Chapter 261 Initial Team
Late May, Great Magic City.
When the first ray of sunlight from the sky passes through the window and refracts into the room.
Chen Pingsheng stretched and climbed up from the big room.
What is different from living in a courtyard in the capital is that there is a sense of tranquility over time.
A taste of nostalgia.
But it's different here in the Magic City. High-rise buildings, luxury cars and yachts, and psychedelic neon lights are everywhere revealing the luxurious life.
After completing the IPO of Tenghui Department Store in Xiangjiang, he rushed back from there.
After washing up, I picked out a white 12 million Richard Mille from my watch cabinet.
Wear it on your hand.
Then fasten the Hermès belt with H buckle, and the black suit, which costs more than 600,000 yuan per piece, must be worn.
Pair it with a 50,000 white shirt that is never washed at home.
Look in the mirror.
A somewhat handsome middle-aged man, under the background of absolute money.
He has also become an authentic charming uncle.
My wife, Song Yanxi, had gotten up early. Their family had always lived in this large mansion of more than 120,500 square meters in Shanghai.
Of course, it has now risen to about 180 million.
This is evident from the crazy housing prices.
A house in this location can also enjoy the unparalleled night view, which is already very luxurious.
Perhaps the only thing missing is a family swimming pool.
Chen Pingsheng himself has 11.6 billion, and his wife has another 3.8 billion in equity capital.
Whenever the money on her card skyrockets, she pulls out her heirloom computer.
Then keep dialing.
You think she is settling accounts, but she is actually figuring out how to spend it.
The group has reached this point. Except for new projects, there is no need for them to use their own money to subsidize investment.
This is also the main reason why Chen Pingsheng dares to spend more than 10 billion to engage in new energy.
"Husband, what do you think I should do with these billions to make money?"
"You don't want to spend money to make money, and allocate another 2.8 billion to me from your side. You can spend the remaining billion however you want!"
"Oh." Song Yanxi crossed out a large number and asked curiously: "Are you really going to work on new energy?"
"I have to go. Isn't this already discussed with you?"
Chen Pingsheng gave her a kiss. His sweet-smelling wife still smelled good when kissed.
He transferred another 2.8 billion from his wife's side, and finally collected 14.5 billion.
He is completely ready to start work.
They are different from those Internet founders who have financial freedom and are willing to work on new energy but are unwilling to pay too much capital.
If Chen Pingsheng wants to do this, he will definitely provide sufficient funds to ensure that the project can far surpass the average new energy entrepreneurial team in the early stage.
Only when the money is in place, everything will fall into place naturally.
Among the four major super first-tier cities, the land resources of Shanghai are definitely the richest.
It is also one of the top ten super first-tier cities in the world.
The other domestic city on the list is of course Xiangjiang.
"Although you have already discussed this with me, I still think the risk is too high."
In traditional industries, with their existing group resources, they can simply crush them.
But new energy is different, this is a completely unfamiliar track.
It also gathers the best entrepreneurial players in the country, and its competition difficulty is undoubtedly world-class.
This is destined to be an extremely cruel elimination match.
Chen Pingsheng is full of confidence.
Whether it's for the future of the group or for himself, he has to do it.
2016.
With the strong support of the state, nearly 200 teams that want to work on new energy have emerged in this year alone.
How many of them are opportunistic people who defraud local government resources in the name of new energy.
No one can tell.
How many people want to actually build the car, no one can say clearly.
May twenty-fourth.
Tong Zelan introduced three people to him, including Shen Nanpeng.
They are Yan Minghui, the former dean of Sany Heavy Industry Research Institute.
This is the leading company in their southern province, and the boss of Sany was once the richest man in the country.
It is also a world-class heavy industry group.
Another one is the vice president of Huawei's consumer division, and the other is the vice president of BMW's Greater China Automotive Division.
It can be said that if these three people can join his team, then the original senior management team will be complete.
