Chapter 219: Capital Market Response

"There is a sea of ​​people, you and me, we meet and torture each other."

The sky was not beautiful and it was raining heavily.

After Chen Pingsheng closed the windows on all sides of the Phantom, he also played a little song in the car.

Experience the million-level audio of top luxury cars.

Needless to say, the sound insulation effect of DaLao is really strong.

Sitting inside in such heavy rain, I couldn't hear much sound.

There are a lot of cars on the road, and at this time in the morning, people are obviously queuing up to go to work.

He is no exception.

It's just that while he was working, he was also thinking about it.

Even if it is to allocate 2 billion to Tenghui Department Store and another 500 million to Lujiao Coffee.

For both brands, he wants to advance to IPO in 2016.

Only listing can drive the random growth of Mr. Goldfinger.

His current development seems to have entered a virtuous cycle.

This is somewhat similar to when Big Penguin and Ali ruled the Internet.

Rely on random increases in money to continuously incubate new projects.

Even use more funds to promote larger projects.

Then we will build this kind of project into a listed company.

Then you can play bigger projects.

What he has to do in this process is to build a good team and shape a good corporate culture.

Only a good team can drive good projects.

It's late November.

No matter how I spend the money in my hands, there are still more than one billion.

Moreover, Bobo Milk Tea’s stock has not yet been completely cashed out.

It is estimated that about 200 million more can be obtained.

next month.

There is another project that brings in the most money, and that is The Night in the Golden Age among Shuiyunjian.

Arrived downstairs of the group.

Chen Pingsheng parked the car in his own exclusive spot.

If the big phantom were a little longer, it wouldn't be able to be opened with a C photo.

In addition to transferring a thousand people from the capital, the Magic City headquarters also recruited more than 2,000 people from the Magic City itself.

The entire twenty-two-story skyscraper.

We currently have more than 3,000 staff members.

This does not include those who work in stores, but only those who work in the headquarters.

There is an umbrella inside the store.

The security guard came to open the door for him personally and held a black umbrella over his head with one hand.

It was raining so hard that Chen Pingsheng, the CEO, was not even wet at all.

No matter what you say, once you have money, you will really gain the kindness of everyone around you.

The reception hall on the first floor of the group has recruited six university interns, who are mainly responsible for reception and reservations within the group.

After Chen Pingsheng came in, he shouted very enthusiastically.

"President, good morning."

He just nodded, not because he didn't want to show off too much.

But you can't behave like that. The workplace is just a small world.

And he is like the leader of the martial arts alliance here, as long as he treats anyone a little better.

Others will think that person is going to rise up like a rosy cloud.

Then there will be a bunch of people surrounding it.

Six elevators go up and down, and there are quite a few employees waiting here.

After Chen Pingsheng entered an elevator, everyone else waited outside the station.

No one with good manners would come in.

Okay, then he will go up alone.

Gao Hu and Chang Fu are waiting for him here.

What Chang Fu meant was that Feiyang Yang was now on the market, and Gao Hu should also find a wife and get married and start a family.

It wouldn’t be much fun to run around playing stewardess every day.

Chen Pingsheng originally didn't want to get involved in this kind of thing. He always felt it was inappropriate and couldn't resist him from agreeing before.

"Old Chen, you said I want to find someone who is not greedy for money. Why is it so difficult?"

"I'm not greedy for your money, but I'm greedy for you, you're middle-aged and still have a big belly!"

Chen Pingsheng patted his belly and said, "You are not young anymore. Why do you still have such unrealistic ideas? If you were more than ten years younger, it would still be possible."

"The main reason is that most girls of that age are still stupid. When a woman reaches her twenties, she asks how much does it cost per month and do you have a house or a car?"

Chang Fu sat with him and felt that Gao Hu had too many ideas.

When you are playing with women, you try your best to let others know that you are rich.

Now I want to get a wife, but I don’t want to find someone who is greedy for his money.

If he really has no money, he can only find a second-married woman at his age.

Even if you get married for the second time and have a baby, the gift will be 200,000 yuan.

As for being rich, age is not a distance.

When a person reaches sixty, he is a little treasure in the eyes of women.

"Okay, okay, don't hold on to me."

Gao Hu said: "I will definitely look for one seriously. The key point is that I am too unreliable to find those women. If I show my identity a little, they will go to bed with me. If I marry such a woman as my wife, what do you think I am?" If one day she runs out of money, won't she run faster than a dog? "

Ha... Chen Pingsheng felt a strong sense of confidence in his words.

If this guy doesn't strike hard, he will definitely die.

"I know a woman. She is definitely not greedy for your money. Why don't you try to chase her?"

"Who?"

"Liu Yifei."

"Who?" Gao Hu took out his ears. He still knew how much he weighed.

Chen Pingsheng obviously brought the goddess out to attack him.

"You can pull her down. A woman of the level of the Fairy Sister is just fine if you chase her. I will definitely not pay attention to her."

Gao Hu asked him: "Old Chen, when will you return to Beijing?"

"Just tomorrow. I won't stay here for too long. Everything is pretty busy."

Chen Pingsheng said: "The internal welfare hotel in Shuiyunjian in Beijing with an investment of 200 million last year is almost ready. I have to go and take a look."

"Okay, anyway, you are getting richer and richer now. I don't know what you should do every day with as much money as you have."

Gao Hu grinned: "Tell the truth, do you brush your teeth with abalone every morning?"

"You can pull him down."

