Chapter 236 Internet Storm

Go to Hong Kong to attend the EMBA International CEO Class.

Chen Pingsheng thought about it and agreed. Like the previous one, the class will not start until August.

The group has a lot of business now, and he often has to go to study.

It saves him from worrying about being eliminated by the times.

After chatting with Tong Zelan for more than an hour.

Go downstairs to drive his top-level Phantom back to the Magic City headquarters.

On the way, he summoned the two familiar golden dice.

If the 700 million funds can shake out a six-fold, it would be amazing.

The golden dice kept shaking, just like the Magic City with ten miles of ocean.

Intoxicated by the wealth.

In the end, it still failed to shake out six times, but a slightly smaller five-fold number.

"Congratulations to the host, you get a five-fold random increase."

One second, two seconds, three seconds passed.

Alipay received 3.5 billion, and the balance on the card was less than 3.7 billion.

The troubles of the rich are really not experienced by ordinary people.

It's like the warm sun in spring.

Sometimes he would suddenly have an idea, that is, whether he could build a small sun in his own home.

Or just move the house to outer space and live there for a few days.

It can only be said that the feeling of expansion after being rich needs to be vigilant at all times.

He never expected that Xin Teng's live broadcast would become so popular.

What he didn't expect was that Tenghui Department Store, which he had worked hard to build in the early stage, would become its strongest auxiliary.

In any case, now that he has money, he still has to complete the overall market layout of Tenghui Department Store first.

This traditional hypermarket business, although not as fast as live broadcasting to make money.

The advantage is that it is stable and long-term, so let it flow slowly.

After arriving at the headquarters of the group.

The four reception girls downstairs shouted crisply, "Good afternoon, Chairman."

Chen Pingsheng asked them if they had eaten, and it turned out that they had eaten.

He also asked them if they were happy to go home for the New Year?

One of the girls in her twenties told him that her parents were all good at home, and she would arrange a blind date for her.

Chen Pingsheng thought it was good. Girls nowadays get married later and later. He didn't know whether it was a good thing or a bad thing.

After he went upstairs, the girls were still chattering and discussing.

It seemed that they were proud to say a few more words to him.

This was indeed the case.

The gap between ordinary employees and the chairman was still 100,000 employees.

Last year, he invested 3.5 billion yuan to open eight Tenghui Department Stores in Shanghai. Now he is preparing to invest another 3 billion yuan to open eight more in Shenzhen.

It is still the same as now. All the storefronts are owned by Tengchao Commercial Management.

Don't think he seems to have a lot of money now. You should know that Hong Kong Lao Li only has one Oriental Plaza in Beijing, and the rent alone is several billion a year.

The difference between the top rich people is beyond imagination.

If he wants to walk steadily, he must invest heavily in commercial real estate.

This is also to lay the foundation for Xinteng Live.

You should know that Guangdong is the strongest region in foreign trade. Tenghui Department Store opened there to further open up its own product channels.

He called Shen Chengjun and told him to open eight more stores there.

The funds are 3 billion.

In addition, after Tengsheng Fresh digested the 200 million funds last year, Beijing and Haikou already have a total of 108 full-category fresh food stores.

He is now investing another 500 million, and the goal is to open about 200 more stores in Guangdong.

The group's strategy is still very clear. First, use large amounts of funds to occupy these super first-tier cities.

Then use the money earned from these super first-tier cities to replicate and open stores in the following first-tier cities.

It won't take five years.

Whether it is department stores or fresh food, he can develop to the leading level in the industry.

Another 3 billion is needed to open eight Tenghui department stores in Guangzhou.

By then, there will be 32 stores in the four super first-tier cities.

At that point, Tenghui Department Store will no longer need his investment.

It can develop rapidly relying solely on its own annual profits.

However, Tenghui Department Store should also be listed. Judging from its financial report, it is undoubtedly a high-quality enterprise.

Wait until the layout in Shenzhen is completed first.

…

His wife Song Yanxi called and asked him why there was another 900 million in his card for no reason.

Chen Pingsheng said that it was the money earned by Xinteng Live from selling 30% of its shares. Song Yanxi didn't say anything for a long time.

She seemed to remember that Xinteng Live was established for no more than three months, right?

It made 900 million by converting shares? It's hard to understand.

However, she also felt that after accumulating enough capital, as long as she didn't mess around, it would not be too difficult to make money again.

But it was not as fast as him.

There were more than 1 billion in the bank account managed by his wife. Tong Zelan had given her 720 million because of 40% of the shares of Modou Shuiyunjian.

Now there was another 900 million here, and his wife didn't know how to spend it at all.

Chen Pingsheng asked her to move the money to him, and he would use it.

Seriously speaking, when the money reaches a certain level, it is very important to invest in financial management.

Like Tenghui Department Store, which he invested heavily in, it is actually a means of financial management.

