Chapter 226 Era

After New Year's Day.

Chen Pingsheng took his wife back to the headquarters in Shanghai.

He came to see the development of Lujiao Coffee, while his wife was busy with the opening activities of the two flagship stores of Shuiyunjian.

And visited the stores that were invested in later.

The music festival has indeed formed a very high influence in Shanghai, and the publicity is super strong.

The logo of Lujiao Coffee that night was second only to the several large logos of Shuiyunjian.

Lujiao Coffee has invested a full 2 ​​billion, and less than one-third of the stores have made profits so far.

Even if it is profitable, the profit is extremely low.

The main reason is that the price is too low, and the rent of those prime locations is too high.

For a while, Lujiao Coffee, which was popular on the Internet, did not achieve financial break-even.

But the stores are still opening continuously, from the Bund in Shanghai, all the way to the surrounding areas of Jiangsu, Zhejiang and Shanghai.

Although Chen Pingsheng does not think that all this is normal, if you want to do coffee well, the early stage of burning money is inevitable.

This is just an investment of 2 billion, and it is just a little bit.

Let's wait and see when another 2 billion is invested.

He planned to invest 4 billion for Lujiao Coffee.

Apply for listing on NASDAQ.

Foreign countries obviously value coffee stocks more.

In addition to Lujiao Coffee, the group also invested a lot in the trainee competition.

In Shanghai, the Chinese style girl Shen Wanning and Yang Chaoyue, who was lazy all the time, became popular.

In Beijing, as the clips of Mars Brother and his friends were uploaded to the Internet, the charming girl Jiang Peiyao became popular.

And the rich second generation Yang Xiaoxiao who was arrogant.

These people have topics, which will be of great help to the trainee competition.

The competition lasts for one year, which is to maintain a high exposure for his brand for one year.

Just when everything was still ordinary.

Chang Fu suddenly came over. He is Chen Pingsheng's childhood friend. He can go directly to the 22nd floor without making an appointment.

The reason why he came so urgently this time is because the live broadcast industry has undergone earth-shaking changes.

"Old Chen, have you downloaded Kuaishou short videos?"

"No."

To be honest, Chen Pingsheng is definitely not young at this age.

Some things that young people like are not so easy for him to grasp now.

For example, this short video, he has only seen Da Pi Wa playing it on his mobile phone.

Chang Fu came over with his mobile phone and told him, "As of this month, the number of registered users on Kuaishou has reached 300 million. Guess what those anchors said when I went out. They all said that young people nowadays are all focused on this kind of short video. Countless young people are creating and sharing their own short videos on this platform."

"It's so popular."

Chen Pingsheng also downloaded and registered one himself. After browsing it, he found that those people in it were all showing off some luxury cars and mansions.

It's very vulgar.

At least that's how he thinks.

I don't understand what's so good about an entry-level Mercedes-Benz worth more than 300,000 yuan.

Or some beautiful young ladies are dancing there.

Each video is very short, between a few seconds and tens of seconds.

This is completely fragmented time, compared to watching movies or TV series in the past.

Browsing short videos is obviously more suitable for the current young people.

And he also found that behind every video showing off gold, it looks rustic.

Those so-called luxury cars are not worth mentioning at all compared to those in his family.

But these videos have hundreds of thousands of likes.

He has Tencent Entertainment, so he naturally knows the meaning of traffic.

Unconsciously, he has been browsing for more than half an hour.

"What do you think?"

Chen Pingsheng turned it off, just like the big penguin in the past, it doesn't need to run in the front of everything.

Just imitate it when you have signs and then use the huge resources of the penguin empire to suppress it.

It can easily surpass the entrepreneurs in front.

Chen Pingsheng is the same now. Perhaps short videos will really become a new outlet for young people to consume and kill time.

The Kuaishou platform was launched in 2011, thanks to the popularity of smart phones now.

Short videos have also been very popular in the past two years.

300 million registered users, what a concept!

At present, there are only a few Internet apps that can do this, such as WeChat, Alipay, and QQ.

Chang Fu said excitedly: "Old Chen, haven't I been looking for a new opportunity for live streaming? I think this is it. Look at the creators above. They first accumulate fans through short videos, and then quickly monetize through live streaming. Many fans give gifts, and many make money by selling goods."

"I just want all my anchors to switch to Kuaishou, a short video platform. I came to you and hope to get some support and help from you."

"Support and help are easy to say, the key is what do you want?"

Chen Pingsheng invested 5 million in his live streaming guild before, and it was all recovered in less than half a year.

Up to now, he has made tens of millions.

