Chapter 234 The Coming of Youth

Yang Xi still chose the online marketing department of Tengying Group.

The marketing department is mainly responsible for the positioning marketing and publicity and promotion of various brands on the Internet.

This is actually in the same field as her major in journalism.

As for Chu Qiuyan, Chen Pingsheng specially asked her to come from Shanghai.

Lujiao Coffee allocated another 1 billion yuan a few days ago, and the total investment has now reached 3 billion yuan.

Yang Qian is determined to prepare for childbirth after the Lantern Festival.

At her age, she is already considered an elderly mother.

Chang Fu’s first child is not overvalued.

In two months at most, the total number of Lujiao Coffee’s directly-operated stores nationwide will probably reach 3,000.

It is undisputed that it is the number one coffee brand in China except Starbucks.

It’s just that this number one is completely based on a lot of money, in terms of profitability.

It can’t be compared with Starbucks at all.

There is even a big gap.

Yang Xi didn’t leave after finishing her work. Chen Anan took her home to eat together.

After taking a sip of tea, Chen Pingsheng said, "Coffee is something that came from abroad. The early positioning and marketing has always been focused on the strange circle of new American coffee. Apart from being able to refresh myself, I still don't understand why this bitter thing is so good."

"Of course, my personal taste can be ignored. The key is the profitability of Lujiao Coffee. It is too poor. It is far from possible to apply for listing on NASDAQ with such financial statements."

Chen Pingsheng said, "There are two main areas that need to be improved at present, one is the customer unit price, and the other is the number of cups sold in the store."

The profit is completely different if a cup is sold for ten yuan or fifteen yuan.

As for the number of cups sold in the store, the main customers of Lujiao Coffee are currently urban white-collar workers.

Seriously speaking, this group is far less extensive than Bobo Milk Tea.

What needs to be changed urgently at present is the unit price.

Chu Qiuyan thought about it seriously, "Neither American nor Italian coffee is acceptable to most groups in China. If coffee cannot change its bitterness, its target audience is destined to be concentrated in the niche white-collar class. Most domestic customers still prefer sweeter drinks.

"If we just blindly follow Starbucks' footsteps, it will be difficult to develop our own style. Once a brand lacks its unique style and target audience, it will be difficult to truly succeed."

"Indeed."

Chen Pingsheng also agreed with this point of view, "So I plan to adopt your opinion and officially start researching the milk coffee series to completely localize coffee."

"This time I called you here because I hope that Lujiao Coffee and Bobo Milk Tea will set up a joint research department to specifically research the explosive milk coffee series for the market. Only when we have our own explosive milk coffee can we redefine the market. ”

Lujiao Coffee is not short of business.

After all, it is a brand backed by Tengying Entertainment. Even Wu Jing, a straight man, has to carry a cup of Lujiao Coffee when he goes out.

How can it lack traffic?

Now it has the trainee competition as its traffic list. No one can take away the title of the first Internet celebrity drink.

Now the key is to research its own characteristics.

This will smoothly increase the price, and the price increase can increase the profit margin.

Once the financial data achieves a break-even, it will be eligible to apply for listing on Nasdaq.

Three thousand directly-operated coffee shops, all in first-tier cities.

This is definitely not a joke.

No one in China dares to independently spend 3 billion to seize the market in the field of coffee.

It can be said that all behavioral decisions will be prepared for the final sprint to the listing.

This is why Chen Pingsheng likes to start a business in a similar field, and many resources can be crossed over.

"Dad, I have a weak question. After this coffee is listed, can our family make a lot of money? "

Chen Anan asked excitedly, rubbing her hands.

Chen Pingsheng asked her back: "Why do you want to know this?"

"I just want to know."

"Not much, less than 10 billion."

20 billion, what unit is this.

Chen Anan felt that her ten little fingers could not count at all, "Dad, one hundred million is five hundred thousand, ten hundred million is five hundred, so I can use this money for many years."

A nine-year-old girl, if there is no computer, she can calculate it to make you doubt your life.

Chen Anan wanted to increase her pocket money, feeling that 200,000 a month is not enough.

If you buy something casually, it will be gone.

"Don't have any bad ideas, I have discussed with your mother, when you turn 18, the rent of Tengchao Commercial Management will be at your disposal."

"How much is that?"

"About 300 million a year, and it will increase in the future. It is estimated that it will be 500 to 600 million a year in another ten years."

"So much? "

Chen Anan's eyes widened. The only pity was that it would take nine years for the money to be officially received.

By that time, she would be a super landlady who earned 50 million yuan a month.

Yang Xi couldn't envy such a life anyway.

Even Chu Qiuyan could only sigh in her heart that some people really won from the moment they were born.

She didn't even have the qualifications to compare.

Eighteen years old was still just the age of youth and ignorance, but Chen Anan could already inherit 50 million yuan a month.

What kind of magical life was this?

The money would definitely not be spent all, it just depended on how she spent it.

At noon, his wife Song Yanxi also drove a blue Bentley SUV home.

Shuiyunjian opened two flagship stores in Shanghai last year and invested another 800 million to build 30 luxury clubs.

The total investment in the Magic City is about 1.2 billion.

This does not include the money spent on purchasing the headquarters.

Chen Pingsheng called Tong Zelan and the others, and the Shuiyunjian Magic City branch sold them 40% of the shares based on a total investment of 1.8 billion.

The first is to consolidate Shuiyunjian's high-end relationship network there.

The second time it was gone.

The main purpose is to consolidate the relationship network.

If Tengying Entertainment hadn't sold 30% of its shares to top investors, it would have been difficult for it to be qualified to independently distribute a movie.

Shui Yunjian went to the Magic City and had no connections. A fire safety officer could shut you down.