Firstly, the hypermarket itself can make money, and secondly, its commercial real estate can effectively resist some unpredictable risks in the market for a long time.

He particularly agrees with a saying of Hong Kong's richest man, Li, that if you want to successfully operate multiple industries, you must have several main industries that can make profits even if the sky falls.

Regardless of whether it is the Ali series or the Penguin series, the reason why it can make all the difference on the Internet.

The main reason is still their main business, social networking and e-commerce.

It is already an unsurpassable existence in the industry. Even with a telescope, you can't find an opponent in this field.

Chen Pingsheng himself hopes to combine Tengying Entertainment, Department Store, Shuiyunjian and Fresh Products.

Build it into an indestructible main industry of the group.

Only when these main industries are stabilized can he have a steady stream of funds to support his brands.

Song Yanxi handled the transfer with him very quickly, and neither party had private accounts.

Instead, use Tenghui Capital’s public account.

One is to avoid the 20% personal income tax.

The second is to get rid of the joint and several liability of the enterprise.

In the corporate legal person column, their names will not be written.

After receiving the 900 million yuan, he would actually be unable to find a suitable investment channel for a while.

Whether it was Antler Coffee or Tenghui Department Store, he had given away at least several billion in the past six months.

It will take some time to digest these funds.

Chen Pingsheng, who had not yet figured out how to spend money, received a call from Jiang Jia, a second-hand Guazi car.

Seriously speaking, this is the first major project he has invested in in the name of Tenghui Capital.

Other projects were done by himself.

There really aren’t any used Guazi cars.

So far, he has only invested 200 million.

Just took 50% of their shares.

For Internet projects, 200 million is definitely not enough.

After the agreed time, Jiang Jia called him.

In the past, the real-time progress of Guazi's second-hand cars was reported to him via email.

The essence of Internet projects is to solve users' pain points.

For example, Didi Taxi solves the problem of customers waiting for a taxi and the difficulty of taking a taxi.

In essence, Dibao is to make product information transparent.

Many people blame Taobao, saying that it is because of it that physical stores have lost business.

What Chen Pingsheng knows is that before the advent of Dibao, clothes costing 15 yuan in any physical clothing store would cost you at least 100 yuan.

The same goes for this Guazi used car.

The core pain points for users are still the price and the opacity of consumption.

To put it bluntly, the price of used cars fluctuates too much.

It requires you to know a lot about cars so as not to be cheated.

Under his suggestion, the slogan of Guazi used cars was a direct sales network without middlemen.

In the past six months, Guazi used cars, which received 200 million yuan in financing, have developed rapidly.

At least it has a good reputation in the Beijing area.

To expand to major cities again, it needs at least another billion in funding.

When Jiang Jia came this time, her proposed financing plan was to go through the C round, with a valuation of 3 billion, diluting 40% of the shares, and obtaining 1.2 billion development funds.

It is actually normal to jump to a valuation of 3 billion in one step.

This kind of project can only develop quickly if you have money. If you don't have money, it won't matter how smart you are.

Diluting 40% of the shares, if he does not follow the investment, the original 50% of the shares will be reduced to 30%.

Even if it finally goes on the market, he still doesn't think it's interesting.

If you want to bet, bet bigger.

Investment is inherently high-end gambling, and you will naturally be happy if you win.

Losing is just a matter of summing up experience and starting over.

No one can guarantee the success of a project before it is finally launched.

Chen Pingsheng himself is no exception.

If he himself also participated in the 1.2 billion financing, it would be equivalent to investing 600 million.

A year ago, he would have thought about it for a long time.

Even if you don't follow the investment at all, while reducing the risk by diluting the shares, it will also lower the final income.

Chen Pingsheng leaned against the simple white sofa and said:

"1.2 billion in financing, I personally will follow the investment of 600 million. As for the remaining half, I will find someone to help you complete it. After getting this money, I only have one request, burn money quickly, develop quickly, and everything else The core business must be conducted around direct sales without middlemen.”

Brands are about positioning, and Internet projects are about solving user pain points. There is no doubt that the pain point for users in the second-hand car market is that prices are not transparent.

The middlemen make the difference.

Customers are afraid of buying high-priced but low-quality products.

After all, every car is not cheap.

As the largest investor in this brand, Chen Pingsheng naturally has to take some responsibilities.

All he can give is money, star resources and traffic.

If you say Jiang Jia is unhappy, it's all false. He couldn't get financing that he couldn't get with all the difficulties in the past.

Now that Hu Lin, my uncle, has joined in, it can be solved easily.

Chen Pingsheng still looks for Tong Zelan, only 600 million.

She can just find one or two more investors to complete the project.

The second-hand car project definitely still has great potential.

The key is to see who can run out in the end.

In Internet projects, there is no second child.

The winners all take it all.

Didn’t look at Didi Taxi, which had the background of Big Penguin and Ah Li in the early days, Kuai Taxi, after being in the taxi field.