It's not easy to find top talents with an annual salary of over 10 million.
Fortunately, Tengying Group has always had a good reputation.
At the beginning, the talk was not about changing the world.
No one comes here just to listen to you selling dreams. This kind of thing just fools young people.
It is simply impossible to fool such top talents.
Chen Pingsheng first made his own conditions, as long as he was willing to join his team.
First, each person will receive a set of Tomson Yipin with an area of 500 square meters.
They can choose luxury houses with a landing price of almost 100 million.
In addition, he will also take out 15% of option stocks in new energy vehicles.
After five years, you can cash out freely.
Each person is given 5% option shares.
Do you think this is a small amount of money?
You must know that he is really planning to invest 20 billion in new energy, not just considering the subsequent appreciation.
This is an original share worth more than 3 billion, but it will take five years to cash out.
With such conditions, if there is capital market investment, it will definitely not agree to his conditions.
After all, he has not done anything yet, and he has spent more than 3 billion to poach three people.
Who can bear this?
This is also the main reason why Chen Pingsheng only used his own money in the early stage. To put it bluntly, he is still a layman in the automobile market.
He only invested in Guazi.com, which sells used cars, although it has developed well.
But compared with the size of new energy, it is not at the same level at all.
"Mr. Chen, I want to know what your future plan is for your new energy business?"
The vice president of Huawei's consumer business unit asked him.
At this time, talking about being the top three in China and the top five in the world is basically nonsense.
Chen Pingsheng said honestly: "I have only one future plan, to make good cars and sell them at low prices. This is very consistent with the business philosophy of my group. Let's not talk about what I can achieve in the future. Within five years, I will personally invest at least 20 billion in the field of new energy vehicles."
"I don't care how high the initial investment cost is. I only care whether I can really build a car that satisfies customers and makes them feel that it is worth the money."
"Your idea sounds simple, but it is difficult to realize it."
Yan Minghui, the former dean of Sany Heavy Industry Research Institute, said: "Nowadays, the starting price of new energy vehicles is 300,000 or 400,000 yuan. If you want to achieve popularization, that is, to compete with fuel vehicles in market share, you must lower the price to the level of more than 100,000 yuan."
"To achieve this level, let alone the raw materials of batteries, you must have a super factory yourself. Without your own factory, it will be difficult to control the cost and other things."
An interesting aspect of the current new energy is that most of them are outsourced to traditional car companies.
You say that the cars produced by traditional car companies can be called new energy?
Isn't it just changing fuel to battery-powered, or hybrid technology?
From a technical perspective, it's not too difficult at all.
"We need a super factory, we can build it ourselves." Chen Pingsheng said calmly.
"Mr. Chen, do you know how much money it costs to build such a super factory?"
"How much?"
"8 billion to start."
This is not a small amount of money, the key is that your car has not yet been released.
When you don't know whether it will sell well, you spend 8 billion to build such a super factory.
This will undoubtedly increase the risk of entrepreneurship infinitely.
Chen Pingsheng nodded, "8 billion is nothing. Since I want to do this, I am naturally prepared for a large investment. I plan to spend 12 billion to build my own super factory in Shanghai."
Without a factory, the car is produced by others. First, the cost cannot be grasped.
Second, the product quality is also difficult to control.
After all, a car is not a mobile phone. If it is not made well, it will really cost lives.
No matter what he says, he must control the cost and future quality in his own hands.
Even if it costs more than 10 billion to build a factory for this.
That's worth it.
In the long run, he always believes that whoever can control costs to the greatest extent.
Whoever is qualified to go to the end of this race.
As for those car companies that can't even control costs, elimination is absolutely inevitable.
As long as you start a business in China, the competition in any industry will not be a naked price war in the end.
Unless you are doing high-end or luxury goods.
He is a newcomer to the automotive industry, and he is risking his life to do high-end.
First use big capital to control the cost of car manufacturing, that is a real step ahead.