Chapter 215 Cut with a Knife

Lujiao Coffee has 50 stores in Beijing.

They opened at the same time on the last day of October.

On the opening day, they received 190,000 online orders.

It shocked the industry.

You should know that Lujiao Coffee clearly stated that each person can only order a maximum of 9.9 yuan Youlan Latte per day.

In this way, it received 180,000 orders on the first day of opening.

The super internet celebrity coffee brand was born.

Along with Lujiao Coffee, which invested 200 million yuan in Shanghai, it opened on the same day on November 9.

It also set an epic order volume of 290,000 cups in one fell swoop.

In terms of marketing, Lujiao Coffee became known overnight as soon as it came out.

Now it seems that the opening of stores is spread all over Shanghai and Beijing overnight.

The boldness of Lujiao Coffee and the strength of the capital behind it can be seen.

Yang Qian, Jiang Wei, Qin Xue and others are now in charge of the Shanghai headquarters.

Commanding Lujiao Coffee to capture cities and strongholds.

Chen Pingsheng even spent another 300 million yuan in the capital city to go to the surrounding cities of Shanghai.

Lujiao Coffee first invested heavily in 150 stores in super first-tier cities.

Now he is spending another 300 million yuan to invest in about 500 stores in new first-tier cities.

The payback period of 2 million yuan for a single store is too long.

It is only used as a flagship store. The cost of all subsequent store investments will be controlled between 600,000 and 800,000 yuan.

In the future, he will further explore the best way to reduce the cost of opening a store.

After allocating this 300 million yuan, Lujiao Coffee still has more than 200 million yuan in working capital.

This is mainly used for online promotion and burning money to expand the market.

Any newly created star brand is basically burned out by burning money, and Lujiao Coffee is no exception.

It has burned nearly 700 million yuan in less than three months since its establishment.

Let’s not talk about his specific operation.

The amount of funds is there, and Lujiao Coffee is not comparable to any small and micro entrepreneurs.

Directly use massive capital to jump into the top brand in the coffee industry.

In fact, the capital circle, including the entertainment circle, knows that the current momentum and unstoppable Lujiao Coffee.

It was founded by the original investment team of Bobo Milk Tea.

They just switched from buying milk tea to the more high-end coffee track.

The total investment of Bobo Milk Tea is less than 100 million.

It was established less than a year ago, and then there are thousands of directly-operated stores.

The number of franchise stores is now as high as nearly 3,000.

After completing the listing in one fell swoop, the current market value is as high as 5 billion.

Although there were some minor setbacks in the middle, the strength of the major shareholder, that is, the initial investor of Bobo Milk Tea.

It also impressed the capital market.

It is no exaggeration to say that they come to sell milk tea, which is really a dimensionality reduction attack.

They are definitely real capital tycoons.

The kind that can take out billions of cash at any time.

When Bobo Milk Tea encounters a crisis, the major shareholder can easily lift it up and rush over.

Now Lujiao Coffee is so popular, which is beyond the expectations of some people, and it also allows everyone to see the dimensionality reduction attack of capital tycoons across tracks again.

Deer Horn Coffee is undoubtedly another new work of this team.

It is not clear what the specific direction will be.

But it is obvious that it has no rivals at present.

People come here for Starbucks.

…

Beijing, Tencent Film Headquarters.

Chen Pingsheng returned after two days of business trip to Guangdong.

Going to Guangdong is mainly to see how Gao Hu's Feiyangyang is developing there.

Facts have proved that first-class environment, third-class price, and second-class taste.

It will be a hit wherever it opens.

The reason why it can only achieve second-class taste is mainly because Feiyangyang has a very high standard of serving process.

A table of three meat and seven vegetables must be served within fifteen minutes.

If it exceeds this time, the price will be cut in half.

If it exceeds five minutes, the whole table of dishes will be free.

The business is still very good under such requirements, and all dishes can only be pre-prepared in advance.

For live fish and seafood, of course it tastes best when it is killed and cooked.

Preparing it a few hours in advance means freezing it for a few hours.

That will naturally lose a certain taste.

Fortunately, Feiyangyang's positioning is not to sell on the taste alone.

Instead, it attracts customers with super high cost performance.

Let's put it this way, you can't find a restaurant cheaper than Feiyangyang in this environment.

Moreover, the fast serving of dishes also guarantees the service.

Those who have eaten here all say it is good.

Of course, there are some weird ones.

He was having a meal of three meats and five vegetables at Feiyangyang for 200 yuan per table, but he actually went to tell the chef that the taste was worse than what he had eaten in a five-star hotel.

How can this be compared?

