Lu, I saw you filming Zhao Yao, you acted very well. By the way, where do you live now?"

"I plan to buy a house in Shanghai in installments."

Bai Lu was suddenly addressed by a big boss, and felt a little flattered. She felt that her answer was stupid.

Why is he so honest? Can't he be a little humorous?

Chen Pingsheng put down his chopsticks: "Don't pay in installments. It happens that I have a house similar to this one downstairs, which is also fully decorated. Qiuyan, you can arrange someone to buy it tomorrow and transfer it to Bai Lu's name."

Huh?

It's similar to this one, so it's at least about 200 square meters, and it's fully decorated.

In this location, it can't be bought without 20 or 30 million?

"Uncle, I didn't contribute anything?"

Bai Lu is really honest.

Chen Pingsheng smiled and said, "You made 30 million yuan from that TV series. This house is a reward for you. Don't worry, tens of millions are nothing to me. Just focus on acting. If you are bullied or someone dares to take advantage of you, just tell me. Tengying has been in business until now and will not allow its artists to be bullied."

Suddenly, there was a feeling of being protected.

Bai Lu felt that signing with Tengying was the best decision she had made in her life.

The boss is really good and doesn't want anything from them at all.

To be able to make it out of the artist class, there is still some strength.

Chen Pingsheng has also settled down in advance.

As for his little cousin, Chen Pingsheng also asked her where she wanted to live.

Jiang Peiyao wanted to live next to them, or in Beijing.

Chen Pingsheng didn't say anything, but took out a bunch of keys and handed them to her, leaving his convertible Phantom here for her to drive.

At his age, the top four-seater Phantom is more suitable.

Phantom is really nothing to him.

If you want to buy it, you can buy it casually. If you want to give it as a gift, you can give it as a gift.

Didn’t you see that he made another 700 million or 800 million from Hua Qiangu’s surroundings and Vanke shares with tears in his eyes?

The money has not been spent, and the remaining is to realize his ideals.

Neither of them expected that they would get such a big gift after such a trip.

They were a little confused.

As for Zhao Liying, she no longer needs to reward her with anything.

The income is already super high.

…

It was night.

Chu Qiuyan and the others all had homes in Shanghai, so they went back after dinner.

As for Zhao Liying, she chatted a little later, but still left at eight o’clock.

Bai Lu and Jiang Peiyao, who had no house, slept next to him. Anyway, the three-bedroom and two-living room with an actual area of ​​180 square meters was quite convenient.

The next day.

Chen Pingsheng went to work at the Bobo Milk Tea headquarters early.

The intensity of this business adjustment is very large.

The entire marketing department and franchise business department need to make very large adjustments.

For example, in the past, the marketing department would get a certain commission for finding a franchise store.

This is also the root cause of the problems in franchise stores. Sometimes employees would break certain rules in order to earn this commission.

Now that everything has been changed, all major business departments must make profits from helping franchise stores as their main source of income.

This has also become the main revenue direction of Bobo Milk Tea in the future.

Once the overall business strategy changes, the market trend will also change.

Although they suffered a man-made blow this time, resulting in the stock price being only 70% of the issue price.

But as long as you firmly believe that the direction is right, it will always rise back.

Besides, they just fell below the issue price, not losing the consumer group.

After this wave of compensation, Bobo Milk Tea's online reputation is undoubtedly much better.

However, the stock market does not seem to recognize their adjustments.

Especially at this time, they do not recognize that they still invest more than 10 million in movies.

Isn't this just messing around?

They can't even do their main business well, and they are still doing a side job in movies.

Flop~

Hong Kong media is still full of pessimism about Bobo Milk Tea.

Chen Pingsheng also took a detailed look at the financial statements of Bobo Milk Tea. Currently, Bobo Milk Tea has nearly 900 direct-operated stores.

The average monthly profit of a single store is about 20,000.

This month, the revenue is about 18 million.

If more than 2,000 franchise stores are added, the annual profit can still be maintained at 300 to 500 million.

With such a strong financial report, Bobo Milk Tea must have a market value of 500 to 600 million to be reasonable.

Chen Pingsheng is very confident. It can only be said that this crisis has given him a good opportunity to buy Bobo Milk Tea at a low price.

Just wait until the first quarter is over and the quarterly financial report is released, the stock price will inevitably rise in a big trend.

At that time, it should not be a problem for him to make two or three times the profit of these stocks that he bought at 3.5 yuan.

However, although the market of Bobo Milk Tea is still very good now, the milk tea market is obviously becoming more and more crowded.

Many people have entered this industry, including those with money and those without.

If you want to maintain the continuous rise in stock prices, you must create a core advantage that belongs to Bobo Milk Tea.

Milk tea is something that will inevitably encounter homogeneity in the end.

The so-called homogeneity means that what everyone sells is similar.

At this time, it is marketing and service that are the key.

Marketing has always been the core advantage of Bobo Milk Tea.

A large number of celebrities can be brought to the platform at any time.

As for service, the entire industry has no standard yet.

He can set the standard first, and then implement it through unified training.

When market competition becomes increasingly fierce, companies must consider taking one or two more steps forward.

As long as they take one more step than others, they can leave 90% of their peers far behind.

The remaining 10% are high-quality opponents who need to compete in all aspects.

Chu Qiuyan also gave him a suggestion to expand the track and combine milk tea with ice cream.

That is, not only selling milk tea, but the store can also sell homemade ice cream while selling milk tea like some stores in Taiwan.

For example, chocolate sundae, strawberry sundae, etc.

The two are not contradictory and can be perfectly combined in the store.

The production is also very simple, and training does not need to be too long at all.

Chen Pingsheng thinks her idea is very good, but ice cream is mostly eaten in summer.

By the time they are ready, it will be winter soon.

It may take a long time for the market to adapt.

However, once ice cream and milk tea can be combined, they will have run a special path on this track.

In the future, there may be no need to fear the crazy internal competition in the milk tea industry.

Chen Pingsheng told her to try it boldly and go to Guangdong first to start a pilot operation with the self-operated store there.

Guangdong is a place with summer all year round and many workers, which is just right for this wave of test fields.

Once it succeeds, it will start large-scale promotion across the country.

Chu Qiuyan took people directly to Guangdong.