This is of course nothing to him, but for Chang Fu, it is enough to prove that he is still very reliable in these things.

Chang Fu said: "I have mainly studied for a period of time. If I want to quickly become popular on this kind of short video, the easiest way is to show off my wealth directly."

"The reason for this is that most of the people who play short videos now are young men from rural areas or young people working in factories. Just think about their eyesight. They have never seen the life of the rich before, and who doesn't yearn for the life of the rich?"

"That's why the short videos on Kuaishou are always bullied first, and then luxury cars appear."

Chen Pingsheng thinks it makes sense.

He had been watching for half an hour before, and half of the time he saw luxury cars, or taking pictures and dancing next to luxury cars.

Seriously speaking, this kind of video has no interest for him, and he even thinks it is quite childish.

The entry-level BBA, is that also called a luxury car?

Although he thinks so, you have to look at it from another angle.

After a day of work or school, you feel stressed.

Watching such a short video is very relaxing.

Compared to these, he likes to watch those young ladies dancing.

The little butt is twisted, full of coquettishness.

"I agree with your ideas. Tell me what support you want!" Chen Pingsheng asked him.

Chang Fu grinned: "Old Chen, if you want to show off your wealth, who can compare with you among the young people on the platform at present?"

This is not at the same level at all.

You can't compare it like this at all.

At present, the rich don't even look down on the short videos, just some young people playing on them.

After making a little money, they will buy luxury cars even if they have to take out loans to show off their family's wealth.

And those who are really at his level don't even bother to show off these things.

It will be regarded as a very low-level behavior.

Chang Fulai's meaning is still very simple, either don't show off, or you must become the richest one on a certain hand.

With his own small assets, of course he can't do it.

No matter how fake the little rich people on a certain hand are, there are still hundreds of millions of registered users.

There are inevitably some real little rich people among the hidden dragons and crouching tigers.

Who can look down on those who are worth hundreds of millions or even billions?

Chang Fu said, "Don't you have a Bugatti and a Koenigsegg? I want to borrow them first, and also a convertible Phantom and a top Phantom, and it would be best if you can lend me a Bentley and a LaFerrari for a while."

"These are all very simple."

Chen Pingsheng called Beijing and arranged for someone to send some of his cars to Shanghai.

Bugatti, Koenigsegg, LaFerrari.

These are definitely the best cars among the best cars.

The minimum starting price is 25 million.

Since Chang Fu wants to use these cars to shoot short videos to attract fans, he just needs to support them.

He has also seen many young people showing off their wealth on certain platforms, but he has not seen anyone who can take out such a truly top-notch car.

He draws three top-notch cars and transfers two top-notch Rolls-Royce Phantoms, and the cards are immediately opened up.

As for the Bentley, just transfer two of them.

He can't even count how many cars he has now.

"You don't just want to borrow a car, do you?"

Chang Fu laughed: "Having a luxury car is not enough. I hope you can invest another 50 million. First, the shares can be increased to 80%. Second, I want to rent a small headquarters. I always feel that this is the biggest opportunity in my life. If I seize it, I may be able to rise to the top. If I don't seize it, then my life will be like this, earning tens of millions every year and waiting for death."

This is a bit Versailles, but it is true for Chang Fu.

He can easily earn tens of millions every year, without any pressure.

"Fifty million is a little less."

Chen Pingsheng thought about it and said: "Since you have determined this direction, I will give you 100 million, and don't rent a headquarters. Since you want to build your own persona as the richest man on the platform, you must have your own headquarters building in Shanghai."

"How about this, I will spend a few hundred million to buy a smaller headquarters building and rent it to you."

He can't afford an office building in Hong Kong, but can he afford one in Shanghai?

Small videos are indeed unparalleled in their appeal to young people.

Maybe it will become the next outlet.

Chang Fu has been in this industry for so many years. Since he has opened this mouth, he must be very confident.

No matter whether there is a result or not, he will spend hundreds of millions to occupy a good position.

What if it really becomes the next outlet.

Then his move today is too wise.

500 million or 600 million cannot buy a dozen-story office building in Pudong New Area, but it can buy a small eight-story building.

The landing price is 580 million.

The location is excellent. Once the sign is hung, the aura is much stronger than the young man showing off on a certain hand.

In addition, after he pulled his part of the cars over, he parked them in a row.

Even if he didn't post any content, just took pictures of these cars, Chang Fu felt that he could quickly become popular on a certain hand.

The short video gameplay, first set up the person.

Attract millions of fans before talking about making money.

Since this track has been opened, he has to rely on massive funds.

Just crush it.

Invincible all the way.