This is no exaggeration, anyone who has done business knows it.

After selling this share and giving the management 20% dividend rights, his shareholding in Magic City Shuiyunjian will be 40%.

The total investment is about 500 million.

Tong Zelan clearly understands Shuiyunjian's profitability. Even if it never goes public, the money can be earned quickly through profits.

40% of 1.8 billion, which is 720 million.

It just came together, and she also knew the real reason why Chen Pingsheng was willing to dilute this share, and it was tacitly understood.

There are many rules for doing business in China, so don’t think about breaking them by yourself.

You just have to adapt.

For example, the current stock sale is to transfer part of the equity to obtain the local high-end network in Shanghai.

It can ensure that your Shuiyunjian operations here will definitely not encounter other means other than the market.

That's the benefit.

After some tossing and turning, he reached more than 700 million.

This money belongs to his wife, and the 500 million allocated to Antler Coffee was provided by his wife.

Now that the money has arrived, there will be another 1.5 billion in the card.

By June of this year, the first batch of interns from Shuiyunjian College will also graduate.

By that time, Shuiyunjian will definitely hold its first graduation celebration.

It can be said that his wife is quite busy this year.

The big bosses often talk about projects worth hundreds of millions.

It sounds like it's very close, but it feels very far away.

A unit like 100 million is only a small target among their group. Once it is distributed among ordinary people, it will really be a lifelong dream of financial freedom that cannot be touched.

Chu Qiuyan left after lunch here. She had to rush to Shanghai to discuss with Yang Qian the establishment of a joint R&D department.

The matter is of great importance and cannot be delayed.

As for Yang Xi, she took Chen Anan to have fun in the afternoon.

After knowing the conditions of her family, Chen Anan naturally couldn't let Yang Xi and the others treat her to food anymore.

This is completely inconsistent with her personality.

Although she hasn't received her inheritance yet, she can still spend the five million as she pleases.

…

16 years.

With the rise of short videos.

This is destined to be an era of young people. Every day there are new people on the Internet enjoying the swell feeling of becoming famous overnight.

There are also many young people who have taken the lead in quickly accumulating fans in the field of short videos.

And all this is true for Xin Teng, who comes from a wealthy family.

It is destined to be a ruthless crushing game.

When the elephant's big foot steps into the young market, those young people who become popular because of a moment of luck are destined to be no match.

Since the establishment of Xinteng Live, it first received 200 million in development funds.

Later, more than a dozen top-level supercars worth 200 million were transferred from the capital.

After quickly completing the initial accumulation of fans, he contacted Tenghui Department Store, a super hypermarket that spans Beijing and Shanghai.

Jointly form an online sales product selection team.

It can be said that from the beginning, Xin Teng Live, who came from a wealthy family, had the resources to crush everything.

It is also destined to become an insurmountable mountain in the short video field.

As of February 18, 2016.

Changfu already has three anchors with over 10 million fans.

They are Qiao Mei, Ming Ming, and Fu Tuan, who relies on various kinds of photography to capture the daily brilliance of wealthy families.

He himself even relied on rewards of 50 million a month to become a veritable top player in a certain game.

Quickly accumulated over 10 million fans.

Now it is time to start Xin Teng Live’s first super-large live broadcast to bring goods.

It can be said that all the early investment is to cash out today.

For this grand live broadcast, Changfu brought all its major anchors together, and even built a top-notch live broadcast room in Xin Teng's headquarters building with a decoration worth over RMB 10 million.

The entire live broadcast will be warmed up a week in advance.

When it officially started broadcasting at eight o'clock, it was very lively.

The live broadcast room quickly exceeded one million+ in popularity.

All items carried are strictly screened by Tenghui Department Store staff.

From spring clothing to shoes and hats, as well as all the most common daily necessities.

Chang Fu once again took out five million and went into exile.

The effect of streaming is to promote the whole site to ensure that others can access his live broadcast room first.

The effect of five million is definitely ahead of its time, and there are also professional selections from Tenghui Department Store.

Eliminate all middlemen and ensure that goods are delivered to customers at the most favorable cost price.

Good quality and low price, that was the rule set by Chen Pingsheng for them.

No matter what, the things you buy from them must not be more expensive than elsewhere.

Only in this way can customers be retained for a long time and effectively.

Tenghui Department Store's business philosophy is exactly the same. The gross profit of any single product shall not exceed 20%.

It is the same here.

Changfu's first super-large live broadcast also allowed the entire group to see the huge space for short video to bring goods.

In one night, the transaction volume was 260 million.

The gross profit reached more than 40 million.

After removing all expenses and costs, it can still maintain a net profit of 10%.

This is the money-making ability of Xinteng Live. It can be said that Changfu chose the short video field for transformation and re-entrepreneurship.

It is absolutely an unprecedented success.

You must know that the current short video registered users are still rising.

It will only get stronger and stronger in the future.

This is just the beginning.

There are so many big anchors under Xinteng Live, and they will all enter the field of live broadcast with goods separately.

This income alone seems to have surpassed Tenghui Department Store, which has been built with billions.

This makes Chen Pingsheng feel that he can't keep up with the young people.

You must know that in the past, big supermarkets with good business were very profitable.

Now, this small live broadcast room can sell hundreds of millions of sales in one night.

You should know that the 16 Tenghui Department Stores can only sell about 10 billion in a year.

In this comparison, you can see how big the gap is.

It can be said that when the times begin to turn, even if the former giant companies cannot adapt to the times quickly, they will be eliminated quickly.

It is obvious that the times are really going to change dramatically in the short video trend.

What Chen Pingsheng has to do is to embrace this era quickly as before.

Fortunately, he believed in Changfu at the time, and he didn't care whether there was a date or not.