Chen Pingsheng himself often eats state banquets at 88,000 yuan per table, and the dishes there take at least half an hour to prepare.

The taste must be better than Feiyangyang's 29 yuan per serving of chili fried pork.

So, the opinions of customers are very important in doing business.

But you can't listen to them all.

You have to listen selectively, like these customers don't need to care.

People who go to cheap restaurants to show off that they eat in five-star hotels are basically flashy.

Real rich people will never do such stupid things.

Feiyangyang has developed very well in Guangdong, where there have been many migrant workers since ancient times.

Factory beauties, love stories of factory workers.

It is quite popular there.

Feiyangyang's IPO has reached a critical step. You should know that he has 35% of the shares in Feiyangyang.

The subsequent financing did not dilute the shares at all.

He paid for his share out of his own pocket.

Once the IPO with a valuation of 6 billion is successful.

Then he can get 1.3 billion in funds by diluting 21% of his shares.

1.3 billion, minus all the initial investment costs, there is still 600-700 million in revenue.

Then use the golden finger to randomly increase.

He will definitely have several large incomes this year.

He has so much money that he doesn't know how to spend it all of a sudden, which is quite confusing.

Buying a house is no longer interesting, and it is difficult to increase capital.

Buying a car is even more boring, and he already has as many cars as cabbages.

After dividing the money with Tong Zelan last month, he heard that Koenigsegg had a super limited edition for sale.

He decisively took action and bought it. After driving it for a few days, it was just that.

He gave it to his mother Peng Ying and asked her to drive it to buy groceries every day.

Even my father, who is the village chief in his rural hometown, drives a convertible big labor to go to work in the village committee.

It has nothing to do with being high-profile.

It's just that he has to buy tens of thousands of insurance a year. If he doesn't drive it, I can't understand it.

Secretary Bai Xin came to him with a data from the HR department in her hand.

"Uncle, this is the list of new recruits that our group needs to recruit this time."

Chen Pingsheng took it and looked at it. It listed the specific number of new recruits that each company under the group needs to recruit this time.

Among them, Tengying Entertainment needs to recruit 200 new people to supplement various departments.

Lujiao Coffee Beijing Branch needs to recruit 100 new people.

Add Bobo Milk Tea, as well as department stores, fresh food and other companies, the total number of new recruits for the group this time is about 1,500.

Now is the graduation season for universities, and they have also received many invitations for on-campus recruitment from universities.

We need to go there to recruit new people.

Chen Pingsheng turned to the second page and frowned slightly. "The internship period is three months, and the intern salary is 2680, and food and accommodation are not provided?"

"Who decided this?"

Bai Xin also went to see it. She said, "The new HR analyst said that according to the minimum salary in Beijing, our salary is already good."

"You call it good?"

Chen Pingsheng asked in confusion, "When did it become popular in our group to deduct employees' income to increase profits?

"I have been studying for more than 20 years and relying on my parents for more than 20 years. Do I have to rely on my parents for money to eat after graduation and joining the work?"

"Immediately fire all HR analysts. These nondescript experts actually made such an exaggerated suggestion. Let them go to Beijing to get a salary of less than 3,000 yuan, and live without food and accommodation for a month. ”

The group is big, and the industries involved span food, drink, and entertainment.

He can understand the establishment of various analysis groups within the group, but what he can't understand is that these people can't even figure out the standard of a person's normal life.

2680?

No food and accommodation in Beijing?

They are interns who graduated from prestigious universities, how did they come up with this idea.

They also brought this report to the president's office.

Chen Pingsheng said: "Raise the internship salary to 8,000, and the group will rent a single apartment for them, including lunch and dinner."

"Go to the group's internal network to warn experts from other departments. Although our group is not a great company, if we can't even provide basic security for employees, they will be the first to leave."

"Any department head who attempts to deduct employee benefits and income will be the first to be punished by the group. "

Bai Xin nodded quickly. She also felt that the salary research report issued by the Human Resources Department was too exaggerated.

This was the result of a month of research by more than a dozen expert representatives.

She didn't know how they found out.

Did they all go to the countryside to investigate the living standards and then use them in Beijing?

Now, the boss cut them all out with one stroke.

It was a reassurance to the group.

If this can be used, the next direction of the group's experts' research is probably to reduce wages.

At the same time, it is also a warning to analysts in all other departments not to set their sights on these ordinary employees.

The boss will never allow this to happen.

The group must rely on the market to make money.

No matter how bad the market is, he must ensure that employees can get a salary that they are slightly satisfied with here.

If they can't get it, the first step to reduce wages can only be the management.