Chen Pingsheng went to make a cup of tea, "You still can't feel it now. If I tell you that if you have enough money, you have to start taking social responsibility, you will definitely not take it seriously."

"really."

Gao Hu obviously didn't feel this way, but he still asked: "Then I didn't see how much money you donated?"

Except for his hometown, Chen Ping has never donated a dime to society in his life.

Chen Pingsheng looked at him seriously, "Donate, do you know how many procedures it will take for me to donate 100 million to those who really need it?"

"I'm telling you, if it's 100 million, it would be pretty good if 10 million can be realized."

After a pause, he added: "Besides, I have so many employees, do they all drive luxury cars and live in mansions? No.

"As an entrepreneur, the first thing you have to ensure is that your employees can live a happy and beautiful life. If you don't even satisfy them, you just use money to make donations to gain fame. That's not looking far away at the expense of the near. meaningless things.”

"The company belongs to everyone, and I can't run it by myself. Therefore, every penny earned here must be given priority to increase their benefits."

"When they don't have to worry about money anymore, let's consider donating outside to gain some fame!"

Gao Hu felt that his knowledge was quite high, at least not comparable to his own.

No wonder Lao Chen never donates to external parties.

In his eyes, perhaps personal reputation is far less than the real happiness that employees can gain, so it should be more real.

This is why he continues to increase the salaries of his employees.

You have to know that Feiyang Yang now has nearly 40,000 employees.

Each store has no fewer than thirty employees.

Even a cleaning lady's salary is 7,500, with an eight-hour working day.

There are six days of rest in a month, and food, accommodation and five insurances and one housing fund are included.

For this kind of treatment, no one in the industry is good.

The advantage is that the money is generous and the employees really work hard.

You don't need to shout, they solve problems more actively than anyone else.

The employees are more afraid that your store will not survive than you, the boss.

The reason is simple. Once your store goes bankrupt, where will they find another store with such benefits?

There are advantages, but the disadvantages are also obvious.

Such a good business, with constant turnover every day.

The store's net profit is actually hovering at 3%.

Can't get up no matter what.

You have to know that for ordinary restaurants, the gross profit is at least 60%.

That is, the price of a dish is 60, excluding labor, rent, and other expenses.

The cost of this dish alone will never exceed 35% of the selling price.

Such a high gross profit, such a good business.

Net profit is stuck at 3%.

One million a month is only 30,000.

The main reason is that labor costs are too high.

Far beyond the industry average.

Before the listing, Tong Zelan also came to talk.

What the capital market means is that the employee benefits of Boiling Yang will be reduced by half.

As long as employee benefits are reduced by half, the net profit of a single store can be maintained at more than 100,000 yuan per month.

That's about 1.2 million a year, plus it has more than a thousand directly-operated stores.

Annual profits can reach around one billion.

If you apply for an IPO in this situation, the valuation will start at 12 billion.

At least twice as high as now.

Chen Pingsheng just didn’t agree.

If he really did this, wouldn't it mean backstabbing the welfare benefits of tens of thousands of employees for the benefit of one person?

Do you think it’s more important for him to make more money alone, or for 40,000 employees to work safely and down-to-earth at Feiyangyang?

There is no doubt that he chose the latter.

When there is so much money that you can’t spend it all, what if you only think about making more and don’t care about the interests of your employees?

That kind of boss will definitely become a public enemy of the whole society in this land, and even a target.

With so much money, can you still sleep peacefully?

The final outcome is most likely to take the money and run abroad.

He definitely doesn't want to do this. He himself is the one who rose up on this land.

The money earned on this land will eventually return to this land.

Gao Hu still has a hard time understanding him.

The reason why Bobo Milk Tea was abandoned by the Xiangjiang stock market in the first place is that there was someone behind the scenes.

What's more important is that an investment institution released a report, which shows the employee income of Bobo Milk Tea compared with other brands in the same industry.

More than twice as high.

Let's put it this way, for other brands to hire a milk tea shop attendant, the salary is at most three to four thousand.

It’s still a ten-hour workday.

In Bobo Milk Tea, the starting price is 6,500, which is also an eight-hour system.

At the end of the year, you can also get a year-end bonus of about three months.

This kind of welfare benefits will definitely backfire on the survival space of this brand.

In other words, it is not working for capital.

Instead, it serves employees.

An enterprise that serves employees is equivalent to abandoning capital, and capital will naturally abandon you.

It can be said that every enterprise under Chen Pingsheng has set a salary standard far exceeding the industry.

Even if it is not welcomed by the capital market, he did not touch this area.

He can only study and continuously optimize the brand and serve the market.

When the basic welfare benefits of employees cannot be guaranteed, he feels that there is no need to maintain the brand.

Many people came to him to donate, all kinds of things.

He did not agree to any of them.

With this money, I will build a charity hotel for employees in Shanghai. Isn’t it good?

Just do it when you think of it.

Chen Pingsheng invested 300 million to build an employee welfare hotel in Shanghai.

This place is too expensive to rent a room. The parents of employees come from afar, but they will eventually leave in embarrassment because of the room fee of hundreds of dollars a night.

He just wants to change this point, but he can’t serve the public.

Can’t he serve his own employees?

Chen Pingsheng asked Bai Xinfa to post an announcement on the official website of the group.

He felt that at his level, the real luxury should not be for him or his family.

Instead, it should be for his tens of thousands of employees in the Magic City area.

Only in this way can it be truly accepted by the company, employees, and society.

An employee welfare hotel with an investment of 300 million yuan will cost at least 20 million yuan per year to maintain.

This is the real luxury.