Both have big capital support, and the end result is that the two companies jointly spent tens of billions to seize the market.

It was also at that stage that there was real money to be made by running Didi or Kuaidi.

The subsidies provided by the platform to drivers are quite high.

After the latter two found that neither could beat the other, they quickly merged together.

Then the valuation exceeded 400 billion.

The same is true for Guazi used cars now. If it gets 1.2 billion, it will jump to the top seed player in this field in one step.

If it doesn't get it, it will be squeezed out by other Internet apps that sell used cars.

Tong Zelan still came here. A trump card project she led the investment in before was about to fail.

Although project failure is very common among investors, this project has received the most investment in shared bicycles.

It also has the support of big capital such as Ali, Didi, and Jingwei China.

At the same time, being favored by so many big capitals, let alone becoming the next big boss.

At least it should eventually be able to merge!

The essence of this shared bicycle is to solve the last mile of transportation for customers.

The investment cost of each bicycle is not high, and it also holds a large number of customer deposits.

Just because of this, there are far more than 20 shared bicycle brands emerging in the market in a year.

In the past two years, under the leadership of Tong Zelan, Ofo has become the first person to try out the new technology.

In the past two years, it has received at least five rounds of financing totaling about 1.3 billion US dollars.

Tong Zelan also hopes that this brand can copy Didi's path, quickly raise funds, expand development, and acquire competitors.

Ultimately, it can achieve the goal of monopolizing the listing.

The only one that can compete with Ofo is Mobike.

The development methods of both sides can be said to be very similar, both of which acquire market users by burning money quickly.

In this critical battle, one person has become the biggest change.

He is Sun Zhengyi, a world-famous investor.

He is the investor who won the majority shareholder of Ali with 20 million US dollars in the earliest period.

When he considered investing 1.8 billion US dollars in Ofo, he also needed it to meet two prerequisites.

In addition, he sent a team to investigate the company's finances.

Facts have proved that Ofo failed here.

Before the main business project was successful, it did too many businesses that it didn't want to do.

For example, it went to launch satellites and bought Teslas for every executive in the company.

There are also a series of messy investments.

In order to get the 1.8 billion US dollars from Sun Zhengyi, the small yellow car was desperate.

In the end, all the customer deposits were misappropriated.

A full 4 billion customer deposits were misappropriated.

The founder thought that he could get the 1.8 billion US dollars smoothly by completing the two requirements put forward by SoftBank.

As it turned out, he was wrong.

It can only be said that the messy financial management of the small yellow car made it miss this final great opportunity.

SoftBank can take 1.8 billion US dollars, but it wants to merge the two largest shared bicycle brands in the market.

Obtain a monopoly position in the industry.

Thus completing the listing in one fell swoop.

The founder of the small yellow car invested by Tong Zelan single-handedly prevented the merger.

Perhaps this is the spiritedness of young people.

The final result is that the small yellow car was directly abandoned by major capitals.

Didi, which invested the most in it, turned around and started Qingju Bicycle.

Ali helped Hello.

As I said before, big capital rarely bets on one person.

And the project invested by Tong Zelan is also the most crazy Internet project that has burned money in the past two years.

Now it has ushered in the worst Waterloo.

How glorious it was in the past, how embarrassed it is now.

Let alone going public, without the support of big capital, it can't even afford to eat.

Once a startup project of a generation of genius.

Now it is simply a mess.

Chen Pingsheng has always kept a distance from shared bicycles.

There are so many giant companies that come to play for such a project that burns too much money.

His little ammunition is not enough to support the brand he chooses and fight to the end.

In this case, it is better to give up as soon as possible.

Or don't touch it at all.

Tong Zelan spent a full 700 to 800 million on this project, and also followed up with several rounds of investment.

The final result was that he was defeated by the founder's impulsiveness.

Once the merger is completed, all the money of big capital will be concentrated on this last one.

It is a foregone conclusion that she will complete the cashing out.

Now, no one wants to cash out at a low price.

Chen Pingsheng didn't even look at it, and worked hard on some small projects that he could control.

Second-hand cars can't be compared with shared bicycles.

You can see its financing speed and amount.

The difference is not a little bit.

The two tracks are completely on different dimensions.

Tong Zelan can still quickly gather the 600 million financing for this brand.

Just find two more companies to bear it together.

However, she still made a request that the founder's veto power must be removed.

She was killed by the veto power of the founder of the small yellow car.

Now it is even more impossible to suffer the same loss.

This is actually okay, after all, Chen Pingsheng will not blindly command after investing money.

The total investment is only 800 million projects, which is not enough for him to do it personally.

There is no need.

Others have been doing this from the beginning, no matter what, they will not be worse than him.

Bike-sharing is a new Internet project that has been very popular in the past two years, and it seems that it is about to come to an end.

There is no doubt that Tong Zelan failed at the last hurdle.

All previous investments were declared to be wasted.